VidIQ was founded by Rob Sandie, James Cross in 2012.

Who are VidIQ's investors?

VidIQ's investors include Backwards Capital, Escalate Capital Partners, Expansion Venture Capital, Social Starts, Upfront Ventures, Lowercase Capital.

VidIQ

Founded 2012 · 114 employees on LinkedIn · 7 known investors

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vidIQ offers AI-powered tools for YouTube creators, providing content ideas, video optimization (titles, tags, thumbnails), and creator coaching to help grow views and subscribers. It serves online video creators worldwide.

Also known as vidIQ

AI & Machine Learning Creator Economy Marketing Tech

Founders & leadership

VidIQ was founded in 2012 by Rob Sandie and James Cross.

Rob Sandie co-founder/CEOFounder of VidIQ, which provides AI-powered tools for YouTube creators including content recommendations, video optimization, and coaching features.

James CrossCo-Founder

Investors · 7

Backwards Capitallisted by Backwards CapitalNew York

Escalate Capital Partnerslisted by Escalate Capital PartnersAustin

Expansion Venture Capitallisted by Expansion Venture CapitalNew York · $100K – $2M

Social Startslisted by Social StartsSan Francisco

How we know: Social Starts's portfolio page · the VCSheet dataset · Not right? Tell us

Upfront Ventureslisted by Upfront VenturesLos Angeles · $1M – $10M

Lowercase CapitalreportedJackson

How we know: the VCSheet dataset · Not right? Tell us

Also in the syndicate · 1

I/O Ventures

Funding

SEC filings, press & company announcements

Undisclosed amountseed fundingFeb 2013
I/O Ventures
Source ↗

Source: company announcements and press reports — follow each round's link for the claim.

Key figures

latest reported

HeadcountAug 2026114

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Founder mafia

2 people who came through VidIQ went on to found or lead other companies.

Rob DeMilloAdvisorFounded Sophia Space Mikhail LedvichVP of MarketingFounded Clickfacts

In the news

VidIQ Raises $800,000 From Mark Cuban And Others To Give YouTube Producers Actionable Analytics | TechCrunchtechcrunch.com · Feb 2013

Frequently asked questions

What does VidIQ do?: vidIQ offers AI-powered tools for YouTube creators, providing content ideas, video optimization (titles, tags, thumbnails), and creator coaching to help grow views and subscribers. It serves online video creators worldwide.
Who founded VidIQ?: VidIQ was founded by Rob Sandie, James Cross in 2012.
Who are VidIQ's investors?: VidIQ's investors include Backwards Capital, Escalate Capital Partners, Expansion Venture Capital, Social Starts, Upfront Ventures, Lowercase Capital.