Shipt
Birmingham, US · Founded 2014 · Delaware corporation · 8 known investors
Shipt operates a same-day delivery platform that connects consumers with personal shoppers who fulfill orders from retailers including Target, Lowe's, CVS, and regional grocers. It is a wholly-owned subsidiary of Target and offers grocery, pet, hardware, and beauty delivery, including as a perk of the Target Circle 360 membership.
E-commerceLogistics & Supply ChainMarketplacesRetail Tech
Founders & leadership
Shipt was founded in 2014 by BILL I. SMITH.
BI
BILL I. SMITHFounder
Board
RL
ROBERT L. CRUTCHFIELDBoard director
SS

WE
WILLIAM E. SAUNDERSBoard director
JL
JEFFREY L. SMITHBoard director
Investors · 8
Reported raises · per SEC filings
Form D private placements$52.7M disclosed across 4 rounds · 2016–2017
▶$31.9MraisedJun 2017 · 16 investors · Other TechnologyRule 506(b)
▶$31.9MraisedJun 2017 · 16 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- William E. SaundersDirector
- Steven StreitDirector
- Noreen BerginExecutive Officer
- Ian SigalowDirector
- Bill I. SmithExecutive Officer
- Jeffrey L. SmithDirector
- Offering amount
- $40M
- Amount sold
- $31.9M
- Minimum investment
- $1
- Proceeds to insiders
- $1.9M
- First sale
- Jun 2017
- Incorporated
- Corporation, Delaware, 2016
- Federal exemptions
- 06b
▶$150.8KraisedMay 2017 · Other TechnologyRule 506(b)
▶$150.8KraisedMay 2017 · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Robert L. CrutchfieldDirector
- Jeffrey L. SmithDirector
- Bill I. SmithExecutive Officer, Director
- Noreen BerginExecutive Officer
- Steven StreitDirector
- William E. SaundersDirector
- Offering amount
- $150.8K
- Amount sold
- $150.8K
- First sale
- Apr 2017
- Incorporated
- Corporation, Delaware, 2016
- Federal exemptions
- 06b
▶$496.2KraisedMar 2017 · Other TechnologyRule 506(b)
▶$496.2KraisedMar 2017 · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Noreen BerginExecutive Officer
- William E. SaundersDirector
- Steven StreitDirector
- Robert L. CrutchfieldDirector
- Bill I. SmithExecutive Officer, Director
- Jeffrey L. SmithDirector
- Offering amount
- $496.2K
- Amount sold
- $496.2K
- First sale
- Mar 2017
- Incorporated
- Corporation, Delaware, 2016
- Federal exemptions
- 06b
▶$20.1MraisedJul 2016 · 8 investors · Other TechnologyRule 506(b)
▶$20.1MraisedJul 2016 · 8 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- ROBERT L. CRUTCHFIELDDirector
- BILL I. SMITHExecutive Officer, Director
- STEVEN STREITDirector
- WILLIAM E. SAUNDERSDirector
- JEFFREY L. SMITHDirector
- Offering amount
- $20.1M
- Amount sold
- $20.1M
- First sale
- Jun 2016
- Incorporated
- Corporation, Delaware, 2014
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 5
by search overlapInstacart87957 shared keywordsInstacart operates a marketplace connecting grocery retailers with customers who order food and household items for same-day delivery or in-store pickup, serving millions of households across North America through partnerships with over 350 retailers.
DoorDash62099 shared keywordsDoorDash operates a restaurant delivery platform that connects customers with dining establishments across hundreds of cities in North America through a logistics network.
Uber Eats41504 shared keywordsEasiest way for consumers and businesses to order food from favorite local eateries
Walgreens16605 shared keywordsWalgreens operates a pharmacy and retail health and wellness business, offering prescription services, over-the-counter medications, health products, and photo services to consumers.
Postmates12556 shared keywords<UNKNOWN>
Companies competing with Shipt for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Shipt and DSW Partner to Help Families Feel Ready for the Back-to-Routine Seasonprnewswire.com · Jul 2026
Shipt raises $40M to challenge dominant grocery delivery startupstechcrunch.com · Jun 2017
Shipt raises $20M to challenge Instacart and establish AL’s startup ecosystemtechcrunch.com · Jul 2016Frequently asked questions
- What does Shipt do?
- Shipt operates a same-day delivery platform that connects consumers with personal shoppers who fulfill orders from retailers including Target, Lowe's, CVS, and regional grocers. It is a wholly-owned subsidiary of Target and offers grocery, pet, hardware, and beauty delivery, including as a perk of the Target Circle 360 membership.
- Who founded Shipt?
- Shipt was founded by BILL I. SMITH in 2014.
- Who are Shipt's investors?
- Shipt's investors include FUSE, Gray Ventures, Greycroft, Headline, Headline Growth Management, LLC, SWS Venture Capital, Greycroft Partners, Harbert Partners.
- How much funding has Shipt raised?
- Shipt has disclosed $52.7M raised across 4 rounds.
- Where is Shipt headquartered?
- Shipt is headquartered in Birmingham, US.




