Fundraising Fox
Grace Beauty Capital
Venture capitalEdison · Pre-Seed–Series A · 20 people tracked
Find your way into Grace Beauty Capital
1,325 people in our graph share verified history with the Grace Beauty Capital team — schools, employers, funds. One of them is your warm intro.
Investment thesis
Grace Beauty Capital invests in the next generation of innovative consumer companies, partnering with founders of early-stage digital-first brands, consumer, and retail technology businesses. Beyond capital, it offers operational expertise in go-to-market strategy, retail distribution, sales, marketing, analytics, and financial support—leveraging the parent company's position as one of North America's leading beauty distributors with relationships across major retailers. The firm supports brands from their earliest stages ('kitchen table') to becoming household names, emphasizing values-driven partnerships built on collaboration, authenticity, family heritage, integrity, and a low-ego, founder-first approach.
Source: firm website, verified Aug 7, 2026.
Team · 20 people
from the firm's website & curated & public directories
Founder mafia
3 people who came through Grace Beauty Capital went on to found or lead other companies.
What they invest in
from 26 of 36 portfolio companiesConsumer ×20Direct to Consumer ×16E-commerce ×11Wellness & Fitness ×7AI & Machine Learning ×3Marketing Tech ×3Retail Tech ×3Circular Economy ×2
HQs:United States×18Australia×1Vietnam×1
Who they back
founder profiles across 22 portfolio companiesFounding team size:solo founder×142 founders×33 founders×34+ founders×2
Where their founders studiedfrom 21 founders with education data
The Wharton School ×5Harvard Business School ×4INSEAD ×2MIT Sloan School of Management ×2University of California, Berkeley ×2
What their founders studiedfrom 18 founders with field-of-study data
Business & Management ×5Economics ×4Finance & Accounting ×4Design & Architecture ×2Politics & Policy ×2
Where their founders worked beforefrom 21 founders with career history
Primary Kids ×2Target ×2The Limited ×2
12 hold an MBA (of 21 with degree data)
Investments · 37 tracked
founders shown can be your intro pathBy year:2021 · 12019 · 12018 · 12015 · 12014 · 15 dated
Coty is a beauty company that designs, manufactures, and distributes fragrances, cosmetics, and beauty products through a portfolio of owned and licensed brands including CoverGirl, BOSS, Burberry Beauty, and others, serving consumers globally.
Consumer
François CotySue Nabi(Chief Executive Officer; Director)in
Co-investorsJAB Holding Company
Peloton develops connected fitness equipment and a digital fitness app that delivers personalized workout classes and training guidance to home exercisers.
ConsumerHardwareWellness & FitnessNew York, US
Graham Stanton(Executive Officer)John Foley(Director)Hisao Kushi(Executive Officer)inPeter Stern(Chief Executive Officer and President)inElizabeth Coddington(Chief Financial Officer)Nick Caldwell(Chief Product Officer)in
Co-investorsAnsa CapitalCade VenturesCoatue ManagementFELIX CAPITALHarmonic Growth PartnersMaywic Select Investments+14 more
Warby Parker is a direct-to-consumer eyewear retailer offering prescription eyeglasses, sunglasses, contacts, and eye exams at affordable prices, with a home try-on service and flexible return policy.
Direct to ConsumerRetail Tech
Dave Gilboa(Founder)inNeil Blumenthal(Co-Chair of the Board, Co-Founder and Co-Chief Executive Officer)inAndrew Hunt(Co-Founder and Director)inJeffrey Raider(Co-Founder and Director)
Co-investorsFelicis VenturesForerunner VenturesICONIQK2 GlobalLerer HippeauMenlo Ventures+8 more
Provides a wardrobe solution to professional women with a convenient, personalized way to shop
Seattle, US
Ambika Singh(Executive Officer, Director)in
Co-investorsHalogen Ventures Management Company LlcFlying Fish Venturesxfactor ventures
Birchbox curates and delivers personalized beauty products monthly to consumers, offering discovery of curated beauty and grooming items.
