Fundraising Fox

Aurum

Venture capital

Menlo Park Β· Seed Β· 5 people tracked

Also known as AURUM PARTNERS LLC

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Investment thesis

Aurum Partners positions itself as founder-led investors and active build partners to founding teams, explicitly rejecting a passive investing approach. The firm is stage and industry agnostic, seeking opportunities where it can contribute differentiated value that extends well beyond capital alone.

Invests inSector AgnosticMenlo Park

Source: firm website, verified Aug 3, 2026.

Stage
Seed
HQ
Menlo Park, US
Private fund assets
$44.8M
VC funds
1
Tracked investments
105

Team Β· 5 people

from the firm's website

What they invest in

from 26 of 105 portfolio companies

Consumer Γ—10Enterprise Software Γ—9SaaS Γ—8Direct to Consumer Γ—6AI & Machine Learning Γ—5Gaming Γ—4HR Tech Γ—4FoodTech Γ—3

HQs:United StatesΓ—16AustraliaΓ—1

Investments Β· 105 tracked

founders shown can be your intro path
Allbirdsallbirds.com𝕏NASDAQ: BIRD

Allbirds manufactures and sells sustainable footwear and apparel for men and women through direct-to-consumer channels.

Circular EconomyConsumerDirect to ConsumerSan Francisco, US

Lily Yan Hughes(Director)Timothy Brown(Director)Ravi Thanawala(Director)Joe Vernachio(Executive Officer, Director)Ann Mitchell(Executive Officer)Dick Boyce(Director)

Once Upon a Farmonceuponafarmorganics.comNYSE: OFRM

Childhood nutrition company known for organic, cold-pressed baby food and kids' snacks and meals.

Berkeley, US

Jared Jacobs(Director)Megan Bent(Director)John Foraker(Executive Officer, Director)Cassandra Curtis(Executive Officer, Director)Lawrence Waldman(Executive Officer)Ari Raz(Executive Officer)

Pager Dutypagerduty.comin𝕏NYSE: PD

PagerDuty provides a platform for incident response and operations management that enables teams across technical and business functions to respond to critical events in real time.

AI & Machine LearningCloud ComputingDeveloper ToolsEnterprise SoftwareSaaSSan Francisco, US

Alex Solomon(Founder/CTO)inJennifer Tejada(Executive Officer, Director)John O'Farrell(Director)Steven Gatoff(Executive Officer)Ethan Kurzweil(Director)Dan Alexandru Solomon(Director)

Progynyprogyny.comin𝕏NASDAQ: PGNY

Progyny provides comprehensive women's health and family-building benefits for employers, covering fertility, adoption, surrogacy, pregnancy, postpartum care, and menopause support through a network of credentialed providers.

FemTechHealthtechHR Tech

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Streaming platform for amateur sports

Akshay Khanna, Roi More, Yariv Ron
ALLCITYallcitynetwork.com𝕏
AllCity Network

Digital sport network focused on local sports

Andre Haddad
Anthony Perez
Arbaaz Khan, Deepak Mishra
Ariana Huffington
Ashot Iskandarian
AXS

Next-generation live entertainment ecommerce

BetterUp

SaaS company that empowers managers to build more engaged, connected, and successful teams

Blank Label

Online retailer for custom-made clothing

Boston Dynamics

Infrastructure layer for physical AI

Boulevardjoinblvd.comin

Boulevard is a cloud-based appointment scheduling and client management platform for beauty and wellness service businesses including spas, salons, barbershops, and medical spas.

Enterprise SoftwareSaaSWellness & Fitness

Brand
Brandon Spano
Carrot Fertilityget-carrot.comin𝕏

Carrot is a global fertility and family-building platform that provides access to fertility care, maternity support, and family-building guidance for individuals and families.

FemTechHealthtechSan Francisco, US

Asima Ahmad(Founder/CMO)inTammy Sun(Founder)in

Chad Hurley, Nick Swinmurn & Ken Martin
Colin Zima
Custom Inkcustomink.com
Dave Salvant & Songe LaRon
Delane Parnel
Delighted
Deputydeputy.comin𝕏

Deputy is a workforce management software platform that helps businesses optimize shift scheduling, team coordination, and workplace operations.

