Ring
Acquired16 known investors
Ring provides video doorbells and security cameras that allow homeowners to monitor their property and enhance security across indoor and outdoor spaces.
Also known as Amazon Ring · Bot Home Automation, Inc. · Doorbot · Ring · Ring exited · Ring Inc. · Ring LLC
Founders & leadership
Investors · 16
Also in the syndicate · 1
Funding
SEC filings, press & company announcements- Undisclosed amountseries EOct 2025Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Aug 2026Ring develops consumer home security hardware and services, including video doorbells, indoor and outdoor security cameras (such as Spotlight Cam and Floodlight Cam), accessories, and subscription services marketed as Ring Protect. The products let users see, hear and speak to people on their property remotely via a mobile app, with the company describing its aim as creating a "ring of security" around homes and communities [0][4].
The company frames its mission as reducing crime in neighborhoods through affordable home security products and services. In addition to devices, Ring operated the Ring Neighborhoods network, positioned as extending security beyond the individual home to the surrounding community [4].
On April 11-12, 2018, Amazon and Ring announced that Amazon's acquisition of Ring had closed. Ring was based in Santa Monica, California, with Amazon in Seattle. Following the deal, Ring, Blink and Amazon Cloud Cam continued to operate under their respective brands within Amazon's portfolio of home security products [4].
Business model
Ring sells home security hardware (video doorbells, indoor and outdoor cameras, accessories) to consumers and offers a subscription service, Ring Protect [0][4].
Product sales of doorbells, cameras and accessories, complemented by the Ring Protect subscription offering [0][4].
Traction
Amazon cited an LAPD pilot program in which a Los Angeles neighborhood saw a 55 percent decrease in home break-ins after Ring Video Doorbells were installed on ten percent of homes [4].
Latest developments
The most recent company-specific development documented in the available sources is the April 2018 closing of Amazon's acquisition and the accompanying reduction of the Ring Video Doorbell price to $99.99 [4].
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Positioned as an affordable home security provider; after the acquisition, Ring sat alongside Blink and Amazon Cloud Cam in Amazon's home security lineup [4].
Technology
Internet-connected video doorbells and security cameras paired with a mobile app that provides remote viewing and two-way audio. Ring built on Amazon Alexa APIs to develop an Alexa skill enabling voice-controlled viewing of camera feeds on Echo Show and Fire TV [0][4].
Go-to-market
Direct-to-consumer sales through its website and app ecosystem; after the Amazon acquisition, Ring products were offered within Amazon's broader selection of home security devices, with pricing lowered to widen accessibility [0][4].
Homeowners and residents seeking to monitor and secure their property, indoors and outdoors, as well as their surrounding neighborhoods [0][4].
Geography
Ring was based in Santa Monica, California, with the acquiring company, Amazon, based in Seattle. Ring's website is published in Spanish-language versions in addition to English, indicating international consumer availability [0][4].
History
Amazon's relationship with Ring began in 2016 with an investment from the Alexa Fund, which Amazon said provided a foundation for Ring to adopt new Alexa capabilities. Amazon's acquisition of Ring closed in April 2018, with Jamie Siminoff continuing as CEO and Chief Inventor at the time of the announcement [4].
Compiled by commissioned research from 11 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 3
by search overlap
Companies competing with Ring for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 23
launches, deals, and filingsNew agreements reintroduced tools allowing law enforcement to request images and videos from Ring customers.
Customers can opt in to share footage during major fire events so the nonprofit can build maps to deploy firefighting resources; AI scans footage for smoke, fire and embers.
Fire alerts, unusual-event alerts, conversational AI, Familiar Faces facial recognition, Fire Watch (with nonprofit Watch Duty) and Search Party for finding lost pets.
Ring ended police partnerships that allowed law enforcement to request footage from owners; the Neighbors 'Request for Assistance' option was discontinued in 2024.
Siminoff parted ways with Amazon in May 2023 and later became CEO of smart-lock company Latch.
Siminoff moved to chief inventor on March 22, 2023. Hamren, previously COO of Discord, also oversees Amazon Key, Amazon Sidewalk and Blink.
Ring agreed to pay $5.8 million to settle an FTC lawsuit alleging privacy violations.
$5.8M source ↗
ADT Inc. sued Ring for trademark infringement after Ring reintroduced blue octagonal signs similar to the ADT logo.
Investigation launched into Ring's data-sharing partnerships with local governments and police departments.
Ring said it fired four employees for viewing customer video feeds following reports that staff in Ukraine had unfettered access to Ring camera video.
Investigation into the acquisitions of Ring, Blink and Eero as part of a digital markets inquiry.
Hyperlocal social network for anonymously discussing local safety issues and sharing Ring photos and video; also allows police bulletins and footage requests.
Wikipedia states the acquisition closed April 12, 2018 for approximately $839 million, and elsewhere cites approximately $1.15 billion; CNBC and Fortune report a reported price of about $1 billion.
$839M source ↗
Amazon and Ring announced the completion of Amazon's acquisition of Ring. Ring, Blink and Amazon Cloud Cam were said to continue operating under their respective brands, with no interruption to customer service.
Alongside the closing of the acquisition, Amazon and Ring reduced the price of the Ring Video Doorbell to an everyday price of $99.99.
$99.99 source ↗
ADT sued Ring for trade secret theft (ADT vs. Mike Harris); a judge preliminarily blocked alarm sales in late 2017 and the case reportedly settled for an unconfirmed $25 million.
$25M source ↗
Amazon's relationship with Ring began in 2016 through the Alexa Fund, Amazon's investment arm supporting companies innovating with voice; the investment enabled Ring to build on new Alexa APIs and develop an Alexa skill for viewing camera feeds on Echo Show and Fire TV.
O'Neal took an equity stake and became a spokesperson in Ring marketing.
Renamed Ring as it launched second-generation hardware positioned as a home security product.
Founded November 15, 2013 as Doorbot; predecessor entity Bot Home Automation, Inc.
Siminoff sought $700,000 for a 10% stake at a $7 million valuation; declined a royalty-based offer from Kevin O'Leary and left without a deal. He estimated the appearance drove $5 million in additional sales.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 11
primary sources listed
- Ring exitedring.com · web
- Oura ring maker raising $875M Series E, bringing valuation to $11B, report says | TechCrunchtechcrunch.com · web
11 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Ring do?
- Ring makes video doorbells and home security cameras; Amazon completed its acquisition of the company in April 2018.
- Who founded Ring?
- Ring was founded by Jamie Siminoff.
- Who are Ring's investors?
- Ring's investors include American Family Ventures, CRV (Charles River Ventures), Energy Impact Partners, Felicis Ventures, Flagship Pioneering, Green Meadow Ventures, Grishin Robotics, HDS Capital and 7 more.