ConsumerDirect to ConsumerE-commerceWellness & FitnessNew York, US
KATIA BEAUCHAMP(Executive Officer, Director)MICHAEL MUTONE(Executive Officer)in
BoardMARK SHULMAN(Director)JESSE PUJJI(Director)CLAIRE HOUGH(Director)
Co-investorsElizabeth Street VenturesGlynn Capital ManagementLerer HippeauRed Swan VenturesSlow VenturesBullish
Bondi Sands produces a broad-spectrum SPF 50 face sunscreen lotion with chemical UV filters for daily facial sun protection.
ConsumerDirect to ConsumerE-commerceHealthtechWellness & Fitness
Shaun Wilson(Founder)in
Bravo Sierra makes personal care products, including a sulfate-free body wash with a coconut-derived cleanser, natural oils, and Squalane for hydration and skin barrier protection.
ConsumerDirect to ConsumerE-commerceWellness & FitnessNew York City, US
Benjamin Bernet(Founder)in
Co-investorsBlue Ivy VenturesCanaan PartnersREDO VenturesYadayAF VenturesBoxGroup+2 more
Parachute provides AI governance and compliance software for hospitals, automating the evaluation, deployment, and monitoring of clinical AI systems to reduce risk and accelerate pilot programs.
AI & Machine LearningCrypto & Web3Enterprise SoftwareFintechHealthtechNew York City, US
Aria Vikram(Founder)inTony Yamin(Co-Founder & CTO)in
Co-investorsY CombinatorH.I.G. Growth PartnersInsight PartnersJaws VenturesRampersandSusa Ventures+1 more
Dia&Co is an online fashion retailer offering clothing for women, with a focus on extended size ranges and personalized styling.
ConsumerDirect to ConsumerE-commerce
Nadia Boujarwah(Founder & CEO)in
Co-investorsUnion Square Ventures (USV)Sequoia Capital
Eloquii is a fashion retailer specializing in plus-size clothing, offering everyday wear, workwear, bridal, and occasion wear.
ConsumerDirect to ConsumerE-commerceNew York, US
Minty Yu Zhou(Founder)inJodi ArnoldinJohn AuerbachJulie CarnevaleinSteve ZawadaMariah Chase(Executive Officer, Director)in
Co-investors500 GlobalActon CapitalBeringeaElizabeth Street VenturesFemale FoundersGreycroft+5 more
Glamsquad provides on-demand, in-home beauty services including hair styling, makeup, and nail care delivered by vetted professional stylists and artists.
B2B MarketplacesConsumerDirect to ConsumerMarketplacesNew York, US
Giovanni Vaccaro(Founder & Stylist)inDavid Goldweitz(CEO & Co-founder)inJason L. Perri(Executive Officer, Director, Promoter)Victoria R. Eisner(Executive Officer, Director, Promoter)inAmy Shecter(Executive Officer, Director)inAlexandra Wilkis Wilson(Executive Officer, Director)in
Co-investorsBoathouse CapitalElizabeth Street VenturesHalogen Ventures Management Company LlcNew Enterprise Associates (NEA)
Grace Beauty is a beauty distribution and retail marketing company that partners with early-stage and established consumer brands to expand across North American retail channels.
ConsumerDirect to ConsumerRetail TechWellness & FitnessNew Jersey, US
GwynnieBee offers a clothing subscription service that lets members rent apparel on a monthly basis with the ability to cancel anytime.
Circular EconomyConsumerE-commerceLong Island City, US
Christine Hunsicker(Executive Officer, Director)George Goldenberg(Executive Officer)in
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BoardRam Shriram(Director)Scott Callon(Director)Jaswinder Pal Singh(Director)
Co-investorsDopamine VenturesCava Capital
Harry's makes men's grooming products including razors, shave gels, body and face wash, shampoo, deodorant, and skincare items such as eye creams and moisturizers, sold direct to consumers.
ConsumerDirect to ConsumerE-commerce
Jeff(Co-founder)Andy(Co-founder)Jeffrey Raider(Founder)in
Co-investorsElizabeth Street VenturesRed Swan VenturesBain CapitalBullishLight Street CapitalMacquarie Capital
Interparfums is a holding company that owns and operates a portfolio of luxury fashion and fragrance brands including Abercrombie & Fitch, Coach, Jimmy Choo, Karl Lagerfeld, Kate Spade, and others, with operations in the United States and Europe.
Consumer
KiwiCo creates hands-on creative project kits for children, helping families spend time building, exploring, and creating together.
