Fundraising FoxGeneral Mills
Corporate VCMinneapolis · Seed–Growth · 3 people tracked
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Investment thesis
301 INC is the corporate venture arm of General Mills, backing driven founders who are reshaping the food ecosystem. Its focus spans four areas: digital capabilities and connected commerce that reduce friction across the food value chain; emerging human and pet food brands serving growing or underserved consumer groups; new go-to-market models that reimagine food beyond traditional CPG, including food service and the intersection of food and healthcare; and agriculture and packaging technologies that advance sustainability and the circular economy. Beyond capital, the firm offers strategic brand building, product development and food safety expertise, supply chain strategy, route-to-market and sales analytics, and connected commerce support.
Source: firm website, verified Oct 3, 2026.
Team · 3 people
from the firm's website
What they invest in
from 20 of 29 portfolio companiesFoodTech ×14Consumer ×11Direct to Consumer ×9Wellness & Fitness ×5AgTech ×3Climate Tech ×2E-commerce ×2Hardware ×2
HQs:United States×10United Kingdom×1Israel×1
Who they back
founder profiles across 15 portfolio companiesFounding team size:solo founder×62 founders×53 founders×4
Where their founders studiedfrom 14 founders with education data
Harvard Business School ×2The London School of Economics and Political Science (LSE) ×2
What their founders studiedfrom 16 founders with field-of-study data
Economics ×5Business & Management ×3Computer Science ×2Engineering ×2Medicine ×2
Accelerator rootsportfolio companies that came through a program
Investments · 29 tracked
founders shown can be your intro pathBy year:2023 · 12022 · 23 dated
Beyond Meat creates plant-based protein products, including burgers and other foods designed to provide nutritional value while supporting environmental sustainability and soil regeneration.
Advanced ManufacturingAgTechClimate TechFoodTechEl Segundo, US
Ethan Brown(Founder)inTeri L. Witteman(Executive Officer)inJonathan Nelson(Executive Officer)Dariush Ajami, Ph.D.(Executive Officer)Drew Lufkin(Executive Officer)inJohn Boken(Executive Officer)
Co-investorsBlue Horizon CorporationCleveland AvenueCollaborative FundCPT CapitalDirlangoDns Capital+20 more
Instacart operates a marketplace connecting grocery retailers with customers who order food and household items for same-day delivery or in-store pickup, serving millions of households across North America through partnerships with over 350 retailers.
ConsumerE-commerceFoodTechSan Francisco, US
Apoorva Mehta(Founder)inBrandon Leonardo(Founder)inMax Mullen(Founder)inChris Rogers(Chief Executive Officer)inEmily Reuter(Chief Financial Officer)in
BoardMichael Moritz(Director)in
Co-investorsA*Andreessen HorowitzAvenue Growth PartnersBACKGROUND CAPITALBling CapitalBright Pixel Capital+54 more
BeeHero applies data science to pollination management in agriculture, helping farmers protect pollinator populations to secure food supply resilience.
AgTechAI & Machine LearningData & InfrastructureIoT
Itai Kanot(Chief Growth Officer)inOmer Davidi(Chief Executive Officer)inYuval Regev(Chief Product & Technology Officer)in
Co-investorsCIBUS ENTERPRISE FUND II LPEntrée CapitalJ-VenturesMS&AD VenturesRabo Corporate VenturingUpWest+5 more
Calibrate offers a Metabolic Reset weight-loss program that combines GLP-1 medications prescribed by clinicians with lifestyle coaching to help members lose weight and maintain it.
Digital HealthHealthtechWellness & Fitness
Isabelle Kenyon(Founder)
Co-investorsDeclaration PartnersOptum VenturesPLUS CapitalSamsung NextThreshold VenturesForerunner Ventures+3 more
Fearless Fund is a venture capital firm focused on women of color founders, investing in under-resourced entrepreneurs raising pre-seed, seed, or Series A financing.
Impact & Social Good
Fera creates veterinarian-formulated wellness supplements for pets, blending traditional clinically studied ingredients with newer ones for holistic health support.
ConsumerDirect to ConsumerWellness & FitnessGlendale, US
Michelle Dulake(Co-founder (Veterinarian))inEmily Hsu(Co-founder)in
Ghost Lifestyle is a consumer brand that sells sports nutrition supplements and branded apparel directly to consumers.
ConsumerDirect to ConsumerWellness & Fitness
Co-investorsThe Family Fund
Makes plant-based seafood alternatives from legumes.
Chad Sarno(Founder)in
Co-investorsClear Current CapitalK2 GlobalUnovis Asset ManagementVegInvestBlue Horizon CorporationM13+3 more
Good Culture makes dairy products, including high-protein items with simple ingredients, using responsibly sourced ingredients and attention to sourcing, texture, and taste.
ConsumerDirect to ConsumerFoodTechIrvine, US
Anders Eisner(Director)Jesse culture Merrill(Co-Founder)inTony Jacobs(Director)Pete Speranza(Director)
BoardClayton Christopher(Director)
Co-investorsAlmanac InsightsArborview CapitalCAVU Consumer PartnersAlmanacCAVU Venture PartnersL Catterton
GrubMarket is a food tech company operating a B2B and B2C marketplace in the U.S. and Canada, offering both wholesale produce delivery at discounted prices and AI-powered SaaS software solutions for food supply chain businesses including inventory management, warehouse operations, and eCommerce platforms.
