Fundraising Fox
PALETTE VENTURES
Venture capitalActively deployingHouston · Pre-Seed–Series A · 3 people tracked
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Investment thesis
Palette Ventures believes today's consumer behavior and technology shifts will define generations. It backs early-stage founders building impactful, long-term-oriented b2c and b2b2c products for everyday human needs, including health and wellness, longevity, kids and family tech, better food and nutrition, science-driven beauty, and commerce enablement. Its inaugural fund supports a new venture playbook emphasizing bold innovation, long-term defensibility, and capital-efficient scalability from inception. As a founder-led and founder-backed firm, Palette emphasizes operational support at the earliest stages, helping founders through capital, community, and connection.
Source: firm website, verified Aug 3, 2026.
Team · 3 people
from the firm's website & public directories
What they invest in
from 9 of 9 portfolio companiesHealthtech ×5Wellness & Fitness ×4Direct to Consumer ×3FemTech ×3Consumer ×2Digital Health ×2AI & Machine Learning ×1Biotech ×1
HQs:United States×2Israel×1
Investments · 9 tracked
founders shown can be your intro pathBy year:2026 · 22025 · 22024 · 15 dated
Burst helps consumers get reimbursed for health and wellness purchases through their FSA and HSA accounts by handling claims processing and eligibility verification.
FintechHealthtech
Anthony Rangel(Founder)inShubhi Jain(Founder)
Co-investorsAlumni VenturesKli CapitalPear VCRock Health Capital
A company offering personalized supplement recommendations for women through a quiz-based matching system covering fertility, prenatal, postpartum, and hormone balance categories.
FemTechHealthtech
Irene Liu(Founder & CEO)inJennifer Jolorte Doro(Founder)
Co-investors1st Course CapitalBread And Butter Ventures, LlcDorm RoomFlare Capital PartnersHelmIngeborg Investments+4 more
Graymatter Labs makes plant-based nootropic supplements aimed at professionals and technology builders seeking improved focus and mental performance.
ConsumerDirect to ConsumerHealthtechWellness & Fitness
Colton Scott(Founder)inNovisa M. Petrusich(Founder)in
Iota is a body care and wellness brand offering products such as body washes, moisturizers, and treatments sold directly to consumers.
ConsumerDirect to ConsumerWellness & Fitness
Co-investorsJoyance PartnersTouch Capital
iota Biosciences develops bioelectronic diagnostic and therapeutic devices using ultrasound technology to improve patient care.
BiotechDeep TechMedical DevicesBerkeley, US
Mike Woods(Chief Executive Officer)
Co-investorsHorizons VenturesEra FundsSidekick PartnersTouch Capital
Kimba makes a biometric sleep device that uses built-in sensors (and optional integration with wearables like Oura, WHOOP, Apple Watch, and Garmin) to deliver personalized, AI-driven natural scent therapy timed to the sleep cycle.
AI & Machine LearningHardwareWellness & FitnessTel Aviv, IL
Ben Fuxbruner(Founder)inGabi Beck(Founder)in
Co-investorsAble PartnersBarrel VenturesBeyond22fresh.fundSelva VenturesSupermoon Capital+2 more
Martie is an online grocery store that sells surplus and overstock packaged foods, snacks, beverages, and personal care products from brand-name manufacturers at discounted prices.
Direct to ConsumerE-commerceFoodTech
Louise Fritjofsson(Founder)inKari Morris(Founder)
Co-investorsAltelanBow CapitalDivergent CapitalGreat Circle VenturesUpfront VenturesDay One Ventures
Trellis Health provides personalized health insights that track individual changes over time rather than comparing against population norms.
Digital HealthFemTechHealthtech
Co-investorsNextblueSwizzle VenturesAMR Action FundEaston CapitalNew Science Ventures
Jointrellsi Health operates a SaaS platform with a mobile app and clinical support services—including lactation care, doula care, and remote monitoring—that guides women through pregnancy, identifies risk, and connects them with personalized maternity care.
Digital HealthFemTechHealthtechSaaSWellness & FitnessSeattle, US
Leah Sparks(CEO & Founder)
Co-investorsNextblueSuncoast VenturesTechstarsEmmeline VenturesSundial FoundationSwizzle Ventures
Portfolio news
latest coverage across their companiesBurst · finsmes.com · Mar 3, 2026
Graymatter · finsmes.com · Nov 7, 2025
Frequently asked questions
- How many investments has PALETTE VENTURES made?
- PALETTE VENTURES has 9 tracked investments, including 4 dated in the last 24 months.
- What stage does PALETTE VENTURES invest at?
- PALETTE VENTURES invests at the Pre-Seed, Seed, Series A stages.
- What is PALETTE VENTURES's typical check size?
- PALETTE VENTURES typically writes checks of $150K – $500K.
- What sectors does PALETTE VENTURES focus on?
- PALETTE VENTURES focuses on Consumer, Digital Health, E-commerce, Fintech, FoodTech, Future of Work, Healthtech, Longevity, Mental Health, Wellness & Fitness.
- Where is PALETTE VENTURES located?
- PALETTE VENTURES is headquartered in Houston, US.
- Who does PALETTE VENTURES co-invest with?
- PALETTE VENTURES most often shares deals with Altelan, Barrel Ventures, Seedcamp, among 19 tracked co-investors.
Co-investors · 5
Techstars is a global startup accelerator and early-stage investor that funds and mentors ambitious founders, providing $220K in capital, a three-month program, and access to a worldwide network of mentors, investors, and corporate partners.
Everywhere Ventures is an early-stage venture firm that writes pre-seed checks and is backed by a community of founder and operator LPs.
Boost Capital Partners backs pre-seed and seed technology startups, providing hands-on growth support, user acquisition expertise, and access to a network of advisors.
Recharge Capital is a thematic-focused investment firm that invests across multiple asset classes in companies within its core themes, emphasizing a 'Thematic First' approach to identify high-potential opportunities in critical future industries.
Venrex is a venture capital firm founded in 2006 with offices in London and New York. It backs companies at the earliest stages and was among the first investors in Charlotte Tilbury, Revolut, Orlebar Brown, and Maven Clinic, alongside early stakes in Rippling and Just Eat.
Firms observed investing alongside PALETTE VENTURES, from public investor directories. Shared companies are the overlap with PALETTE VENTURES's recorded portfolio.
Similar investors
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