Fundraising Fox

InfoSum

acquired by Wpp

London, GB Β· 2 known investors

infosum.com β†—

InfoSum provides a decentralized data collaboration platform that enables organizations to analyze and activate data without directly sharing it, supporting privacy-compliant customer analytics across financial services, retail, healthcare, gaming, and entertainment sectors.

AdTechData & InfrastructureEnterprise SoftwareMarketing Tech

Founders & leadership

NHNicholas Halstead
Nicholas HalsteadinFounder & CTO2020–2022

Investors Β· 2

Funding

SEC filings, press & company announcements

Source: company announcements and press reports β€” follow each round's link for the claim.

Competitors Β· 7

by search overlap
Truera39 shared keywordsSnowflake is a fully managed cloud data platform that integrates data ingestion, processing, analysis, and AI application development across multiple cloud providers. It serves enterprise customers with unified security, governance, and infrastructure for building data and AI workloads.
liveramp.com/ (opens in new tab)38 shared keywordsLiveRamp Ventures is the investment arm of LiveRamp, backing startups building in AI-driven marketing, data collaboration standards, customer personalization, premium internet advertising, programmatic efficiency, and identity resolution. It invests from seed through Series B in the U.S. and Europe, offering industry experience and a partner network alongside capital.
Lotame31 shared keywordsLotame provides a data exchange marketplace and the Spherical data collaboration platform, which help marketers connect, enrich, activate, and target audience data across identity, curated marketplaces, and audience analytics. It serves digital marketers, agencies, brands, and media owners with adtech and data solutions across social, CTV, and other channels.
Adweek,29 shared keywordsADWEEK is a media brand covering advertising, marketing, and brand strategy news, providing articles, video content, research, and events for marketing and advertising professionals. Its coverage spans topics like brand marketing, agency news, and industry leadership.
The Trade Desk25 shared keywordsThe Trade Desk is the world's largest independent demand-side platform for media buying, serving advertisers and agencies in the digital advertising industry across 24 markets globally.
Improvado23 shared keywordsImprovado is a marketing data platform that connects to 1000+ marketing sources across paid, organic, CRM, analytics, retail media, and ecommerce, maps them to a shared data model, and delivers dashboards and AI-driven answers. It serves marketing teams, CMOs, and VPs of Marketing with reporting, attribution, and an AI agent that can shift budget, audit creative, and run analyses.
Hightouch23 shared keywordsHightouch builds a data activation platform that integrates with existing enterprise data infrastructure to enable marketing and business teams to activate customer data at scale. The platform combines customer data capabilities with AI technology for use by enterprise organizations.

Companies competing with InfoSum for the same Google search keywords, organic and paid, via search-intersection analysis.

Companies House Β· registry record

View on Companies House β†—
Registered name
INFOSUM LIMITED
Company number
09825513
Status
Active
Company type
Private limited company
Incorporated
15 Oct 2015
Registered office
1100 Renaissance Basing View, Basingstoke, Hampshire, RG21 4EQ
Nature of business (SIC)
62012 β€” Business and domestic software development
Previous names
COGNITIVE LOGIC LIMITED (2015–2017)
Accounts
last made up to 31 Dec 2024 Β· next due 30 Sept 2026
Confirmation statement
last made up to 15 Oct 2025 Β· next due 29 Oct 2026

Current officers Β· 3

  • Richard John Mooney β€” director, appointed 7 Jan 2026
  • Michael John Nichols β€” director, appointed 17 Jul 2025
  • Lauren Frances Wetzel β€” director, appointed 2 Aug 2024

Source: Companies House public register Β· retrieved 24 Jul 2026. Contains public sector information licensed under the Open Government Licence v3.0.

In the news

Frequently asked questions

What does InfoSum do?
InfoSum provides a decentralized data collaboration platform that enables organizations to analyze and activate data without directly sharing it, supporting privacy-compliant customer analytics across financial services, retail, healthcare, gaming, and entertainment sectors.
Who founded InfoSum?
InfoSum was founded by Nicholas Halstead.
Who are InfoSum's investors?
InfoSum's investors include Mosaic Ventures, Upfront Ventures.
Who acquired InfoSum?
InfoSum was acquired by Wpp.
Where is InfoSum headquartered?
InfoSum is headquartered in London, GB.