Aurum
Venture capitalMenlo Park · Seed · 5 people tracked
Also known as AURUM PARTNERS LLC
Investment thesis
Aurum Partners positions itself as founder-led investors and active build partners to founding teams, explicitly rejecting a passive investing approach. The firm is stage and industry agnostic, seeking opportunities where it can contribute differentiated value that extends well beyond capital alone.
Source: firm website, verified Aug 25, 2026.
Team · 5 people
from the firm's websiteWhat they invest in
from 42 of 106 portfolio companiesConsumer ×16SaaS ×16Enterprise Software ×13AI & Machine Learning ×10Direct to Consumer ×8HR Tech ×7FoodTech ×5Gaming ×5
HQs:United States×30Australia×1Germany×1United Kingdom×1
Who they back
founder profiles across 32 portfolio companiesFounding team size:solo founder×152 founders×123 founders×34+ founders×2
Where their founders studiedfrom 22 founders with education data
Stanford University ×2University of Cambridge ×2University of Michigan - Stephen M. Ross School of Business ×2University of Southern California ×2
Where their founders worked beforefrom 22 founders with career history
Stanford University ×2
Accelerator rootsportfolio companies that came through a program
1 founders hold a PhD · 5 hold an MBA (of 22 with degree data)
Investments · 106 tracked
founders shown can be your intro pathBy year:2020 · 22017 · 24 dated
Allbirds is a footwear brand that makes shoes using natural and regenerative materials such as merino wool, with a focus on reducing product carbon footprints.
Circular EconomyClimate TechConsumerDirect to ConsumerSan Francisco, US
Timothy Brown(Director)Joseph Zwillinger(Director)Tim Brown(Founder)inRavi Thanawala(Director)Joe Vernachio(Executive Officer, Director)Ann Mitchell(Executive Officer)
Co-investorsBay Bridge Ventures ClimateExpansion Venture CapitalGreat Oaks Venture CapitalIPD CapitalK2 GlobalLerer Hippeau+9 more
Once Upon a Farm makes organic, cold-pressure-protected snacks and meals for babies and children, sold in more than 22,000 stores across the US.
ConsumerDirect to ConsumerFoodTechBerkeley, US
John Foraker(Co-founder (former Annie's CEO))Cassandra Curtis(Co-founder)Ari Raz(Co-founder)Jennifer Garner(Co-founder)Lawrence Waldman(Executive Officer)
BoardJared Jacobs(Director)in
Co-investorsBeechwood CapitalS2G InvestmentsCAVU Consumer Partners
PagerDuty provides a platform for incident response and operations management that enables teams across technical and business functions to respond to critical events in real time.
AI & Machine LearningCloud ComputingDeveloper ToolsEnterprise SoftwareSaaSSan Francisco, US
Alex Solomon(Founder/CTO)inDan Alexandru Solomon(Director)Jennifer Tejada(Executive Officer, Director)Steven Gatoff(Executive Officer)
BoardJohn O'Farrell(Director)Ethan Kurzweil(Director)in
Co-investorsAccelAndreessen HorowitzBaseline VenturesBessemer Venture PartnersBling CapitalCorazon Capital+14 more
Progyny provides employer-sponsored women's health and family-building benefits, covering preconception, fertility, pregnancy and postpartum, and menopause/midlife care through concierge support, digital tools, and a managed network of specialists.
Digital HealthFemTechHealthtechHR Tech
Gina Bartasi(Founder)in
Co-investorsKleiner PerkinsSavano Capital PartnersUnion Grove Venture Partners
Streaming platform for amateur sports
ALLCITY Network is a local sports media company that builds city-based teams of creators, analysts, and fans to produce daily, team-specific content across podcasts, YouTube, social, and newsletters.
AdTechMedia & EntertainmentSports Tech
Co-investorsBullpen CapitalCauseway PartnersMastryMosaic General Partnership, LLC
Digital sport network focused on local sports
Denver, US
Co-investorsMatchstick Ventures
Next-generation live entertainment ecommerce
BallerTV is a live and on-demand streaming service for youth and amateur sports, recording full-length games to capture footage for families and give student-athletes exposure for recruitment.
