Osmo

Osmo applies artificial intelligence, neuroscience and perfumery expertise to digitize scent, describing its core technology as "Olfactory Intelligence" (OI) — a system intended to let computers read, write and map smell. OI underpins both the company's self-serve creation product and its enterprise offerings, and is described as being built on a large interconnected scent dataset and an olfactory world model.

The company's flagship product, Osmo Studio, lets a brand describe a desired fragrance in text, images or concepts; the platform then generates formulas in real time in collaboration with in-house master perfumers. Osmo formulates three candidate fragrances and ships physical 2mL samples, after which a dedicated fragrance advisor works with the customer through iteration on notes, ingredient inclusions or exclusions and clean-beauty requirements until a final formula is agreed. Beyond formulation, Osmo positions itself as an end-to-end partner covering manufacturing, filling and packaging, working with co-packing partners; packaging is offered in 30ml and 50ml formats with customizable bottles, caps, boxes and label graphics. The current product focus is fine fragrance.

Osmo states that formulas are developed against recognized fragrance industry safety and regulatory frameworks including IFRA, RIFM, FCA compliance and IBA standards, and that U.S. fine fragrance requirements are handled automatically. The platform also flags and resolves ingredient conflicts to balance performance and olfactive quality against a brief.

Business model

Osmo works with brands as a fragrance development and production partner: customers create custom formulas in Osmo Studio, receive physical samples, iterate with an assigned fragrance advisor, and then move to shelf-ready production through Osmo and its co-packing partners. The company also references enterprise solutions built on the same Olfactory Intelligence foundation, and has offered AI-developed captive ingredients to the market through an auction.

Traction

Osmo reports 250,000 physical samples created, 3 billion molecules mapped, 5 million recorded human annotations of smell and 8,000 molecules synthesized. Named brand collaborations include Tilted Chair, the Museum of Pop Culture, Kindred and Annindriya Amsterdam, several involving master perfumer Christophe Laudamiel. The company lists 2025 recognitions as Most Innovative Company in Applied AI and Technology Innovation of the Year, and has auctioned AI-developed captive ingredients to the market.