PLG Ventures
Venture capitalWashington · Pre-Seed–Seed · 1 people tracked
Find your way into PLG Ventures
2 people in our graph share verified history with the PLG Ventures team — schools, employers, funds. One of them is your warm intro.
Investment thesis
PLG Ventures focuses on early-stage, technology-enabled startups, providing pre-seed and seed funding. Run by former CEOs, the firm emphasizes hands-on support for founding teams, prioritizing the development of founders' leadership skills, emotional intelligence, and company culture. It aims to help companies build a strong foundation for scalable, sustainable growth and to move quickly through the fundraising process, giving perspective and guidance so founders can navigate the challenges of building and scaling a company the right way.
Source: firm website, verified Aug 7, 2026.
Team · 1 people
from the firm's website
What they invest in
from 26 of 32 portfolio companiesSaaS ×15AI & Machine Learning ×7Enterprise Software ×7Fintech ×7Data & Infrastructure ×5Future of Work ×5B2B Marketplaces ×4Consumer ×4
HQs:United States×20
Who they back
founder profiles across 15 portfolio companiesFounding team size:solo founder×52 founders×73 founders×24+ founders×1
Where their founders studiedfrom 22 founders with education data
Stanford University ×2UC San Diego ×2University of Glasgow Adam Smith Business School ×2University of Illinois Urbana-Champaign ×2
What their founders studiedfrom 16 founders with field-of-study data
Business & Management ×5Economics ×5Computer Science ×2Engineering ×2Finance & Accounting ×2Law ×2
Where their founders worked beforefrom 23 founders with career history
YPO ×2
Accelerator rootsportfolio companies that came through a program
3 hold an MBA (of 22 with degree data)
Investments · 32 tracked
founders shown can be your intro pathBy year:2022 · 12019 · 12017 · 24 dated
Lango operates a technology-enabled language management platform that combines automation, data, and a vendor partner network to match clients with language services.
AI & Machine LearningCloud ComputingEnterprise SoftwareSaaSLos Angeles, US
Co-investorsMucker CapitalBonfire Ventures
Adway operates a patented digital out-of-home (DOOH) advertising platform using mobile billboards, offering real-time campaign data such as Bluetooth impressions.
AdTechMarketing TechMobility & Transportation
PartnerPeter Goldberg· solo GP
Co-investorsQuake CapitalUpfront VenturesJ-Ventures
ATM.com offers a consumer mobile app that provides instant cash advances up to $100 with no credit check, cash-back rewards, earnings opportunities (games, surveys, offers), and personal finance tools for budgeting and spending tracking.
ConsumerFintech
PartnerPeter Goldberg· solo GP
ASYSTEM manufactures and sells nutritional gummies and supplement systems formulated with clinically studied ingredients.
ConsumerDirect to ConsumerWellness & Fitness
PartnerPeter Goldberg· solo GP
Co-investorsJames Beshara Fund
AvantStay operates a collection of fully furnished, design-forward vacation rental homes in sought-after U.S. destinations, offering short- and long-term stays with amenities like concierge service, Wi-Fi, and smart locks.
B2B MarketplacesFuture of WorkMarketplacesPropTechTravel & HospitalityCulver City, US
Sean Breuner(Executive Officer, Director, Promoter)inReuben Doetsch(Executive Officer, Director, Promoter)inJesse Suarez(Executive Officer)inJodi Kessler(Director)
BoardShawn Colo(Director)Eric Wiesen(Director)in
PartnerPeter Goldberg· solo GP
Co-investorsAbstract VenturesBlue Ivy VenturesBullpen CapitalConvivialité VenturesDaft CapitalEvolution VC Partners+7 more
Balloon is a research-backed collaboration platform that lets leaders gather anonymous input from their teams through a structured process called a Flight, reducing groupthink and surfacing ideas based on merit.
Enterprise SoftwareFuture of WorkSaaSBrooklyn, US
Amanda Greenberg(Co-Founder)inNoah Bornstein(Co-Founder)inJens-Jakob Lennert-Sandgreen(Executive Officer, Director)Yuki Nicolette Kotani(Executive Officer, Director)
PartnerPeter Goldberg· solo GP
Co-investors37 Angels500 GlobalDragonXLauder PartnersImagination CapitalSuperAngel.Fund
Caplight provides pricing data and analytics for the private company secondary market, including historical pricing trends, trade history, real-time market alerts, and investor insights sourced from primary and secondary transactions.