ConsumerMedia & EntertainmentSports Tech
Robert Angarita(Co-CEO, Co-Founder, Board Member)inAaron Hawkey(Co-CEO, Co-Founder, Board Member)Sandeep Hingorani(EVP & Founding Team Member)
Co-investorsAlbum VCBessemer Venture PartnersIndex VenturesCerity Partners VenturesChaac VenturesHCVC+2 more
BetterUp provides an AI-powered coaching and professional development platform that helps organizations support employee growth and wellbeing.
AI & Machine LearningEnterprise SoftwareHR TechSaaSAustin, US
Alexi Robichaux(Co-founder and CEO)inEduardo Medina(Co-founder and COO)
Co-investorsAfore CapitalCarnrite VenturesConvergeCrosslink CapitalEvio VCGarage Capital+16 more
Online retailer for custom-made clothing
Infrastructure layer for physical AI
Boulevard is a cloud-based appointment scheduling and client management platform for beauty and wellness service businesses including spas, salons, barbershops, and medical spas.
Enterprise SoftwareSaaSWellness & Fitness
Matt Danna(Founder)in
Co-investorsBonfire VenturesGray Line PartnersIndex VenturesJMI EquityLudlow VenturesPoint72 Ventures+2 more
Carrot is a global fertility and family-building platform that provides access to fertility care, maternity support, and family-building guidance for individuals and families.
FemTechHealthtechSan Francisco, US
Asima Ahmad(Founder/CMO)inTammy Sun(Founder)in
Co-investorsAll TurtlesBackstage CapitalCore Venture CapitalCRV (Charles River Ventures)Expansion Venture CapitalF-Prime Capital+8 more
Custom Ink is an e-commerce company that lets customers design and order customized apparel and gear online, offering group ordering with address collection and distribution to one or multiple locations.
ConsumerDirect to ConsumerE-commerce
Co-investorsBAM VenturesGen CapitalSWaN & Legend Venture PartnersTensility Venture Partners
Deputy is a workforce management software platform that helps businesses optimize shift scheduling, team coordination, and workplace operations.
Future of WorkHR TechSaaSSydney, AU
Steve
Co-investorsIVP (Institutional Venture Partners)OpenView Venture PartnersSquare Peg Capital
Doppel is an AI-native platform that protects organizations from social engineering attacks, AI-powered impersonation, phishing, and fraud through threat detection, infrastructure disruption, and employee security awareness training.
AI & Machine LearningCybersecurityEnterprise SoftwareCovina, US
Kevin Tian(Executive Officer, Director)inRahul Madduluri(Executive Officer, Director)Bobby Ford(Chief Security Officer)
BoardZane Lackey(Director)inElliott Robinson(Director)in
Co-investorsAndreessen HorowitzBessemer Venture PartnersScript CapitalSozo Ventures9Yards CapitalNTT DOCOMO Ventures+6 more
DraftKings operates a multi-product gaming platform offering online sportsbooks, daily fantasy sports, and casino games to consumers across desktop, mobile apps, and retail locations.
FintechGamingMarketplacesSector AgnosticSports TechBoston, US
Paul Liberman(Executive Officer, Director)inMatthew Kalish(Executive Officer, Director)Tige Savage(Co-founder)inMatt Kalish(Founder)inJanet Holian(Executive Officer)Timothy Dent(Executive Officer)
Co-investorsAccompliceAtento CapitalBoston Seed CapitalChamaeleonConnetic VenturesData Point Capital+14 more
Making health and beauty simple for people of color
FanDuel offers online sports betting and gaming entertainment products for sports fans across the U.S. and Canada, partnering with leagues, teams, and talent.
ConsumerGamingSports Tech
Nigel Eccles(Founder)inAmy Howein
Co-investorsAmplify.LAAnsa CapitalBettor CapitalBullpen CapitalComcast VenturesFelicis Ventures+11 more
Competitive esports platform for high schools
Goodles produces snacks and gives away at least 1% of products sold to organizations addressing food insecurity, focusing on supporting children's nutrition and well-being.
