Fundraising Fox
Grace Beauty Capital
Venture capitalEdison · Pre-Seed–Series A · 19 people tracked
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Investment thesis
Grace Beauty Capital invests in the next generation of innovative consumer companies, partnering with founders of early-stage digital-first brands, consumer, and retail technology businesses. Beyond capital, it offers operational expertise in go-to-market strategy, retail distribution, sales, marketing, analytics, and financial support—leveraging the parent company's position as one of North America's leading beauty distributors with relationships across major retailers. The firm supports brands from their earliest stages ('kitchen table') to becoming household names, emphasizing values-driven partnerships built on collaboration, authenticity, family heritage, integrity, and a low-ego, founder-first approach.
Source: firm website, verified Aug 7, 2026.
Team · 19 people
from the firm's website & curated
Alison Lee is the Brand & Creative Manager at Grace Beauty. Her work covers brand strategy, creative direction, product launches, and integrated marketing.
Laurie Finley is Vice President of Sales–National Accounts at Grace Beauty. Her work covers merchandise selection collaboration, sales plan development, and key account development, with experience in retail and consumer products. She has skills in Nielsen data, marketing strategy, and departmental supervision.
Sean Rogers is Senior Director of Finance at Grace Beauty, with prior experience as a Financial Planning and Analysis Manager in the consumer packaged goods industry. His areas of work include financial planning, corporate finance, model building, process development, and financial analysis. He holds a Bachelor of Science in Business Administration and Economics from Fordham University.
Ryan O'Meara works in operations at Bankless Ventures. His background spans finance, early-stage tech, the arts, and non-profit leadership, and he advises early-stage founders on operations, HR, and go-to-market strategy.
Investment Director leading Spire Ventures' end-to-end investment process, from sourcing and due diligence to portfolio oversight, and sits on the boards of several Spire-backed ventures. Holds a BSc in Philosophy and Economics from LSE.
Founder mafia
2 people who came through Grace Beauty Capital went on to found or lead other companies.
What they invest in
from 27 of 35 portfolio companiesConsumer ×21Direct to Consumer ×16E-commerce ×11Wellness & Fitness ×8AI & Machine Learning ×3Marketing Tech ×3Retail Tech ×3Circular Economy ×2
HQs:United States×19Australia×1Vietnam×1
Who they back
founder profiles across 23 portfolio companiesFounding team size:solo founder×112 founders×43 founders×34+ founders×5
Where their founders studiedfrom 24 founders with education data
Harvard Business School ×5The Wharton School ×5Duke University ×2INSEAD ×2MIT Sloan School of Management ×2University of California, Berkeley ×2
What their founders studiedfrom 22 founders with field-of-study data
Business & Management ×6Economics ×4Finance & Accounting ×4Politics & Policy ×3Design & Architecture ×2Engineering ×2Humanities ×2Law ×2
Where their founders worked beforefrom 25 founders with career history
Bain and Company ×2Charlesbank Capital Partners ×2Target ×2The Limited ×2
14 hold an MBA (of 25 with degree data)
Investments · 35 tracked
founders shown can be your intro pathBy year:2021 · 12019 · 12018 · 12015 · 12014 · 12012 · 16 dated
Coty is a beauty company that designs, manufactures, and distributes fragrances, cosmetics, and beauty products through a portfolio of owned and licensed brands including CoverGirl, BOSS, Burberry Beauty, and others, serving consumers globally.
Consumer
François CotySue Nabi(Chief Executive Officer; Director)in
Co-investorsJAB Holding Company
Peloton develops connected fitness equipment and a digital fitness app that delivers personalized workout classes and training guidance to home exercisers.
ConsumerHardwareWellness & FitnessNew York, US
Graham Stanton(Founder)John Foley(Founder)inHisao Kushi(Founder)inPeter Stern(Chief Executive Officer and President)inElizabeth Coddington(Chief Financial Officer)Nick Caldwell(Chief Product Officer)in
Co-investorsAnsa CapitalBlue CollectiveBullishCade VenturesCoatue ManagementFELIX CAPITAL+23 more
Warby Parker is a direct-to-consumer eyewear retailer offering prescription eyeglasses, sunglasses, contacts, and eye exams at affordable prices, with a home try-on service and flexible return policy.
