Grace Beauty Capital
Venture capitalEdison · Pre-Seed–Series A · 19 people tracked
Investment thesis
Grace Beauty Capital invests in the next generation of innovative consumer companies, partnering with founders of early-stage digital-first brands, consumer, and retail technology businesses. Beyond capital, it offers operational expertise in go-to-market strategy, retail distribution, sales, marketing, analytics, and financial support—leveraging the parent company's position as one of North America's leading beauty distributors with relationships across major retailers. The firm supports brands from their earliest stages ('kitchen table') to becoming household names, emphasizing values-driven partnerships built on collaboration, authenticity, family heritage, integrity, and a low-ego, founder-first approach.
Source: firm website, verified Aug 7, 2026.
Team · 19 people
from the firm's website & public directories
Founder mafia
2 people who came through Grace Beauty Capital went on to found or lead other companies.
What they invest in
from 22 of 44 portfolio companiesConsumer ×16Direct to Consumer ×13E-commerce ×8Wellness & Fitness ×5Marketing Tech ×3Retail Tech ×3AI & Machine Learning ×2B2B Marketplaces ×1
HQs:United States×12Australia×1Vietnam×1
Investments · 44 tracked
founders shown can be your intro pathBy year:2021 · 12015 · 12014 · 13 dated
Coty is a beauty company that designs, manufactures, and distributes fragrances, cosmetics, and beauty products through a portfolio of owned and licensed brands including CoverGirl, BOSS, Burberry Beauty, and others, serving consumers globally.
Consumer
Co-investorsJAB Holding Company
Warby Parker is a direct-to-consumer eyewear retailer offering prescription eyeglasses, sunglasses, contacts, and eye exams at affordable prices, with a home try-on service and flexible return policy.
Direct to ConsumerRetail Tech
Dave Gilboa(Founder)in
Co-investorsFelicis VenturesForerunner VenturesICONIQK2 GlobalLerer HippeauMenlo Ventures+7 more
Edison, US
Rochelle Weitzner(Executive Officer, Director, Promoter)Fabian Urquijo(Director)
BoardFrank Fazzinga, III(Director)Michael Pane(Director)
Board seatFrank Fazzinga Jr· per SEC Form D · $4.7M raise · filed Nov 2022
Provides a wardrobe solution to professional women with a convenient, personalized way to shop
Seattle, US
Ambika Singh(Executive Officer, Director)
Co-investorsHalogen Ventures Management Company Llc
Birchbox curates and delivers personalized beauty products monthly to consumers, offering discovery of curated beauty and grooming items.
ConsumerDirect to ConsumerE-commerceWellness & FitnessNew York, US
KATIA BEAUCHAMP(Executive Officer, Director)MICHAEL MUTONE(Executive Officer)
BoardMARK SHULMAN(Director)JESSE PUJJI(Director)CLAIRE HOUGH(Director)
Co-investorsElizabeth Street VenturesGlynn Capital ManagementLerer HippeauRed Swan VenturesSlow VenturesBullish
Bondi Sands is an Australian beauty brand that makes self-tan and suncare products, including sunscreen lotions, sold to consumers in over 30 countries.
ConsumerDirect to ConsumerE-commerce
Bravo Sierra makes personal care products, including a sulfate-free body wash with a coconut-derived cleanser, natural oils, and Squalane for hydration and skin barrier protection.
ConsumerDirect to ConsumerE-commerceWellness & FitnessNew York City, US
Benjamin Bernet(Founder)in
Co-investorsCanaan PartnersREDO VenturesBoxGroupCapstar VenturesGlobal Founders Capital
Lifestyle brand offering designer prescription eyewear at an affordable price (Exited 2021)
Subscription-based plus size clothing rental service for sizes 10-32
Digital out-of-home advertising and next generation retail network (Exited 2019)
Vertically integrated, direct-to-consumer intimates brand that believes fit should come first
Eloquii is a fashion retailer specializing in plus-size clothing, offering everyday wear, workwear, bridal, and occasion wear.
Direct to ConsumerE-commerce
Minty Yu Zhou(Founder)in
Co-investorsBeringeaElizabeth Street VenturesGreycroftHalogen Ventures Management Company LlcHDS CapitalKarlani Capital+2 more
Glamsquad provides on-demand, in-home beauty services including hair styling, makeup, and nail care delivered by vetted professional stylists and artists.
B2B MarketplacesConsumerDirect to ConsumerMarketplacesNew York, US
Giovanni Vaccaro(Founder & Stylist)David Goldweitz(CEO & Co-founder)Jason L. Perri(Executive Officer, Director, Promoter)Amy Shecter(Executive Officer, Director)Victoria R. Eisner(Executive Officer, Director, Promoter)Alexandra Wilkis Wilson(Executive Officer, Director)
Co-investorsBoathouse CapitalElizabeth Street VenturesHalogen Ventures Management Company Llc
Grace Beauty is a consumer products company operating since 1975 that helps beauty brands scale their distribution across national and regional retailers.
