Fundraising Fox

Aurum

Venture capital

Menlo Park · Seed · 5 people tracked

Also known as AURUM PARTNERS LLC

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Investment thesis

Aurum Partners positions itself as founder-led investors and active build partners to founding teams, explicitly rejecting a passive investing approach. The firm is stage and industry agnostic, seeking opportunities where it can contribute differentiated value that extends well beyond capital alone.

Invests inSector AgnosticMenlo Park

Source: firm website, verified Aug 25, 2026.

Stage
Seed
HQ
Menlo Park, US
Founded
2023
Private fund assets
$44.8M
VC funds
1
Tracked investments
106

Team · 5 people

from the firm's website

What they invest in

from 42 of 106 portfolio companies

Consumer ×16SaaS ×16Enterprise Software ×13AI & Machine Learning ×10Direct to Consumer ×8HR Tech ×7FoodTech ×5Gaming ×5

HQs:United States×30Australia×1Germany×1United Kingdom×1

Who they back

founder profiles across 32 portfolio companies
47%
solo founders
15 of 32 mapped founding teams
59%
repeat founders
of 22 founders with career history

Founding team size:solo founder×152 founders×123 founders×34+ founders×2

Where their founders studiedfrom 22 founders with education data

Stanford University ×2University of Cambridge ×2University of Michigan - Stephen M. Ross School of Business ×2University of Southern California ×2

Where their founders worked beforefrom 22 founders with career history

Stanford University ×2

Accelerator rootsportfolio companies that came through a program

Y Combinator ×4

1 founders hold a PhD · 5 hold an MBA (of 22 with degree data)

Investments · 106 tracked

founders shown can be your intro path

By year:2020 · 22017 · 24 dated

Allbirdsallbirds.com𝕏NASDAQ: BIRD

Allbirds is a footwear brand that makes shoes using natural and regenerative materials such as merino wool, with a focus on reducing product carbon footprints.

Circular EconomyClimate TechConsumerDirect to ConsumerSan Francisco, US

Timothy Brown(Director)Joseph Zwillinger(Director)Tim Brown(Founder)inRavi Thanawala(Director)Joe Vernachio(Executive Officer, Director)Ann Mitchell(Executive Officer)

Co-investorsBay Bridge Ventures ClimateExpansion Venture CapitalGreat Oaks Venture CapitalIPD CapitalK2 GlobalLerer Hippeau+9 more

Once Upon a Farmonceuponafarmorganics.comNYSE: OFRM

Once Upon a Farm makes organic, cold-pressure-protected snacks and meals for babies and children, sold in more than 22,000 stores across the US.

ConsumerDirect to ConsumerFoodTechBerkeley, US

John Foraker(Co-founder (former Annie's CEO))Cassandra Curtis(Co-founder)Ari Raz(Co-founder)Jennifer Garner(Co-founder)Lawrence Waldman(Executive Officer)

BoardJared Jacobs(Director)in

Co-investorsBeechwood CapitalS2G InvestmentsCAVU Consumer Partners

PagerDutypagerduty.comin𝕏NYSE: PD

PagerDuty provides a platform for incident response and operations management that enables teams across technical and business functions to respond to critical events in real time.

AI & Machine LearningCloud ComputingDeveloper ToolsEnterprise SoftwareSaaSSan Francisco, US

Alex Solomon(Founder/CTO)inDan Alexandru Solomon(Director)Jennifer Tejada(Executive Officer, Director)Steven Gatoff(Executive Officer)

BoardJohn O'Farrell(Director)Ethan Kurzweil(Director)in

Co-investorsAccelAndreessen HorowitzBaseline VenturesBessemer Venture PartnersBling CapitalCorazon Capital+14 more

Progynyprogyny.comin𝕏NASDAQ: PGNY

Progyny provides employer-sponsored women's health and family-building benefits, covering preconception, fertility, pregnancy and postpartum, and menopause/midlife care through concierge support, digital tools, and a managed network of specialists.

Digital HealthFemTechHealthtechHR Tech

Gina Bartasi(Founder)in

Co-investorsKleiner PerkinsSavano Capital PartnersUnion Grove Venture Partners

<UNKNOWN>

Streaming platform for amateur sports

Akshay Khanna, Roi More, Yariv Ron
ALLCITYallcitynetwork.com𝕏

ALLCITY Network is a local sports media company that builds city-based teams of creators, analysts, and fans to produce daily, team-specific content across podcasts, YouTube, social, and newsletters.

AdTechMedia & EntertainmentSports Tech

Co-investorsBullpen CapitalCauseway PartnersMastryMosaic General Partnership, LLC

AllCity Network

Digital sport network focused on local sports

Denver, US

Co-investorsMatchstick Ventures

Andre Haddad
Anthony Perez
Arbaaz Khan, Deepak Mishra
Ariana Huffington
Ashot Iskandarian
AXS

Next-generation live entertainment ecommerce

BallerTVballertv.com𝕏

BallerTV is a live and on-demand streaming service for youth and amateur sports, recording full-length games to capture footage for families and give student-athletes exposure for recruitment.