Direct to ConsumerRetail Tech
Dave Gilboa(Founder)inNeil Blumenthal(Founder)inAndrew Hunt(Founder)inJeffrey Raider(Founder)Andy Hunt(Founder)David Gilboa(Founder)
Co-investorsBoxGroupBullishCapital B Private HoldingsCraft VenturesFelicis VenturesFirst Round Capital+17 more
Provides a wardrobe solution to professional women with a convenient, personalized way to shop
Seattle, US
Ambika Singh(Executive Officer, Director)in
Co-investorsDream Variation VenturesHalogen Ventures Management Company LlcTres Monos Capital LLCFlying Fish Venturesxfactor ventures
Birchbox curates and delivers personalized beauty products monthly to consumers, offering discovery of curated beauty and grooming items.
ConsumerDirect to ConsumerE-commerceWellness & FitnessNew York, US
KATIA BEAUCHAMP(Executive Officer, Director)MICHAEL MUTONE(Executive Officer)inHayley Barna(Founder)Katia Beauchamp(Founder)
BoardMARK SHULMAN(Director)JESSE PUJJI(Director)
Co-investorsBullishElizabeth Street VenturesGlynn Capital ManagementLerer HippeauRed Swan VenturesSlow Ventures+2 more
Bondi Sands produces a broad-spectrum SPF 50 face sunscreen lotion with chemical UV filters for daily facial sun protection.
ConsumerDirect to ConsumerE-commerceHealthtechWellness & Fitness
Shaun Wilson(Founder)in
Bravo Sierra makes personal care products, including a sulfate-free body wash with a coconut-derived cleanser, natural oils, and Squalane for hydration and skin barrier protection.
ConsumerDirect to ConsumerE-commerceWellness & FitnessNew York City, US
Benjamin Bernet(Founder)inJustin Guilbert(Founder)
Co-investorsAlumni VenturesBlue Ivy VenturesCanaan PartnersREDO VenturesYadayAF Ventures+3 more
Parachute provides AI governance and compliance software for hospitals, automating the evaluation, deployment, and monitoring of clinical AI systems to reduce risk and accelerate pilot programs.
AI & Machine LearningCrypto & Web3Enterprise SoftwareFintechHealthtechNew York City, US
Aria Vikram(CEO)inTony Yamin(CTO)in
Co-investorsY CombinatorPioneerTRANSFORMATION CAPITALH.I.G. Growth PartnersInsight PartnersJaws Ventures+3 more
Dia&Co is an online fashion retailer offering clothing for women, with a focus on extended size ranges and personalized styling.
ConsumerDirect to ConsumerE-commerce
Nadia Boujarwah(Founder & CEO)in
Co-investorsGaingelsLerer HippeauNextView VenturesUnion Square Ventures (USV)Sequoia Capital
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Eloquii is a fashion retailer specializing in plus-size clothing, offering everyday wear, workwear, bridal, and occasion wear.
ConsumerDirect to ConsumerE-commerceNew York, US
Minty Yu Zhou(Founder)inJodi ArnoldinJohn AuerbachJulie CarnevaleinSteve ZawadaMariah Chase(Executive Officer, Director)in
Co-investors500 GlobalActon CapitalBeringeaBullishElizabeth Street VenturesFemale Founders+7 more
Glamsquad provides on-demand, in-home beauty services including hair styling, makeup, and nail care delivered by vetted professional stylists and artists.
B2B MarketplacesConsumerDirect to ConsumerMarketplacesNew York, US
Giovanni Vaccaro(Founder & Stylist)inDavid Goldweitz(CEO & Co-founder)inJason L. Perri(Executive Officer, Director, Promoter)Victoria R. Eisner(Executive Officer, Director, Promoter)inAmy Shecter(Executive Officer, Director)inAlexandra Wilkis Wilson(Executive Officer, Director)in
Co-investorsBoathouse CapitalElizabeth Street VenturesGaingelsHalogen Ventures Management Company LlcLerer HippeauNew Enterprise Associates (NEA)
Grace Beauty is a beauty distribution and retail marketing company that partners with early-stage and established consumer brands to expand across North American retail channels.
ConsumerDirect to ConsumerRetail TechWellness & FitnessNew Jersey, US
GwynnieBee offers a clothing subscription service that lets members rent apparel on a monthly basis with the ability to cancel anytime.
Circular EconomyConsumerE-commerceLong Island City, US
Christine Hunsicker(Executive Officer, Director)George Goldenberg(Executive Officer)in
BoardRam Shriram(Director)Scott Callon(Director)Jaswinder Pal Singh(Director)
Co-investorsDopamine VenturesCava Capital
Harry's makes men's grooming products including razors, shave gels, body and face wash, shampoo, deodorant, and skincare items such as eye creams and moisturizers, sold direct to consumers.
