New York · Seed–Late Stage · 12 people tracked
Also known as IMAGINARY VENTURE CAPITAL ADVISERS, LLC · Imaginary Venture Capital EIP · IMAGINARY VENTURE CAPITAL MANAGEMENT, L.P.
Find your way into Imaginary Venture Capital
3,298 people in our graph share verified history with the Imaginary Venture Capital team — schools, employers, funds. One of them is your warm intro.
Investment thesis
Imaginary Ventures backs the next generation of consumer businesses, drawing on its founders' decades of experience building and investing in brands. The firm focuses on identifying exceptional early-stage consumer and retail brands, forming strong relationships with founders, and helping scale them globally. Its approach reflects a heritage in luxury digital commerce and direct-to-consumer brand building.
Source: firm website, verified Sep 15, 2026.
Team · 12 people
from the firm's website & public directories
What they invest in
from 54 of 61 portfolio companiesConsumer ×42Direct to Consumer ×30E-commerce ×21FoodTech ×12SaaS ×8Wellness & Fitness ×8AI & Machine Learning ×5Enterprise Software ×4
HQs:United States×36Canada×1United Kingdom×1Sweden×1
Who they back
founder profiles across 35 portfolio companiesFounding team size:solo founder×152 founders×153 founders×5
Where their founders studiedfrom 37 founders with education data
NYU Stern School of Business ×3Harvard University ×2INSEAD ×2New York University ×2Princeton University ×2University of Pennsylvania ×2University of Toronto ×2
What their founders studiedfrom 26 founders with field-of-study data
Business & Management ×7Economics ×6Finance & Accounting ×5Engineering ×3Humanities ×3
Where their founders worked beforefrom 38 founders with career history
Furst Media ×2Glossier ×2Goldman Sachs ×2Lightspeed Commerce ×2Redfin ×2
Accelerator rootsportfolio companies that came through a program
7 hold an MBA (of 33 with degree data)
Investments · 61 tracked
founders shown can be your intro pathBy year:2026 · 22025 · 12024 · 42023 · 22022 · 52021 · 32020 · 32019 · 42018 · 125 dated
Alec's Ice Cream makes organic, clean-label ice cream using A2/A2 grass-fed dairy, with a Culture Cup line that adds live probiotics and prebiotic fiber under a crackable chocolate shell.
ConsumerDirect to ConsumerFoodTechPetaluma, US
Alec Jaffe(Executive Officer, Director)in
BoardJonathan Jaffe(Director)
Board seatLogan Langberg· per SEC Form D
Co-investorsAltelanGreat Circle Ventures
Ayoh makes flavored mayonnaise condiments, branded as "Sando Sauce," that blend creamy mayo with ingredients like pickles, spices, herbs, and vinegars for use on sandwiches, burgers, fries, and vegetables.
ConsumerDirect to ConsumerFoodTechGolden, US
Molly BazDavid McCormick(Founder)in
BoardGreer Tessler(Director)inMolly Willet(Director)
Board seatLogan Langberg· per SEC Form D
Co-investorsHabitat PartnersLerer HippeauSiddhi Capital
Black Crow provides AI-powered analytics and personalization software for e-commerce brands to understand customer behavior and deliver tailored shopping experiences.
AdTechAI & Machine LearningE-commerceMarketing TechNew York, US
Richard Harris(Executive Officer, Director)inJoel Goldman(Founder)inDamon Tassone(Executive Officer, Director)
BoardShehzad Khan(Director)in
Board seatLogan Langberg· per SEC Form D
Co-investorsGood FriendsHabitat PartnersInterlock PartnersLeft Lane CapitalPrimary Venture PartnersVast Ventures+3 more
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Walnut, US
Michael Waxman(Executive Officer, Director)in
Board seatLogan Langberg· per SEC Form D
Co-investorsBAM VenturesLunch PartnersRed Sea Ventures
A bathhouse operator with locations in New York and Philadelphia offering thermal pools, saunas, steam rooms, massage, and scrub treatments to consumers seeking wellness and relaxation services.