Data & InfrastructureFintechSaaSSan Francisco, US
Justin Moore(Co-founder & CTO)inJavier Avalos(Co-founder & CEO)inMaria Rabinovich(Executive Officer)in
BoardJake Gibson(Director)in
PartnerPeter Goldberg· solo GP
Co-investorsBetter Tomorrow VenturesClocktower VenturesEthos VCFin CapitalL'ATTITUDE VenturesLEAP Global Partners+3 more
Citruslabs is a clinical research organization that designs and runs consumer perception studies, clinical trials, and randomized controlled trials for health and wellness brands including supplements, skincare, pet health, biotech, and functional foods.
BiotechHealthtechMedical DevicesSaaSWellness & FitnessSanta Monica, US
Susanne Mitschke(CEO & Co-Founder)inPatrick Renner(COO & Co-Founder)inRoger Arellano(CTO & Co-Founder)
PartnerPeter Goldberg· solo GP
Co-investors2048 VenturesMucker CapitalOne Way VenturesTechstars
CLI Conservatory is a 10-month in-person dance training program that prepares students for professional dance careers, offering training in commercial and concert dance, on-camera performance, teaching and choreography, plus career mentorship and wellness support.
EdTechNew York, US
Jon Arpino(Executive Officer, Director, Promoter)inJustin Rucker(Executive Officer)in
PartnerPeter Goldberg· solo GP
Co-investorsGSV VenturesOkapi Venture Capital
Cube is an AI-powered financial intelligence platform for FP&A teams that integrates with Excel, Google Sheets, PowerPoint, Slack, and source systems to automate financial planning, analysis, and reporting.
AI & Machine LearningCloud ComputingDeveloper ToolsEnterprise SoftwareFintechSaaSNew York City, US
Christina Ross(Founder & CEO)inJosh Holat(AI Leader & Technology Executive)inShayan Ashtiani(Product Leader)inRob Dandorph(Operations Leader)in
PartnerPeter Goldberg· solo GP
Co-investorsBonfire VenturesClocktower VenturesMayfield FundOperator CollectiveTechstarsGTMfund+1 more
Field Day App connects brands with local marketing ambassadors to execute field marketing campaigns and drive local awareness and sales.
AdTechB2B MarketplacesConsumerMarketing TechSaaS
PartnerPeter Goldberg· solo GP
Co-investorsBaroda VenturesCrosscut VenturesGOAL VenturesMoonshots CapitalUnlock Venture Partners
First Resonance develops ION, a manufacturing execution system (MES) for hardware engineering teams that manages processes from prototype to production, including inventory, assembly, inspection, and analytics.
Advanced ManufacturingHardwareSaaSLos Angeles, US
Karan Talati(Executive Officer, Director)inNeal Sarraf(Executive Officer, Director)in
BoardVaughn Blake(Director)inMichael Kim(Director)inBlake Vaughn(Director)Eric Manlunas(Director)
PartnerPeter Goldberg· solo GP
Co-investorsBlue Bear Capital PartnersCraft VenturesE12 Venture Capital, LlcFikaFrontier Venture CapitalGaruda Ventures+3 more
Flossy builds AI agents that handle conversations, scheduling, and performance coaching for dental practice front offices.
AI & Machine LearningHealthtechSaaS
Miles Beckett(Founder)inSteve Seigel(Founder)in
PartnerPeter Goldberg· solo GP
Co-investorsAct One VenturesB Capital GroupB4 CapitalClocktower VenturesGreen Meadow VenturesSlow Ventures+8 more
.jpeg){kind=logo}
Flowspace provides end-to-end fulfillment and logistics services for e-commerce brands, offering warehousing, order management, and logistics support across the United States.
E-commerceEnterprise SoftwareLogistics & Supply ChainSaaSLos Angeles, US
Ben Eachus(Founder/CEO)inJason Harbert(Founder/CTO)in
PartnerPeter Goldberg· solo GP
Co-investorsBuildGroupCanvas VentureseGateway CapitalIndustrious VenturesMoment Ventures, LlcY Combinator+1 more
.jpeg){kind=logo}
Salted operates a platform for digital-first restaurant brands, focusing on delivery and takeout channels through technology-enabled kitchens and proprietary software.
