/Investor DB

Imaginary Venture Capital

Venture capitalActively deployingoperating company · company profile

New York · Seed–Series A · 12 people tracked

Also known as Imaginary · IMAGINARY VENTURE CAPITAL ADVISERS, LLC · IMAGINARY VENTURE CAPITAL MANAGEMENT, L.P.

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Investment thesis

Imaginary Ventures backs the next generation of consumer businesses, drawing on its founders' decades of experience building and investing in brands. The firm focuses on identifying exceptional early-stage consumer and retail brands, forming strong relationships with founders, and helping scale them globally. Its approach reflects a heritage in luxury digital commerce and direct-to-consumer brand building.

Source: firm website, verified Sep 29, 2026.

Stage
Seed–Series A
Check
$1M – $10M
HQ
New York, New York, US
Leads rounds
Leads
Instruments
Equity
Founded
2018
Last 12 months
2 investments
AUM
$1B
VC funds
1
Tracked investments
60
Unicorns
4
Acquisitions
2

Team · 12 people

from the firm's website & public directories
Alex Yu· Vice Presidentin
Allison Kast· Executive Assistant
Sarah Carley· Administrative Assistantin

What they invest in

from 55 of 60 portfolio companies

Consumer ×43Direct to Consumer ×31E-commerce ×22FoodTech ×12Wellness & Fitness ×9SaaS ×8AI & Machine Learning ×5Enterprise Software ×4

HQs:United States×37Canada×1United Kingdom×1Sweden×1

Who they back

founder profiles across 39 portfolio companies
36%
solo founders
14 of 39 mapped founding teams
39%
repeat founders
of 38 founders with career history
~3.5 yrs
old at investment
median across 12 dated deals

Founding team size:solo founder×142 founders×133 founders×104+ founders×2

Where their founders studiedfrom 36 founders with education data

Princeton University ×3Harvard University ×2INSEAD ×2NYU Stern School of Business ×2University of California, Berkeley ×2University of Pennsylvania ×2University of Toronto ×2

What their founders studiedfrom 26 founders with field-of-study data

Business & Management ×7Economics ×6Finance & Accounting ×5Engineering ×3Humanities ×3

Where their founders worked beforefrom 38 founders with career history

Furst Media ×2Glossier ×2Goldman Sachs ×2Google ×2Uber ×2

Accelerator rootsportfolio companies that came through a program

Techstars ×2

7 hold an MBA (of 33 with degree data)

Investments · 60 tracked

founders shown can be your intro path

By year:2026 · 22025 · 12024 · 42023 · 22022 · 52021 · 32020 · 32019 · 42018 · 125 dated

Alec's Ice Creamalecsicecream.cominSeries A · Jul 2025 · $11M

Alec's Ice Cream makes organic, clean-label ice cream using A2/A2 grass-fed dairy, with a Culture Cup line that adds live probiotics and prebiotic fiber under a crackable chocolate shell.

ConsumerDirect to ConsumerFoodTechPetaluma, US

Alec Jaffe(Executive Officer, Director)in

BoardJonathan Jaffe(Director)

Board seatLogan Langberg· per SEC Form D

Co-investorsAltelanGreat Circle Ventures

Ayoh Foodseatayoh.comDec 2024

Ayoh makes flavored mayonnaise condiments, branded as "Sando Sauce," that blend creamy mayo with ingredients like pickles, spices, herbs, and vinegars for use on sandwiches, burgers, fries, and vegetables.

ConsumerDirect to ConsumerFoodTechGolden, US

Molly BazDavid McCormick(Founder)in

BoardGreer Tessler(Director)inMolly Willet(Director)

Board seatLogan Langberg· per SEC Form D

Co-investorsAngel groupGreat Circle VenturesHabitat PartnersLerer HippeauSiddhi CapitalSimple Food Ventures

Black Crow Aiblackcrow.aiinSeries A · Mar 2022 · $33M

Black Crow provides AI-powered analytics and personalization software for e-commerce brands to understand customer behavior and deliver tailored shopping experiences.

AdTechAI & Machine LearningE-commerceMarketing TechNew York, US

Richard Harris(Founder)inJoel Goldman(Founder)inDamon Tassone(Founder)

BoardShehzad Khan(Founder)in

Board seatLogan Langberg· per SEC Form D

Co-investorsBloomberg BetaGood FriendsHabitat PartnersInterlock PartnersLeft Lane CapitalPrimary Venture Partners+4 more

Sundays for Dogssundaysfordogs.cominSeries A · Jun 2021 · $10M

Sundays for Dogs produces human-grade, vet-formulated dog food designed for dog parents who prioritize their pet's nutrition and wellbeing.