ConsumerWellness & FitnessNew York, US
Jason Goodman(Executive Officer, Director)inTravis Talmadge(Executive Officer, Director)
Co-investorsGood GroundPLUS CapitalWellness Ventures
BERO produces non-alcoholic beer sold direct to consumers, offering individual beers, variety packs, and build-your-own bundles.
ConsumerDirect to ConsumerFoodTech
Builder.io provides visual development tools that enable teams to collaborate on software development through a plug-and-play approach.
Cloud ComputingDeveloper ToolsSan Francisco, US
Brent Locks(Co-founder & COO)inSteve Sewell(Co-founder & CEO)inMisko Hevery(Chief Technology Officer)inLindsay Brunner(Head of Communications)in
BoardMike Duboe(Board Member (Venture Partner, Greylock))in
Co-investorsCommerce VenturesGood FriendsGreylock PartnersHabitat PartnersInsight PartnersM12 (Microsoft's Venture Fund)+5 more
Cafeteria is a platform that connects teens with brands for paid conversations and content creation opportunities.
AI & Machine LearningB2B MarketplacesConsumerCreator EconomyMarketing TechSocialNew York, US
Rishi Malhotra(Chief Executive Officer of the Issuer.)in
Co-investorsListen VenturesCollaborative Fund
CAMP operates family entertainment venues combining immersive themed experiences, hands-on activities, and toy retail in physical locations.
Consumer
Nikki Kaufman(Founder)in
Co-investorsBLH Venture Partners, LLCBullpen CapitalDisney AcceleratorLerer HippeauMaywic Select InvestmentsReshape+4 more
Cann makes microdosed THC-infused beverages, including flavored social tonics and a bergamot-and-yerba-mate "Half and Half" tea drink.
ConsumerDirect to ConsumerFoodTech
Co-investorsArtemis Growth PartnersHabitat PartnersInvestBevOutbound Ventures
Cerebelly makes organic, vegetable-first baby and toddler food formulated with 16 nutrients associated with early brain development, with no added sugar and testing for heavy metals and toxins.
ConsumerDirect to ConsumerFoodTechErie, US
Don Clark(Executive Officer)inGreg Shearson(CEO)in
Co-investorsEvolution VC PartnersH Venture PartnersSpringdale Ventures
Cha Cha Matcha sells matcha products, including a Matcha Essentials Kit with tools for preparing matcha at home, and operates physical cafe locations such as one in Beverly Hills.
ConsumerDirect to ConsumerFoodTechBeverly Hills, US
Chord provides a unified data layer and AI-powered agents for commerce brands to centralize fragmented data across tools and automate operations.
AI & Machine LearningData & InfrastructureE-commerceMarketing Tech
Bryan Mahoney(CEO & Co-Founder)inHenry Davis(President & Chairman)in
Co-investorsAct One VenturesEqual VenturesGood FriendsHawke VenturesWhite Star CapitalM13
Daily Harvest manufactures and delivers frozen prepared meals made from organic fruits and vegetables, including smoothies, oat bowls, and elixirs.
ConsumerDirect to ConsumerFoodTechNew York, US
Rachel Drori(Founder)in
Co-investorsAble PartnersBAM VenturesCollaborative FundConnect VenturesH Venture PartnersJam Fund+6 more
Danielle Frankel Studio is a bridal and womenswear fashion label offering apparel sized across US and international standards.
ConsumerE-commerce
Duos builds a member activation and navigation platform for Medicare Advantage plans and healthcare providers to help members engage with their care.
AI & Machine LearningDigital HealthHealthtechSaaSWellness & Fitness
Karl Ulfers(Co-Founder & Chief Executive Officer)inJenn Kerfoot(President & Chief Operations Officer)inArt Petrossian(Chief Product & Technology Officer)Nathan Adams(Chief Business Officer)in
Co-investorsAble PartnersDeclaration PartnersForerunner VenturesFTV CapitalHDS CapitalOptum Ventures+3 more
MìLà produces frozen Chinese food products—dumplings and ready-to-heat meals—sold directly to consumers for home preparation.
ConsumerDirect to ConsumerFoodTechSumner, US
CalebJen
Co-investorsGold House Ventures
Eat Santo is a taco restaurant with locations in New York City.