Future of WorkHR TechSaaSSydney, AU

Steve

Don White & Randall Newmann
Doppeldoppel.comin𝕏

Doppel is an AI-native platform that protects organizations from social engineering attacks, AI-powered impersonation, phishing, and fraud through threat detection, infrastructure disruption, and employee security awareness training.

AI & Machine LearningCybersecurityEnterprise SoftwareCovina, US

Bobby Ford(Chief Security Officer)Zane Lackey(Director)Kevin Tian(Executive Officer, Director)Elliott Robinson(Director)Rahul Madduluri(Executive Officer, Director)

DraftKings (NASDAQ:DKNG)draftkings.comin𝕏

DraftKings operates a multi-product gaming platform offering online sportsbooks, daily fantasy sports, and casino games to consumers across desktop, mobile apps, and retail locations.

GamingMarketplacesSports TechBoston, US

Drew Houston & Arash Ferdozi
Drift
Dropbox
Dyson

Making health and beauty simple for people of color

Eric Liedtke
Fan Duelfanduel.com𝕏

FanDuel is an online platform for sports betting, online casino games, daily fantasy sports, horse racing betting, and event-based prediction markets.

ConsumerGamingSports Tech

Gamer Sensei

Competitive esports platform for high schools

Glen Powell, Sameer Mehta and Sean Kane
Goodlesgoodles.com𝕏

Goodles produces snacks and gives away at least 1% of products sold to organizations addressing food insecurity, focusing on supporting children's nutrition and well-being.

ConsumerDirect to ConsumerFoodTechImpact & Social GoodSocial

GreenPark Sportsgreenparksports.com

Burlingame, US

Ken Martin(Executive Officer, Director)Chris Farmer(Director)Ryan Fabian(Director)Chad Hurley(Director)Sam Englebardt(Director)Nick Swinmurn(Executive Officer, Director)

Guidepoint
Gustogusto.comin𝕏

Gusto provides payroll processing, employee benefits administration, and HR management tools to businesses, offering integrated software alongside support services for these functions.

Enterprise SoftwareHR TechSan Francisco, US

Josh Reeves(Founder/CEO)inEdward Kim(Founder/Empowering Gusto's Engineering Team)inTomer London(Founder/; Empowering Gusto's Product and Design Teams)in

Happy Or Nothappy-or-not.comin
Heikki VÀÀnÀnen & Miika MÀkitalo
Jen Zeszut, Deb Luster
Jennifer Dulski
Jennifer Tejada
Josh Reeves
Junejuneoven.comin𝕏

June makes a countertop smart oven that combines functions like convection, air frying, grilling, and slow cooking, using an internal HD camera and a "Food ID" recognition system to identify food and auto-select cooking programs.

AI & Machine LearningConsumerHardware

Kevin Tian, Rahul Madduluri
Laceworklacework.com

Mountain View, US

Stefan Dyckerhoff(Executive Officer, Director)Samuel Pullara(Director)Robert Dunn(Executive Officer)Vikram Kapoor(Director)David Hatfield(Director)Sanjay Kalra(Director)

Lisa Barnett, Angela Vranich & Michelle Mulle
Litmus

Next generation e-commerce platform for apparel and accessories

Little Spoonlittlespoon.com

Little Spoon makes organic, nutrition-focused food products for babies, toddlers, and older children, with recipes developed alongside pediatric and food-science experts and tested for heavy metals and other toxins.

Advanced ManufacturingConsumerDirect to ConsumerFoodTechNew York, US

Lisa Barnett(Director)Johnathan Shulkin(Director)Anna Sweeting(Director)Montse Suarez(Director)Benjamin J. Lewis(Executive Officer, Director)

Loop & Tieloopandtie.comin
LottoGo

Third-party app and website that facilitates the purchase of official state lottery tickets online

Magic Leap

Interactive, voice-controlled entertainment for smart speakers and smartphones

Frequently asked questions

What stage does Aurum invest at?
Aurum invests at the Seed stage.
What sectors does Aurum focus on?
Aurum focuses on Sector Agnostic.
Where is Aurum located?
Aurum is headquartered in Menlo Park, US.

Images

Aurum photoAurum photoAurum photoAurum photoAurum photo

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