Who founded Adore Me?

Adore Me was founded by Morgan Hermand, Gary Bravard.

Who are Adore Me's investors?

Adore Me's investors include FJ Labs, LSG Holdings, SOSV, Upfront Ventures, Ventech, Redhills Ventures LLC.

How much funding has Adore Me raised?

Adore Me has disclosed $43.3M raised across 1 round.

Where is Adore Me headquartered?

Adore Me is headquartered in New York, US.

Adore Me

New York, US · Delaware corporation · 370 employees on LinkedIn · 6 known investors

Find your way into Adore Me

Paths you didn't know you had: your email and LinkedIn already hold routes to the Adore Me team. We find them for you
2nd- and 3rd-degree connections: the friend-of-a-friend routes that take hours to manually find through your inbox or LinkedIn
Answers now, not in days: momentum is everything in a raise. Skip asking around whether someone knows someone

Days of research, done the moment you sign in, with every route ranked by how warm it is.

Adore Me is a direct-to-consumer lingerie and intimate apparel brand that sells bras, underwear, and related products online. It offers personalized online shopping experiences for consumers.

Consumer Direct to Consumer E-commerce

Founders & leadership

Morgan Hermand Founder & CEO2010–2025Venture Partner at FJ Labs

Gary BravardCo-Founder & Chief Business Officer2011–2026Gary Bravard co-founded Adore Me, a direct-to-consumer lingerie brand that achieved over $300M in revenue before being acquired by Victoria's Secret & Co. He now focuses on global supply chain innovation.30 Under 30 2015

Romain LiotExecutiveCo-founder and former COO of Adore Me, a direct-to-consumer lingerie company, where he worked across product, supply chain, and operations before its acquisition by Victoria's Secret & Co. Previously spent seven years at McKinsey & Company advising on organizational transformation and strategy across Europe and Southeast Asia.

Charles HeilbronnNamed on SEC filingInvestor at Mousse Partners

Charlotte MorganNamed on SEC filing

Rodolphe BerebyNamed on SEC filing

Diana CantorNamed on SEC filing

Morgan Hermand-WaicheFounder

Sam WaicheFounder

Board

Yves SisteronBoard director

Laurie Ann GoldmanBoard director

Investors · 6

FJ Labslisted by FJ LabsNew York · $100K – $3M

How we know: FJ Labs's portfolio page · the VCSheet dataset · Not right? Tell us

LSG Holdingslisted by LSG HoldingsLondon

How we know: LSG Holdings's portfolio page · open dataset · 5k.vc investor directory · Not right? Tell us

SOSVlisted by SOSVNew York · $30K – $550K

How we know: open dataset · 5k.vc investor directory · sosv.com · Not right? Tell us

Upfront Ventureslisted by Upfront VenturesLos Angeles · $1M – $10M

How we know: Upfront Ventures's portfolio page · funding news · open dataset · 5k.vc investor directory · Not right? Tell us

Ventechlisted by VentechParis · $540K – $5.4M

How we know: Ventech's portfolio page · open dataset · 5k.vc investor directory · Not right? Tell us

Redhills Ventures LLCreportedLas Vegas · $125K – $7M

How we know: funding news · Not right? Tell us

Reported raises · per SEC filings

Form D private placements

$43.3M disclosed across 1 round · 2022

▶$43.3MraisedMar 2022 · 27 investors · Retailing

Rule 506(b)

Officers, directors & promoters on the filing

Charles HeilbronnDirector
Romain LiotExecutive Officer
Yves SisteronDirector
Laurie Ann GoldmanDirector
Charlotte MorganExecutive Officer
Rodolphe BerebyExecutive Officer
Diana CantorDirector
Morgan HermandExecutive Officer, Director

Offering amount: $48.2M
Amount sold: $43.3M
First sale: Feb 2022
Incorporated: Corporation, Delaware
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Related companies · 4

Dillard'SDillard's is a department store retailer offering clothing, accessories, beauty, and home goods across the United States.

American Eagle OutfittersAmerican Eagle Outfitters is a global specialty retailer offering clothing, accessories, and personal care products under the American Eagle and Aerie brands. The company operates physical stores across multiple countries and online channels serving consumers worldwide.

LulusLulus is a global women's fashion brand that sells chic, modern apparel for occasions ranging from everyday wear to weddings. Founded as a vintage shop in Northern California, it operates as an online retailer serving customers worldwide.

ThirdLoveThirdLove is a direct-to-consumer brand selling women's intimates and accessories, including reusable silicone nipple covers, bras, and underwear. It offers fit-focused products with services like exchanges and Fit Expert support.

Companies working in the same space as Adore Me.

Frequently asked questions

What does Adore Me do?: Adore Me is a direct-to-consumer lingerie and intimate apparel brand that sells bras, underwear, and related products online. It offers personalized online shopping experiences for consumers.
Who founded Adore Me?: Adore Me was founded by Morgan Hermand, Gary Bravard.
Who are Adore Me's investors?: Adore Me's investors include FJ Labs, LSG Holdings, SOSV, Upfront Ventures, Ventech, Redhills Ventures LLC.
How much funding has Adore Me raised?: Adore Me has disclosed $43.3M raised across 1 round.
Where is Adore Me headquartered?: Adore Me is headquartered in New York, US.