Imaginary Venture Capital
Venture capitalActively deployingNew York · Seed–Late Stage · 12 people tracked
Also known as IMAGINARY VENTURE CAPITAL ADVISERS, LLC · Imaginary Venture Capital EIP · IMAGINARY VENTURE CAPITAL MANAGEMENT, L.P.
Investment thesis
Imaginary Ventures backs the next generation of consumer businesses, drawing on its founders' decades of experience building and investing in brands. The firm focuses on identifying exceptional early-stage consumer and retail brands, forming strong relationships with founders, and helping scale them globally. Its approach reflects a heritage in luxury digital commerce and direct-to-consumer brand building.
Source: firm website, verified Aug 3, 2026.
Team · 12 people
from the firm's website & public directories
What they invest in
from 30 of 55 portfolio companiesConsumer ×19Direct to Consumer ×11E-commerce ×8FoodTech ×6SaaS ×5AI & Machine Learning ×4Enterprise Software ×4Marketing Tech ×4
HQs:United States×22Canada×1United Kingdom×1
Investments · 55 tracked
founders shown can be your intro pathBy year:2025 · 12024 · 12022 · 22021 · 15 dated
Petaluma, US
Alec Jaffe(Executive Officer, Director)Jonathan Jaffe(Director)Logan Langberg(Director)
Board seatLogan Langberg· per SEC Form D · $8M raise · filed Nov 2025
Golden, US
David K. McCormick(Executive Officer, Director)
BoardGreer Tessler(Director)Molly Willet(Director)
Board seatLogan Langberg· per SEC Form D · $4.6M raise · filed Jan 2025
Black Crow provides AI-powered analytics and personalization software for e-commerce brands to understand customer behavior and deliver tailored shopping experiences.
AdTechAI & Machine LearningE-commerceMarketing TechNew York, US
Shehzad Khan(Director)Richard Harris(Executive Officer, Director)Damon Tassone(Executive Officer, Director)
Board seatLogan Langberg· per SEC Form D
Walnut, US
Michael Waxman(Executive Officer, Director)
Board seatLogan Langberg· per SEC Form D · $8M raise · filed Oct 2023
Auburn, US
Jennifer Liao(Executive Officer, Director)Logan Langberg(Director)Caleb Wang(Executive Officer, Director)
Board seatLogan Langberg· per SEC Form D · $9.5M raise · filed Feb 2022
Eatayoh produces flavored mayonnaise products sold as consumer packaged goods.
ConsumerDirect to ConsumerFoodTech
A bathhouse operator with locations in New York and Philadelphia offering thermal pools, saunas, steam rooms, massage, and scrub treatments to consumers seeking wellness and relaxation services.
ConsumerWellness & FitnessNew York, US
Jason Goodman(Executive Officer, Director)Travis Talmadge(Executive Officer, Director)
Builder.io provides visual development tools that enable teams to collaborate on software development through a plug-and-play approach.
Cloud ComputingDeveloper ToolsSan Francisco, US
Chord provides a unified data layer and AI-powered agents for commerce brands to centralize fragmented data across tools and automate operations.
AI & Machine LearningData & InfrastructureE-commerceMarketing Tech
Bryan Mahoney(CEO & Co-Founder)Henry Davis(President & Chairman)
Daily Harvest manufactures and delivers frozen prepared meals made from organic fruits and vegetables, including smoothies, oat bowls, and elixirs.
ConsumerDirect to ConsumerFoodTech
MìLà produces frozen Chinese food products—dumplings and ready-to-heat meals—sold directly to consumers for home preparation.
ConsumerDirect to ConsumerFoodTechSumner, US
CalebJen
Eat Santo is a taco restaurant with locations in New York City.
ConsumerNew York, US
Ever/Body operates medspa clinics that combine dermatological treatments with a luxury spa experience, offering cosmetic and skincare services delivered by trained providers.
ConsumerHealthtechWellness & FitnessNew York, US
Amy Shecter(Executive Officer, Director)Evan Gogel(Director)Catherine Twist(Director)Brian Yee(Director)Kira Wampler(Director)
BoardElliot Wagner(Director)
Everlane designs and sells apparel and accessories positioned on transparency and sustainability, offering quality basics and fashion items through direct-to-consumer channels.
ConsumerDirect to ConsumerE-commerce
GlossGenius provides employee management software designed for beauty, wellness, and health businesses.
ConsumerEnterprise SoftwareHR TechMarketing TechSaaSWellness & FitnessNew York City, US
Danielle Cohen-ShohetLeah Cohen-ShohetIan Friedman(Director)Kent Bennett(Director)
Glossier is a direct-to-consumer beauty and cosmetics brand that sells skincare, makeup, and beauty products globally across multiple markets.
ConsumerDirect to ConsumerNew York, US
KATRINA LAKE(Director)KATHRYN ORDOWER(Executive Officer)KIRSTEN GREEN(Director)NABIL MALLICK(Executive Officer, Director)EMILY WEISS(Executive Officer, Director)
BoardERIC LIAW(Director)
Direct to ConsumerHealthtechWellness & FitnessLos Angeles, US
Christopher Coleridge(Executive Officer, Director)Greg Richter(Director)Walter Faulstroh(Executive Officer, Director)
Jacques Marie Mage designs and produces luxury eyewear, releasing limited collections such as its Summer 2026 Circa Collection that draw on midcentury, 1970s, and Y2K design influences.