ConsumerDirect to ConsumerE-commerceFoodTechWellness & FitnessWalnut, US

Michael Waxman(Executive Officer, Director)inDr. Tory(Founder)

Board seatLogan Langberg· per SEC Form D

Co-investorsAvenir Growth CapitalBAM VenturesBoxGroupGreat Oaks Venture CapitalNat TurnerShrug Capital+2 more

Bathhouseabathhouse.comin

A bathhouse operator with locations in New York and Philadelphia offering thermal pools, saunas, steam rooms, massage, and scrub treatments to consumers seeking wellness and relaxation services.

ConsumerWellness & FitnessNew York, US

Jason Goodman(Executive Officer, Director)inTravis Talmadge(Executive Officer, Director)

Co-investorsGood GroundPLUS CapitalWellness Ventures

Berobrewingberobrewing.com𝕏

BERO produces non-alcoholic beer sold direct to consumers, offering individual beers, variety packs, and build-your-own bundles.

ConsumerDirect to ConsumerFoodTech

Builder iobuilder.ioin𝕏

Builder.io provides visual development tools that enable teams to collaborate on software development through a plug-and-play approach.

Cloud ComputingDeveloper ToolsSan Francisco, US

Brent Locks(Co-founder & COO)inSteve Sewell(Founder)inMisko Hevery(Chief Technology Officer)inLindsay Brunner(Head of Communications)in

BoardMike Duboe(Board Member (Venture Partner, Greylock))in

Co-investorsCommerce VenturesGood FriendsGreylock PartnersHabitat PartnersInsight PartnersM12 (Microsoft's Venture Fund)+4 more

Cafeteriateamcafeteria.cominSeed · Oct 2024 · $3M

Cafeteria is a platform that connects teens with brands for paid conversations and content creation opportunities.

AI & Machine LearningB2B MarketplacesConsumerCreator EconomyMarketing TechSocialNew York, US

Rishi Malhotra(Chief Executive Officer of the Issuer.)in

Co-investorsListen VenturesCollaborative Fund

CAMPcamp.comin𝕏Series A · Jun 2019 · $11M

CAMP operates family entertainment venues combining immersive themed experiences, hands-on activities, and toy retail in physical locations.

Consumer

Nikki Kaufman(Founder)in

Co-investorsBLH Venture Partners, LLCBullpen CapitalDisney AcceleratorLerer HippeauMaywic Select InvestmentsReshape+5 more

CANNdrinkcann.comin𝕏Seed · Jan 2020 · $5M

Cann makes microdosed THC-infused beverages, including flavored social tonics and a bergamot-and-yerba-mate "Half and Half" tea drink.

ConsumerDirect to ConsumerFoodTech

Jake Bullock Luke Anderson(Founder)

Co-investorsArtemis Growth PartnersHabitat PartnersInvestBevOutbound Ventures

Cerebellycerebelly.comin𝕏

Cerebelly makes organic, vegetable-first baby and toddler food formulated with 16 nutrients associated with early brain development, with no added sugar and testing for heavy metals and toxins.

ConsumerDirect to ConsumerFoodTechErie, US

Don Clark(Executive Officer)inGreg Shearson(CEO)inTeresa Purzner Nick Langan(Founder)

Co-investorsEvolution VC PartnersH Venture PartnersPartnership Capital Growth LLCSpringdale Ventures

Chachamatchachachamatcha.comin

Cha Cha Matcha sells matcha products, including a Matcha Essentials Kit with tools for preparing matcha at home, and operates physical cafe locations such as one in Beverly Hills.

ConsumerDirect to ConsumerFoodTechBeverly Hills, US

Matthew Morton(Founder)inConrad Sandelman(Founder)in

Chord Commercechordcommerce.comin𝕏

Chord provides a unified data layer and AI-powered agents for commerce brands to centralize fragmented data across tools and automate operations.