ConsumerMedia & EntertainmentSports Tech

Robert Angarita(Co-CEO, Co-Founder, Board Member)inAaron Hawkey(Co-CEO, Co-Founder, Board Member)Sandeep Hingorani(EVP & Founding Team Member)

Co-investorsAlbum VCBessemer Venture PartnersIndex VenturesCerity Partners VenturesChaac VenturesHCVC+2 more

BetterUpbetterup.comin𝕏

BetterUp provides an AI-powered coaching and professional development platform that helps organizations support employee growth and wellbeing.

AI & Machine LearningEnterprise SoftwareHR TechSaaSAustin, US

Alexi Robichaux(Co-founder and CEO)inEduardo Medina(Co-founder and COO)

Co-investorsAfore CapitalCarnrite VenturesConvergeCrosslink CapitalEvio VCGarage Capital+16 more

Blank Label

Online retailer for custom-made clothing

Boston Dynamics

Infrastructure layer for physical AI

Boulevardjoinblvd.comin

Boulevard is a cloud-based appointment scheduling and client management platform for beauty and wellness service businesses including spas, salons, barbershops, and medical spas.

Enterprise SoftwareSaaSWellness & Fitness

Matt Danna(Founder)in

Co-investorsBonfire VenturesGray Line PartnersIndex VenturesJMI EquityLudlow VenturesPoint72 Ventures+2 more

Brand
Brandon Spano
Carrot Fertilityget-carrot.comin𝕏

Carrot is a global fertility and family-building platform that provides access to fertility care, maternity support, and family-building guidance for individuals and families.

FemTechHealthtechSan Francisco, US

Asima Ahmad(Founder/CMO)inTammy Sun(Founder)in

Co-investorsAll TurtlesBackstage CapitalCore Venture CapitalCRV (Charles River Ventures)Expansion Venture CapitalF-Prime Capital+8 more

Chad Hurley, Nick Swinmurn & Ken Martin
Colin Zima
Custom Inkcustomink.com

Custom Ink is an e-commerce company that lets customers design and order customized apparel and gear online, offering group ordering with address collection and distribution to one or multiple locations.

ConsumerDirect to ConsumerE-commerce

Co-investorsBAM VenturesGen CapitalSWaN & Legend Venture PartnersTensility Venture Partners

Dave Salvant & Songe LaRon
Delane Parnel
Delighted
Deputydeputy.comin𝕏

Deputy is a workforce management software platform that helps businesses optimize shift scheduling, team coordination, and workplace operations.

Future of WorkHR TechSaaSSydney, AU

Steve

Co-investorsIVP (Institutional Venture Partners)OpenView Venture PartnersSquare Peg Capital

Don White & Randall Newmann
Doppeldoppel.comin𝕏

Doppel is an AI-native platform that protects organizations from social engineering attacks, AI-powered impersonation, phishing, and fraud through threat detection, infrastructure disruption, and employee security awareness training.

AI & Machine LearningCybersecurityEnterprise SoftwareCovina, US

Kevin Tian(Executive Officer, Director)inRahul Madduluri(Executive Officer, Director)Bobby Ford(Chief Security Officer)

BoardZane Lackey(Director)inElliott Robinson(Director)in

Co-investorsAndreessen HorowitzBessemer Venture PartnersScript CapitalSozo Ventures9Yards CapitalNTT DOCOMO Ventures+6 more

DraftKings (NASDAQ:DKNG)draftkings.comin𝕏

DraftKings operates a multi-product gaming platform offering online sportsbooks, daily fantasy sports, and casino games to consumers across desktop, mobile apps, and retail locations.

FintechGamingMarketplacesSector AgnosticSports TechBoston, US

Paul Liberman(Executive Officer, Director)inMatthew Kalish(Executive Officer, Director)Tige Savage(Co-founder)inMatt Kalish(Founder)inJanet Holian(Executive Officer)Timothy Dent(Executive Officer)

Co-investorsAccompliceAtento CapitalBoston Seed CapitalChamaeleonConnetic VenturesData Point Capital+14 more

Drew Houston & Arash Ferdozi
Drift
Dropbox
Dyson

Making health and beauty simple for people of color

Eric Liedtke
Fan Duelfanduel.com𝕏

FanDuel offers online sports betting and gaming entertainment products for sports fans across the U.S. and Canada, partnering with leagues, teams, and talent.

ConsumerGamingSports Tech

Nigel Eccles(Founder)inAmy Howein

Co-investorsAmplify.LAAnsa CapitalBettor CapitalBullpen CapitalComcast VenturesFelicis Ventures+11 more

Gamer Sensei

Competitive esports platform for high schools

Glen Powell, Sameer Mehta and Sean Kane
Goodlesgoodles.com𝕏

Goodles produces snacks and gives away at least 1% of products sold to organizations addressing food insecurity, focusing on supporting children's nutrition and well-being.