ConsumerCreator EconomyEdTech
Sandra Oh LinYael Pasternak ValekYu Pan
Co-investors500 GlobalBBG VenturesBrighter CapitalComcast VenturesFelicis VenturesForerunner Ventures+2 more
MM.LaFleur is a personal styling service that delivers curated professional clothing selections to subscribers.
ConsumerDirect to ConsumerE-commerceNew York, US
Co-investors645 VenturesElizabeth Street Ventures
Parachute Home designs bedding, bath, and home essentials such as linen sheets, towels, robes, and mattresses, using premium materials like European flax and Turkish cotton.
ConsumerDirect to ConsumerE-commerceVenice, US
Ariel Kaye(Executive Officer, Director)in
BoardEdward Kim(Director)
Co-investorsElizabeth Street VenturesFlybridge Capital PartnersH.I.G. CapitalLDR VenturesUpfront Ventures
The page hosts content for "Xoilac TV" (Xoilac86.tv), a Vietnamese website offering free live streaming links for football matches in HD, including leagues such as the Premier League, Champions League, La Liga, and V-League.
Media & EntertainmentHo Chi Minh City, VN
Peloton offers connected fitness equipment and a subscription app providing personalized workouts, strength training programs, and community features.
ConsumerSports TechWellness & Fitness
Co-investorsKleiner PerkinsQuestMark Partners
Interactive retail display technology connecting brands and their products with digital media
New York, US
Jared Schiffman(Executive Officer, Director, Promoter)Phillip Tiongson(Director, Promoter)
BoardDavid Goldberg(Director)in
Co-investorsElizabeth Street VenturesForefront VentureHemisphere Ventures LLCOverton Venture CapitalSandalphon CapitalAlpaca VC+2 more
Pinrose creates fragrance products marketed through a personalized shopping experience based on sensory preferences.
ConsumerDirect to ConsumerE-commerceWellness & Fitness
Emplifi (formerly Pixlee) offers an AI-powered "Autonomous CX" platform that unifies social marketing, commerce, and customer care, with autonomous agents for publishing content, sourcing user-generated content, and automating customer service replies.
AI & Machine LearningMarketing TechSaaS
Awad Sayeed(Cofounder)
Co-investorsElizabeth Street VenturesGVA CapitalTheVentureCityWorldQuant VenturesZMT CapitalAndreessen Horowitz+2 more
Primary makes and sells children's clothing in a variety of colors and designs.
ConsumerDirect to ConsumerNew York, US
Galyn Bernard(Co-founder)inChristina Carbonell(Co-founder)in
BoardMichael Dearing(Director)
Co-investorsElizabeth Street VenturesFemale FoundersHDS CapitalHomebrewMighty CapitalMultiplier Capital+5 more
Rothy's makes washable shoes and bags produced from recycled materials.
Circular EconomyConsumerDirect to ConsumerSan Francisco, US
W. Roth Martin(Executive Officer, Director)Stephen Hawthornthwaite(Founder)in
BoardJeremy Liew(Director)in
Co-investorsDeclaration PartnersElizabeth Street VenturesHDS CapitalInnovation Global CapitalLightspeed Venture PartnersGoldman Sachs
Software platform providing retailers better solutions for online merchandising of in-store inventory
Supergoop! is a suncare brand that develops SPF sunscreen products, including formulas for the whole family across different skin tones and activities.
ConsumerDirect to ConsumerWellness & Fitness
Holly Thaggard(Founder)in
Co-investorsElizabeth Street VenturesGreen Park & Golf VenturesSWAT Equity PartnersTq Ventures Llc
ThirdLove is a direct-to-consumer brand selling women's intimates and accessories, including reusable silicone nipple covers, bras, and underwear.
ConsumerDirect to ConsumerE-commerce
Heidi Zak(Founder)inRa'el Cohen(Founder)in
Co-investorsBling CapitalElizabeth Street VenturesFelicis VenturesHalogen Ventures Management Company LlcJames Beshara FundMonta Vista Capital+6 more
Trendalytics is an AI-powered retail analytics and trend forecasting platform that analyzes consumer data, including TikTok trends, to help brands, retailers, manufacturers, and marketers anticipate demand and make product, investment, and marketing decisions.
