Chim3ra
Los Angeles, US · Founded 2021 · Delaware corporation · 1 known investors
Los Angeles company building personalization tools for weddings, including ceremony, vow and toast builders.
Also known as Chim3ra, Inc. · Foundation · Provenance
Founders & leadership
Board
Investors · 1
Reported raises · per SEC filings
Form D private placements$4M disclosed across 2 of 4 rounds · 2021–2024
▶$1000KraisedJan 2024 · 1 investors · Other TechnologyRule 506(b)
- Megan HealyDirector
- Lawrence Steven GreizerExecutive Officer, Director
- Offering amount
- $2M
- Amount sold
- $1000K
- First sale
- Dec 2022
- Incorporated
- Corporation, Delaware, 2021
- Federal exemptions
- 06b
▶$3MraisedOct 2021 · 14 investors · Other TechnologyRule 506(b)
- Greg BettinelliDirector
- Lawrence Steven GreitzerExecutive Officer, Director
- Offering amount
- $3.5M
- Amount sold
- $3M
- First sale
- Oct 2021
- Incorporated
- Corporation, Delaware, 2021
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Chim3ra, Inc. is a Los Angeles-based consumer services company founded in 2021 that develops software for personalizing milestone celebrations, beginning with weddings. It has operated publicly under the trading names Provenance and, earlier, Foundation. The product set is aimed at couples, officiants, wedding parties and guests, and includes a Ceremony Builder for constructing a wedding ceremony around a couple's own story, plus a Vow Builder and a Toast Builder for writing vows and speeches. The platform also provides tools and resources for wedding professionals and attendees.
The company frames its market entry around the growing share of weddings officiated by a friend or family member rather than by clergy, and describes a broader ambition to support personal and communal celebration of major life milestones amid declining participation in organized religion in the United States. Its wedding tooling was positioned as the initial wedge into that wider category.
Founding story
The company was founded in 2021 by Steven Greitzer, who serves as founder and chief executive officer.
Latest developments
In May 2024 the company, trading as Provenance, raised a seed round led by Upfront Ventures with participation from WndrCo, Maveron and A*.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Positioned within consumer services and event management, specifically wedding planning and ceremony personalization.
Technology
A web platform offering guided building tools — Ceremony Builder, Vow Builder and Toast Builder — that help users compose wedding ceremonies, vows and toasts, alongside supporting resources for officiants and professionals.
Go-to-market
Direct-to-consumer web tools introduced through an MVP soft launch to early users, followed by a planned broader marketing push; the wedding market serves as the initial entry point ahead of other life milestones.
Engaged couples, friend-and-family officiants, wedding parties, wedding guests and wedding industry professionals.
Geography
Headquartered in Los Angeles, California, United States, with a focus on the US wedding market.
History
Chim3ra was established in 2021 in Los Angeles, California, and initially presented itself publicly under the name Foundation. Its founder and CEO closed a seed round in the fourth quarter of 2021 with backing from venture firms including Upfront and WndrCo. A small founding team soft-launched a minimum viable product to early users, with a larger marketing rollout planned for the summer of 2022. The company subsequently traded as Provenance and, in May 2024, raised seed funding led by Upfront Ventures with participation from WndrCo, Maveron and A*.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Timeline · 3
launches, deals, and filingsTrading as Provenance, the company raised an undisclosed amount of seed funding led by Upfront Ventures, with participation from WndrCo, Maveron and A*.
The founding team soft-launched its minimum viable product to early users, with a major marketing rollout planned for summer 2022.
Founder and CEO Steven Greitzer closed a seed round in the fourth quarter of 2021, with financing from venture firms including Upfront and WndrCo.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Legal entities · 1
corporate structure▸Research sources · 8
primary sources listed
- Provenance Asset Profile | Preqinpreqin.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Chim3ra do?
- Los Angeles company building personalization tools for weddings, including ceremony, vow and toast builders.
- Who are Chim3ra's investors?
- Chim3ra's investors include The Chernin Group (TCG Crypto).
- How much funding has Chim3ra raised?
- Chim3ra has disclosed $4M raised across 2 of its 4 known rounds.
- Where is Chim3ra headquartered?
- Chim3ra is headquartered in Los Angeles, US.