ConsumerNew York, US
A platform that enables end-to-end tracking of products from raw materials through supply chain to end-use and recycling.
Circular EconomyCloud ComputingData & InfrastructureEnterprise SoftwareIoTSaaS
Co-investorsBONDEight Roads VenturesElad GilGreenoaksLightspeed Venture PartnersMeron Capital+1 more
Ever/Body operates aesthetics centers offering cosmetic and beauty treatments performed by clinical experts, combining in-center procedures with at-home care plans for individual clients.
ConsumerHealthtechWellness & FitnessNew York, US
Amy Shecter(Executive Officer, Director)inEvan Gogel(Director)inCatherine Twist(Director)Kira Wampler(Director)
BoardElliot Wagner(Director)inBrian Yee(Director)in
Co-investorsACME CapitalDeclaration PartnersMetaPropMetaProp VenturesReshape
Everlane designs and sells apparel and accessories positioned on transparency and sustainability, offering quality basics and fashion items through direct-to-consumer channels.
ConsumerDirect to ConsumerE-commerce
Michael Preysman(Founder)inAlfred Changin
Co-investorsBling CapitalCrunchFundMaveronTuesday CapitalBetaworksSlow Ventures+1 more
Farfetch is an online marketplace for luxury fashion, connecting customers with designer boutiques and independent retailers worldwide.
ConsumerE-commerceMarketplacesRetail TechLondon, GB
José Neves(Founder)in
Co-investorsAdvance Venture PartnersFELIX CAPITALFernbrook Capital ManagementGreycroftHDS CapitalHeadline+7 more
Foxtrot provides digitization and automation software for enterprise fleets, helping them serve business and consumer clients in real-time across beverage, food, and e-commerce sectors.
Logistics & Supply ChainMobility & TransportationSaaS
Co-investorsRanch VenturesAlmanacBeliadeFifth WallLerer HippeauRevolution
GlossGenius provides employee management software designed for beauty, wellness, and health businesses.
ConsumerEnterprise SoftwareHR TechMarketing TechSaaSWellness & FitnessNew York City, US
Danielle Cohen-Shohet(Founder)inLeah Cohen-Shohetin
BoardIan Friedman(Director)Kent Bennett(Director)in
Co-investors2048 VenturesBessemer Venture PartnersLeft Lane CapitalTechstarsVibe CapitalHearstLab+1 more
Glossier is a beauty brand that develops skincare and makeup products, including formulations and packaging, sold directly to consumers.
ConsumerDirect to ConsumerE-commerceNew York, US
Emily Weiss(Founder)inKATHRYN ORDOWER(Executive Officer)NABIL MALLICK(Executive Officer, Director)
BoardERIC LIAW(Director)inKIRSTEN GREEN(Director)inKATRINA LAKE(Director)
Co-investorsForerunner VenturesIndex VenturesIVP (Institutional Venture Partners)KfundLerer HippeauSequoia Capital+1 more
Good American is an apparel brand offering denim and seasonal clothing essentials, including heritage-inspired classic styles.
ConsumerDirect to ConsumerE-commerce
Emma Grede(Founder)in
Goodfair is an online store offering affordable, sustainable and eco-friendly everyday products, including bundle deals, aimed at consumers looking for practical alternatives to disposable items.
Circular EconomyConsumerE-commerceHouston, US
Topper Luciani(Executive Officer, Director)in
Co-investorsTexas VenturesAmplify.LAGreatPoint Ventures
Goose provides software for pet daycare centers to manage scheduling, check-ins, pickups, and pet profiles.
ConsumerSaaS
Co-investorsB Capital GroupB4 CapitalCamber Creek
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HALF MAGIC is a cosmetics brand offering colorful eye makeup products including eyeliner, eyeshadow singles, mascara, glitter, and lip products sold direct-to-consumer online.
ConsumerDirect to ConsumerE-commerce
Donni Davy
Co-investorsPoint King Capital
ConsumerNew York City, US
Co-investorsComcast VenturesMaywic Select InvestmentsTechstars
A social music application for users to share and discover music.