AI & Machine LearningData & InfrastructureE-commerceMarketing Tech

Bryan Mahoney(Founder)inHenry Davis(Founder)inBola Awoniyi(Founder)

Co-investorsAct One VenturesAlleyCorpBright Pixel CapitalEqual VenturesFoundation CapitalGood Friends+12 more

Daily Harvestdaily-harvest.comin

Daily Harvest manufactures and delivers frozen prepared meals made from organic fruits and vegetables, including smoothies, oat bowls, and elixirs.

ConsumerDirect to ConsumerFoodTechNew York, US

Rachel Drori(Founder)inRicky Silver(Founder)

Co-investorsAble PartnersBAM VenturesCollaborative FundConnect VenturesDream Variation VenturesH Venture Partners+8 more

Daniellefrankelstudiodaniellefrankelstudio.com

Danielle Frankel Studio is a bridal and womenswear fashion label offering apparel sized across US and international standards.

ConsumerE-commerce

Duosgetduos.cominSeries A · Apr 2022 · $15M

Duos builds a member activation and navigation platform for Medicare Advantage plans and healthcare providers to help members engage with their care.

AI & Machine LearningDigital HealthHealthtechSaaSWellness & Fitness

Karl Ulfers(Co-Founder & Chief Executive Officer)inJenn Kerfoot(President & Chief Operations Officer)inArt Petrossian(Chief Product & Technology Officer)Nathan Adams(Chief Business Officer)in

Co-investorsAble PartnersDeclaration PartnersForerunner VenturesFTV CapitalHDS CapitalOptum Ventures+3 more

Eatmilaeatmila.com

MìLà produces frozen Chinese food products—dumplings and ready-to-heat meals—sold directly to consumers for home preparation.

ConsumerDirect to ConsumerFoodTechSumner, US

CalebJen

Co-investorsGold House Ventures

Eatsantotacoeatsantotaco.com

Eat Santo is a taco restaurant with locations in New York City.

ConsumerNew York, US

Co-investorsInnova Capital Partners, LLC

Eoneon.xyzinSeries A · Feb 2022 · $6M

A platform that enables end-to-end tracking of products from raw materials through supply chain to end-use and recycling.

Circular EconomyCloud ComputingData & InfrastructureEnterprise SoftwareIoTSaaS

Co-investorsBond Capital ManagementEight Roads VenturesElad GilGreenoaksLightspeed Venture PartnersMeron Capital+1 more

Ever/Bodyeverbody.comin

Ever/Body operates aesthetics centers offering cosmetic and beauty treatments performed by clinical experts, combining in-center procedures with at-home care plans for individual clients.

ConsumerHealthtechWellness & FitnessNew York, US

Amy Shecter(Executive Officer, Director)inEvan Gogel(Director)inCatherine Twist(Director)Kira Wampler(Director)

BoardElliot Wagner(Director)inBrian Yee(Director)in

Co-investorsACME CapitalDeclaration PartnersMetaPropMetaProp VenturesReshapeAddition+1 more

Everlane Modern Basics, re-imaginedeverlane.com

Everlane designs and sells apparel and accessories positioned on transparency and sustainability, offering quality basics and fashion items through direct-to-consumer channels.

ConsumerDirect to ConsumerE-commerce

Michael Preysman(Founder)inAlfred ChanginJesse Farmer(Founder)

Co-investorsBling CapitalLerer HippeauMaveronTuesday CapitalBetaworksSlow Ventures+1 more

Farfetchfarfetch.comin𝕏Acquired

Farfetch is an online marketplace for luxury fashion, connecting customers with designer boutiques and independent retailers worldwide.

ConsumerE-commerceMarketplacesRetail TechLondon, GB

José Neves(Founder)in

Co-investorsAdvance Venture PartnersFELIX CAPITALFernbrook Capital ManagementFJ LabsGreycroftHDS Capital+16 more

Foxtrotfoxtrot.ioin𝕏Series A · Feb 2020 · $17M

Foxtrot provides digitization and automation software for enterprise fleets, helping them serve business and consumer clients in real-time across beverage, food, and e-commerce sectors.

Logistics & Supply ChainMobility & TransportationSaaS

Patrick Coughranin

Co-investorsRanch VenturesAlmanacAlmanac InsightsBeliadeFifth WallLerer Hippeau+1 more

Getsafelygetsafely.com𝕏

Safely (operated by Shop Safely, LLC) runs an e-commerce store on Shopify selling consumer products directly to shoppers online.

