What stage does Iconica Partners invest at?

Iconica Partners invests at the Seed, Series A, Series B, Series C, Late Stage stages.

What sectors does Iconica Partners focus on?

Iconica Partners focuses on E-commerce, Healthtech, Media & Entertainment, Sports Tech.

Where is Iconica Partners located?

Iconica Partners is headquartered in Silicon Valley, US.

Iconica Partners

Venture capital

Silicon Valley · Seed–Late Stage · 4 people tracked

★ Follow + Add to CRM ⤳ Find an introduction

✨ Fox Verdict

Investment thesis

Iconica Partners is a principal investment firm operating at the crossroads of technology, sports, and media out of Silicon Valley. Drawing on roughly 25 years of experience as entrepreneurs, founders, and active investors, the firm backs exceptional entrepreneurs to build high-impact, market-changing companies. It emphasizes close, collaborative partnerships and driving value through innovation, leveraging deep expertise across sports, media, entertainment, and technology as a competitive edge.

Invests inE-commerce Healthtech Media & Entertainment Sports TechMenlo ParkNorth AmericaPalo AltoSilicon ValleyUnited States

Source: firm website, verified Aug 3, 2026.

Stage

Seed–Late Stage

Silicon Valley, California, US

Instruments

Equity

Founded

2015

Tracked investments

Team · 4 people

from the firm's website & public directories

Jay Adya· Principal

David Schnell· Managing Director· Menlo Park, California

Managing Director of Iconica Partners and also Managing Director of Prospect Venture Partners. A physician-turned-investor with a background at Kleiner Perkins, he co-founded and led Healtheon (later merged with WebMD), has served on 25+ boards and invested in 60+ venture-backed companies, and holds minority stakes in the San Francisco Giants, LAFC, and an Oklahoma City minor-league team.

d•••@iconicapartners.comreveal

Jeff Mallett· Managing Director

Managing Director of Iconica Partners and Managing Partner of Mallett Sports & Entertainment, a global investment and advisory firm he founded in 2002. Previously the founding President, COO, and 12th employee of Yahoo! from 1995-2002, and earlier an executive at several technology companies.

j•••@iconicapartners.comreveal

Mark Leschly· Managing Director

Managing Director of Iconica Partners and Managing Partner/owner of Rho Capital Partners. He has over two decades of experience as an investor, executive and board member across healthcare, technology, and sports/media, and previously worked at Healthcare Ventures and McKinsey. He holds an MBA from Stanford and a BA from Harvard.

m•••@iconicapartners.comreveal

What they invest in

from 11 of 18 portfolio companies

Media & Entertainment ×8Sports Tech ×6Consumer ×3AdTech ×1Direct to Consumer ×1E-commerce ×1Gaming ×1Marketing Tech ×1

HQs:United States×6Canada×1

Investments · 18 tracked

founders shown can be your intro path

Copa90copa90.com

Delivdeliv.coFeb 2016

Menlo Park, US

Daphne Carmeli(Executive Officer, Director)Greg Bettinelli(Director)

BoardTim Connors(Director)

Fusefuse.tv𝕏

Fuse is an independent, minority-owned media company offering original shows, movies, documentaries, and free live TV through its Fuse+ streaming app.

ConsumerMedia & Entertainment

Gametimegametime.co𝕏

Gametime is a ticket resale marketplace for sports games, concerts, and live events.

MarketplacesSan Francisco, US

Brian O'Malley(Director)Brad Griffith(Executive Officer, Director)Colin Evans(Executive Officer, Director)

BoardJeff Mallett(Director)

Greenflygreenfly.comin 𝕏

Greenfly is an AI-powered media orchestration platform that lets sports teams capture, organize, and distribute photos and videos, and enables athletes to share "social-perfect" content directly with fans.

Marketing TechMedia & EntertainmentSaaSSports TechSanta Monica, US

Daniel Kirschner(CEO & Co-Founder)Shawn Green(Co-Founder)

BoardNate Redmond(Director)Mark Leschly(Director)

Indochinoindochino.com𝕏

INDOCHINO produces custom made-to-measure suits, shirts, blazers, and outerwear for men and women.

Direct to ConsumerE-commerceRetail TechNot stated

Kyle Vucko(Cofounder)

Justfabjustfab.com

Kicktvkicktv.com

Lafclafc.com𝕏

LAFC (Los Angeles Football Club) is a professional soccer club that plays at BMO Stadium in Los Angeles, with the page previewing an upcoming Leagues Cup match against Chivas de Guadalajara.

ConsumerMedia & EntertainmentLos Angeles, US

Mandalaysportsmediamandalaysportsmedia.com

Milbmilb.comin 𝕏

MiLB is the official website of Minor League Baseball, providing news, prospect rankings, and coverage of minor league teams and players affiliated with Major League Baseball.

Media & EntertainmentSports Tech

Mlbmlb.comin 𝕏

MLB.com is the official website of Major League Baseball, offering baseball news, game scores, standings, prospect coverage, and live game streaming via MLB.TV.

Media & EntertainmentSports Tech

Mlssoccermlssoccer.com𝕏

Major League Soccer (MLS) is the top professional soccer league in North America, publishing league news, match coverage, and merchandise, and serving soccer fans.

Media & EntertainmentSports TechNew York, US

Myutrmyutr.com

Stevenashstevenash.org𝕏

The page describes the Steve Nash Foundation (SNF) and its founder Steve Nash, a retired NBA player.

Steve Nash(Founder)

Tapjoytapjoy.comin 𝕏

Tapjoy operates an in-app rewarded marketplace that connects advertisers with game publishers, enabling users to complete opt-in tasks in exchange for virtual currency and premium content.

AdTechGaming

Ustausta.com𝕏

The USTA (United States Tennis Association) is the national governing body for tennis in the United States, offering programs, events, tournaments, and coaching resources for players, coaches, and parents across youth, college, and adult levels.

ConsumerMedia & EntertainmentSports Tech

Whitecapsfcwhitecapsfc.com𝕏

Vancouver Whitecaps FC is a professional Major League Soccer club that plays matches at BC Place, offering ticketing and match broadcasts to fans.

Media & EntertainmentSports TechVancouver, CA

Frequently asked questions

What stage does Iconica Partners invest at?: Iconica Partners invests at the Seed, Series A, Series B, Series C, Late Stage stages.
What sectors does Iconica Partners focus on?: Iconica Partners focuses on E-commerce, Healthtech, Media & Entertainment, Sports Tech.
Where is Iconica Partners located?: Iconica Partners is headquartered in Silicon Valley, US.

Similar investors

Infinitas Capital

Infinitas Capital is a next-generation single family office investing across venture capital, real estate, sports & private equity, and platform creation, providing capital, infrastructure, network, and expertise to build and scale businesses.

Claritas Capital

Claritas Capital is a Nashville-based alternative investments firm that has deployed over $1 billion into venture capital and real estate, partnering with founders, entrepreneurs, and developers.

$2M – $5M

Raptor Group

The Raptor Group is an investment firm that provides capital along with strategic support and partnership to help portfolio companies accelerate their growth.

LEAD

LEAD is a venture capital organization structured into two business units, operating multiple investment funds across pre-seed, seed, and Series A stages, and offering advisory, M&A, and 'Venture Capital as a Service' services.

$100K – $1M

Applied Real Intelligence (A.R.I.)

Applied Real Intelligence (A.R.I.) is an investment manager providing debt financing to revenue-generating North American startups through its Senior Secured Growth Credit Fund, offering term loans of up to $30 million across a broad range of industries.

$30M