ADWAY
Founded 2018 · 9 employees on LinkedIn · 4 known investors
Adway operates a patented digital out-of-home (DOOH) advertising platform using mobile billboards, offering real-time campaign data such as Bluetooth impressions. It positions its service as having higher ad recall and a lower carbon footprint than competing mobile billboard providers.
Also known as Adway · Adway USA
Investors · 4
Company profile
researched Aug 2026Adway is a digital out-of-home (DOOH) advertising company that delivers mobile billboard campaigns using compact projectors affixed to the side mirrors of rideshare and delivery vehicles. The projectors serve both static and video creative, and can be targeted dynamically to specific areas in real time. The company also offers complementary campaign formats including vehicle wraps, on-car projection, product sampling, retargeting, staging, geo-fencing, VIP rides, and multi-vehicle "swarm" coverage of events and neighborhoods.
Advertisers use a self-serve interface for campaign creation, tracking, editing and reporting, which the company states can be used to launch a campaign in under five minutes. Campaign measurement includes real-time data such as Bluetooth-based impressions. Adway states its technology stack is patented and cites performance claims of four times higher ad recall than other mobile billboards and one seventh of the carbon footprint of competitors, with an average driver covering more than 90 miles per day.
Business model
Adway sells mobile DOOH advertising campaigns to brands and agencies, delivered through a supply of rideshare and delivery drivers who are recruited to carry projector hardware and are paid based on miles driven.
Traction
The website presents campaign case studies for brands including Action Water, Duracell, GoPuff, Tito's Vodka, JP Morgan Chase, Warner Brothers, Templeton Rye and Homes in LA, spanning events such as a Formula 1 Grand Prix in Miami, an MLB season opener at a Padres game, a Las Vegas conference, and a film premiere activation for Black Adam. One GoPuff campaign is described as going from concept to launch in Miami in under 48 hours.
▸Full profile — market position, technology, go-to-market, geography
Market position
Operates in the mobile out-of-home segment of digital out-of-home advertising, and has been covered by KTLA5, Markets Insider, LA Tech Watch and OOH Today.
Positions projector-based mobile advertising against traditional mobile billboards and vehicle toppers or wraps, claiming higher ad recall, real-time targeting and measurement, no wraps or toppers required for drivers, and a substantially lower carbon footprint.
Technology
Small projectors mounted on vehicle side mirrors serve static and video advertising, with dynamic, real-time delivery to targeted areas. The platform captures Bluetooth impressions and other campaign data, and includes advertiser-facing tools for campaign creation, tracking, editing and reporting. The company describes its technology stack as patented.
Go-to-market
Two-sided acquisition: advertisers sign up directly through the website's self-serve campaign tools, while drivers are recruited via a mobile app or online application with earnings tied to miles driven. Published case studies of brand campaigns are used as sales proof points, alongside press coverage.
Consumer and enterprise brands and their agencies running location-based awareness, event and sampling campaigns; on the supply side, rideshare and delivery drivers.
Geography
Campaigns cited in the United States, including Miami, Las Vegas, Los Angeles and San Diego.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 1
primary sources listed
- ADWAYadwayusa.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does ADWAY do?
- Adway runs a mobile digital out-of-home ad network using car-mounted projectors on rideshare and delivery vehicles.
- Who are ADWAY's investors?
- ADWAY's investors include PLG Ventures, Quake Capital, Upfront Ventures, J-Ventures.