Adore Me
New York, US · Delaware corporation · 370 employees on LinkedIn · 5 known investors
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717 people in our graph share verified history with the Adore Me team — schools, employers, funds. One of them is your warm intro.
René Kuijtenunlockedknows Morgan Hermand-Waiche · together at McKinsey & Company (overlapped)
knows the team · via McKinsey & Company
×2knows the team · via SKEMA Business School
×8knows the team · via FJ Labs
Adore Me is a direct-to-consumer lingerie and intimate apparel brand that sells bras, underwear, and related products online. It offers personalized online shopping experiences for consumers.
Founders & leadership
MH
GB
Gary BravardinCo-Founder & Chief Business Officer2011–2026Gary Bravard co-founded Adore Me, a direct-to-consumer lingerie brand that achieved over $300M in revenue before being acquired by Victoria's Secret & Co. He now focuses on global supply chain innovation.30 Under 30 2015
RL
Romain LiotinExecutive
CH
Charles HeilbronnNamed on SEC filing
CM
Charlotte MorganNamed on SEC filing
RB
Rodolphe BerebyNamed on SEC filing
DC
Diana CantorNamed on SEC filing
Board
YS
Yves SisteronBoard director
LA
Laurie Ann GoldmanBoard director
Investors · 5
Reported raises · per SEC filings
Form D private placements$43.3M disclosed across 1 round · 2022
▶$43.3MraisedMar 2022 · 27 investors · RetailingRule 506(b)
▶$43.3MraisedMar 2022 · 27 investors · Retailing
Rule 506(b)Officers, directors & promoters on the filing
- Charles HeilbronnDirector
- Romain LiotExecutive Officer
- Yves SisteronDirector
- Laurie Ann GoldmanDirector
- Charlotte MorganExecutive Officer
- Rodolphe BerebyExecutive Officer
- Diana CantorDirector
- Morgan HermandExecutive Officer, Director
- Offering amount
- $48.2M
- Amount sold
- $43.3M
- First sale
- Feb 2022
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 4
by search overlapDillard'S9231 shared keywordsDillard's is a department store retailer offering clothing, accessories, beauty, and home goods across the United States.
American Eagle Outfitters8491 shared keywordsAmerican Eagle Outfitters is a global specialty retailer offering clothing, accessories, and personal care products under the American Eagle and Aerie brands. The company operates physical stores across multiple countries and online channels serving consumers worldwide.
Lulus7348 shared keywordsLulus is a global women's fashion brand that sells chic, modern apparel for occasions ranging from everyday wear to weddings. Founded as a vintage shop in Northern California, it operates as an online retailer serving customers worldwide.
ThirdLove5860 shared keywordsThirdLove is a direct-to-consumer brand selling women's intimates and accessories, including reusable silicone nipple covers, bras, and underwear. It offers fit-focused products with services like exchanges and Fit Expert support.
Companies competing with Adore Me for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Adore Me do?
- Adore Me is a direct-to-consumer lingerie and intimate apparel brand that sells bras, underwear, and related products online. It offers personalized online shopping experiences for consumers.
- Who founded Adore Me?
- Adore Me was founded by Morgan Hermand, Gary Bravard.
- Who are Adore Me's investors?
- Adore Me's investors include FJ Labs, Upfront Ventures, Ventech, Redhills Ventures LLC, UPFRONT.
- How much funding has Adore Me raised?
- Adore Me has disclosed $43.3M raised across 1 round.
- Where is Adore Me headquartered?
- Adore Me is headquartered in New York, US.