Fundraising FoxGeneral Mills
Corporate VCSeed–Growth · 3 people tracked
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Investment thesis
301 INC backs driven founders working across the food value chain. Its focus spans four areas: digital capabilities and connected commerce that remove friction and build direct consumer relationships; emerging food brands addressing growing or underserved consumer groups in both human and pet food; new go-to-market models that reimagine food beyond traditional CPG, including foodservice, the intersection of food and healthcare, and pet ecosystems; and agriculture and packaging technologies advancing sustainability and circular economy goals for a resilient food system. Beyond capital, the firm offers strategic perspective, brand-building and design coaching, product development and food safety expertise, supply chain strategy, route-to-market and sales analytics, and connected commerce support.
Source: firm website, verified Oct 2, 2026.
Team · 3 people
from the firm's website
What they invest in
from 15 of 25 portfolio companiesFoodTech ×11Consumer ×8Direct to Consumer ×7Wellness & Fitness ×5AgTech ×2Climate Tech ×2E-commerce ×2Healthtech ×2
HQs:United States×8Israel×1
Who they back
founder profiles across 12 portfolio companiesFounding team size:solo founder×62 founders×33 founders×3
Where their founders studiedfrom 13 founders with education data
Harvard Business School ×2The London School of Economics and Political Science (LSE) ×2
What their founders studiedfrom 15 founders with field-of-study data
Economics ×5Business & Management ×2Computer Science ×2Engineering ×2Medicine ×2
Accelerator rootsportfolio companies that came through a program
Investments · 25 tracked
founders shown can be your intro path
Beyond Meat creates plant-based protein products, including burgers and other foods designed to provide nutritional value while supporting environmental sustainability and soil regeneration.
Advanced ManufacturingAgTechClimate TechFoodTechEl Segundo, US
Ethan Brown(Founder & CEO)Teri L. Witteman(Executive Officer)inJonathan Nelson(Executive Officer)Dariush Ajami, Ph.D.(Executive Officer)Drew Lufkin(Executive Officer)inJohn Boken(Executive Officer)
Co-investorsBlue Horizon CorporationCleveland AvenueCollaborative FundCPT CapitalDirlangoDns Capital+19 more
Instacart operates a marketplace connecting grocery retailers with customers who order food and household items for same-day delivery or in-store pickup, serving millions of households across North America through partnerships with over 350 retailers.
ConsumerE-commerceFoodTechSan Francisco, US
Apoorva Mehta(Founder; CEO until 2021)inBrandon Leonardo(Co-founder)inMax Mullen(Co-founder)inChris Rogers(Chief Executive Officer)inEmily Reuter(Chief Financial Officer)in
BoardMichael Moritz(Director)in
Co-investorsA*Andreessen HorowitzAvenue Growth PartnersBACKGROUND CAPITALBling CapitalBright Pixel Capital+51 more
BeeHero applies data science to pollination management in agriculture, helping farmers protect pollinator populations to secure food supply resilience.
AgTechAI & Machine LearningData & InfrastructureIoT
Itai Kanot(Chief Growth Officer)inOmer Davidi(Chief Executive Officer)inYuval Regev(Chief Product & Technology Officer)in
Co-investorsCIBUS ENTERPRISE FUND II LPEntrée CapitalJ-VenturesMS&AD VenturesRabo Corporate VenturingUpWest+4 more
Calibrate offers a Metabolic Reset weight-loss program that combines GLP-1 medications prescribed by clinicians with lifestyle coaching to help members lose weight and maintain it.
Digital HealthHealthtechWellness & Fitness
Co-investorsDeclaration PartnersOptum VenturesPLUS CapitalSamsung NextThreshold VenturesForerunner Ventures+3 more
Fera creates veterinarian-formulated wellness supplements for pets, blending traditional clinically studied ingredients with newer ones for holistic health support.
ConsumerDirect to ConsumerWellness & FitnessGlendale, US
Michelle Dulake(Co-founder (Veterinarian))inEmily Hsu(Co-founder)in
Ghost Lifestyle is a consumer brand that sells sports nutrition supplements and branded apparel directly to consumers.
ConsumerDirect to ConsumerWellness & Fitness
Co-investorsThe Family Fund
Makes plant-based seafood alternatives from legumes.
Chad Sarno(Founder)in
Co-investorsClear Current CapitalK2 GlobalUnovis Asset ManagementVegInvestBlue Horizon CorporationM13+3 more
Good Culture makes dairy products, including high-protein items with simple ingredients, using responsibly sourced ingredients and attention to sourcing, texture, and taste.
