Adore Me
New York, US · Delaware corporation · 5 known investors
Adore Me is a direct-to-consumer lingerie and intimate apparel brand that sells bras, underwear, and related products online. It offers personalized online shopping experiences for consumers.
ConsumerDirect to ConsumerE-commerce
Founders & leadership
MH
Morgan HermandCo-founder
GB
Gary BravardCofounder30 Under 30 2015
RL
Romain LiotExecutive
CH
Charles HeilbronnNamed on SEC filing
CM
Charlotte MorganNamed on SEC filing
RB
Rodolphe BerebyNamed on SEC filing
DC
Diana CantorNamed on SEC filing
Board
YS
Yves SisteronBoard director
LA
Laurie Ann GoldmanBoard director
Investors · 5
Reported raises · per SEC filings
Form D private placements$43.3M disclosed across 1 round · 2022
▶$43.3MraisedMar 2022 · 27 investors · RetailingRule 506(b)
▶$43.3MraisedMar 2022 · 27 investors · Retailing
Rule 506(b)Officers, directors & promoters on the filing
- Charles HeilbronnDirector
- Romain LiotExecutive Officer
- Yves SisteronDirector
- Laurie Ann GoldmanDirector
- Charlotte MorganExecutive Officer
- Rodolphe BerebyExecutive Officer
- Diana CantorDirector
- Morgan HermandExecutive Officer, Director
- Offering amount
- $48.2M
- Amount sold
- $43.3M
- First sale
- Feb 2022
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 4
by search overlapDillard'S9231 shared keywordsDillard's is a department store retailer selling apparel, cosmetics, and other consumer goods online and in stores, offering credit card rewards and multiple payment options such as Venmo.
American Eagle Outfitters8491 shared keywordsAmerican Eagle (AE) is an apparel retailer selling jeans, tops, activewear, loungewear, shoes, and accessories for men and women, including its Aerie and AE77 premium lines. It operates an online store with denim as a core product category.
Lulus7348 shared keywordsLulus is an online retailer offering women's fashion, including wedding guest dresses, bridesmaid dresses, homecoming dresses, and formal gowns across a range of sizes and price points. It sells curated dress collections for occasions such as weddings, dances, and galas.
ThirdLove5860 shared keywordsThirdLove is a direct-to-consumer brand that designs and sells bras, underwear, and related intimates apparel for women, offering a range of fit and size options.
Companies competing with Adore Me for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Adore Me do?
- Adore Me is a direct-to-consumer lingerie and intimate apparel brand that sells bras, underwear, and related products online. It offers personalized online shopping experiences for consumers.
- Who founded Adore Me?
- Adore Me was founded by Morgan Hermand, Gary Bravard.
- Who are Adore Me's investors?
- Adore Me's investors include FJ Labs, Upfront Ventures, Ventech, Redhills Ventures LLC, UPFRONT.
- How much funding has Adore Me raised?
- Adore Me has disclosed $43.3M raised across 1 round.
- Where is Adore Me headquartered?
- Adore Me is headquartered in New York, US.