ConsumerRetail TechWellness & Fitness
Frank Fazzinga III(CEO)
Long Island City, US
Christine Hunsicker(Executive Officer, Director)George Goldenberg(Executive Officer)
BoardRam Shriram(Director)Scott Callon(Director)Jaswinder Pal Singh(Director)
Co-investorsDopamine Ventures
Harry's makes men's grooming products including razors, shave gels, body and face wash, shampoo, deodorant, and skincare items such as eye creams and moisturizers, sold direct to consumers.
ConsumerDirect to ConsumerE-commerce
Jeff(Co-founder)Andy(Co-founder)
Co-investorsElizabeth Street VenturesRed Swan VenturesBullishLight Street Capital
Interactive retail display technology connecting brands and their products with digital media
Inter Parfums develops, produces, and distributes prestige perfumes and fragrances under licensed brands from fashion and luxury houses such as Coach, Jimmy Choo, Montblanc, Ferragamo, and Van Cleef & Arpels.
Consumer
KiwiCo creates hands-on creative project kits for children, helping families spend time building, exploring, and creating together.
ConsumerCreator EconomyEdTech
Sandra
Co-investorsBrighter CapitalComcast VenturesFelicis VenturesForerunner VenturesBBG VenturesFirst Round Capital+1 more
Luxury fragrance brand making high quality fragrance a playful, effortless experience for millennials
MM.LaFleur is a direct-to-consumer women's apparel brand offering workwear and professional clothing, along with a personal styling service (BENTO) that provides stylist recommendations, subscription deliveries, and a clothing resale program.
ConsumerDirect to ConsumerE-commerceNew York, US
Co-investors645 VenturesElizabeth Street Ventures
Software platform providing retailers better solutions for online merchandising of in-store inventory
Parachute Home designs bedding, bath, and home essentials such as linen sheets, towels, robes, and mattresses, using premium materials like European flax and Turkish cotton.
ConsumerDirect to ConsumerE-commerceVenice, US
Ariel Kaye(Executive Officer, Director)
BoardEdward Kim(Director)
Co-investorsElizabeth Street VenturesFlybridge Capital PartnersH.I.G. CapitalLDR VenturesUpfront Ventures
The page hosts content for "Xoilac TV" (Xoilac86.tv), a Vietnamese website offering free live streaming links for football matches in HD, including leagues such as the Premier League, Champions League, La Liga, and V-League.
Media & EntertainmentHo Chi Minh City, VN
Cloud-based live streaming of instructional cycling content for on-demand workouts (Exited 2017)
Peloton offers connected fitness equipment and a subscription app providing personalized workouts, strength training programs, and community features.
ConsumerSports TechWellness & Fitness
Co-investorsQuestMark Partners
Co-investorsElizabeth Street VenturesForefront VentureOverton Venture CapitalSandalphon CapitalAlpaca VCSilicon Road Ventures
Pinrose sells fragrances and perfumes, offering products that are paraben- and phthalate-free, packaged in FSC-certified materials, and made without animal testing or animal ingredients.
ConsumerDirect to ConsumerE-commerce
Emplifi (formerly Pixlee) offers an AI-powered "Autonomous CX" platform that unifies social marketing, commerce, and customer care, with autonomous agents for publishing content, sourcing user-generated content, and automating customer service replies.
AI & Machine LearningMarketing TechSaaS
Awad Sayeed(Cofounder)
Co-investorsElizabeth Street VenturesGVA CapitalTheVentureCityWorldQuant VenturesZMT CapitalAndreessen Horowitz+2 more
The only prestige skincare brand 100% dedicated to sun protection
Offers mix and match children's basics in vibrant colors for less than $25
Primary makes and sells children's clothing in a variety of colors and designs.
ConsumerDirect to Consumer
Galyn Bernard(Founder)inChristina Carbonell(Founder)in
Co-investorsElizabeth Street VenturesFemale FoundersHDS CapitalHomebrewMighty CapitalMultiplier Capital+4 more
Product intelligence engine that surfaces what consumers want today and tomorrow (Exited 2021)
Professional network bridging the gap between digital and in-real-life worlds
Rothy's makes washable shoes and bags produced from recycled materials.
Circular EconomyConsumerDirect to ConsumerSan Francisco, US
Stephen P. Hawthornthwaite(Executive Officer, Director)W. Roth Martin(Executive Officer, Director)
BoardJeremy Liew(Director)in
Co-investorsDeclaration PartnersElizabeth Street VenturesHDS CapitalInnovation Global CapitalLightspeed Venture Partners
Supergoop! is a beauty and skincare brand that develops SPF sunscreen products, including moisturizers, body lotions, primers, and skin tints designed for everyday wear across all skin types.