Creator EconomyMedia & EntertainmentSocial
Co-investorsPalm Tree Crew InvestmentsPoint72 VenturesWaverley CapitalKhosla VenturesPoint72
HUM Nutrition is a direct-to-consumer supplement brand offering third-party-tested vitamins and supplements paired with a personalization quiz and free access to registered dietitian nutritionists.
ConsumerDirect to ConsumerWellness & FitnessLos Angeles, US
Christopher Coleridge(Executive Officer, Director)Walter Faulstroh(Executive Officer, Director)in
BoardGreg Richter(Director)
Co-investors14W
Jacques Marie Mage designs and produces luxury eyewear, releasing limited collections such as its Summer 2026 Circa Collection that draw on midcentury, 1970s, and Y2K design influences.
ConsumerDirect to ConsumerE-commerce
Josh Kriteman(Founder)in
Co-investorsFELIX CAPITAL
KHY is a fashion brand founded in 2023 and directed by Kylie Jenner, creating clothing collections that emphasize deliberate construction, contrast, and individual style through ethically manufactured pieces.
ConsumerDirect to ConsumerE-commerceLos Angeles, US
Kylie Jenner(Creative Director)in
Kosas develops clean cosmetics that combine makeup and skincare, offering products such as cream cheek and lip color and complexion items with a shade-matching quiz for consumers.
ConsumerDirect to ConsumerE-commerceLos Angeles, US
Sheena Yaitanes(Executive Officer, Director)
Co-investorsAble PartnersBeechwood CapitalBeliadeStripesTq Ventures Llc
Lore is a fragrance brand that sells Eau de Parfum products, including full-size bottles, travel sets, and discovery sets.
ConsumerDirect to ConsumerE-commerce
Melanie Bender(Founder)in
Co-investorsAccelAmex VenturesBain Capital VenturesGeneral CatalystGV (Google Ventures)New Enterprise Associates (NEA)+1 more
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Lucky Beverage Company produces beverages with a focus on authentic storytelling and resilience-oriented branding.
Consumer
Richard Laver(CEO)in
Co-investors359 CapitalDMG VenturesInvestBevMaveronBrand Foundry VenturesJoyance Partners+4 more
Mejuri is a jewelry brand that designs and sells fine jewelry directly to consumers, with a philanthropic program (the Empowerment Fund, purpose-driven products, and corporate giving) supporting women and underrepresented communities.
ConsumerDirect to ConsumerE-commerceRetail TechToronto, CA
Co-investors500 GlobalCedar Mundi VenturesDASH VenturesFELIX CAPITALFounderFuelIncite.org+1 more
Nécessaire is a direct-to-consumer beauty and skincare brand that sells personal care products online.
ConsumerDirect to Consumer
Co-investorsAble PartnersMaveronCAVU Consumer Partners
Nordic Knots designs and produces high-quality home textiles including hand-knotted rugs, curtains, and bedding, blending Scandinavian design principles with artisanal craftsmanship.
ConsumerE-commerceImpact & Social GoodNew MaterialsStockholm, SE
Fabian Berglund(Founder)inFelix Berglund(Founder)in
NuORDER is a commerce platform owned by Lightspeed that provides tools for independent businesses to manage and scale their operations globally.
E-commerceEnterprise SoftwareSaaSLos Angeles, US
Olivia Skuza(Executive Officer, Director)inHeath Wells(Executive Officer, Director)in
Co-investorsBrighton Park CapitalCowboy VenturesGreycroftThe Argentum GroupUpfront Ventures
Pepper builds AI-powered go-to-market technology designed specifically for independent food distributors to help them compete and grow.
AI & Machine LearningB2B MarketplacesFoodTechSaaSNew York, US
Bowie Cheung(Co-founder & CEO)inChetan Narain(Co-founder & CTO)inIvana Tesanovic(Co-founder / SVP)inJorge Vizcayno(Leader, Product Content Platform & Data Infrastructure (joined via Alima acquisition))in
Co-investorsBoxGroupFrontline VenturesGreylock PartnersHarmony PartnersICONIQICONIQ Growth+4 more
POV Beauty is a color cosmetics brand selling "amp it" buildable lip/color products in dessert-inspired shades such as cannoli, caramel crème, and vanilla latte.
