Grace Beauty Capital
Venture capitalEdison · Pre-Seed–Series A · 20 people tracked
Find your way into Grace Beauty Capital
2,955 people in our graph share verified history with the Grace Beauty Capital team — schools, employers, funds. One of them is your warm intro.
Investment thesis
Grace Beauty Capital invests in the next generation of innovative consumer companies, partnering with founders of early-stage digital-first brands, consumer, and retail technology businesses. Beyond capital, it offers operational expertise in go-to-market strategy, retail distribution, sales, marketing, analytics, and financial support—leveraging the parent company's position as one of North America's leading beauty distributors with relationships across major retailers. The firm supports brands from their earliest stages ('kitchen table') to becoming household names, emphasizing values-driven partnerships built on collaboration, authenticity, family heritage, integrity, and a low-ego, founder-first approach.
Source: firm website, verified Aug 7, 2026.
Team · 20 people
from the firm's website & curated & public directories
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Founder mafia
2 people who came through Grace Beauty Capital went on to found or lead other companies.
What they invest in
from 24 of 44 portfolio companiesConsumer ×19Direct to Consumer ×15E-commerce ×10Wellness & Fitness ×7Marketing Tech ×3Retail Tech ×3AI & Machine Learning ×2Circular Economy ×2
HQs:United States×16Australia×1Vietnam×1
Who they back
founder profiles across 18 portfolio companiesFounding team size:solo founder×112 founders×33 founders×34+ founders×1
Where their founders studiedfrom 17 founders with education data
Harvard Business School ×2INSEAD ×2MIT Sloan School of Management ×2The Wharton School ×2University of California, Berkeley ×2
Where their founders worked beforefrom 17 founders with career history
Primary Kids ×2Target ×2The Limited ×2
Investments · 44 tracked
founders shown can be your intro pathBy year:2021 · 12015 · 12014 · 13 dated
Coty is a beauty company that designs, manufactures, and distributes fragrances, cosmetics, and beauty products through a portfolio of owned and licensed brands including CoverGirl, BOSS, Burberry Beauty, and others, serving consumers globally.
Consumer
Co-investorsJAB Holding Company
Warby Parker is a direct-to-consumer eyewear retailer offering prescription eyeglasses, sunglasses, contacts, and eye exams at affordable prices, with a home try-on service and flexible return policy.
Direct to ConsumerRetail Tech
Dave Gilboa(Founder)in
Co-investorsFelicis VenturesForerunner VenturesICONIQK2 GlobalLerer HippeauMenlo Ventures+7 more
Edison, US
Rochelle Weitzner(Executive Officer, Director, Promoter)Fabian Urquijo(Director)
BoardFrank Fazzinga, III(Director)Michael Pane(Director)in
Board seatFrank Fazzinga Jr· per SEC Form D · $4.7M raise · filed Nov 2022
Provides a wardrobe solution to professional women with a convenient, personalized way to shop
Seattle, US
Ambika Singh(Executive Officer, Director)in
Co-investorsHalogen Ventures Management Company Llc
Birchbox curates and delivers personalized beauty products monthly to consumers, offering discovery of curated beauty and grooming items.
ConsumerDirect to ConsumerE-commerceWellness & FitnessNew York, US
KATIA BEAUCHAMP(Executive Officer, Director)MICHAEL MUTONE(Executive Officer)in
BoardMARK SHULMAN(Director)JESSE PUJJI(Director)CLAIRE HOUGH(Director)
Co-investorsElizabeth Street VenturesGlynn Capital ManagementLerer HippeauRed Swan VenturesSlow VenturesBullish
Bondi Sands produces a broad-spectrum SPF 50 face sunscreen lotion with chemical UV filters for daily facial sun protection.
ConsumerDirect to ConsumerE-commerceHealthtechWellness & Fitness
Bravo Sierra makes personal care products, including a sulfate-free body wash with a coconut-derived cleanser, natural oils, and Squalane for hydration and skin barrier protection.