ConsumerDirect to ConsumerE-commerce
Jeff(Co-founder)Andy(Co-founder)Jeffrey Raider(Founder)inAndy Katz-Mayfield(Founder)inJeff Raider(Founder)
Co-investorsBoxGroupBullishElizabeth Street VenturesRed Swan VenturesWellington ManagementBain Capital+6 more
Interparfums is a holding company that owns and operates a portfolio of luxury fashion and fragrance brands including Abercrombie & Fitch, Coach, Jimmy Choo, Karl Lagerfeld, Kate Spade, and others, with operations in the United States and Europe.
Consumer
KiwiCo creates hands-on creative project kits for children, helping families spend time building, exploring, and creating together.
ConsumerCreator EconomyEdTech
Sandra Oh Lin(Founder)Yael Pasternak ValekYu Pan
Co-investors500 GlobalBBG VenturesBrighter CapitalComcast VenturesFelicis VenturesFirst Round Capital+2 more
MM.LaFleur is a personal styling service that delivers curated professional clothing selections to subscribers.
ConsumerDirect to ConsumerE-commerceNew York, US
Co-investors645 VenturesElizabeth Street Ventures
Parachute Home designs bedding, bath, and home essentials such as linen sheets, towels, robes, and mattresses, using premium materials like European flax and Turkish cotton.
ConsumerDirect to ConsumerE-commerceVenice, US
Ariel Kaye(Executive Officer, Director)in
BoardEdward Kim(Director)
Co-investorsElizabeth Street VenturesFlybridge Capital PartnersGotham Gal VenturesH.I.G. CapitalLaunchpad LALDR Ventures+1 more
The page hosts content for "Xoilac TV" (Xoilac86.tv), a Vietnamese website offering free live streaming links for football matches in HD, including leagues such as the Premier League, Champions League, La Liga, and V-League.
Media & EntertainmentHo Chi Minh City, VN
Co-investorsGaingels
Peloton offers connected fitness equipment and a subscription app providing personalized workouts, strength training programs, and community features.
ConsumerSports TechWellness & Fitness
Co-investorsKleiner PerkinsQuestMark Partners
Interactive retail display technology connecting brands and their products with digital media
New York, US
Jared Schiffman(Executive Officer, Director, Promoter)Phillip Tiongson(Director, Promoter)
BoardDavid Goldberg(Director)in
Co-investorsElizabeth Street VenturesForefront VentureHemisphere Ventures LLCOverton Venture CapitalSandalphon CapitalAlpaca VC+2 more
Pinrose creates fragrance products marketed through a personalized shopping experience based on sensory preferences.
ConsumerDirect to ConsumerE-commerceWellness & Fitness
Emplifi (formerly Pixlee) offers an AI-powered "Autonomous CX" platform that unifies social marketing, commerce, and customer care, with autonomous agents for publishing content, sourcing user-generated content, and automating customer service replies.
AI & Machine LearningMarketing TechSaaS
Awad Sayeed(Cofounder)
Co-investorsElizabeth Street VenturesGVA CapitalTheVentureCityWestern Technology InvestmentWorldQuant VenturesZMT Capital+3 more
Primary makes and sells children's clothing in a variety of colors and designs.
ConsumerDirect to ConsumerNew York, US
Galyn Bernard(Founder)inChristina Carbonell(Founder)in
BoardMichael Dearing(Director)
Co-investorsBullishElizabeth Street VenturesFemale FoundersHDS CapitalHomebrewMighty Capital+6 more
Rothy's makes washable shoes and bags produced from recycled materials.
Circular EconomyConsumerDirect to ConsumerSan Francisco, US
W. Roth Martin(Executive Officer, Director)Stephen Hawthornthwaite(Founder)in
BoardJeremy Liew(Director)in
Co-investorsDeclaration PartnersElizabeth Street VenturesHDS CapitalInnovation Global CapitalLightspeed Venture PartnersGoldman Sachs
Software platform providing retailers better solutions for online merchandising of in-store inventory
Supergoop! is a suncare brand that develops SPF sunscreen products, including formulas for the whole family across different skin tones and activities.
ConsumerDirect to ConsumerWellness & Fitness
Holly Thaggard(Founder)in
Co-investorsElizabeth Street VenturesGreen Park & Golf VenturesSWAT Equity PartnersTq Ventures Llc
ThirdLove is a direct-to-consumer brand selling women's intimates and accessories, including reusable silicone nipple covers, bras, and underwear.