ConsumerDirect to ConsumerE-commerce
A skincare brand offering a routine of products for blemish-prone skin, including exfoliating treatments with AHA/BHA acids and a barrier moisturizer with a ceramide complex.
ConsumerDirect to ConsumerWellness & Fitness
ShiftSmart connects workers with flexible employment opportunities and helps businesses manage labor on demand.
Enterprise SoftwareFoodTechFuture of WorkHR TechImpact & Social GoodMarketplacesSocialMenlo Park, US
Aakashdeep Kumar(Executive Officer, Director)C. Patrick Brandt(Executive Officer, Director)inAakash K(Founder)
Co-investorsGood FriendsPerot Jain
SKIMS designs and sells shapewear, loungewear, and intimates for women.
ConsumerDirect to ConsumerRetail TechLos Angeles, US
Kimberly Kardashian(Director)Jens Grede(Executive Officer, Director)inEmma Grede(Executive Officer, Director)Colin Bennett(Executive Officer)Anderozzi Muir(Executive Officer)Jennifer Arrache(Executive Officer)
Co-investorsGoldman Sachs
Smalls produces fresh, gently cooked cat food made to resemble home-prepared meals, differentiating itself from conventional pet food manufacturers by using minimal processing.
Direct to ConsumerFoodTech
Matthew Michaelson(Founder)in
Co-investorsCompanion FundEastward Capital PartnersEvolution VC PartnersFounder CollectiveLeft Lane CapitalTMV+3 more
Stripe provides financial infrastructure for businesses to accept payments, offer financial services, and implement custom revenue models across international markets in 135+ currencies.
Developer ToolsFintechSaaSSan Francisco, US
John Collison(Co-founder & President)inPatrick Collison(Co-founder & CEO)inWilliam Gaybrick(Executive Officer)inGreg Brockman(Founding Engineer, then first CTO)inSarah Heckin
BoardMichael Moritz(Director)in
Co-investors500 GlobalAdvaita CapitalAglae VenturesAir Street CapitalAlkeon InnovationAndreessen Horowitz+61 more
Sundays for Dogs produces human-grade, vet-formulated dog food designed for dog parents who prioritize their pet's nutrition and wellbeing.
ConsumerDirect to ConsumerE-commerceFoodTechWellness & Fitness
Dr. Tory(Founder)Michael(Co-founder)
Co-investorsAvenir Growth CapitalBAM VenturesGreat Oaks Venture CapitalShrug CapitalRed Sea Ventures
Sweet Chemistry offers a skincare line of four products formulated with 3% Matrikynes peptides, available in different textures and finishes that can be used individually or layered.
ConsumerDirect to ConsumerWellness & FitnessNew York, US
Joel Maza(Executive Officer, Director)
BoardKenneth Suslow(Director)Andrea Nye(Director)
Co-investorsSandbridge Capital
The Feed is an online marketplace selling curated sports nutrition, supplements, recovery gear and wearables to endurance athletes.
Ben Kennedy(Founder)in
Co-investorsForerunner Ventures
The Reformation is a fashion and clothing retailer that designs and sells sustainable apparel and lifestyle products.
Circular EconomyConsumerDirect to ConsumerLos Angeles, US
Co-investorsGreen Meadow Ventures
Astoria, US
Demetrius Michael Karagas(Executive Officer, Director)Steven Gutentag(Founder)in
BoardRebecca Kaden(Director)in
Co-investorsAlpha PartnersComcast VenturesConnetic VenturesCVS Health VenturesEvolution VC PartnersForeground Capital+14 more
Tin Can makes a Wi-Fi landline phone for children that allows voice calls only to a parent-approved contact list, blocking strangers, robocalls, and scammers.
ConsumerDirect to ConsumerHardwareSeattle, US
GraemeChet Kittleson(Founder)inMax Blumen(Founder)in
Co-investorsData TechGreylock PartnersNewfund CapitalPioneer Square LabsTunitas VenturesMother Ventures
Universal Standard is an inclusive fashion brand offering women's apparel in an extended size range (00-40), using premium fabrics such as Peruvian cotton, stretch linen, wool, and denim.
