UPFRONT
Venture capitalSanta Monica
Fund manager profile
UPFRONT is a venture fund manager based in Santa Monica. SEC filings show 2 venture funds on record, most recently UPFRONT GROWTH III CO-INVEST, L.P. ($50M offering) filed September 2019.
Source: SEC EDGAR Form D filings. Firm website data not yet available.
What they invest in
from 5 of 7 portfolio companiesFintech ×2Hardware ×2SaaS ×2AI & Machine Learning ×1Cloud Computing ×1Consumer ×1Cybersecurity ×1Deep Tech ×1
HQs:United States×6
Investments · 7 tracked
founders shown can be your intro pathBy year:2022 · 22020 · 12018 · 12017 · 15 dated
Adore Me is a direct-to-consumer lingerie and intimate apparel brand that sells bras, underwear, and related products online.
ConsumerDirect to ConsumerE-commerceNew York, US
Morgan Hermand(Executive Officer, Director)Gary Bravard(Cofounder)Romain Liot(Executive Officer)Charles Heilbronn(Director)Charlotte Morgan(Executive Officer)Rodolphe Bereby(Executive Officer)
Board seatYves Sisteron· per SEC Form D · $48.2M raise · filed Mar 2022
Co-investorsFJ LabsUpfront VenturesVentechRedhills Ventures LLC
Goleta, US
James Rogers(Executive Officer, Director, Promoter)John Petote(Director)
BoardVijay Pande(Director)inJason Spievak(Director)inWalter Robb(Director)
Board seatYves Sisteron· per SEC Form D · $275M raise · filed Jun 2020
Co-investorsAndreessen HorowitzCommodity CapitalDBL PartnersEntrada VenturesUpfront Partners
Minneapolis, US
Alan Andreini(Director)John M.B. O'Connor(Director)Tom Goris(Executive Officer, Director)Grant Goris(Executive Officer)Larry Werth(Executive Officer, Director)Kenneth Lockard(Director)
Board seatYves M.B. Sisteron· per SEC Form D · $1M raise · filed Feb 2020
Ellipse World develops payment card and smartcard technology aimed at reducing fraud and making digital payments safer for the financial industry and e-commerce.
CybersecurityFintechHardwareCulver City, US
Cyril Lalo(CEO & Founder)Sebastien Pochic(Chief Technology Officer)Jacques Essebag(Director)Gabrielle Levy(Chief Financial Officer)Mike Gaffney(President)
Board seatYves Sisteron· per SEC Form D · $22.1M raise · filed Oct 2022
Co-investorsTrousdale VenturesUpfront Ventures
Kyriba provides cloud SaaS treasury and finance solutions with a focus on data security, compliance, and financial controls for corporate treasury functions.
Cloud ComputingEnterprise SoftwareFintechSaaSSan Diego, US
Dubois Remy(Executive Officer)Gene Lynes(Executive Officer)Fabrice Levy(Executive Officer)Jean-Luc Robert(Executive Officer, Director)Melissa Di Donato(Chair and CEO)
Board seatYves Sisteron· per SEC Form D · $10M raise · filed Sep 2017
Co-investorsEscalate Capital PartnersGeneral AtlanticIris CapitalSixth StreetUpfront VenturesBpifrance+3 more
inVia Robotics provides warehouse automation through a Robotics-as-a-Service subscription model, combining autonomous mobile robots (AMRs), an AI-powered Warehouse Execution System, and monitoring teams.
Logistics & Supply ChainRoboticsSaaS
Lior Elazary(Founder)in
Co-investorsBonfire VenturesHitachi VenturesM12 (Microsoft's Venture Fund)Point72 VenturesQualcomm VenturesUpfront Ventures+1 more
Majestic Labs builds AI server hardware that rearchitects memory as a shared, uniform pool, giving each processor direct access to far greater memory capacity to address the memory-bound bottleneck in AI compute.
AI & Machine LearningDeep TechHardwareSan Francisco, US
Shahriar (Sha) Rabii(Founder)inMasumi Reynders(Founder)Ofer Shacham(Founder)
Co-investorsHetz VenturesLux CapitalTal VenturesUpfront VenturesGrove VenturesPIPELINE CAPITAL PARTNERS+1 more
Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.
Portfolio news
latest coverage across their companiesinVia Robotics · newmarketpitch.com · Jul 13, 2026
Majestic Labs · eetimes.com · May 28, 2026
Frequently asked questions
- Where is UPFRONT located?
- UPFRONT is headquartered in Santa Monica, US.