Waldo

Waldo (waldo.fyi) operates an agentic brand intelligence platform aimed at marketing organizations. The company combines a normalized data layer — live social data from Instagram, TikTok, Reddit, X, YouTube, Meta and LinkedIn, GWI audience panels, paid advertising data, events, news and a proprietary trends database — with an infrastructure of AI agents that convert that raw data into strategic outputs. The platform is model-agnostic, drawing on multiple major LLMs and selecting among them by task, and captured content is stored permanently, including text, images, video and metrics, even when the original post is removed.

The product suite is organized around four use cases. Strategize provides a Strategy Agent that can be used on Waldo's site or connected into ChatGPT and Claude, running live searches and returning structured, sourced answers. Pitch produces tailored playbooks for new-business teams, covering pitch angles, stakeholder research and slide-ready material, and is sold on a pay-as-you-go basis without a subscription. Monitor tracks a brand's audiences, competitors and cultural context and distills signals into an interactive intelligence brief delivered on a chosen cadence. Build exposes Waldo's brand, category and audience intelligence via API so customers can power their own reports, decks and agents.

Outputs are designed to link back to their underlying source (post, article, video or data point), and the agents run structured analyses designed by senior agency strategists rather than open-ended generation. Third-party coverage describes the platform as an AI strategy engine offering pre-built frameworks such as brand audits, audience profiles, the Four C's and competitive analyses, with curated sourcing, insight synthesis and export of citable, editable documents to formats such as Google Docs.

Business model

B2B software sold to agencies and brand marketing teams, spanning platform access, per-use products and API-based data access. The Pitch product is described as buy-as-you-go with no subscription required, while Monitor and Build are sold through a demo-led process.

Traction

Publicly cited customers include agency and brand executives who report cutting two-week research cycles to three days, eliminating $30K in redundant tools and reclaiming 100+ hours a month, alongside testimonials from a CEO & CSO, an Executive Director of Strategy and a Director of Brand Management. The company states it works with clients ranging from six-person shops to global holding company networks.