ConsumerDirect to ConsumerE-commerce

GlossGeniusglossgenius.comin𝕏Jul 2023

GlossGenius provides employee management software designed for beauty, wellness, and health businesses.

ConsumerEnterprise SoftwareHR TechMarketing TechSaaSWellness & FitnessNew York City, US

Danielle Cohen-Shohet(Founder)inLeah Cohen-ShohetinKarim Butt(Founder)

BoardIan Friedman(Director)Kent Bennett(Director)in

Co-investors2048 VenturesBessemer Venture PartnersLeft Lane CapitalTechstarsVibe CapitalWormhole Capital+3 more

Glossierglossier.comMar 2019

Glossier is a beauty brand that develops skincare and makeup products, including formulations and packaging, sold directly to consumers.

ConsumerDirect to ConsumerE-commerceNew York, US

Emily Weiss(Founder)inKATHRYN ORDOWER(Executive Officer)NABIL MALLICK(Executive Officer, Director)

BoardERIC LIAW(Director)inKIRSTEN GREEN(Director)inKATRINA LAKE(Director)

Co-investorsBoxGroupForerunner VenturesIndex VenturesIVP (Institutional Venture Partners)KfundLerer Hippeau+3 more

Good Americangoodamerican.comin

Good American is an apparel brand offering denim and seasonal clothing essentials, including heritage-inspired classic styles.

ConsumerDirect to ConsumerE-commerce

Emma Grede(Founder)in

Goodfairgoodfair.comin𝕏Seed · Jun 2020 · $4M

Goodfair is an online store offering affordable, sustainable and eco-friendly everyday products, including bundle deals, aimed at consumers looking for practical alternatives to disposable items.

Circular EconomyConsumerE-commerceHouston, US

Topper Luciani(Executive Officer, Director)in

Co-investorsTexas VenturesAmplify.LAGreatPoint Ventures

Goosegoose.petin

Goose provides software for pet daycare centers to manage scheduling, check-ins, pickups, and pet profiles.

ConsumerSaaS

Chris Tilson(Founder)Drew Brinkoetter(Founder)

Co-investorsB Capital GroupB4 CapitalBoxGroupCamber CreekFirst Round CapitalImpression Ventures

Halfmagicbeautyhalfmagicbeauty.com

HALF MAGIC is a cosmetics brand offering colorful eye makeup products including eyeliner, eyeshadow singles, mascara, glitter, and lip products sold direct-to-consumer online.

ConsumerDirect to ConsumerE-commerce

Donni Davy

Co-investorsPoint King Capital

Hawthornehawthorne.coin𝕏Series A · Aug 2019 · $8M

Hawthorne is a New York-based direct-to-consumer men's personal care brand selling personalized colognes and grooming products.

ConsumerNew York City, US

Co-investorsComcast VenturesFJ LabsFounder CollectiveMaywic Select InvestmentsTechstarsShana Fisher

Hookhookmusic.comSeed · Mar 2024 · $500K

A social music application for users to share and discover music.

Creator EconomyMedia & EntertainmentSocial

Co-investorsPalm Tree Crew InvestmentsPoint72 VenturesWaverley CapitalKhosla VenturesPoint72

Hum Nutritionhumnutrition.com𝕏

HUM Nutrition is a direct-to-consumer supplement brand offering third-party-tested vitamins and supplements paired with a personalization quiz and free access to registered dietitian nutritionists.

ConsumerDirect to ConsumerWellness & FitnessLos Angeles, US

Christopher Coleridge(Executive Officer, Director)Walter Faulstroh(Executive Officer, Director)in

BoardGreg Richter(Director)

Co-investorsSonoma Brands Capital14WCircleUp Partners

JacquesMarieMagejacquesmariemage.com

Jacques Marie Mage designs and produces luxury eyewear, releasing limited collections such as its Summer 2026 Circa Collection that draw on midcentury, 1970s, and Y2K design influences.

ConsumerDirect to ConsumerE-commerce

Josh Kriteman(Founder)in

Co-investorsARTFO Holdings LLCFELIX CAPITAL

Khykhy.comin

KHY is a fashion brand founded in 2023 and directed by Kylie Jenner, creating clothing collections that emphasize deliberate construction, contrast, and individual style through ethically manufactured pieces.

ConsumerDirect to ConsumerE-commerceLos Angeles, US

Kylie Jenner(Creative Director)in

Kosaskosas.com

Kosas develops clean cosmetics that combine makeup and skincare, offering products such as cream cheek and lip color and complexion items with a shade-matching quiz for consumers.

