Pathmatics
Santa Monica, US · Founded 2012 · Delaware corporation · 6 known investors
Pathmatics (part of Sensor Tower) is a digital advertising intelligence platform that gives visibility into how brands, agencies, and publishers spend across social, display, video, mobile, OTT/CTV, and programmatic channels, using panel data, web crawlers, and machine learning to estimate ad spend and impressions. It serves brand marketing teams, agencies, publishers, and competitive intelligence teams across major markets including the US, Canada, UK, and parts of Europe, MENA, LATAM, and APAC.
Founders & leadership
Pathmatics was founded in 2012 by Gabriel Gottlieb.
Board
Investors · 6
Reported raises · per SEC filings
Form D private placements$4.7M disclosed across 2 rounds · 2012–2015
▶$2.9MraisedAug 2015 · 8 investors · OtherRule 506(b)
- Thomas LorimorExecutive Officer, Director
- Steven DietzDirector
- Simcha BlausteinDirector
- Gabriel GottliebExecutive Officer, Director
- Offering amount
- $3.1M
- Amount sold
- $2.9M
- First sale
- Jul 2015
- Incorporated
- Corporation, Delaware, 2012
- Federal exemptions
- 06b
▶$1.8MraisedAug 2015 · 11 investors · OtherRule 506(b)
- Thomas LorimorDirector
- Gabriel GottliebExecutive Officer, Director
- Simcha BlausteinDirector
- Steven DietzDirector
- Offering amount
- $1.8M
- Amount sold
- $1.8M
- First sale
- Dec 2012
- Incorporated
- Corporation, Delaware, 2012
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
In the news
Frequently asked questions
- What does Pathmatics do?
- Pathmatics (part of Sensor Tower) is a digital advertising intelligence platform that gives visibility into how brands, agencies, and publishers spend across social, display, video, mobile, OTT/CTV, and programmatic channels, using panel data, web crawlers, and machine learning to estimate ad spend and impressions. It serves brand marketing teams, agencies, publishers, and competitive intelligence teams across major markets including the US, Canada, UK, and parts of Europe, MENA, LATAM, and APAC.
- Who founded Pathmatics?
- Pathmatics was founded by Gabriel Gottlieb in 2012.
- Who are Pathmatics's investors?
- Pathmatics's investors include Bonfire Ventures, Converge, Karlin Ventures, Partners for Growth, Partners for Growth (PFG), Upfront Ventures.
- How much funding has Pathmatics raised?
- Pathmatics has disclosed $4.7M raised across 2 rounds.
- Where is Pathmatics headquartered?
- Pathmatics is headquartered in Santa Monica, US.