InfoSum
acquired by WppLondon, GB · 74 employees on LinkedIn · 2 known investors
Find your way into InfoSum
5 people in our graph share verified history with the InfoSum team — schools, employers, funds. One of them is your warm intro.
Conor Scanlanunlockedknows Nicholas Halstead · together at Thoughtriver (overlapped)
×2knows the team · via DataSift
knows the team · via Thoughtriver
knows the team · via Empire Interactive
InfoSum provides a decentralized data collaboration platform that enables organizations to analyze and activate data without directly sharing it, supporting privacy-compliant customer analytics across financial services, retail, healthcare, gaming, and entertainment sectors.
Founders & leadership
NH
Nicholas HalsteadinFounder & CTO2020–2022Nick Halstead is the founder and CEO of AskGVT, a visual answer engine that analyzes video content to answer questions. He previously founded TweetMeme (acquired by Twitter in 2010), DataSift, a real-time social data platform (acquired by Meltwater in 2018), and InfoSum, a privacy-focused data collaboration company (acquired by WPP in 2025).
Investors · 2
Funding
SEC filings, press & company announcements- Undisclosed amountSeries AAug 2024Source ↗
- Undisclosed amountSeries BAug 2024Source ↗
- Undisclosed amountSeries BAug 2021Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Competitors · 6
by search overlap
Truera39 shared keywordsSnowflake is a fully managed cloud data platform that integrates data ingestion, processing, analysis, and AI application development across multiple cloud providers. It serves enterprise customers with unified security, governance, and infrastructure for building data and AI workloads.
liveramp.com/ (opens in new tab)38 shared keywordsLiveRamp Ventures is the investment arm of LiveRamp, backing startups building in AI-driven marketing, data collaboration standards, customer personalization, premium internet advertising, programmatic efficiency, and identity resolution. It invests from seed through Series B in the U.S. and Europe, offering industry experience and a partner network alongside capital.
Lotame31 shared keywordsLotame provides a data exchange marketplace and the Spherical data collaboration platform, which help marketers connect, enrich, activate, and target audience data across identity, curated marketplaces, and audience analytics. It serves digital marketers, agencies, brands, and media owners with adtech and data solutions across social, CTV, and other channels.
The Trade Desk25 shared keywordsThe Trade Desk is the world's largest independent demand-side platform for media buying, serving advertisers and agencies in the digital advertising industry across 24 markets globally.
Improvado23 shared keywordsImprovado offers a marketing data platform with partnership programs for technology and solution providers, connecting marketing data sources to BI tools, data warehouses, and visualization platforms. It serves marketers and analytics teams building modern data architecture, working with technology partners and consulting/implementation firms.
Hightouch23 shared keywordsHightouch builds a data activation platform that integrates with existing enterprise data infrastructure to enable marketing and business teams to activate customer data at scale. The platform combines customer data capabilities with AI technology for use by enterprise organizations.
Companies competing with InfoSum for the same Google search keywords, organic and paid, via search-intersection analysis.
Companies House · registry record
View on Companies House ↗- Registered name
- INFOSUM LIMITED
- Company number
- 09825513
- Status
- Active
- Company type
- Private limited company
- Incorporated
- 15 Oct 2015
- Registered office
- 1100 Renaissance Basing View, Basingstoke, Hampshire, RG21 4EQ
- Nature of business (SIC)
- 62012 — Business and domestic software development
- Previous names
- COGNITIVE LOGIC LIMITED (2015–2017)
- Accounts
- last made up to 31 Dec 2024 · next due 30 Sept 2026
- Confirmation statement
- last made up to 15 Oct 2025 · next due 29 Oct 2026
Current officers · 3
- Richard John Mooney — director, appointed 7 Jan 2026
- Michael John Nichols — director, appointed 17 Jul 2025
- Lauren Frances Wetzel — director, appointed 2 Aug 2024
Source: Companies House public register · retrieved 24 Jul 2026. Contains public sector information licensed under the Open Government Licence v3.0.
In the news
Frequently asked questions
- What does InfoSum do?
- InfoSum provides a decentralized data collaboration platform that enables organizations to analyze and activate data without directly sharing it, supporting privacy-compliant customer analytics across financial services, retail, healthcare, gaming, and entertainment sectors.
- Who founded InfoSum?
- InfoSum was founded by Nicholas Halstead.
- Who are InfoSum's investors?
- InfoSum's investors include Mosaic Ventures, Upfront Ventures.
- Who acquired InfoSum?
- InfoSum was acquired by Wpp.
- Where is InfoSum headquartered?
- InfoSum is headquartered in London, GB.