ConsumerDirect to ConsumerE-commerceWellness & FitnessNew York City, US
Benjamin Bernet(Founder)in
Co-investorsCanaan PartnersREDO VenturesAF VenturesBoxGroupCapstar VenturesGlobal Founders Capital
Lifestyle brand offering designer prescription eyewear at an affordable price (Exited 2021)
Subscription-based plus size clothing rental service for sizes 10-32
Digital out-of-home advertising and next generation retail network (Exited 2019)
Vertically integrated, direct-to-consumer intimates brand that believes fit should come first
Eloquii is a fashion retailer specializing in plus-size clothing, offering everyday wear, workwear, bridal, and occasion wear.
ConsumerDirect to ConsumerE-commerceNew York, US
Minty Yu Zhou(Founder)inJodi ArnoldinJohn AuerbachJulie CarnevaleinSteve ZawadaMariah Chase(Executive Officer, Director)
Co-investors500 GlobalActon CapitalBeringeaElizabeth Street VenturesFemale FoundersGreycroft+5 more
Glamsquad provides on-demand, in-home beauty services including hair styling, makeup, and nail care delivered by vetted professional stylists and artists.
B2B MarketplacesConsumerDirect to ConsumerMarketplacesNew York, US
Giovanni Vaccaro(Founder & Stylist)inDavid Goldweitz(CEO & Co-founder)inJason L. Perri(Executive Officer, Director, Promoter)Victoria R. Eisner(Executive Officer, Director, Promoter)inAmy Shecter(Executive Officer, Director)inAlexandra Wilkis Wilson(Executive Officer, Director)in
Co-investorsBoathouse CapitalElizabeth Street VenturesHalogen Ventures Management Company LlcNew Enterprise Associates (NEA)
Grace Beauty is a beauty distribution and retail marketing company that partners with early-stage and established consumer brands to expand across North American retail channels.
ConsumerDirect to ConsumerRetail TechWellness & FitnessNew Jersey, US
Frank A. Fazzinga Jr.Frank Fazzinga III(CEO)in
GwynnieBee offers a clothing subscription service that lets members rent apparel on a monthly basis with the ability to cancel anytime.
Circular EconomyConsumerE-commerceLong Island City, US
Christine Hunsicker(Executive Officer, Director)George Goldenberg(Executive Officer)in
BoardRam Shriram(Director)Scott Callon(Director)Jaswinder Pal Singh(Director)
Co-investorsDopamine VenturesCava Capital
Harry's makes men's grooming products including razors, shave gels, body and face wash, shampoo, deodorant, and skincare items such as eye creams and moisturizers, sold direct to consumers.
ConsumerDirect to ConsumerE-commerce
Jeff(Co-founder)Andy(Co-founder)Jeffrey Raider(Founder)in
Co-investorsElizabeth Street VenturesRed Swan VenturesBullishLight Street Capital
Interactive retail display technology connecting brands and their products with digital media
Interparfums is a holding company that owns and operates a portfolio of luxury fashion and fragrance brands including Abercrombie & Fitch, Coach, Jimmy Choo, Karl Lagerfeld, Kate Spade, and others, with operations in the United States and Europe.
Consumer
KiwiCo creates hands-on creative project kits for children, helping families spend time building, exploring, and creating together.
ConsumerCreator EconomyEdTech
Sandra Oh LinYael Pasternak ValekYu Pan
Co-investors500 GlobalBrighter CapitalComcast VenturesFelicis VenturesForerunner VenturesBBG Ventures+2 more
Luxury fragrance brand making high quality fragrance a playful, effortless experience for millennials
MM.LaFleur is a personal styling service that delivers curated professional clothing selections to subscribers.
ConsumerDirect to ConsumerE-commerceNew York, US
Co-investors645 VenturesElizabeth Street Ventures
Software platform providing retailers better solutions for online merchandising of in-store inventory
Parachute Home designs bedding, bath, and home essentials such as linen sheets, towels, robes, and mattresses, using premium materials like European flax and Turkish cotton.