AI & Machine LearningMarketing TechRetail Tech
Co-investorsElizabeth Street VenturesFashion Capital PartnersRemarkable VenturesRunway Venture PartnersDnx VenturesEntrepreneurs Roundtable Accelerator (ERA)+1 more
Digital out-of-home advertising and next generation retail network (Exited 2019)
Long Island City, US
Brian Shimmerlik(Executive Officer, Director)inSteven Felsher(Director)Dan Gay(Director)David olk(Director)
BoardJens Molbak(Director)
Co-investorsColle Capital PartnersElizabeth Street VenturesScout VenturesScout VenturesUpstage VenturesVTF Capital+3 more
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
Pause Group, Inc.PrimaryTrendAnalyticsVoreyWell-Aging skincare brand
Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.
Exits · 3
2 IPOs · 1 acquisitionsCoty DistributorNYSE: COTYPelotonNASDAQ: PTONWarby ParkerNYSE: WRBY
Portfolio news
latest coverage across their companiesTrendalytics · blog.trendalytics.co · Mar 24, 2026
Frequently asked questions
- How many investments has Grace Beauty Capital made?
- Grace Beauty Capital has 36 tracked investments, 3 of which have exited.
- What stage does Grace Beauty Capital invest at?
- Grace Beauty Capital invests at the Pre-Seed, Seed, Series A stages.
- What sectors does Grace Beauty Capital focus on?
- Grace Beauty Capital focuses on Consumer, Direct to Consumer, E-commerce, Retail Tech, Wellness & Fitness.
- Where is Grace Beauty Capital located?
- Grace Beauty Capital is headquartered in Edison, US.
- Who does Grace Beauty Capital co-invest with?
- Grace Beauty Capital most often shares deals with Elizabeth Street Ventures, Halogen Ventures Management Company Llc, Felicis Ventures, among 72 tracked co-investors.
Co-investors · 25
Red Swan Ventures backs founders at the earliest stage, aiming to be a founder's first outside capital, focusing on companies born from platform shifts and cultural insight that serve enduring human needs.
Forerunner Ventures is a venture capital firm that backs companies redefining consumer behavior, health, commerce, fintech, and AI-native products.
Lerer Hippeau is an early-stage venture capital firm that backs founders across sectors, emphasizing investing in companies before they gain wider recognition.
Upfront Ventures is an early-stage venture capital firm that invests in and partners with startups over the long term.
Andreessen Horowitz (a16z) is a venture capital firm founded in 2009 by Marc Andreessen and Ben Horowitz, known for pioneering the platform model with a large team of operators supporting founders across stages.
Susa Ventures operates two early-stage technology funds that invest in companies leveraging data, network effects, and economies of scale.
Slow Ventures is a generalist early-stage venture capital firm founded in 2011, with offices in San Francisco, Boston, and New York, investing in the earliest rounds of companies across many sectors.
Seed-stage venture capital firm based in Boston and New York City investing in ambitious founders leveraging the power of AI. With over $1 billion under management across six seed funds and seven pre-seed funds, portfolio companies include BetterCloud, BitSight, Bowery, Chief, Codecademy (acq: SKILL), FalconX, Firebase (acq: GOOG), Infracommerce (BVMF: IFCM3), MadeiraMadeira, MongoDB (NASDAQ: MDB), Open English, Plastiq, and Splice.
Harrison Metal is an early-stage investor in technology startups, founded and run as a single-GP firm, that also offers classes in business history and management.
US Venture Partners (USVP) is an early-stage venture capital firm investing in information technology and healthcare companies, with four decades of investing experience.
Homebrew is an early-stage venture firm backing mission-driven founders, investing its own capital primarily at the pre-seed and seed stages.
645 Ventures is an early-stage venture capital firm that backs exceptional founders at the earliest stages, often pre-product, pre-revenue, and pre-consensus.
▶13 more co-investors
Alpaca VCActon CapitalCraft VenturesAccelOffline VenturesAcrew CapitalRidge VenturesGeneral Partnership468 CapitalDecibel PartnersBrand Foundry Ventures10x GenomicsAltari Ventures
Firms observed investing alongside Grace Beauty Capital, from public investor directories. Shared companies are the overlap with Grace Beauty Capital's recorded portfolio.
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