ConsumerDirect to ConsumerFoodTechImpact & Social GoodSocial
Jen Zeszut(Founder)in
Co-investors1st Course CapitalAlumni VenturesBasecamp FundCosmic Venture PartnersFourward VenturesGingerbread Capital+2 more
Burlingame, US
Ken Martin(Executive Officer, Director)Ryan Fabian(Director)Chad Hurley(Director)Nick Swinmurn(Executive Officer, Director)
BoardChris Farmer(Director)Sam Englebardt(Director)in
Co-investorsCastor Ventures (an Alumni Ventures Fund)Flucas VenturesStrawberry Creek VenturesTRAC (Third Round Analytics Capital)Founders FundGaingels+4 more
Gusto provides payroll processing, employee benefits administration, and HR management tools to businesses, offering integrated software alongside support services for these functions.
Enterprise SoftwareHR TechSan Francisco, US
Josh Reeves(Founder/CEO)inEdward Kim(Founder/Empowering Gusto's Engineering Team)inTomer London(Founder/; Empowering Gusto's Product and Design Teams)in
Co-investors137 VenturesA*Acrew CapitalAkkadian VenturesAspect VenturesBling Capital+48 more
HappyOrNot builds the Smiley feedback terminal and related analytics tools that let businesses collect high-volume customer and employee feedback at the point of experience and turn it into AI-powered operational insights.
AI & Machine LearningData & InfrastructureMarketing TechRetail TechSaaS
Heikki Väänänen(Founder, EVP Growth)inVille Levaniemi(Co-founder)Tim Waterton(CEO)inScott Erickson(EVP, Global Sales and U.S. Lead)inMauno Pasanen(VP of Product)in
Co-investorsAirTree VenturesNorthzone
June makes a countertop smart oven that combines functions like convection, air frying, grilling, and slow cooking, using an internal HD camera and a "Food ID" recognition system to identify food and auto-select cooking programs.
AI & Machine LearningConsumerHardware
Co-investorsGen CapitalRSE VenturesMarc BenioffRainfall Ventures
Mountain View, US
Vikram Kapoor(Director)inSanjay Kalra(Director)Stefan Dyckerhoff(Executive Officer, Director)David Hatfield(Director)Robert Dunn(Executive Officer)
BoardSamuel Pullara(Director)
Co-investorsBright Pixel CapitalEngineering CapitalHuman CapitalSINEWAVE VENTURESWebb Investment NetworkAltimeter Capital+1 more
Next generation e-commerce platform for apparel and accessories
Little Spoon is a direct-to-consumer subscription service delivering organic baby and toddler food, including infant formula, purees (Babyblends), finger foods, cereal, puffs, smoothies, and kids' meals and snacks.
Advanced ManufacturingConsumerDirect to ConsumerFoodTechNew York, US
Lisa Barnett(Director)Benjamin J. Lewis(Executive Officer, Director)Anna Sweeting(Director)Montse Suarez(Director)
BoardJohnathan Shulkin(Director)
Co-investorsKairos HQSiddhi CapitalValor Equity PartnersWinklevoss CapitalInterplay Ventures Early Stage Management LlcJam Fund+1 more
Loop & Tie is a corporate gifting platform where senders pick a curated collection and recipients choose their preferred gift, redeemed with just an email address.
Enterprise SoftwareMarketing TechSaaS
Co-investorsMontage Capital
Third-party app and website that facilitates the purchase of official state lottery tickets online
Interactive, voice-controlled entertainment for smart speakers and smartphones
Organic, non-GMO pantry staples
Omni is a business intelligence and analytics platform that combines dashboards, spreadsheet-style modeling, SQL, and an AI chat interface on top of a governed semantic layer.
AI & Machine LearningData & InfrastructureSaaS
Chris Merrick(Founder)in
Co-investorsICONIQSnowflake VenturesSouth QuadTamarisc VenturesTheory VenturesCraft Ventures+1 more
Jackpot.com operates a mobile app and website that let players buy and access national and state lottery games digitally, with services licensed in New York and New Jersey.
ConsumerGamingMarketplacesMedia & Entertainment
Akshay K. Khanna(Founder)inYariv Ron(Founder)in
Co-investors359 CapitalAUDEO VENTURESBettor CapitalDarco CapitalPROOFRaptor Group+3 more
AI predictive analytics platform for business intelligence and operations teams.
AgTechNew York, US
Blue Road Co-Invest/Management GP, LLC(Managing Member)
Co-investorsNotable Capital
PlayVS operates scholastic and collegiate esports leagues and a gaming curriculum platform across North America, serving middle school, high school, and college students along with coaches, educators, and parents.
