Dwnld

Identity resolution: "Dwnld" (profile_id 10162530) was not found by name on Greylock's current public portfolio page (greylock.com/portfolio), which lists ~200+ active companies and does not include it — expected for a company that appears to have ceased independent operations years ago. Standard web search engines (Google, Bing, DuckDuckGo's JS front end, Brave, Startpage, Mojeek, self-hosted SearXNG instances) were largely inaccessible from this environment due to bot-detection/CAPTCHA walls or decoy content substitution; usable results were obtained via a text-reader proxy (r.jina.ai) fronting DuckDuckGo's HTML search endpoint, cross-referenced with direct fetches of company/press/corporate-registry pages. This turned up strong, consistent, multi-source confirmation that "DWNLD" (also styled Dwnld) was a real Greylock portfolio company: a mobile "app maker" startup that received a $12 million Series A led by Greylock Partners, announced September 17, 2015, reported contemporaneously by TechCrunch, Business Insider, Crain's New York Business, VentureCapitalJournal, Hypebot and Talent4Boards.

Founding and product: DWNLD (legal entity "Dwnld, Inc.", originally incorporated in Delaware and foreign-filed in New York on August 21, 2012 under the name "Jnsq, Inc." before being renamed "Dwnld, Inc." on July 29, 2015, per New York Department of State records aggregated by CorporationWiki) was co-founded by Alexandra Keating (CEO) and Fritz Lanman (Executive Chairman). Lanman was a former Microsoft executive turned angel investor/company-builder who had backed Square, Pinterest, FiftyThree and Teespring and had sold his own startup, Livestar, to Pinterest in 2013; at the time he was reported to be building DWNLD and a second company (Doppler) in parallel under a "company builder" model. Keating, an Australian who holds a bachelor's degree in behavioral health science from the University of Sydney, is the daughter of former Australian Prime Minister Paul Keating; before DWNLD she founded the non-profit fundraising platform GoFundraise at about age 19–20 (sold 2008) and was VP of Marketing at Thrillist Media Group, where she is credited with helping drive 500% year-over-year growth. She was named to Business Insider's Silicon Alley 100, Forbes' 30 Under 30 (Media, 2015) and other young-founder lists.

DWNLD publicly launched its App Maker on September 3, 2014 (TechCrunch), at which point it had 14 employees, roughly 200 publishers already signed up, and had raised $2 million in seed funding from CrunchFund, The Chernin Group (TCG) and WME (William Morris Endeavor). The free/paid ($15/month) SaaS model, plus a revenue-share on in-app monetization, was pitched as a low-cost alternative to custom native app development — TechCrunch later dubbed it "the Easy-Bake Oven for apps." Reported early users/customers included media brands like Nylon and xoJane and creator-run sites such as Ikea Hackers, along with numerous YouTube personalities and bloggers.

Business model

SaaS platform for self-serve, no-code native mobile app creation, sold on tiered monthly subscriptions plus a free tier; also aggregated publisher apps into an ad network / monetization marketplace.

Subscription fees (paid tier started at $15/month) plus a revenue share on in-app monetization (advertising, paid content/downloads, in-app purchases), with publishers keeping roughly 90% of monetization revenue and DWNLD taking a cut.