Merit
New York, US · Founded 2021 · 7 known investors
MERIT is a modern beauty brand that creates timeless beauty and lifestyle products designed for everyday use. The company serves consumers seeking quality essentials that simplify daily routines without requiring expert-level application skills.
ConsumerDirect to Consumer
Founders & leadership
Merit was founded in 2021 by Katherine Power.
KP
AM
Aila Morinin
Investors · 7
Advancit CapitalBoston · $500K – $1M
Avenir Growth CapitalNew York
BAM VenturesLos Angeles · $100K – $1M
GreycroftNew York · $100K – $5M
Sonoma Brands CapitalSonoma · $5M – $30M
Andreessen Horowitzreported · 2 sourcesMenlo Park · $500K – $50M
Blockchain Capitalreported · 2 sourcesSan Francisco · $25K – $200K
Competitors · 7
by search overlapUlta Salon Cosmetics Fragrance841 shared keywordsUlta Beauty is an international specialty beauty retailer offering cosmetics, fragrance, skin care, wellness, hair care products, and salon services from over 600 brands across more than 1,500 locations primarily in the U.S., with additional operations in the U.K., Ireland, Mexico, and the Middle East.
Shopmy758 shared keywordsShopMy operates a creator commerce platform linking premium brands, curators and shoppers via storefronts and affiliate tools.
Allure576 shared keywordsAllure is a beauty media brand publishing editorial content on makeup, skincare, hair, and celebrity beauty news, along with product reviews and a subscription beauty product box. It also operates the Allure Beauty Box, a curated monthly beauty product subscription service.
Poshmark, Inc.353 shared keywordsPoshmark is a fashion resale marketplace that enables individuals to buy and sell secondhand clothing and accessories through a mobile-first platform. The company operates a community-driven commerce model focused on sustainable fashion across the U.S. and Canada.
Instacart320 shared keywordsInstacart operates a marketplace connecting grocery retailers with customers who order food and household items for same-day delivery or in-store pickup, serving millions of households across North America through partnerships with over 350 retailers.
ILIA Beauty307 shared keywordsClean makeup pioneer acquired by Famille C, the holding company of the Courtin-Clarins family that also owns the Clarins brand.
Vogue297 shared keywordsVogue is a fashion and lifestyle media publication covering celebrity style, runway fashion, beauty, weddings, and wellness through articles, videos, and a print magazine. It serves a general consumer audience interested in fashion and pop culture.
Companies competing with Merit for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Merit do?
- MERIT is a modern beauty brand that creates timeless beauty and lifestyle products designed for everyday use. The company serves consumers seeking quality essentials that simplify daily routines without requiring expert-level application skills.
- Who founded Merit?
- Merit was founded by Katherine Power in 2021.
- Who are Merit's investors?
- Merit's investors include Advancit Capital, Avenir Growth Capital, BAM Ventures, Greycroft, Sonoma Brands Capital, Andreessen Horowitz, Blockchain Capital.
- Where is Merit headquartered?
- Merit is headquartered in New York, US.