EdTechGamingSports Tech
Co-investors359 CapitalBattery VenturesCoatue ManagementCrosscut VenturesMaC Venture CapitalNew Enterprise Associates (NEA)+6 more
Prosper is a UK investment and pension platform offering diversified global funds with low, transparent fees and access to expert support on investments, tax, inheritance and mortgages.
FintechSaaS
Nick Perrett(Founder)in
Co-investorsMMC VenturesFUSEKnoll VenturesWTI
Rising Team offers an AI-based platform for leadership development, combining AI coaching, roleplay, and team experiences to improve manager and team performance.
AI & Machine LearningFuture of WorkHR Tech
Co-investorsFemale FoundersFour Acres CapitalRoble VenturesGingerbread CapitalSupernode Ventures
Satisfi Labs develops a conversational AI platform that uses natural language processing and large language models to enable guests and customers to access information and complete transactions through chat.
AI & Machine LearningEnterprise SoftwareSaaSNew York City, US
Randall Newman(Founder)in
Co-investorsComcast VenturesFlorida FundersLevel EquityTechstarsBigfoot Capital
Shopmonkey is an all-in-one shop management software designed for auto repair shops of all types, offering workflow management, customer communications, digital estimates and invoicing, payment processing, accounting, and marketing tools.
Enterprise SoftwareRetail TechSaaSSan Jose, US
Ashot Iskandarian(Executive Officer, Director)Travis Brown(Executive Officer)in
Co-investorsBessemer Venture PartnersICONIQIndex Ventures
Simple Mills makes packaged foods using minimally processed, natural ingredients, positioning its products as healthful alternatives free of artificial ingredients.
ConsumerDirect to ConsumerFoodTechChicago, US
Katlin Smith(Founder)Lewis F Semones(Director)Shahzar Visram(Director)Hanjie Yu(Executive Officer)Katlin A Smith(Executive Officer, Director)
Co-investorsHyde Park AngelsPallasite VenturesVestar Capital PartnersWinklevoss Capital
Smash Kitchen makes pantry food products formulated without GMOs, artificial flavors, sweeteners, dyes, high fructose corn syrup, or hydrogenated oils.
ConsumerFoodTech
Sameer Mehta(Founder)in
Co-investorsCosmic Venture PartnersLever VC
Sokin provides cross-border payment and treasury infrastructure for businesses, offering multi-currency accounts, SWIFT and local payment rails, and a 24/7 global instant payment network.
Enterprise SoftwareFintechSaaS
Co-investorsVerance Capital
SpotOn is a cloud-based restaurant management system and point-of-sale platform for restaurant operators, offering online ordering, reservations, labor management, and AI-powered financial analysis.
Enterprise SoftwareSaaSSan Francisco, US
Doron Friedman(Executive Officer)Matthew Hyman(Executive Officer, Director)Zachary Hyman(Executive Officer, Director)RJ Horsley(Executive Officer)
BoardChris Anderson(Director)
Co-investorsAndreessen HorowitzDragoneer Investment GroupDST Global01 AdvisorsCoatue ManagementFourward Ventures+2 more
Squire operates a two-sided platform where customers can book appointments with barbers while shop owners gain access to integrated booking, payment processing, inventory, and payroll tools to manage their operations.
ConsumerNew York City, US
Songe LaRon(Founder/CEO)inDave Salvant(Founder/President)in
Co-investors645 VenturesAltaIR CapitalCRV (Charles River Ventures)Debut CapitalICONIQMaccabee Ventures+6 more
Superhuman provides an AI-native platform for marketing teams that integrates AI agents, email management, and collaborative documentation within existing workflows.
AI & Machine LearningEnterprise SoftwareFuture of WorkMarketing TechSaaS
Conrad Irwin(Founder)inRahul VohraVivek Sodera
Co-investors1809 Capital500 Global7BC Venture CapitalAndreessen HorowitzArcher Capital GroupArcher Venture Capital+24 more
Co-investorsAssembled BrandsVerance Capital
Teambridge provides time-tracking and workforce-management software that captures mobile clock-ins, connects them to scheduled shifts, workers, and sites, and surfaces exceptions for review before payroll.