B2B MarketplacesFoodTech<UNKNOWN></hq_city> <parameter name="hq_country">US
PartnerPeter Goldberg· solo GP
Co-investorsEvolution VC PartnersGreen Meadow VenturesInterlace VenturesPROOFSand Hill AngelsWonder Ventures
Hum Capital provides AI-powered deal flow screening and underwriting tools for lenders and investors, delivering pre-qualified proprietary deals and automated credit monitoring based on live company financial data.
AI & Machine LearningData & InfrastructureFintechSaaS
Csaba Konkoly(Co-Founder & Strategic Advisor)inBlair Silverberg(Co-Founder & Head of Advanced Analytics)inChris Olivares(Co-Founder & CTO)inAndrew Eisen(Chief Executive Officer)in
PartnerPeter Goldberg· solo GP
Co-investorsBonfire VenturesDraper AssociatesFuture VenturesGreycroftOpen Field CapitalWebb Investment Network
Jacobi provides investment management technology for designing and managing multi-asset portfolios, serving institutional investors with workflow tools that integrate data, analytics, and client reporting capabilities.
AI & Machine LearningCloud ComputingData & InfrastructureEnterprise SoftwareFintechSaaSSan Francisco, US
PartnerPeter Goldberg· solo GP
Co-investorsIlluminate Ventures
PartnerPeter Goldberg· solo GP
PartnerPeter Goldberg· solo GP
Measurabl is a sustainability data platform for real estate organizations that enables measurement, management, and reporting of environmental performance across buildings and properties.
Climate TechData & InfrastructurePropTechSaaSSan Diego, US
Matt Ellis(Founder)inLance Onken(Founder)inMaureen(CEO)Waters Maureen(Executive Officer)
BoardLindsay Luger(Director)inLiza Benson(Director)in
PartnerPeter Goldberg· solo GP
Co-investorsBroadscaleBuilding VenturesCamber CreekConstellation Technology VenturesCrosscut VenturesEnergy Impact Partners+9 more
Miami Beach, US
Matthew Levenson(Executive Officer)
PartnerPeter Goldberg· solo GP
ONEHOPE is a Napa-based wine brand selling wine directly to consumers through online purchases, a wine club, and rep-hosted tastings, with a portion of each purchase donated to nonprofits and causes.
ConsumerDirect to ConsumerE-commerceSanta Ana, US
Jacob Kloberdanz(Executive Officer, Director)Thomas Leahy(Executive Officer, Director)
BoardJoseph Lonsdale(Director)Michael LeBlanc(Director)
PartnerPeter Goldberg· solo GP
Co-investorsAdvection Growth CapitalGoat Rodeo CapitalMaywic Select InvestmentsMisfit Venture PartnersMultiplier CapitalUnanimous Capital+4 more
PartnerPeter Goldberg· solo GP
Public is a trading platform that allows users to buy and sell cryptocurrencies including Bitcoin, Ethereum, and memecoins through accounts managed by Zero Hash LLC, a New York State-licensed virtual currency business.
AI & Machine LearningCrypto & Web3FintechSaaSNew York, US
Jannick Malling(Founder & CEO)inLeif Abraham(Founder & CEO)in
PartnerPeter Goldberg· solo GP
Co-investorsAbbhi CapitalAccelAdvancit CapitalAglae VenturesAltra VentureCommonweal Ventures+12 more
Ready Set Food produces food products designed for early allergen introduction in infants, supporting medical guidance from pediatricians and national health associations.
FoodTechHealthtech
PartnerPeter Goldberg· solo GP
Co-investorsAllerfund Ventures, LlcAmplify.LADanone Manifesto VentureWavemaker Three-Sixty Health
Revolution RE provides data infrastructure and business intelligence tools for the multifamily real estate industry, including ETL services, data standardization, and analytics platforms.
Data & InfrastructureEnterprise SoftwarePropTechCulver City, US
Liz Braman(CEO)in
Co-investorsKeyhorse CapitalTechstarsModerne Ventures
The Riveter is a membership community and educational platform for women building independent income and planning career transitions, offering expert workshops, mentorship, and accountability networking.