ConsumerDirect to ConsumerFoodTechIrvine, US
Anders Eisner(Director)Jesse culture Merrill(Co-Founder)inTony Jacobs(Director)Pete Speranza(Director)
BoardClayton Christopher(Director)
Co-investorsAlmanac InsightsArborview CapitalCAVU Consumer PartnersAlmanacCAVU Venture PartnersL Catterton
GrubMarket is a food tech company operating a B2B and B2C marketplace in the U.S. and Canada, offering both wholesale produce delivery at discounted prices and AI-powered SaaS software solutions for food supply chain businesses including inventory management, warehouse operations, and eCommerce platforms.
B2B MarketplacesE-commerceEnterprise SoftwareFoodTechLogistics & Supply ChainSaaSSan Francisco, US
Mike Xu(Founder/CEO, , President)in
Co-investorsAlumni VenturesBascom VenturesBattery VenturesBuilders + BackersCastor VenturesCeltic House Asia Partners+49 more
Keychain operates an AI-powered platform connecting CPG brands and retailers with contract manufacturers.
Oisin Hanrahan(Founder)inJordan Weitz(Founder)inUmang Dua(Founder)in
Co-investorsBlue Trail PartnersBoxGroupBright Pixel CapitalCollaborative FundCommerce VenturesDnx Ventures+8 more
Kite Hill creates plant-based dairy alternatives including cheeses, yogurts, and spreads using an artisan approach.
ConsumerDirect to ConsumerFoodTech
Tal RonnenMonte CasinoinPat Brownin
Co-investorsArborview CapitalSaints CapitalStray Dog CapitalUnovis Asset ManagementCAVU Consumer PartnersCAVU Venture Partners+1 more
Mealogic provides an end-to-end commerce platform that lets businesses launch and run personalized, chef-crafted meal programs, combining e-commerce technology, a national chef network, and nationwide cold-chain delivery.
FoodTechHealthtechSaaSNew York, US
Derek Mansfield(Executive Officer, Director)Ellis McCue(Executive Officer, Director)in
BoardRick Lewis(Director)inDan Ripma(Director)Kara Nortman(Executive Officer, Director)inRyan Wilson(Director)
Co-investorsMotley Fool VenturesSiddhi CapitalUS Venture PartnersUpfront Ventures
GoodBelly is a probiotic beverage company that develops gut health drinks.
ConsumerFoodTechWellness & FitnessBoulder, US
Melissa Dolan(Director)Barbara Keiger(Executive Officer)John Elstrott(Director)Marcel Bens(Executive Officer, Director)
Co-investorsECP GrowthMaveron
NoCow makes plant-based protein bars that are dairy-free, gluten-free, non-GMO, soy-free, and vegan.
ConsumerDirect to ConsumerFoodTech
Daniel Katz(Founder)in
Co-investorsAssembled BrandsLever VCSun Mountain CapitalValor Equity Partners
Numilk produces fresh plant-based milk from real ingredients in convenient pouches that customers prepare at home using a machine, eliminating water shipping and packaging waste.
Circular EconomyClimate TechConsumerFoodTechHardware
Co-investorsAltelanFusionX VenturesStray Dog Capital
Smalls produces fresh, gently cooked cat food made to resemble home-prepared meals, differentiating itself from conventional pet food manufacturers by using minimal processing.
Direct to ConsumerFoodTech
Matthew Michaelson(Founder)in
Co-investorsCompanion FundEastward Capital PartnersEvolution VC PartnersFounder CollectiveImaginary Venture CapitalLeft Lane Capital+7 more
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Urban Remedy is an organic food and wellness brand offering health-focused meals, juices, and snacks based on the founder's "food is healing" philosophy.
Direct to ConsumerFoodTechWellness & Fitness
Neka Pasquale(Founder)in
Co-investorsBuilders FundHinge CapitalObvious VenturesSlow Ventures
Exits · 2
2 IPOsBeyond MeatNASDAQ: BYNDInstacartNASDAQ: CART
Portfolio news
latest coverage across their companiesFera Pets · finance.yahoo.com · May 13, 2026
Good Culture · finsmes.com · Feb 3, 2026
Frequently asked questions
- How many investments has General Mills made?
- General Mills has 25 tracked investments, 2 of which have exited.
- What stage does General Mills invest at?
- General Mills invests at the Seed, Series A, Growth stages.
- What sectors does General Mills focus on?
- General Mills focuses on AgTech, Circular Economy, Consumer, Direct to Consumer, E-commerce, FoodTech.
- Who does General Mills co-invest with?
- General Mills most often shares deals with Collaborative Fund, Stray Dog Capital, Unovis Asset Management, among 135 tracked co-investors.
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