ConsumerDirect to ConsumerE-commerceLos Angeles, US

Sheena Yaitanes(Executive Officer, Director)

Co-investorsAble PartnersBeechwood CapitalBeliadeStripesTq Ventures LlcWillow Growth Partners

Lorelore.world

Lore is a fragrance brand that sells Eau de Parfum products, including full-size bottles, travel sets, and discovery sets.

ConsumerDirect to ConsumerE-commerce

Melanie Bender(Founder)in

Co-investorsAccelAmex VenturesBain Capital VenturesGeneral CatalystGV (Google Ventures)New Enterprise Associates (NEA)+1 more

Lucky Energyluckybevco.cominSeed · Nov 2023 · $4M

Lucky Beverage Company produces beverages with a focus on authentic storytelling and resilience-oriented branding.

Consumer

Richard Laver(Founder)in

Co-investors359 CapitalDMG VenturesInvestBevMaveronBrand Foundry VenturesJoyance Partners+3 more

mejuri storymejuri.cominSeries B · Apr 2019 · $23M

Mejuri is a jewelry brand that designs and sells fine jewelry directly to consumers, with a philanthropic program (the Empowerment Fund, purpose-driven products, and corporate giving) supporting women and underrepresented communities.

ConsumerDirect to ConsumerE-commerceRetail TechToronto, CA

Majed MasadinNoura Sakkijha(CEO)in

Co-investors12X VC500 GlobalArzan VCCedar Mundi VenturesDASH VenturesFELIX CAPITAL+3 more

Necessairenecessaire.com𝕏

Nécessaire is a direct-to-consumer beauty and skincare brand that sells personal care products online.

ConsumerDirect to Consumer

Nick Axelrod(Founder)Randi Christiansen(Founder)Randi Christiansen Nick Axelrod(Founder)

Co-investorsAble PartnersMaveronCAVU Consumer PartnersMagic Hour

Nordic Knotsnordicknots.comin

Nordic Knots designs and produces high-quality home textiles including hand-knotted rugs, curtains, and bedding, blending Scandinavian design principles with artisanal craftsmanship.

ConsumerE-commerceImpact & Social GoodNew MaterialsStockholm, SE

Fabian Berglund(Founder)inFelix Berglund(Founder)in

NuORDERnuorder.cominMar 2021 · $45MAcquired

NuORDER is a commerce platform owned by Lightspeed that provides tools for independent businesses to manage and scale their operations globally.

E-commerceEnterprise SoftwareSaaSLos Angeles, US

Olivia Skuza(Founder)inHeath Wells(Founder)in

Co-investorsBoxGroupBrighton Park CapitalCowboy VenturesGreycroftThe Argentum GroupUpfront Ventures

Pepperusepepper.comin𝕏Series B · May 2024 · $30M

Pepper builds AI-powered go-to-market technology designed specifically for independent food distributors to help them compete and grow.

AI & Machine LearningB2B MarketplacesFoodTechSaaSNew York, US

Bowie Cheung(Co-founder & CEO)inChetan Narain(Co-founder & CTO)inIvana Tesanovic(Co-founder / SVP)inJorge Vizcayno(Leader, Product Content Platform & Data Infrastructure (joined via Alima acquisition))in

Co-investorsBoxGroupFeldsmith CapitalFrontline VenturesGreylock PartnersHarmony PartnersICONIQ+7 more

Povbeautypovbeauty.com

POV Beauty is a color cosmetics brand selling "amp it" buildable lip/color products in dessert-inspired shades such as cannoli, caramel crème, and vanilla latte.

ConsumerDirect to ConsumerE-commerce

Realeactivesrealeactives.com

A skincare brand offering a routine of products for blemish-prone skin, including exfoliating treatments with AHA/BHA acids and a barrier moisturizer with a ceramide complex.

ConsumerDirect to ConsumerWellness & Fitness

Shiftsmartshiftsmart.comin𝕏Series B · Dec 2021 · $95M

ShiftSmart connects workers with flexible employment opportunities and helps businesses manage labor on demand.