ConsumerDirect to ConsumerE-commerceVenice, US
Ariel Kaye(Executive Officer, Director)in
BoardEdward Kim(Director)
Co-investorsElizabeth Street VenturesFlybridge Capital PartnersH.I.G. CapitalLDR VenturesUpfront Ventures
The page hosts content for "Xoilac TV" (Xoilac86.tv), a Vietnamese website offering free live streaming links for football matches in HD, including leagues such as the Premier League, Champions League, La Liga, and V-League.
Media & EntertainmentHo Chi Minh City, VN
Cloud-based live streaming of instructional cycling content for on-demand workouts (Exited 2017)
Peloton offers connected fitness equipment and a subscription app providing personalized workouts, strength training programs, and community features.
ConsumerSports TechWellness & Fitness
Co-investorsKleiner PerkinsQuestMark Partners
Co-investorsElizabeth Street VenturesForefront VentureOverton Venture CapitalSandalphon CapitalAlpaca VCSilicon Road Ventures
Pinrose creates fragrance products marketed through a personalized shopping experience based on sensory preferences.
ConsumerDirect to ConsumerE-commerceWellness & Fitness
Emplifi (formerly Pixlee) offers an AI-powered "Autonomous CX" platform that unifies social marketing, commerce, and customer care, with autonomous agents for publishing content, sourcing user-generated content, and automating customer service replies.
AI & Machine LearningMarketing TechSaaS
Awad Sayeed(Cofounder)
Co-investorsElizabeth Street VenturesGVA CapitalTheVentureCityWorldQuant VenturesZMT CapitalAndreessen Horowitz+2 more
The only prestige skincare brand 100% dedicated to sun protection
Offers mix and match children's basics in vibrant colors for less than $25
Primary makes and sells children's clothing in a variety of colors and designs.
ConsumerDirect to ConsumerNew York, US
Galyn Bernard(Co-founder)inChristina Carbonell(Co-founder)in
Co-investorsElizabeth Street VenturesFemale FoundersHDS CapitalHomebrewMighty CapitalMultiplier Capital+4 more
Product intelligence engine that surfaces what consumers want today and tomorrow (Exited 2021)
Professional network bridging the gap between digital and in-real-life worlds
Rothy's makes washable shoes and bags produced from recycled materials.
Circular EconomyConsumerDirect to ConsumerSan Francisco, US
W. Roth Martin(Executive Officer, Director)Stephen Hawthornthwaite(Founder)in
BoardJeremy Liew(Director)in
Co-investorsDeclaration PartnersElizabeth Street VenturesHDS CapitalInnovation Global CapitalLightspeed Venture Partners
Supergoop! is a suncare brand that develops SPF sunscreen products, including formulas for the whole family across different skin tones and activities.
ConsumerDirect to ConsumerWellness & Fitness
Holly Thaggard(Founder)in
Co-investorsElizabeth Street VenturesGreen Park & Golf VenturesSWAT Equity PartnersTq Ventures Llc
Vertically integrated, direct-to-consumer stylish and sustainable women's footwear brand
ThirdLove is a direct-to-consumer brand selling women's intimates and accessories, including reusable silicone nipple covers, bras, and underwear.
ConsumerDirect to ConsumerE-commerce
Heidi Zak(Founder)inRa'el Cohen(Founder)in
Co-investorsBling CapitalElizabeth Street VenturesFelicis VenturesHalogen Ventures Management Company LlcMonta Vista CapitalNew Enterprise Associates (NEA)+2 more
Trendalytics is an AI-powered retail analytics and trend forecasting platform that analyzes consumer data, including TikTok trends, to help brands, retailers, manufacturers, and marketers anticipate demand and make product, investment, and marketing decisions.
