UPFRONT
Venture capitalSanta Monica · 2 people tracked
Find your way into UPFRONT
Fund manager profile
UPFRONT is a venture fund manager based in Santa Monica. SEC filings show 2 venture funds on record, most recently UPFRONT GROWTH III CO-INVEST, L.P. ($50M offering) filed September 2019.
Source: SEC EDGAR Form D filings. Firm website data not yet available.
Team · 2 people
from public directoriesWhat they invest in
from 6 of 8 portfolio companiesAI & Machine Learning ×3Hardware ×3Fintech ×2SaaS ×2Cloud Computing ×1Consumer ×1Cybersecurity ×1Deep Tech ×1
HQs:United States×7
Investments · 8 tracked
founders shown can be your intro pathBy year:2022 · 22020 · 12018 · 12017 · 15 dated
Kindred Ventures is an early-stage venture capital firm investing in technology startups from pre-seed and seed rounds, with a focus on founders building AI, decentralized systems, clean transportation, and other transformative technologies.
AI & Machine LearningFuture of WorkHardwareSan Francisco, US
Mina FahmiKirak Hong
Co-investorsBetaworksTrue VenturesFoundryUnion Grove Venture PartnersVeronorte
Adore Me is a direct-to-consumer lingerie and intimate apparel brand that sells bras, underwear, and related products online.
ConsumerDirect to ConsumerE-commerceNew York, US
Morgan Hermand(Executive Officer, Director)inGary Bravard(Cofounder)inRomain Liot(Executive Officer)inCharles Heilbronn(Director)Charlotte Morgan(Executive Officer)Rodolphe Bereby(Executive Officer)
Board seatYves Sisteron· per SEC Form D · $48.2M raise · filed Mar 2022
Co-investorsFJ LabsUpfront VenturesVentechRedhills Ventures LLC
Goleta, US
James Rogers(Executive Officer, Director, Promoter)in
BoardVijay Pande(Director)inJason Spievak(Director)inJohn Petote(Director)Walter Robb(Director)
Board seatYves Sisteron· per SEC Form D · $275M raise · filed Jun 2020
Co-investorsAndreessen HorowitzCommodity CapitalDBL PartnersEntrada VenturesUpfront Partners
Minneapolis, US
Alan Andreini(Director)John M.B. O'Connor(Director)Tom Goris(Executive Officer, Director)Grant Goris(Executive Officer)Larry Werth(Executive Officer, Director)Kenneth Lockard(Director)
Board seatYves M.B. Sisteron· per SEC Form D · $1M raise · filed Feb 2020
Ellipse World develops payment card and smartcard technology aimed at reducing fraud and making digital payments safer for the financial industry and e-commerce.
CybersecurityFintechHardwareCulver City, US
Cyril Lalo(CEO & Founder)inSebastien Pochic(Chief Technology Officer)inGabrielle Levy(Chief Financial Officer)inMike Gaffney(President)inJacques Essebag(Director)
Board seatYves Sisteron· per SEC Form D · $22.1M raise · filed Oct 2022
Co-investorsTrousdale VenturesUpfront Ventures
Kyriba provides cloud SaaS treasury and finance solutions with a focus on data security, compliance, and financial controls for corporate treasury functions.
Cloud ComputingEnterprise SoftwareFintechSaaSSan Diego, US
Dubois Remy(Executive Officer)Gene Lynes(Executive Officer)inFabrice Levy(Executive Officer)inJean-Luc Robert(Executive Officer, Director)inMelissa Di Donato(Chair and CEO)in
Board seatYves Sisteron· per SEC Form D · $10M raise · filed Sep 2017
Co-investorsEscalate Capital PartnersGeneral AtlanticIris CapitalSixth StreetUpfront VenturesBpifrance+3 more
inVia Robotics builds autonomous mobile robots and AI-driven software to automate order fulfillment and inventory control in warehouses.
AI & Machine LearningLogistics & Supply ChainRoboticsSaaS
Lior Elazary(Co-Founder & CEO)inDan Parks(Co-Founder & Chief Operations Officer)inRandolph Voorhies(Co-Founder & Chief Technical Officer)inKurt Nantkes(Chief Revenue Officer)inKristen Moore(Chief Marketing Officer)inMike Kleiman(Chief Financial Officer)in
Co-investorsBonfire VenturesHitachi VenturesM12 (Microsoft's Venture Fund)Point72 VenturesQualcomm VenturesUpfront Ventures+1 more
Majestic Labs builds specialized compute systems aimed at solving the "Memory Wall" and the power problem of AI infrastructure, drawing on the team's experience in custom silicon and system architecture.
AI & Machine LearningDeep TechHardwareSemiconductorsSan Francisco, US
Masumi Reynders(Co-founder & COO)inOfer Shacham(Founder)inShahriar (Sha) Rabii(Founder)inSha Rabii(Co-founder)inMark Shacham(Co-founder)
Co-investorsHetz VenturesLux CapitalTal VenturesUpfront VenturesGrove VenturesPIPELINE CAPITAL PARTNERS+1 more
Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.
Portfolio news
latest coverage across their companiesinVia Robotics · newmarketpitch.com · Jul 13, 2026
Majestic Labs · eetimes.com · May 28, 2026
Frequently asked questions
- Where is UPFRONT located?
- UPFRONT is headquartered in Santa Monica, US.
Media · Podcasts & interviews
featuring the teamUpfront Ventures' Mark Suster on Fund Management and the Exit Landscape
Turpentine VC · Mark Suster
Mark Suster, Upfront Ventures: Investing in Space, Defense, & Exit Opportunities
Sourcery with Molly O'Shea · Mark Suster
Inside the Mind of a Top VC on What Investors Value | Mark Suster - Upfront Ventures | Sachin Syal
Sachin Syal's "The O'ChakDe Show" · Mark Suster
Venture Capital Firm Overview: Upfront Ventures w/ Mark Suster
Mark Peter Davis · Mark Suster
Mark Suster - Upfront Ventures
LA Venture Podcast · Mark Suster
Reid Hoffman Interview with Mark Suster | Upfront Summit 2019
Upfront Ventures · Mark Suster