AI & Machine LearningFuture of WorkHR TechSaaSSan Francisco, US
Arjun Vora(Founder)Tito Goldstein(Founder)
Co-investorsAbstract VenturesArtisanal VenturesMayfield Fund
Thrive Global provides a Microsoft Teams integration that embeds wellbeing tools, stress-reduction features, and science-backed habit-building microsteps directly into employee workflows.
Digital HealthEnterprise SoftwareHealthtechHR TechSaaSWellness & FitnessNew York, US
Arianna Huffington(Founder & CEO)inDan Katz(Executive Officer)
BoardFred Harman(Director)Taylor Greene(Director)Mark Bertolini(Director)Abigail Levy(Director)
Co-investorsAdvancit CapitalBlack Jays VenturesBuiltUp VenturesCanvas VenturesFemale FoundersGreycroft+8 more
Turo is a peer-to-peer car sharing platform that allows individuals to rent vehicles from local car owners for trips and travel needs.
MarketplacesMobility & TransportationSan Francisco, US
Shelby Clark(Founder)Andre Haddad(CEO)
Co-investors137 VenturesAllied Venture PartnersAugust CapitalCanaan PartnersCross Creek AdvisorsExpansion Venture Capital+15 more
UNLESS Collective makes apparel and footwear from plant-based materials with no plastic, designed to be compostable or recyclable at end of life.
Circular EconomyConsumerDirect to Consumer
Co-investorsBetter Ventures Central LlcigniteXL Venture
Digital operations management platform
Streaming platform for amateur sports
vivenu is a white-label, API-first ticketing platform for live entertainment events, offering customizable checkout, analytics, on-site and online ticket sales, and payment terminals.
Enterprise SoftwareMedia & EntertainmentSaaSDarmstadt, DE
Simon Weber(Founder)Simon Hennes(Founder)in
Co-investorsActivant CapitalBalderton Capitalredalpine
Volley develops voice-controlled and interactive games for smart speakers and TV platforms, offering titles such as trivia, music quizzes, and bedtime stories.
ConsumerGamingMedia & Entertainment
Max Child(Founder)James Wilsterman(Founder)
Co-investorsA.Capital VenturesAdvancit CapitalBitkraft Esports VenturesDream MachineLightspeed Venture PartnersNFX+7 more
Bevel is a personal grooming brand that offers shave kits, beard and hair care products, and skin care items for men.
ConsumerDirect to Consumer
Tristan Walker
Co-investors500 GlobalAndreessen HorowitzMaC Venture CapitalNext Legacy PartnersRadicle ImpactUpfront Ventures
Zappos is an online retailer selling shoes, sandals, and related footwear accessories from brands such as Crocs across men's, women's, and kids' categories.
ConsumerE-commerceRetail Tech
Co-investorsAccelerator VenturesBase Venture Management, Inc.Brainstorm VenturesGlynn Capital ManagementMillennium New HorizonsMillennium Technology Value Partners+1 more
Exits · 4
IPOs and acquisitions across the tracked portfolioAllbirdsNASDAQ: BIRDOnce Upon a FarmNYSE: OFRMPagerDutyNYSE: PDProgynyNASDAQ: PGNY
Portfolio news
latest coverage across their companiesOmni · wdsu.com · Aug 20, 2026

Prosper · news24.com · Aug 16, 2026
June · finsmes.com · Aug 3, 2026
vivenu · prnewswire.com · Jul 30, 2026

PagerDuty · rswebsols.com · Jul 18, 2026
BetterUp · fortuneindia.com · Jul 17, 2026

Deputy · enca.com · Jul 16, 2026
Frequently asked questions
- How many investments has Aurum made?
- Aurum has 105 tracked investments, 1 of which have exited via acquisition or IPO.
- What stage does Aurum invest at?
- Aurum invests at the Seed stage.
- What sectors does Aurum focus on?
- Aurum focuses on Sector Agnostic.
- Where is Aurum located?
- Aurum is headquartered in Menlo Park, US.
- Who does Aurum co-invest with?
- Aurum most often shares deals with Andreessen Horowitz, Kleiner Perkins, ICONIQ, among 281 tracked co-investors.
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