Creator EconomyFuture of WorkSaaS
Amy Nelson(Founder)in
PartnerPeter Goldberg· solo GP
Co-investorsMadrona Venture GroupVU Venture PartnersWestRiver GroupAlpha EdisonFlybridge Capital PartnersGingerbread Capital+1 more
PartnerPeter Goldberg· solo GP
Vela is a platform that integrates AI tools with proprietary data to provide insights and centralize management for ecommerce sellers across multiple platforms and channels.
AI & Machine LearningDeveloper ToolsE-commerceFuture of WorkMarketing Tech
Richard Hurst
PartnerPeter Goldberg· solo GP
Co-investors500 GlobalBase Venture Management, Inc.Fuel Venture CapitalHawke VenturesLeverageVCResolute Ventures+1 more
Regard builds an AI clinical insights platform that reviews EHR data to suggest diagnoses and draft clinical notes for physicians.
PartnerPeter Goldberg· solo GP
Co-investorsMachina VenturesCalibrate VenturesSusa VenturesWavemaker Three-Sixty Health
The Predictive Index provides talent assessment software that applies behavioral and cognitive psychometrics across the employee lifecycle, helping organizations hire, manage, and retain people.
Future of WorkHR TechSaaSLos Angeles, US
Adam Berke(Executive Officer, Director)
BoardAlex Gurevich(Director)in
PartnerPeter Goldberg· solo GP
Co-investorsFounders FundJavelin Venture Partners
Xclaim operates a digital marketplace and brokerage platform for trading bankruptcy claims, enabling creditors and claim holders to achieve immediate liquidity by connecting with buyers in a transparent market.
B2B MarketplacesEnterprise SoftwareFintechLegalTechMarketplacesSan Francisco, US
PartnerPeter Goldberg· solo GP
Co-investors75 & Sunny
Exits · 1
1 acquisitionsWorkpatternsacq. by The Predictive Index
Portfolio news
latest coverage across their companies
Lango · investorplace.com · Aug 17, 2026
Cube · thehindubusinessline.com · Jul 18, 2026
First Resonance · norfolkdailynews.com · Jul 15, 2026
Hum Capital · startupintros.com · Jul 13, 2026
Flossy · pod.wave.co · Apr 29, 2026
Frequently asked questions
- How many investments has PLG Ventures made?
- PLG Ventures has 32 tracked investments, 1 of which have exited.
- What stage does PLG Ventures invest at?
- PLG Ventures invests at the Pre-Seed, Seed stages.
- What is PLG Ventures's typical check size?
- PLG Ventures typically writes checks of $100K – $1M.
- What sectors does PLG Ventures focus on?
- PLG Ventures focuses on Sector Agnostic.
- Where is PLG Ventures located?
- PLG Ventures is headquartered in Washington, US.
- Does PLG Ventures lead rounds?
- Yes, PLG Ventures leads investment rounds.
- Who does PLG Ventures co-invest with?
- PLG Ventures most often shares deals with Clocktower Ventures, Techstars, Crosscut Ventures, among 99 tracked co-investors.
Media · Podcasts & interviews
featuring the teamPeter Goldberg - PLG Ventures
LA Venture Podcast · Peter Goldberg
Images
Similar investors
AirTree Ventures runs Pathfinders, a free four-week in-person program in Sydney for young builders (high-school graduates up to age 23) to work on a real product, access the AirTree team and founders, and build a peer network.
B Capital is a global investment firm backing early to late-stage technology innovators across technology, healthcare, and energy & resilience sectors.
Balderton Capital is a European venture capital firm that backs technology startups.
CRV is a venture capital firm that backs founders at the seed and Series A stages, focusing on those with deep conviction and unique insights.
Cherubic Ventures is known for investing before a startup even launches or reaches product-market fit, often as the first institutional investor, while also setting aside half of its latest fund for follow-on support all the way through pre-IPO; it was also one of the first venture firms to operate as a solo general partner and has grown into one of the largest funds run that way. Founded by Matt Cheng, who previously built two companies that each reached over $1 billion in public market value, the firm was designed from the start to invest across both the U.S. and Asia, backing early breakout companies in places like Croatia, Bangladesh, Japan, and Taiwan in addition to the U.S., with its Taipei roots still central to its identity alongside its Silicon Valley presence.