PLG Ventures
Venture capitalWashington · Pre-Seed–Seed · 2 people tracked
Investment thesis
PLG Ventures backs technology-enabled startups at the pre-seed and seed stages. Founded by former CEOs, the firm emphasizes working closely with founding teams to develop leadership skills, emotional intelligence, and company culture, while helping build a strong operational foundation for scalable growth. PLG also positions itself as a fast, founder-friendly fundraising partner, aiming to move quickly through the pitch-to-funding process and help companies scale the right way without cutting corners.
Source: firm website, verified Aug 7, 2026.
Team · 2 people
from the firm's website & public directories
What they invest in
from 23 of 32 portfolio companiesSaaS ×12Fintech ×7AI & Machine Learning ×5Enterprise Software ×5Data & Infrastructure ×4Future of Work ×4Consumer ×3E-commerce ×3
HQs:United States×14
Investments · 32 tracked
founders shown can be your intro pathBy year:2022 · 12019 · 12017 · 13 dated
Adway operates a patented digital out-of-home (DOOH) advertising platform using mobile billboards, offering real-time campaign data such as Bluetooth impressions.
AdTechMarketing TechMobility & Transportation
PartnerPeter Goldberg· solo GP
ATM.com offers a consumer mobile app that provides instant cash advances up to $100 with no credit check, cash-back rewards, earnings opportunities (games, surveys, offers), and personal finance tools for budgeting and spending tracking.
ConsumerFintech
PartnerPeter Goldberg· solo GP
ASYSTEM sells consumer wellness supplements, including gummies for sleep, calm, and focus, plus daily supplement packs such as Women's Complete Optimization.
ConsumerDirect to ConsumerWellness & Fitness
PartnerPeter Goldberg· solo GP
AvantStay organizes corporate team retreats and offsites, providing curated properties, dedicated coordination, catering, and activities for corporate groups.
B2B MarketplacesFuture of WorkPropTechTravel & HospitalityCulver City, US
Sean Breuner(Executive Officer, Director, Promoter)Reuben Doetsch(Executive Officer, Director, Promoter)Jesse Suarez(Executive Officer)Jodi Kessler(Director)
BoardShawn Colo(Director)Eric Wiesen(Director)
PartnerPeter Goldberg· solo GP
Balloon is a collaboration platform that helps leaders eliminate groupthink and increase psychological safety in team decision-making through an asynchronous, research-backed process.
Enterprise SoftwareFuture of WorkSaaS
PartnerPeter Goldberg· solo GP
Caplight provides pricing data and analytics for the private company secondary market, including historical pricing trends, trade history, real-time market alerts, and investor insights sourced from primary and secondary transactions.
Data & InfrastructureFintechSaaSSan Francisco, US
Justin Moore(Director)Javier Avalos(Executive Officer, Director)Maria Rabinovich(Executive Officer)
BoardJake Gibson(Director)
PartnerPeter Goldberg· solo GP
Citruslabs is a clinical research organization that designs and runs consumer perception studies, clinical trials, and randomized controlled trials for health and wellness brands including supplements, skincare, pet health, biotech, and functional foods.
BiotechHealthtechMedical DevicesSaaSWellness & FitnessSanta Monica, US
Susanne Mitschke(CEO & Co-Founder)Patrick Renner(COO & Co-Founder)Roger Arellano(CTO & Co-Founder)
PartnerPeter Goldberg· solo GP
New York, US
Jon Arpino(Executive Officer, Director, Promoter)Justin Rucker(Executive Officer)
PartnerPeter Goldberg· solo GP
Cube is an AI-powered financial intelligence platform for FP&A teams that integrates with Excel, Google Sheets, PowerPoint, Slack, and source systems to automate financial planning, analysis, and reporting.
AI & Machine LearningDeveloper ToolsEnterprise SoftwareFintechSaaSNew York City, US
Christina Ross(Founder & CEO)inJosh Holat(AI Leader & Technology Executive)inShayan Ashtiani(Product Leader)inRob Dandorph(Operations Leader)in
PartnerPeter Goldberg· solo GP
PartnerPeter Goldberg· solo GP
First Resonance builds ION, a manufacturing execution system (MES) platform that helps hard-tech companies manage digital manufacturing, inventory, production scheduling, and analytics across their factory operations.
Advanced ManufacturingDeep TechEnterprise SoftwareLos Angeles, US
Karan Talati(Executive Officer, Director)Neal Sarraf(Executive Officer, Director)
BoardVaughn Blake(Director)Michael Kim(Director)Blake Vaughn(Director)Eric Manlunas(Director)
PartnerPeter Goldberg· solo GP
Flowspace provides end-to-end fulfillment and logistics services for e-commerce brands, offering warehousing, order management, and logistics support across the United States.
E-commerceEnterprise SoftwareLogistics & Supply ChainSaaSLos Angeles, US
Ben Eachus(Founder/CEO)inJason Harbert(Founder/CTO)in
PartnerPeter Goldberg· solo GP
Flossy builds AI agents that handle conversations, scheduling, and performance coaching for dental practice front offices.
AI & Machine LearningHealthtechSaaS
BoardSteve
PartnerPeter Goldberg· solo GP
Salted operates a platform for digital-first restaurant brands, focusing on delivery and takeout channels through technology-enabled kitchens and proprietary software.
