Retention Science

Retention Science, also referred to as ReSci, sells artificial-intelligence-driven marketing automation software for ecommerce merchants. The core product automates and personalizes email messaging across stages of the customer lifecycle, including welcome sequences for new customers, repeat-purchase prompts, win-back campaigns for at-risk customers and cart-abandonment recovery. An optimization engine predicts subject lines, email content, send time, send frequency and product recommendations on the customer's behalf, while a drag-and-drop workflow editor lets marketers build conventional flows manually and choose how much of a campaign the AI optimizes.

The platform includes a customer data platform that integrates with ecommerce platforms and consolidates customer and prospect data into a unified view, then augments individual customer records with predictions such as customer lifetime value, next product purchased and churn likelihood for use in segmentation. Reporting features combine analytics, revenue reporting, visualizations and data mining, from top-level dashboards down to individual prospect behavior. SMS marketing is offered as a complement to email for multi-channel campaigns. Operationally, the service is delivered through components including a Cortex main dashboard application plus APIs for users, promotional and transactional sends, recommendations, filtering and segmentation, data imports, campaign reporting and event tracking.

Business model

Retention Science supplies a software platform to ecommerce brands, which provide campaign content while the platform learns, tests and optimizes their email and SMS messaging; customers are supported by assigned client success managers and API access.

Traction

The company states that hundreds of brands use the platform, collectively reaching more than 350 million customers each day, and cites client results of 60 percent higher email engagement rates and 45 percent higher purchase rates.