AI & Machine LearningMarketing TechRetail Tech
Co-investorsElizabeth Street VenturesFashion Capital PartnersRemarkable VenturesRunway Venture PartnersEntrepreneurs Roundtable Accelerator (ERA)
Long Island City, US
Brian Shimmerlik(Executive Officer, Director)inSteven Felsher(Director)Dan Gay(Director)David olk(Director)
BoardJens Molbak(Director)
Co-investorsColle Capital PartnersElizabeth Street VenturesScout VenturesScout VenturesUpstage VenturesVTF Capital+3 more
Visual marketing platform for brands and retailers to curate and leverage user-generated content
Science for your skin and a community for your soul, products made for Well-Aging
Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.
Exits · 2
IPOs and acquisitions across the tracked portfolioCoty DistributorNYSE: COTYWarby ParkerNYSE: WRBY
Portfolio news
latest coverage across their companiesWarby Parker · finance.yahoo.com · Jul 18, 2026
Vengo · sharktankcompanies.com · Jan 1, 2026
KiwiCo · entrepreneur.com · Sep 10, 2025
Gwynnie Bee · axios.com · Mar 31, 2025
Eloquii · fortune.com · Mar 27, 2025
Frequently asked questions
- How many investments has Grace Beauty Capital made?
- Grace Beauty Capital has 43 tracked investments, 2 of which have exited via acquisition or IPO.
- What stage does Grace Beauty Capital invest at?
- Grace Beauty Capital invests at the Pre-Seed, Seed, Series A stages.
- What sectors does Grace Beauty Capital focus on?
- Grace Beauty Capital focuses on Consumer, Direct to Consumer, E-commerce, Retail Tech, Wellness & Fitness.
- Where is Grace Beauty Capital located?
- Grace Beauty Capital is headquartered in Edison, US.
- Who does Grace Beauty Capital co-invest with?
- Grace Beauty Capital most often shares deals with Elizabeth Street Ventures, Halogen Ventures Management Company Llc, Felicis Ventures, among 65 tracked co-investors.
Co-investors · 25
Red Swan Ventures backs founders at the earliest stage, aiming to be a founder's first outside capital, focusing on companies born from platform shifts and cultural insight that serve enduring human needs.
Forerunner Ventures is a venture capital firm that backs companies redefining consumer behavior, health, commerce, fintech, and AI-native products.
Lerer Hippeau is an early-stage venture capital firm that backs founders across sectors, emphasizing investing in companies before they gain wider recognition.
Andreessen Horowitz (a16z) is a venture capital firm founded in 2009 by Marc Andreessen and Ben Horowitz, known for pioneering the platform model with a large team of operators supporting founders across stages.
Slow Ventures is a generalist early-stage venture capital firm founded in 2011, with offices in San Francisco, Boston, and New York, investing in the earliest rounds of companies across many sectors.
Flybridge Capital Partners is an early-stage venture capital firm that invests in entrepreneurs building companies with global reach. The firm focuses on supporting innovative ventures from their initial funding stages.
US Venture Partners (USVP) is an early-stage venture capital firm investing in information technology and healthcare companies, with four decades of investing experience.
Upfront Ventures is an early-stage venture capital firm that positions itself as a long-term partner to founders, with a presence bridging the Los Angeles and Bay Area startup ecosystems.
Homebrew is an early-stage venture firm backing mission-driven founders, investing its own capital primarily at the pre-seed and seed stages.
645 Ventures is an early-stage venture capital firm that backs exceptional founders at the earliest stages, often pre-product, pre-revenue, and pre-consensus.
Alpaca VC is a venture capital firm that invests early and supports companies over the long term, focused on what it calls the Aquarius Economy.
Acton Capital is an early-growth-stage venture investor with over 25 years of industry experience, partnering with a small number of founder-led companies each year to support their growth strategies.
▶13 more co-investors
Craft VenturesAccelSusa VenturesOffline VenturesAcrew CapitalRidge VenturesHarrison MetalGeneral Partnership468 CapitalDecibel PartnersBrand Foundry Ventures10x GenomicsAltari Ventures
Firms observed investing alongside Grace Beauty Capital, from public investor directories. Shared companies are the overlap with Grace Beauty Capital's recorded portfolio.
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