B2B MarketplacesE-commerceEnterprise SoftwareFoodTechLogistics & Supply ChainSaaSSan Francisco, US
Co-investorsAlumni VenturesBascom VenturesBattery VenturesBuilders + BackersCastor VenturesCeltic House Asia Partners+50 more
Keychain operates an AI-powered platform connecting CPG brands and retailers with contract manufacturers.
Oisin Hanrahan(Founder)inJordan Weitz(Founder)inUmang Dua(Founder)in
Co-investorsBlue Trail PartnersBoxGroupBright Pixel CapitalCollaborative FundCommerce VenturesDnx Ventures+9 more
Kite Hill creates plant-based dairy alternatives including cheeses, yogurts, and spreads using an artisan approach.
ConsumerDirect to ConsumerFoodTech
Tal RonnenMonte CasinoinPat Brownin
Co-investorsArborview CapitalSaints CapitalStray Dog CapitalUnovis Asset ManagementCAVU Consumer PartnersCAVU Venture Partners+1 more
Mealogic provides an end-to-end commerce platform that lets businesses launch and run personalized, chef-crafted meal programs, combining e-commerce technology, a national chef network, and nationwide cold-chain delivery.
FoodTechHealthtechSaaSNew York, US
Derek Mansfield(Executive Officer, Director)Ellis McCue(Executive Officer, Director)in
BoardRick Lewis(Director)inDan Ripma(Director)Kara Nortman(Executive Officer, Director)inRyan Wilson(Director)
Co-investorsMotley Fool VenturesSiddhi CapitalUS Venture PartnersUpfront Ventures
GoodBelly is a probiotic beverage company that develops gut health drinks.
ConsumerFoodTechWellness & FitnessBoulder, US
Melissa Dolan(Director)Barbara Keiger(Executive Officer)John Elstrott(Director)Marcel Bens(Executive Officer, Director)Steve Demos(Founder)Todd Beckman(Founder)
Co-investorsECP GrowthMaveron
NoCow makes plant-based protein bars that are dairy-free, gluten-free, non-GMO, soy-free, and vegan.
ConsumerDirect to ConsumerFoodTech
Daniel Katz(Founder)in
Co-investorsAssembled BrandsLever VCSun Mountain CapitalValor Equity Partners
Numilk produces fresh plant-based milk from real ingredients in convenient pouches that customers prepare at home using a machine, eliminating water shipping and packaging waste.
Circular EconomyClimate TechConsumerFoodTechHardware
Co-investorsAltelanFusionX VenturesStray Dog Capital
PitPat makes a GPS tracker and activity monitor for dogs, paired with a mobile app that shows live location, activity levels, distance, calories, and portion-control guidance.
ConsumerHardwareIoT
Pots & Co makes restaurant-quality desserts and puddings crafted by chefs, using premium ingredients and no artificial preservatives.
ConsumerDirect to ConsumerFoodTech
Purely Elizabeth makes food products such as granola and cereals using superfood and gluten-free ingredients, sold to health-conscious consumers.
ConsumerDirect to ConsumerFoodTechBoulder, US
Elizabeth Stein(Manager and Chief Executive Officer)inElizabeth(Founder)
Co-investorsSG Credit PartnersFresh Del Monte Produce
Austin, US
John Ferrari(Executive Officer, Director)Brian Goldberg(Executive Officer, Director)in
Co-investorsSatori CapitalVMG Partners
Smalls produces fresh, gently cooked cat food made to resemble home-prepared meals, differentiating itself from conventional pet food manufacturers by using minimal processing.
Direct to ConsumerFoodTech
Matthew Michaelson(Founder)inCalvin Bohn(Founder)Matt Michaelson(Founder)
Co-investorsCompanion FundEastward Capital PartnersEvolution VC PartnersFounder CollectiveImaginary Venture CapitalInterplay Ventures Early Stage Management Llc+8 more
Supply Change Capital is an early-stage venture capital firm that invests in technology across the food supply chain, including logistics, automation, predictive tools, and ingredient intelligence.
AgTechFoodTechLogistics & Supply Chain
Urban Remedy is an organic food and wellness brand offering health-focused meals, juices, and snacks based on the founder's "food is healing" philosophy.
Direct to ConsumerFoodTechWellness & Fitness
Neka Pasquale(Founder)in
Co-investorsBuilders FundHinge CapitalObvious VenturesSlow Ventures
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
Everything LegendaryGDB Circular (MN)GHOST® LifestyleGood CatchGoodBellyMealogic
Exits · 2
2 IPOsBeyond MeatNASDAQ: BYNDInstacartNASDAQ: CART
Portfolio news
latest coverage across their companies
Beyond Meat · en.wikipedia.org · Sep 7, 2026
Fera Pets · finance.yahoo.com · May 13, 2026
Good Culture · finsmes.com · Feb 3, 2026
Frequently asked questions
- How many investments has General Mills made?
- General Mills has 29 tracked investments, 2 of which have exited.
- What stage does General Mills invest at?
- General Mills invests at the Seed, Series A, Growth stages.
- What sectors does General Mills focus on?
- General Mills focuses on AgTech, Circular Economy, Consumer, Digital Health, Direct to Consumer, E-commerce, FoodTech.
- Where is General Mills located?
- General Mills is headquartered in Minneapolis, US.
- Who does General Mills co-invest with?
- General Mills most often shares deals with Collaborative Fund, Stray Dog Capital, Unovis Asset Management, among 140 tracked co-investors.
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