B2B MarketplacesFoodTech<UNKNOWN></hq_city> <parameter name="hq_country">US
PartnerPeter Goldberg· solo GP
Hum Capital provides AI-powered deal flow screening and underwriting tools for lenders and investors, delivering pre-qualified proprietary deals and automated credit monitoring based on live company financial data.
AI & Machine LearningData & InfrastructureFintechSaaS
PartnerPeter Goldberg· solo GP
Jacobi offers a cloud-based platform with open architecture and API technology for multi-asset portfolio design, analytics, and client engagement, letting investment firms integrate their own models, code, and data.
Cloud ComputingFintechSaaS
PartnerPeter Goldberg· solo GP
PartnerPeter Goldberg· solo GP
PartnerPeter Goldberg· solo GP
Measurabl is a sustainability data platform for real estate organizations that enables measurement, management, and reporting of environmental performance across buildings and properties.
Climate TechData & InfrastructurePropTechSaaSSan Diego, US
Matt Ellis(Founder)inLance Onken(Founder)Maureen(CEO)Waters Maureen(Executive Officer)
BoardLindsay Luger(Director)Liza Benson(Director)
PartnerPeter Goldberg· solo GP
Miami Beach, US
Matthew Levenson(Executive Officer)
PartnerPeter Goldberg· solo GP
ONEHOPE is a Napa-based wine brand selling wine directly to consumers through online purchases, a wine club, and rep-hosted tastings, with a portion of each purchase donated to nonprofits and causes.
ConsumerDirect to ConsumerE-commerceSanta Ana, US
Joseph Lonsdale(Director)Michael LeBlanc(Director)Thomas Leahy(Executive Officer, Director)Jacob Kloberdanz(Executive Officer, Director)
PartnerPeter Goldberg· solo GP
PartnerPeter Goldberg· solo GP
Public is a trading platform that allows users to buy and sell cryptocurrencies including Bitcoin, Ethereum, and memecoins through accounts managed by Zero Hash LLC, a New York State-licensed virtual currency business.
AI & Machine LearningCrypto & Web3FintechSaaSNew York, US
Jannick Malling(Founder & CEO)Leif Abraham(Founder & CEO)
PartnerPeter Goldberg· solo GP
Ready Set Food produces food products designed for early allergen introduction in infants, supporting medical guidance from pediatricians and national health associations.
FoodTechHealthtech
PartnerPeter Goldberg· solo GP
Revolution RE provides data infrastructure and business intelligence tools for the multifamily real estate industry, including ETL services, data standardization, and analytics platforms.
Data & InfrastructureEnterprise SoftwarePropTechCulver City, US
Liz Braman(CEO)in
The Riveter is a membership community and educational platform for women building independent income and planning career transitions, offering expert workshops, mentorship, and accountability networking.
Creator EconomyFuture of WorkSaaS
Amy Nelson(Founder)
PartnerPeter Goldberg· solo GP
PartnerPeter Goldberg· solo GP
Vela is a platform that integrates AI tools with proprietary data to provide insights and centralize management for ecommerce sellers across multiple platforms and channels.
AI & Machine LearningE-commerceMarketing Tech
PartnerPeter Goldberg· solo GP
PartnerPeter Goldberg· solo GP
The Predictive Index offers a talent optimization platform that uses behavioral and cognitive assessments to help organizations hire, manage, and develop employees across the employee lifecycle.
Future of WorkHR TechSaaSLos Angeles, US
Adam Berke(Executive Officer, Director)
BoardAlex Gurevich(Director)
PartnerPeter Goldberg· solo GP
Xclaim operates an online marketplace and brokerage desk for buying and selling bankruptcy claims, connecting claim holders with a network of over 1,000 registered buyers.
FintechLegalTechMarketplaces
PartnerPeter Goldberg· solo GP
Portfolio news
latest coverage across their companiesCube · thehindubusinessline.com · Jul 18, 2026
Public · gantnews.com · Jul 17, 2026
Caplight Technologies · intelligence360.news · Jul 16, 2026
First Resonance · finance.yahoo.com · Jul 15, 2026
Healthcare North America Early Stage · musically.com · Mar 3, 2025
Frequently asked questions
- What stage does PLG Ventures invest at?
- PLG Ventures invests at the Pre-Seed, Seed stages.
- What is PLG Ventures's typical check size?
- PLG Ventures typically writes checks of $100K – $1M.
- What sectors does PLG Ventures focus on?
- PLG Ventures focuses on Sector Agnostic.
- Where is PLG Ventures located?
- PLG Ventures is headquartered in Washington, US.
- Does PLG Ventures lead rounds?
- Yes, PLG Ventures leads investment rounds.
Media · Podcasts & interviews
featuring the teamPeter Goldberg - PLG Ventures
LA Venture Podcast · Peter Goldberg
Images
Similar investors
4Di Capital is a venture capital firm active in the African startup ecosystem, backing companies that address regional and global needs.
8VC is a venture capital firm investing across logistics, life sciences, healthcare, IT infrastructure, and government/defense, guided by its Smart Enterprise thesis focused on data integration and platform network effects.
AirTree Ventures runs the Pioneers community, a program supporting women and gender-diverse operators, founders and aspiring founders working in high-growth startups, offering mentorship, events and access to the AirTree team.
August Capital is a venture capital firm that invests in a small number of companies, providing hands-on support to entrepreneurs building their businesses.