Fundraising Fox

Jetlore

Acquired

Palo Alto, US · Founded 2011 · 7 employees on LinkedIn · 7 known investors

Jetlore was a Palo Alto AI startup that turned unstructured retail product data into structured attributes so merchants could personalise what each shopper saw. Founded by Stanford researchers, it raised from Sierra Ventures, Alsop Louie Partners, Fenox Venture Capital, BRM Capital and Mercury Fund, and PayPal acquired it in 2018.

Also known as Jetlore, Inc.

ConsumerCrypto & Web3E-commerceFintechMarketplaces

Investors · 7

A*San Francisco · $500K – $3M
Alsop Louie PartnersSan Francisco
BRM CapitalTel Aviv · $1.7M – $28M
Mercury FundHouston · $250K – $4M
Sequoia CapitalMenlo Park · $4.4M – $214M
Upfront VenturesLos Angeles · $1M – $10M
Sierra VenturesreportedSan Mateo · $10M

Company profile

researched Aug 2026

Jetlore developed an artificial-intelligence prediction platform used by online retailers to personalize customer experiences. The platform was positioned as a replacement for rule-driven automation and intuition-based marketing, generating per-customer predictions intended to improve conversion, customer loyalty and revenue for retailers.

Earlier descriptions of the company's technology reference a context-aware platform and API that analyzed short social updates to extract per-user and aggregate interests, disambiguate topics, and inform content personalization, editorial decisions and ad targeting. Following the 2018 acquisition, Jetlore's technology and team were folded into PayPal Marketing Solutions, extending PayPal's merchant offering beyond the online checkout experience.

Founding story

Jetlore was founded in 2011 by Ph.D. students from Stanford University's computer science program, with the aim of applying machine learning to the retail market. Co-founder Eldar Sadikov was a Stanford computer science Ph.D. candidate at the time the company was profiled among Stanford-linked startups in 2012.

Business model

Jetlore sold its prediction platform to online retailers as enterprise software, delivered as a platform and API supporting personalization of customer-facing content and communications.

Traction

At the time of the acquisition, Jetlore's platform was used by global online retailers including Uniqlo and Nordstrom Rack.

Latest developments

PayPal completed its acquisition of Jetlore in May 2018, integrating the team and technology into PayPal Marketing Solutions.

▸Full profile — market position, technology, go-to-market, geography, history

Market position

Jetlore was described as being led by pioneers in retail AI and served global online retailers; PayPal cited the acquisition as a way to expand its value proposition for merchants beyond checkout.

Technology

The company's proprietary prediction platform applied machine learning to retail data to produce per-customer predictions. Related descriptions cite a context-aware platform and API capable of analyzing short social updates to extract individual and aggregate interests and to disambiguate topics for personalization and targeting purposes.

Go-to-market

Global online retailers and merchants seeking personalized customer experiences; named customers included Uniqlo and Nordstrom Rack.

Geography

Headquartered in San Mateo, California, United States, with customers among global online retailers.

History

Founded in 2011 out of Stanford's computer science Ph.D. program, Jetlore was headquartered in San Mateo, California at the time of its exit. It built a prediction platform serving global online retailers, and on May 29, 2018 PayPal announced it had acquired the company for an undisclosed amount, with the founding leadership team joining PayPal.

Compiled by commissioned research from 4 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Employee rangeJan 201811-50

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Founder mafia

2 people who came through Jetlore went on to found or lead other companies.

Anis UzzamanBoard MemberFounded Pegasus Tech VenturesEldar SadikovFounder, CEOFounded Field Materials

Competitors · 7

by search overlap
Wise34813 shared keywordsWise is a financial platform offering international money transfers, multi-currency accounts, and debit cards with low fees and competitive exchange rates, serving millions of users globally.
Chase27637 shared keywordsA wealth management and investing service (J.P. Morgan Wealth Management via Chase) offering self-directed brokerage accounts with commission-free online trades as well as one-on-one advisor services, financial planning tools, and retirement accounts. It serves individual retail investors ranging from beginners to experienced investors in the United States.
Capital One25105 shared keywordsCapital One is a financial services company that offers credit cards, checking and savings accounts, auto financing, and business banking products to consumers and small businesses. The company provides digital banking tools, rewards programs, and credit monitoring services.
Experian23864 shared keywordsExperian offers consumers tools to access their credit report and FICO Score, build credit, and manage money, including credit card matching, bill and subscription negotiation, car insurance comparison, and a digital checking account with debit card. It serves individual U.S. consumers through its app and financial products.
Stripe16616 shared keywordsStripe provides financial infrastructure for businesses to accept payments, offer financial services, and implement custom revenue models across international markets in 135+ currencies.
American Express Supplies16152 shared keywordsAmerican Express is a financial services company that provides payment solutions, credit cards, and business services to customers and businesses since 1850.
Wellsfargo15502 shared keywordsWells Fargo provides investment advisory services, wealth management, and retirement planning for individual investors and high-net-worth clients. The company offers digital investment platforms, market insights, and personalized financial guidance through its advisors and digital tools.

Companies competing with Jetlore for the same Google search keywords, organic and paid, via search-intersection analysis.

Timeline · 1

launches, deals, and filings
May 2018
PayPal acquires Jetlore

PayPal announced the acquisition of Jetlore, an AI-powered prediction platform for retailers, to enhance and accelerate PayPal Marketing Solutions. Jetlore leaders Eldar Sadikov, Montse Medina and Sergey Andreev joined PayPal. A separate deal listing records the transaction as completed for an undisclosed amount.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

In the news

Co-founded by entrepreneur with PayPal exit, Field Materials raises $10.5M to automate construction procurement with AIprweb.com · Apr 2025Field Materials raises $4.6M seed funding - Construction Newsessential.construction · Apr 2023PayPal picks up AI startup Jetlore to grow its e-commerce business - SiliconANGLEsiliconangle.com · May 2018Why We Invested in Jetlore. A deep dive into AI applied to… | by Samuel Gil | JME Ventures | Mediummedium.com · Feb 2017Jetlore Raises Funding - FinSMEsfinsmes.com · Jun 2013Jetlore - Tech Company Profile - Gaebler.com Venture Capital Databasegaebler.com

▸Research sources · 4

primary sources listed

4 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Jetlore do?
Jetlore built an AI prediction platform for retail personalization and was acquired by PayPal in 2018.
Who are Jetlore's investors?
Jetlore's investors include A*, Alsop Louie Partners, BRM Capital, Mercury Fund, Sequoia Capital, Upfront Ventures, Sierra Ventures.
Where is Jetlore headquartered?
Jetlore is headquartered in Palo Alto, US.