ConsumerDirect to ConsumerFoodTechImpact & Social GoodSocial

Jen Zeszut(Founder)in

Co-investors1st Course CapitalAlumni VenturesBasecamp FundCosmic Venture PartnersFourward VenturesGingerbread Capital+2 more

GreenPark Sportsgreenparksports.com

Burlingame, US

Ken Martin(Executive Officer, Director)Ryan Fabian(Director)Chad Hurley(Director)Nick Swinmurn(Executive Officer, Director)

BoardChris Farmer(Director)Sam Englebardt(Director)in

Co-investorsCastor Ventures (an Alumni Ventures Fund)Flucas VenturesStrawberry Creek VenturesTRAC (Third Round Analytics Capital)Founders FundGaingels+4 more

Guidepoint
Gustogusto.comin𝕏

Gusto provides payroll processing, employee benefits administration, and HR management tools to businesses, offering integrated software alongside support services for these functions.

Enterprise SoftwareHR TechSan Francisco, US

Josh Reeves(Founder/CEO)inEdward Kim(Founder/Empowering Gusto's Engineering Team)inTomer London(Founder/; Empowering Gusto's Product and Design Teams)in

Co-investors137 VenturesA*Acrew CapitalAkkadian VenturesAspect VenturesBling Capital+48 more

Happy Or Nothappy-or-not.comin

HappyOrNot builds the Smiley feedback terminal and related analytics tools that let businesses collect high-volume customer and employee feedback at the point of experience and turn it into AI-powered operational insights.

AI & Machine LearningData & InfrastructureMarketing TechRetail TechSaaS

Heikki Väänänen(Founder, EVP Growth)inVille Levaniemi(Co-founder)Tim Waterton(CEO)inScott Erickson(EVP, Global Sales and U.S. Lead)inMauno Pasanen(VP of Product)in

Co-investorsAirTree VenturesNorthzone

Heikki Väänänen & Miika Mäkitalo
Jen Zeszut, Deb Luster
Jennifer Dulski
Jennifer Tejada
Josh Reeves
Junejuneoven.comin𝕏

June makes a countertop smart oven that combines functions like convection, air frying, grilling, and slow cooking, using an internal HD camera and a "Food ID" recognition system to identify food and auto-select cooking programs.

AI & Machine LearningConsumerHardware

Co-investorsGen CapitalRSE VenturesMarc BenioffRainfall Ventures

Kevin Tian, Rahul Madduluri
Laceworklacework.com

Mountain View, US

Vikram Kapoor(Director)inSanjay Kalra(Director)Stefan Dyckerhoff(Executive Officer, Director)David Hatfield(Director)Robert Dunn(Executive Officer)

BoardSamuel Pullara(Director)

Co-investorsBright Pixel CapitalEngineering CapitalHuman CapitalSINEWAVE VENTURESWebb Investment NetworkAltimeter Capital+1 more

Lisa Barnett, Angela Vranich & Michelle Mulle
Litmus

Next generation e-commerce platform for apparel and accessories

Little Spoonlittlespoon.cominJan 2020

Little Spoon is a direct-to-consumer subscription service delivering organic baby and toddler food, including infant formula, purees (Babyblends), finger foods, cereal, puffs, smoothies, and kids' meals and snacks.

Advanced ManufacturingConsumerDirect to ConsumerFoodTechNew York, US

Lisa Barnett(Director)Benjamin J. Lewis(Executive Officer, Director)Anna Sweeting(Director)Montse Suarez(Director)

BoardJohnathan Shulkin(Director)

Co-investorsKairos HQSiddhi CapitalValor Equity PartnersWinklevoss CapitalInterplay Ventures Early Stage Management LlcJam Fund+1 more

Loop & Tieloopandtie.comin

Loop & Tie is a corporate gifting platform where senders pick a curated collection and recipients choose their preferred gift, redeemed with just an email address.

Enterprise SoftwareMarketing TechSaaS

Co-investorsMontage Capital

LottoGo

Third-party app and website that facilitates the purchase of official state lottery tickets online

Magic Leap

Interactive, voice-controlled entertainment for smart speakers and smartphones

Mark Katz, Mike Driscoll & Dave Christensen

Exits · 4

IPOs and acquisitions across the tracked portfolio

AllbirdsNASDAQ: BIRDOnce Upon a FarmNYSE: OFRMPagerDutyNYSE: PDProgynyNASDAQ: PGNY

Portfolio news

latest coverage across their companies

Frequently asked questions

How many investments has Aurum made?
Aurum has 105 tracked investments, 1 of which have exited via acquisition or IPO.
What stage does Aurum invest at?
Aurum invests at the Seed stage.
What sectors does Aurum focus on?
Aurum focuses on Sector Agnostic.
Where is Aurum located?
Aurum is headquartered in Menlo Park, US.
Who does Aurum co-invest with?
Aurum most often shares deals with Andreessen Horowitz, Kleiner Perkins, ICONIQ, among 281 tracked co-investors.

Images

Aurum photoAurum photoAurum photoAurum photoAurum photo

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