ConsumerDirect to ConsumerWellness & Fitness
Co-investorsElizabeth Street VenturesGreen Park & Golf VenturesSWAT Equity PartnersTq Ventures Llc
Vertically integrated, direct-to-consumer stylish and sustainable women's footwear brand
ThirdLove is a US direct-to-consumer lingerie brand selling size-inclusive bras and underwear fitted via an online quiz.
Co-investorsBling CapitalElizabeth Street VenturesFelicis VenturesHalogen Ventures Management Company LlcMonta Vista CapitalScrum Ventures+1 more
Trendalytics is an AI-powered retail analytics and trend forecasting platform that analyzes consumer data, including TikTok trends, to help brands, retailers, manufacturers, and marketers anticipate demand and make product, investment, and marketing decisions.
AI & Machine LearningMarketing TechRetail Tech
Co-investorsElizabeth Street VenturesFashion Capital PartnersRemarkable VenturesRunway Venture PartnersEntrepreneurs Roundtable Accelerator (ERA)
Long Island City, US
Brian Shimmerlik(Executive Officer, Director)Steven Felsher(Director)Dan Gay(Director)David olk(Director)Jens Molbak(Director)
Co-investorsColle Capital PartnersElizabeth Street VenturesScout VenturesScout VenturesUpstage VenturesVTF Capital+3 more
Visual marketing platform for brands and retailers to curate and leverage user-generated content
Science for your skin and a community for your soul, products made for Well-Aging
Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.
Exits · 2
IPOs and acquisitions across the tracked portfolioCoty DistributorNYSE: COTYWarby ParkerNYSE: WRBY
Portfolio news
latest coverage across their companiesWarby Parker · finance.yahoo.com · Jul 18, 2026
Vengo · sharktankcompanies.com · Jan 1, 2026
KiwiCo · entrepreneur.com · Sep 10, 2025
ELOQUII · fortune.com · Mar 27, 2025
Frequently asked questions
- How many investments has Grace Beauty Capital made?
- Grace Beauty Capital has 43 tracked investments, 1 of which have exited via acquisition or IPO.
- What stage does Grace Beauty Capital invest at?
- Grace Beauty Capital invests at the Pre-Seed, Seed, Series A stages.
- What sectors does Grace Beauty Capital focus on?
- Grace Beauty Capital focuses on Consumer, Direct to Consumer, E-commerce, Retail Tech, Wellness & Fitness.
- Where is Grace Beauty Capital located?
- Grace Beauty Capital is headquartered in Edison, US.
- Who does Grace Beauty Capital co-invest with?
- Grace Beauty Capital most often shares deals with Elizabeth Street Ventures, Halogen Ventures Management Company Llc, Felicis Ventures, among 60 tracked co-investors.
Co-investors · 25
Red Swan Ventures backs founders at the earliest stage, aiming to be a founder's first outside capital, focusing on companies born from platform shifts and cultural insight that serve enduring human needs.
Forerunner Ventures is a venture capital firm investing in consumer-focused technology companies, spanning marketplaces and services, personal systems, platforms and infrastructure, and consumer brands, with a strong emphasis on AI-driven products.
Lerer Hippeau is an early-stage venture capital firm that backs founders across sectors, emphasizing investing in companies before they gain wider recognition.
Andreessen Horowitz (a16z) is a venture capital firm founded in 2009 by Marc Andreessen and Ben Horowitz, known for pioneering the platform model with a large team of operators supporting founders across stages.
Slow Ventures is an early-stage investment firm backing curious founders at the intersection of technology and the edges of science, society, and culture, providing resources, connections, and support to build durable companies.
Flybridge Capital Partners is an early-stage venture capital firm that invests in entrepreneurs building companies with global reach. The firm focuses on supporting innovative ventures from their initial funding stages.
US Venture Partners (USVP) is an early-stage venture capital firm investing in information technology and healthcare companies, with four decades of investing experience.
Upfront Ventures is an early-stage venture capital firm that partners with founders over the long term, with a presence bridging the Los Angeles and Bay Area startup ecosystems.
Homebrew is an early-stage venture firm backing mission-driven founders, investing its own capital primarily at the pre-seed and seed stages.
645 Ventures is an early-stage venture capital firm that backs exceptional founders at the earliest stages, often pre-product, pre-revenue, and pre-consensus.
Alpaca VC is a venture capital firm that invests early and supports companies over the long term, focused on what it calls the Aquarius Economy.
Craft Ventures is a venture capital firm founded and run by former founders and operators who partner with founders to help build and scale technology companies.
▶13 more co-investors
AccelSusa VenturesOffline VenturesAcrew CapitalRidge VenturesHarrison MetalGeneral Partnership468 CapitalDecibel PartnersBrand Foundry VenturesActon Capital10x GenomicsAltari Ventures
Firms observed investing alongside Grace Beauty Capital, from public investor directories. Shared companies are the overlap with Grace Beauty Capital's recorded portfolio.
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