Enterprise SoftwareFoodTechFuture of WorkHR TechImpact & Social GoodMarketplacesSocialMenlo Park, US

Aakashdeep Kumar(Executive Officer, Director)C. Patrick Brandt(Executive Officer, Director)inAakash K(Founder)

Co-investorsClashmore VenturesGood FriendsPerot Jain

Skimsskims.com𝕏

SKIMS designs and sells shapewear, loungewear, and intimates for women.

ConsumerDirect to ConsumerRetail TechLos Angeles, US

Kimberly Kardashian(Director)Jens Grede(Founder)inEmma Grede(Founder)Colin Bennett(Executive Officer)Anderozzi Muir(Executive Officer)Jennifer Arrache(Executive Officer)

Co-investorsWellington ManagementGoldman SachsGreenoaksThrive Capital

SMALLSsmalls.com𝕏

Smalls produces fresh, gently cooked cat food made to resemble home-prepared meals, differentiating itself from conventional pet food manufacturers by using minimal processing.

Direct to ConsumerFoodTech

Matthew Michaelson(Founder)inCalvin Bohn(Founder)Matt Michaelson(Founder)

Co-investorsCompanion FundEastward Capital PartnersEvolution VC PartnersFounder CollectiveGeneral MillsInterplay Ventures Early Stage Management Llc+8 more

Stripestripe.comin𝕏

Stripe provides financial infrastructure for businesses to accept payments, offer financial services, and implement custom revenue models across international markets in 135+ currencies.

Developer ToolsFintechSaaSSan Francisco, US

John Collison(President)inPatrick Collison(CEO)inWilliam Gaybrick(Executive Officer)inGreg Brockman(Founding Engineer, then first CTO)inSarah HeckinRyan Seekely(Engineering Manager)

Co-investors1435 Capital500 GlobalAdvaita CapitalAdventure FundAglae VenturesAir Street Capital+100 more

Sweet Chemistrysweetchemistry.cominApr 2026

Sweet Chemistry offers a skincare line of four products formulated with 3% Matrikynes peptides, available in different textures and finishes that can be used individually or layered.

ConsumerDirect to ConsumerWellness & FitnessNew York, US

Joel Maza(Executive Officer, Director)

BoardKenneth Suslow(Director)Andrea Nye(Director)

Co-investorsSandbridge Capital

The Feedthefeed.com𝕏

The Feed is an online marketplace selling curated sports nutrition, supplements, recovery gear and wearables to endurance athletes.

Broomfield, US

Ben Kennedy(Founder)inBryan Smith(Founder)Matt Johnson(Founder)

Co-investorsForerunner Ventures

Thereformationthereformation.comin𝕏

The Reformation is a fashion and clothing retailer that designs and sells sustainable apparel and lifestyle products.

Circular EconomyConsumerDirect to ConsumerLos Angeles, US

Co-investorsGreen Meadow Ventures

Thirty Madisonthirtymadison.com

Astoria, US

Demetrius Michael Karagas(Executive Officer, Director)Steven Gutentag(Founder)inDemetri Karagas(Founder)

BoardRebecca Kaden(Director)in

Co-investorsAlpha PartnersAlumni VenturesComcast VenturesConnetic VenturesCVS Health VenturesEvolution VC Partners+18 more

Tin Cantincan.kids

Tin Can makes a Wi-Fi landline phone for children that allows voice calls only to a parent-approved contact list, blocking strangers, robocalls, and scammers.

ConsumerDirect to ConsumerHardwareSeattle, US

GraemeChet Kittleson(Founder)inMax Blumen(Founder)inGraeme Davies(Founder)

Co-investorsCollaborative FundData TechGreylock PartnersMarketplaceNewfund CapitalPioneer Square Labs+2 more

Universal Standarduniversalstandard.comSeries A · Feb 2018 · $7M

Universal Standard is an inclusive fashion brand offering women's apparel in an extended size range (00-40), using premium fabrics such as Peruvian cotton, stretch linen, wool, and denim.

ConsumerDirect to ConsumerE-commerceNew York, US

Polina Veksler(Managing Member)Polina Zitrin(Executive Officer, Director)Alexandra Waldman(Founder)in

Co-investorsCollaborative FundDopamine VenturesFernbrook Capital ManagementYadayRed Sea Ventures

Westman Atelierwestman-atelier.com

Westman Atelier is a clean beauty brand offering makeup products such as a creamy contour stick formulated with jojoba oil and kaolin clay for natural-looking definition.