ConsumerDirect to ConsumerE-commerce
Kosas is a cosmetics brand that offers makeup and skincare products with clean formulas, emphasizing ease and lightweight coverage that blur the lines between makeup and skincare categories.
Consumer
Sheena Yaitanes(Executive Officer, Director)
Lucky Beverage Company produces beverages with a focus on authentic storytelling and resilience-oriented branding.
Consumer
Mejuri is a jewelry brand that designs and sells fine jewelry directly to consumers, with a philanthropic program (the Empowerment Fund, purpose-driven products, and corporate giving) supporting women and underrepresented communities.
ConsumerDirect to ConsumerE-commerceRetail TechToronto, CA
Nécessaire is a direct-to-consumer beauty and skincare brand that sells personal care products online.
ConsumerDirect to Consumer
Nordic Knots is an e-commerce retailer selling rugs, curtains, bedding, and home décor products.
ConsumerE-commerce
ShiftSmart connects workers with flexible employment opportunities and helps businesses manage labor on demand.
Enterprise SoftwareFoodTechFuture of WorkHR TechImpact & Social GoodMarketplacesSocialMenlo Park, US
Aakashdeep Kumar(Executive Officer, Director)C. Patrick Brandt(Executive Officer, Director)
Stripe provides financial infrastructure for businesses to accept payments, offer financial services, and implement custom revenue models across international markets in 135+ currencies.
FintechSaaSSan Francisco, US
John Collison(Founder/President)inPatrick Collison(Founder/CEO)inWilliam Gaybrick(Executive Officer)
BoardMichael Moritz(Director)
New York, US
Andrea Nye(Director)Joel Maza(Executive Officer, Director)Kenneth Suslow(Director)
The Reformation is a fashion apparel and accessories retailer with a focus on sustainability practices, offering clothing items with free shipping.
Consumer
Astoria, US
Demetrius Michael Karagas(Executive Officer, Director)Steven Craig Gutentag(Executive Officer, Director)Rebecca Kaden(Director)
Tin Can is a voice-only telephone device and calling service that lets children talk with approved contacts without apps, texts, or a smartphone.
ConsumerHardware
Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.
Portfolio news
latest coverage across their companiesStripe · techcrunch.com · Jul 20, 2026
Builder io · startuptalky.com · Jul 17, 2026
Pepper · theguardian.com · Jul 14, 2026
Gloss Genius · techcrunch.com · Jul 5, 2026
Sweet Chemistry · thefashionlaw.com · Jun 23, 2026
Bathhouse · bartonspringsconservancy.org · Jun 1, 2026
Lucky Energy · finsmes.com · Nov 12, 2025
Cafeteria · latimes.com · Aug 5, 2025
Frequently asked questions
- What stage does Imaginary Venture Capital invest at?
- Imaginary Venture Capital invests at the Seed, Series A, Late Stage stages.
- What is Imaginary Venture Capital's typical check size?
- Imaginary Venture Capital typically writes checks of $1M – $10M.
- What sectors does Imaginary Venture Capital focus on?
- Imaginary Venture Capital focuses on Consumer, Direct to Consumer, E-commerce, FoodTech, Retail Tech.
- Where is Imaginary Venture Capital located?
- Imaginary Venture Capital is headquartered in New York, US.
- Does Imaginary Venture Capital lead rounds?
- Yes, Imaginary Venture Capital leads investment rounds.
Co-investors · 26
Maveron is a venture capital firm that partners with founders building consumer-facing businesses, emphasizing vision and people over transactions.
Greylock Partners is a venture capital firm that backs founders at the earliest stages, often as their first investor before a product exists.
Collaborative Fund is a venture capital firm that invests across multiple thematic areas including consumer brands, healthcare, climate and energy, and financial inclusion.
Bessemer Venture Partners is a venture capital firm that partners with entrepreneurs from early stages through every stage of growth, publishing investment roadmaps across multiple technology sectors.
Khosla Ventures is a venture capital firm known for backing bold, contrarian bets in world-class teams that can reshape entire industries.
Founder Collective is an early-stage venture capital firm focused on seed and pre-seed investments across all sectors.
Headline is a venture capital firm that invests in early-stage consumer internet and mobile companies across global markets.
2048 Ventures is a thesis-driven early-stage venture capital firm based in New York and Boston that backs founders building future technologies.
Brighton Park Capital is a growth equity firm that invests in entrepreneur-led companies building innovative and disruptive technology, partnering closely with founding teams.
New Enterprise Associates (NEA) is a venture capital firm that invests in and provides long-term support to founders building new companies.
Uber is a technology company operating multisided platforms that connect consumers with ride services, transit, delivery of food and groceries, and freight shipping across more than 70 countries and 15,000+ cities.
Sound Ventures is a venture capital firm that seeks to invest in the technology sector.
▶14 more co-investors
FirstMarkRRE VenturesBullpen CapitalM13Initialized CapitalSerena VenturesBrand Foundry Venturesfirstminute capitalThird Kind Venture CapitalRubicon Venture CapitalAstanor VenturesHuman CapitalWaverley CapitalPace Capital
Firms observed investing alongside Imaginary Venture Capital, from public investor directories. Shared companies are the overlap with Imaginary Venture Capital's recorded portfolio.
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