FabFitFun
Beverly Hills, US · Founded 2015 · Delaware corporation · 9 known investors
FabFitFun sells a subscription box service that delivers seasonal boxes of full-size lifestyle, beauty, and wellness products, with options to customize the box contents. It operates on a prepaid annual or per-box billing model for consumers.
Founders & leadership
FabFitFun was founded in 2015 by Michael Broukhim and Daniel Broukhim.
MB
DB
KK
Katie Kitchens
ST
Sam Teller
Investors · 9
500 GlobalSan Francisco · $150K
Founders Circle CapitalSan Francisco
G SquaredChicago
Kleiner PerkinsMenlo Park · $500K – $15M
New Enterprise Associates (NEA)Menlo Park · $200K – $40M
Unilever VenturesLondon · $540K – $10.8M
Upfront VenturesLos Angeles · $1M – $10M
Wonder VenturesLos Angeles · $100K – $1.5M
Jam FundreportedLos Angeles · $500K – $20Mvia Justin Mateen · inferred
Reported raises · per SEC filings
Form D private placements$62.6M disclosed across 2 rounds · 2015–2019
▶$61.6MraisedFeb 2019 · 7 investors · OtherRule 506(b)
▶$61.6MraisedFeb 2019 · 7 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Michael BroukhimExecutive Officer, Director
- Daniel BroukhimExecutive Officer, Director
- Mood RowghaniDirector
- Offering amount
- $100M
- Amount sold
- $61.6M
- First sale
- Jan 2019
- Incorporated
- Corporation, Delaware, 2015
- Federal exemptions
- 06b
▶$1MraisedJun 2015 · 2 investors · OtherRule 506(b)
▶$1MraisedJun 2015 · 2 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Michael BroukhimExecutive Officer, Director
- Daniel BroukhimExecutive Officer, Director
- Offering amount
- $3.5M
- Amount sold
- $1M
- First sale
- May 2015
- Incorporated
- Corporation, Delaware, 2015
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 10
by search overlapAllure2529 shared keywordsAllure is a beauty media brand publishing editorial content on makeup, skincare, hair, and celebrity beauty news, along with product reviews and a subscription beauty product box. It also operates the Allure Beauty Box, a curated monthly beauty product subscription service.
Today2225 shared keywordsTODAY is a media outlet publishing news and lifestyle content across food, recipes, health and wellness, parenting, pop culture, books, and relationships. It also offers Start TODAY, a subscription fitness and wellness membership with workouts, meal plans, and expert support.
Refinery292170 shared keywordsRefinery29 is a digital media publication producing lifestyle content for a primarily female audience, covering topics such as fashion, shopping, wellness, and horoscopes.
Ulta Salon Cosmetics Fragrance2128 shared keywordsUlta Beauty is an international specialty beauty retailer offering cosmetics, fragrance, skin care, wellness, hair care products, and salon services from over 600 brands across more than 1,500 locations primarily in the U.S., with additional operations in the U.K., Ireland, Mexico, and the Middle East.
Bustle1682 shared keywordsBustle is an online media publication producing lifestyle and horoscope content, including weekly tarot and astrology readings on topics such as money and career. It serves a general consumer audience through editorial articles.
Poshmark, Inc.1673 shared keywordsPoshmark is a fashion resale marketplace that enables individuals to buy and sell secondhand clothing and accessories through a mobile-first platform. The company operates a community-driven commerce model focused on sustainable fashion across the U.S. and Canada.
BuzzFeed1509 shared keywordsBuzzFeed is a digital media company that produces entertainment, news, and content across pop culture, food, and commerce for online audiences. The company operates multiple brands and platforms including BuzzFeed, HuffPost, and Tasty, with recent expansions into social media and AI-driven content experiences.
Who1505 shared keywordsWho What Wear is a digital fashion and beauty publisher producing trend, celebrity style, and shoppable editorial content.
Marieclaire1477 shared keywordsMarie Claire is a women's lifestyle media outlet publishing articles on fashion, beauty, celebrity news, culture, travel, and politics. It also features shopping guides and promotional codes for retail brands.
Womenshealthmag1473 shared keywordsWomen's Health is a media brand publishing articles, guides, podcasts, and video series on fitness, nutrition, beauty, and health topics aimed at women. It also offers subscription-based (WH+) workout and nutrition plans covering strength training, muscle building, and longevity.
Companies competing with FabFitFun for the same Google search keywords, organic and paid, via search-intersection analysis.
Frequently asked questions
- What does FabFitFun do?
- FabFitFun sells a subscription box service that delivers seasonal boxes of full-size lifestyle, beauty, and wellness products, with options to customize the box contents. It operates on a prepaid annual or per-box billing model for consumers.
- Who founded FabFitFun?
- FabFitFun was founded by Michael Broukhim, Daniel Broukhim in 2015.
- Who are FabFitFun's investors?
- FabFitFun's investors include 500 Global, Founders Circle Capital, G Squared, Kleiner Perkins, New Enterprise Associates (NEA), Unilever Ventures, Upfront Ventures, Wonder Ventures and 1 more.
- How much funding has FabFitFun raised?
- FabFitFun has disclosed $62.6M raised across 2 rounds.
- Where is FabFitFun headquartered?
- FabFitFun is headquartered in Beverly Hills, US.