REDEF
2 known investors
REDEF produces curated "interest remixes" — hand-picked information streams focused on specific industries and wrapped with pop-culture context — covering media, technology, fashion, sports, and music. It delivers this curated content through a website, iOS app, daily newsletters, and social feeds for curious readers.
Also known as MediaREDEF · REDEF
Investors · 2
Company profile
researched Aug 2026REDEF operates a curation website organized into topical "mixes" — Media (media + tech + pop), Fashion (fashion + culture + tech + biz), Sports (sports + biz + culture + life), Music (music + tech + biz + culture) and Tech (tech + innovation + culture) — plus tag-based streams such as oral history, longform, movies/TV, politics, health and food. Alongside the mixes, the site offers Sets, Originals and Charts sections (popular, shared, authors, sources), reader accounts with login and sign-up, newsletters, and a mechanism for readers to suggest links for inclusion.
Editorial output combines hand-picked outside links with original commentary. A representative Media edition credits Jason Hirschhorn as curator and pairs a daily "quote of the day" with a long-form column ("rantnrave://") discussing topics including venture investment in social-audio platforms, content moderation, and the role and independence of professional journalism. Published items carry sharing options for Twitter, Facebook and email. The site also maintains standard publisher pages covering about, press, credits, contact/support, publishing schedule, link submissions, privacy, terms and disputes.
Business model
REDEF distributes editorially curated content free to readers on the web, through daily newsletters and through social sharing, with reader accounts available via sign-up and a link-submission channel that lets the audience contribute candidate items.
Latest developments
Content on the site includes a Media edition dated April 16, 2021, curated by Jason Hirschhorn.
▸Full profile — technology, go-to-market
Technology
A web publication with reader account registration, topic- and tag-based content streams, ranking pages for popular and most-shared items, author and source indexes, newsletter distribution, and per-item social sharing to Twitter, Facebook and email.
Go-to-market
Distribution runs through the redef.com site, recurring newsletters on a published schedule, and social sharing; audience contributions are solicited via a "Suggest a Link" submission path.
Readers following the media, technology, fashion, sports and music industries, along with adjacent interests such as politics, health, food, film and television, and long-form journalism.
Compiled by commissioned research from 3 cited public sources — announcements, filings, and press listed under research sources below.
▸Research sources · 3
primary sources listed
- REDEF Exitedredef.com · web
3 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does REDEF do?
- REDEF publishes curated link "mixes" and newsletters across media, fashion, sports, music and technology.
- Who are REDEF's investors?
- REDEF's investors include The Chernin Group (TCG Crypto), Upfront Ventures.