ConsumerDirect to ConsumerE-commerceWellness & Fitness

Co-investorsFernbrook Capital ManagementElectric Feel Ventures LlcPrelude Growth Partners

Westmanatelierwestmanatelier.com

Westman Atelier is a clean luxury beauty and cosmetics brand offering makeup and skincare products such as its Clean Glow Trio and Pore Refining Complex serum, sold directly to consumers online.

ConsumerDirect to ConsumerE-commerceNew York, US

David Neville(Executive Officer, Director)Gucci Westman(Founder)

BoardAndrew Rosen(Director)Alicia Sontag(Director)in

Co-investorsPRELUDE

Other

Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.

XCJBEROGenius AI

Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.

Portfolio news

latest coverage across their companies

Frequently asked questions

How many investments has Imaginary Venture Capital made?
Imaginary Venture Capital has 60 tracked investments, 2 of which have exited, including 5 dated in the last 24 months.
What stage does Imaginary Venture Capital invest at?
Imaginary Venture Capital invests at the Seed, Series A stages.
What is Imaginary Venture Capital's typical check size?
Imaginary Venture Capital typically writes checks of $1M – $10M.
What sectors does Imaginary Venture Capital focus on?
Imaginary Venture Capital focuses on Consumer, Direct to Consumer, E-commerce, FoodTech, Retail Tech.
Where is Imaginary Venture Capital located?
Imaginary Venture Capital is headquartered in New York, US.
Does Imaginary Venture Capital lead rounds?
Yes, Imaginary Venture Capital leads investment rounds.
Who does Imaginary Venture Capital co-invest with?
Imaginary Venture Capital most often shares deals with BoxGroup, Able Partners, Collaborative Fund, among 154 tracked co-investors.

Co-investors · 26

Maveron

Maveron is a venture capital firm that invests in entrepreneurs across web-enabled consumer services, education, and wellness sectors.

$100K – $8M
Collaborative Fund

Collaborative Fund is a venture capital firm that backs entrepreneurs building category- and culture-defining brands, products, and services across consumer, health, energy, and access-to-capital themes.

$500K – $1M
Greylock Partners

Greylock Partners is an early-stage venture capital firm that partners with founders building companies from inception. Its partners make only one or two new investments per year to focus deeply on each partnership.

$100K – $10M
Bessemer Venture Partners

Bessemer Venture Partners is a global venture capital firm that partners with entrepreneurs across enterprise, consumer, and healthcare sectors from early stages through growth.

Both backed · 2
GlossGeniusGenius AI
$50K – $100M
Khosla Ventures

Khosla Ventures is a venture capital firm that backs bold, early-stage, technology-driven companies across deep tech and other sectors, providing hands-on 'venture assistance' to help founders build category-defining businesses.

Both backed · 2
$100K – $20M
New Enterprise Associates (NEA)

New Enterprise Associates (NEA) is a venture capital firm that invests in and provides long-term support to founders building new companies.

Both backed · 2
$200K – $40M
Founder Collective

Founder Collective is a seed and pre-seed stage venture capital firm that invests across sectors, describing itself as sector agnostic and anti-thematic.

Both backed · 2
M13

M13 is a venture capital firm that backs early-stage founders building companies through structural market shifts.

$4M – $7M
FirstMark Capital

FirstMark Capital is a venture capital firm that backs founders and accelerates them through a platform providing access to networks, customers, and top talent.

Both backed · 1
$500K – $8M
RRE Ventures

RRE Ventures is a boutique early-stage venture capital firm that backs founders across sectors, combining decades of experience with AI-driven analysis throughout the investment lifecycle.

Both backed · 1
$5M – $15M
Headline

Headline is a global venture capital firm investing in early- and growth-stage founders, with teams on the ground across multiple continents.

Both backed · 1
$1M – $50M
Bullpen Capital

Bullpen Capital is an early-stage venture firm that has funded over 100 companies, focusing on businesses that have found product-market fit but are overlooked by other investors.

Both backed · 1
$2M – $4M
▶14 more co-investors

2048 VenturesBrand Foundry VenturesWaverley CapitalBrighton Park CapitalUberSound VenturesInitialized CapitalSerena Venturesfirstminute capitalThird Kind Venture CapitalRubicon Venture CapitalAstanor VenturesHuman CapitalPace Capital

Firms observed investing alongside Imaginary Venture Capital, from public investor directories. Shared companies are the overlap with Imaginary Venture Capital's recorded portfolio.

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