ConsumerDirect to ConsumerE-commerce
Heidi Zak(Founder)inRa'el Cohen(Founder)in
Co-investorsBling CapitalElizabeth Street VenturesFelicis VenturesHalogen Ventures Management Company LlcJames Beshara FundMonta Vista Capital+8 more
Trendalytics builds AI-powered analytics and trend forecasting tools that analyze large volumes of data to help brands guide product development and marketing strategy.
AI & Machine LearningMarketing TechRetail Tech
Cate Khan(Founder)inKaren Moon(Founder)Chao Huang(Founder)Jian He(Founder)
Co-investorsElizabeth Street VenturesFashion Capital PartnersGaingelsRemarkable VenturesRunway Venture PartnersWestern Technology Investment+3 more
Digital out-of-home advertising and next generation retail network (Exited 2019)
Long Island City, US
Brian Shimmerlik(Executive Officer, Director)inSteven Felsher(Director)Dan Gay(Director)David olk(Director)
BoardJens Molbak(Director)
Co-investorsColle Capital PartnersElizabeth Street VenturesGotham Gal VenturesModerne VenturesNYU Innovation Venture FundScout Ventures+6 more
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
Pause Group, Inc.TrendAnalyticsVoreyWell-Aging skincare brand
Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.
Exits · 4
3 IPOs · 1 acquisitions · showing 3Coty DistributorNYSE: COTYPelotonNASDAQ: PTONWarby ParkerNYSE: WRBY
Portfolio news
latest coverage across their companies
Peloton · en.wikipedia.org · Aug 19, 2026
Birchbox · en.wikipedia.org · Aug 19, 2026
Trendalytics · blog.trendalytics.co · Mar 24, 2026
Conviction · ycombinator.com · Aug 7, 2025
Frequently asked questions
- How many investments has Grace Beauty Capital made?
- Grace Beauty Capital has 35 tracked investments, 4 of which have exited.
- What stage does Grace Beauty Capital invest at?
- Grace Beauty Capital invests at the Pre-Seed, Seed, Series A stages.
- What sectors does Grace Beauty Capital focus on?
- Grace Beauty Capital focuses on Consumer, Direct to Consumer, E-commerce, Retail Tech, Wellness & Fitness.
- Where is Grace Beauty Capital located?
- Grace Beauty Capital is headquartered in Edison, US.
- Who does Grace Beauty Capital co-invest with?
- Grace Beauty Capital most often shares deals with Elizabeth Street Ventures, Bullish, Gaingels, among 109 tracked co-investors.
Co-investors · 25
Lerer Hippeau is an early-stage venture capital firm that backs founders across sectors, emphasizing investing in companies before they gain wider recognition.
Red Swan Ventures backs founders at the earliest stage, aiming to be a founder's first outside capital, focusing on companies born from platform shifts and cultural insight that serve enduring human needs.
Andreessen Horowitz (a16z) is a venture capital firm founded in 2009 by Marc Andreessen and Ben Horowitz, known for pioneering the platform model with a large team of operators supporting founders across stages.
Forerunner Ventures is a venture capital firm that backs companies redefining consumer behavior, health, commerce, fintech, and AI-native products.
Harrison Metal is a venture capital firm founded in 2008 by Michael Dearing to invest in early-stage technology startups, backed by a small set of limited partners including university endowments, charitable trusts, and pensions. It also occasionally offers classes in business history and general management.
Upfront Ventures is an early-stage venture capital firm that invests in and partners with startups over the long term.
Craft Ventures is a venture capital firm run by a team of former founders, operators, and investors who partner closely with founders to help build and scale technology companies.
Susa Ventures operates two early-stage technology funds that invest in companies leveraging data, network effects, and economies of scale.
Slow Ventures is a generalist early-stage venture capital firm founded in 2011, with offices in San Francisco, Boston, and New York, investing in the earliest rounds of companies across many sectors.
Flybridge Capital Partners is an East Coast venture capital firm backing early-stage, AI-focused startups. Founded in 2002, it invests at the pre-seed and seed stages across AI applications, infrastructure, and related sectors.
US Venture Partners (USVP) is an early-stage venture capital firm investing in information technology and healthcare companies, with four decades of investing experience.
▶13 more co-investors
645 VenturesAlpaca VCActon CapitalAccelOffline VenturesAcrew CapitalRidge VenturesGeneral Partnership468 CapitalDecibel PartnersBrand Foundry Ventures10x GenomicsAltari Ventures
Firms observed investing alongside Grace Beauty Capital, from public investor directories. Shared companies are the overlap with Grace Beauty Capital's recorded portfolio.
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