ConsumerDirect to ConsumerE-commerceNew York, US
Polina Veksler(Managing Member)Polina Zitrin(Executive Officer, Director)Alexandra Waldman(Founder)in
Co-investorsDopamine VenturesFernbrook Capital ManagementYadayRed Sea Ventures
Westman Atelier is a clean luxury beauty and cosmetics brand offering makeup and skincare products such as its Clean Glow Trio and Pore Refining Complex serum, sold directly to consumers online.
ConsumerDirect to ConsumerE-commerceNew York, US
David Neville(Executive Officer, Director)Gucci Westman(Founder)
BoardAndrew Rosen(Director)Alicia Sontag(Director)
Co-investorsPRELUDE
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
XCJBEROGenius AIMejuri
Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.
Portfolio news
latest coverage across their companiesSkims · techfundingnews.com · Sep 8, 2026
Eon · techcrunch.com · Sep 1, 2026
Goose · therealdeal.com · Aug 22, 2026
Duos · stocktitan.net · Aug 19, 2026
Hook · data4democracy.substack.com · Aug 16, 2026
Lore · startupfortune.com · Jul 26, 2026
Stripe · techcrunch.com · Jul 20, 2026
Frequently asked questions
- How many investments has Imaginary Venture Capital made?
- Imaginary Venture Capital has 61 tracked investments, 2 of which have exited, including 5 dated in the last 24 months.
- What stage does Imaginary Venture Capital invest at?
- Imaginary Venture Capital invests at the Seed, Series A, Late Stage stages.
- What is Imaginary Venture Capital's typical check size?
- Imaginary Venture Capital typically writes checks of $1M – $10M.
- What sectors does Imaginary Venture Capital focus on?
- Imaginary Venture Capital focuses on Consumer, Direct to Consumer, E-commerce, FoodTech, Retail Tech.
- Where is Imaginary Venture Capital located?
- Imaginary Venture Capital is headquartered in New York, US.
- Does Imaginary Venture Capital lead rounds?
- Yes, Imaginary Venture Capital leads investment rounds.
- Who does Imaginary Venture Capital co-invest with?
- Imaginary Venture Capital most often shares deals with Able Partners, Good Friends, Habitat Partners, among 111 tracked co-investors.
Co-investors · 26
Maveron is a venture capital firm that invests in entrepreneurs across web-enabled consumer services, education, and wellness sectors.
Greylock Partners is an early-stage venture capital firm that partners with founders building companies from inception. Its partners make only one or two new investments per year to focus deeply on each partnership.
Khosla Ventures is a venture capital firm founded by Vinod Khosla.
New Enterprise Associates (NEA) is a venture capital firm that invests in and provides long-term support to founders building new companies.
Collaborative Fund is a venture capital firm that backs entrepreneurs building category- and culture-defining brands, products, and services across consumer, health, energy, and access-to-capital themes.
Bessemer Venture Partners is a global venture capital firm that partners with entrepreneurs across enterprise, consumer, and healthcare sectors from early stages through growth.
Founder Collective is a seed and pre-seed stage venture capital firm that invests across sectors, describing itself as sector agnostic and anti-thematic.
FirstMark Capital is a venture capital firm that backs founders and accelerates them through a platform providing access to networks, customers, and top talent.
RRE Ventures is a boutique early-stage venture capital firm that backs founders across sectors, combining decades of experience with AI-driven analysis throughout the investment lifecycle.
Headline is a global venture capital firm investing in early- and growth-stage founders, with teams on the ground across multiple continents.
Bullpen Capital is an early-stage venture firm that has funded over 100 companies, focusing on businesses that have found product-market fit but are overlooked by other investors.
2048 Ventures is a thesis-driven early-stage venture capital firm based in New York and Boston that backs founders building future technologies.
▶14 more co-investors
M13Brand Foundry VenturesWaverley CapitalBrighton Park CapitalUberSound VenturesInitialized CapitalSerena Venturesfirstminute capitalThird Kind Venture CapitalRubicon Venture CapitalAstanor VenturesHuman CapitalPace Capital
Firms observed investing alongside Imaginary Venture Capital, from public investor directories. Shared companies are the overlap with Imaginary Venture Capital's recorded portfolio.
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