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Iconica Partners

Venture capital

Silicon Valley · Seed–Late Stage · 4 people tracked

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Investment thesis

Iconica Partners is led by principals with extensive experience investing in and operating companies across the sports, technology, and media sectors. The firm backs businesses at the intersection of these areas, including sports teams, leagues, media platforms, and consumer technology ventures.

Source: firm website, verified Sep 27, 2026.

Stage
Seed–Late Stage
HQ
Silicon Valley, California, US
Instruments
Equity
Founded
2015
Tracked investments
22
Acquisitions
1

Team · 4 people

from the firm's website & public directories
Jay Adya· Principal

What they invest in

from 12 of 22 portfolio companies

Media & Entertainment ×8Sports Tech ×8Consumer ×5AdTech ×1AI & Machine Learning ×1B2B Marketplaces ×1Creator Economy ×1Direct to Consumer ×1

HQs:United States×8Canada×1

Investments · 22 tracked

founders shown can be your intro path

By year:2024 · 12016 · 12 dated

Dcfcdcfc.co.ukin𝕏

Sports Tech

Delivdeliv.coFeb 2016

Same-day, last mile delivery services for retailers and local businesses (acquired)

Menlo Park, US

Daphne Carmeli(Executive Officer, Director)

BoardGreg Bettinelli(Director)Tim Connors(Director)

Co-investorsRpm Ventures Iii Management, L.L.C.Upfront VenturesPIVOTNORTH

Fusefuse.tv𝕏

Fuse Media is a Latino-owned media company that operates free streaming networks (FAST channels), a subscription service, and traditional broadcast channels featuring entertainment and multicultural programming.

B2B MarketplacesConsumerCreator EconomyMedia & EntertainmentGlendale, US

Co-investors20VCBalderton CapitalLowercarbon Capital

Gametimegametime.coin𝕏

Gametime is a ticket marketplace for live events including sports games, concerts, and shows, offering all-in pricing with fees included and a lowest-price guarantee.

ConsumerMarketplacesSports TechSan Francisco, US

Brad Griffith(Founder)inColin Evans(Executive Officer, Director)in

BoardBrian O'Malley(Director)Jeff Mallett(Director)

Co-investorsAccelAlumni VenturesAUTHENTIC VENTURESBlitzscaling VenturesBlue Ivy VenturesGV (Google Ventures)+7 more

Greenflygreenfly.comin𝕏Apr 2024 · $6.2M

Greenfly offers an AI-powered platform for collecting, organizing, and distributing short-form media and digital assets, used by sports leagues, teams, and media organizations to engage fans and create sponsor and broadcast revenue.

AI & Machine LearningMarketing TechMedia & EntertainmentSaaSSports TechSanta Monica, US

Daniel Kirschner(Co-Founder + CEO)inShawn Green(Co-Founder + Chairman)inMichael Tracyin

BoardNate Redmond(Director)inMark Leschly(Director)

Co-investors4M HoldingADVANTAGEAllievo CapitalAlpha EdisonCorazon CapitalCP Ventures+7 more

Indochinoindochino.com𝕏

INDOCHINO produces custom made-to-measure suits, shirts, blazers, and outerwear for men and women.

Direct to ConsumerE-commerceRetail TechNot stated

Kyle Vucko(Founder)Drew GreeninHeikal Gani(Founder)

Co-investorsActon CapitalMadrona Venture GroupHighland Capital Partners

Lafclafc.com𝕏

LAFC (Los Angeles Football Club) is a professional soccer club that plays at BMO Stadium in Los Angeles, with the page previewing an upcoming Leagues Cup match against Chivas de Guadalajara.

ConsumerMedia & EntertainmentLos Angeles, US

Milbmilb.comin𝕏

MiLB is the official website of Minor League Baseball, providing news, prospect rankings, and coverage of minor league teams and players affiliated with Major League Baseball.

Media & EntertainmentSports Tech

Mlbmlb.comin𝕏

Major League Baseball is the professional sports league governing 30 member clubs across the U.S. and Canada, operating at the highest level of professional baseball and managing media, digital platforms, and global content distribution.

ConsumerMedia & EntertainmentSports TechNew York, US

Robert D. Manfred, Jr.(Commissioner)

Mlssoccermlssoccer.com𝕏

Major League Soccer (MLS) is the top professional soccer league in North America, governing competition, rosters, and related operations across member clubs.

Media & EntertainmentSports TechNew York, US

Steve Nash Showdownstevenash.org𝕏

The page describes the Steve Nash Foundation (SNF) and its founder Steve Nash, a retired NBA player.

Steve Nash(Founder)

Tapjoytapjoy.com𝕏Acquired

Tapjoy operates an in-app rewarded marketplace that connects advertisers with game publishers, enabling users to complete opt-in tasks in exchange for virtual currency and premium content.

AdTechGaming

Co-investorsGlobal BrainRho VenturesNorth Bridge Venture Partners & Growth Equity

USTA Player Developmentusta.com𝕏

The USTA (United States Tennis Association) is the national governing body for tennis in the United States, offering programs, events, tournaments, and coaching resources for players, coaches, and parents across youth, college, and adult levels.

ConsumerMedia & EntertainmentSports Tech

Whitecaps FC 2whitecapsfc.com𝕏

Vancouver Whitecaps FC is a professional Major League Soccer club that plays matches at BC Place, offering ticketing and match broadcasts to fans.

Media & EntertainmentSports TechVancouver, CA

Other

Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.

Copa90Derby County FCJustfabKicktvMandalaysportsmediaMyutrSan Francisco GiantsUTR (Universal Tennis Rating)

Frequently asked questions

How many investments has Iconica Partners made?
Iconica Partners has 22 tracked investments, 1 of which have exited.
What stage does Iconica Partners invest at?
Iconica Partners invests at the Seed, Series A, Series B, Series C, Late Stage stages.
What sectors does Iconica Partners focus on?
Iconica Partners focuses on E-commerce, Healthtech, Media & Entertainment, Sports Tech.
Where is Iconica Partners located?
Iconica Partners is headquartered in Silicon Valley, US.
Who does Iconica Partners co-invest with?
Iconica Partners most often shares deals with Accel, Global Brain, GV (Google Ventures), among 27 tracked co-investors.

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