Where does Carl Fritjofsson work?

Carl Fritjofsson is Partner at Creandum and Board director at Hosted and Board director at CAST AI and Board director at Safety Nest.

What does Carl Fritjofsson invest in?

Carl Fritjofsson invests in AI & Machine Learning, Consumer, Data & Infrastructure.

What check size does Carl Fritjofsson write?

Carl Fritjofsson typically writes checks of $1M – $20M.

What boards does Carl Fritjofsson sit on?

Carl Fritjofsson holds tracked board seats at CAST AI, Codesphere, Hosted, Safety Nest.

What companies has Carl Fritjofsson invested in?

Investments tracked here include Better Stack.

Does Carl Fritjofsson lead rounds?

Yes — Carl Fritjofsson has led 1 tracked investment.

Carl Fritjofsson

Investor

Partner at Creandum · Board director at Hosted · Board director at CAST AI · Board director at Safety Nest

San Francisco

Writes $1M – $20M checks · typically $6M

Find your path to Carl

98 people in our graph share verified history with Carl — schools, employers, funds. One of them is your warm intro.

Juha ChristensenunlockedCarl: together at byFounders (2018–2020)

×2Carl: together at byFounders

×4Carl: together at Creandum

×4Carl: together at CAST AI

About

Carl is a Partner at Creandum based in San Francisco, focusing on AI infrastructure, vertical AI and consumer opportunities. A former entrepreneur, he co-founded the ad network Adprofit and the gift/rewards platform Wrapp before rejoining Creandum in 2016 to build out its US hub.

Contact· published on Carl's own website

c•••@creandum.comreveal

Invests in

AI & Machine LearningConsumerData & Infrastructure

Beyond investing

Founded: Fritjofsson co-founded the bootstrapped ad network Adprofit together with his wife. Fritjofsson co-founded and built the gift and rewards platform Wrapp, which raised close to $40m and scaled across 18 countries before being acquired.
Hobbies: Fritjofsson has been interested in technology since childhood, playing video games, participating in IRC rooms, and building websites during the early internet era.
Family: Fritjofsson's wife, Louise Fritjofsson, was his co-founder at Adprofit.

From Carl's own website — common ground for a warm intro.

Board director at Hosted

Intro paths

→

In turn, Carl can intro founders to Hosted's investors below.

Hosted's investors · 4

CreandumSan Francisco · $216K – $8.6M checks · since 2026 Golden Sparrow Ventures, Llc$400K – $1M checks · since 2026 People VenturesTaastrup · $270K – $2.2M checks · since 2026 Z21 VenturesSan Francisco Bay Area · $500K – $1M checks · since 2026

Co-founders at Hosted

Ditlev BredahlExecutive Officer, Director

Narendar (Naren) SFounder

Board director at CAST AI

Intro paths

→

In turn, Carl can intro founders to CAST AI's investors below.

CAST AI's investors · 8

Aglae VenturesParis · $108K – $5.4M checks Cota CapitalSan Francisco CreandumSan Francisco · $216K – $8.6M checks · since 2025 Florida FundersTampa · $50K checks G2 Venture PartnersPortola Valley · $15M – $25M checks · since 2025 SAV (Scale Asia Ventures)Palo Alto SoftBank Vision FundLondon Vintage Investment PartnersHerzliya Pituach

Co-founders at CAST AI

Leon KupermanCTO and Co-Founder

Laurent GilPresident and Co-Founder

Yuri FraymanCEO and Co-Founder

Board director at Safety Nest

Intro paths

→

In turn, Carl can intro founders to Safety Nest's investors below.

Safety Nest's investors · 1

CreandumSan Francisco · $216K – $8.6M checks · since 2020

Co-founders at Safety Nest

Sondre RaschExecutive Officer, Director

Sarah SandnesExecutive Officer, Director

Hans Nyvold KjellbyExecutive Officer, Director

Experience

MartieCo-Founder & CEOcurrent2021 — presentLos Angeles, California, United States
DeedsterBoard member2019 — 2023
AdProfitExecutive Chairman2013 — 2022
AdProfitFounder + CEO2008 — 2013
byFoundersFounder in Founders Collective2018 — 2020San Francisco Bay Area
VintCo-founder + CEO2013 — 2018Stockholm + San Francisco
500 StartupsEntrepreneur In Residence2016 — 2017San Francisco Bay Area
Born Global - Sweden's Premier Startup AcceleratorCoach/Mentor2016Stockholm, Stockholm County, Sweden
PopsoxCEO - founder2007 — 2008Stockholm, Sweden

Skills & more

Event Management8Online Marketing50Strategic Planning9Campaign Optimization2E-commerce41Online Advertising81Web Marketing10Sales Management20Digital Marketing49Entrepreneurship89B2B23Business Development5

+8 more

Integrated MarketingStrategyStart-upsDigital MediaLeadershipSalesMobile MarketingMarketing Strategy

Languages English · Spanish

From Carl's professional profile.

Deals · 3

HostedBoard seat

via Creandum · filed Apr 2026 · $18.7M raise

CAST AIBoard seat

via Creandum · filed May 2025 · $71.5M raise

Safety NestBoard seat

via Creandum · filed Feb 2021 · $12.9M raise

Attribution from SEC filings, press coverage, and firm rosters.

Other disclosed investments

Led

Better Stack

Board seats

Codesphere

Sources: curated public sources · SEC Form D filings.

Colleagues at Creandum

Alexandra Österman

Executive Assistant at Creandum

Beatrice Rellman Skantze

General Counsel at Creandum

Cam Sellers

Investment Team at Creandum

Carolyne Wambayi

Office Administrator at TLcom Capital

Clara Leise

Investment Team at Creandum

Daniel Blomquist

Fund Partner at Creandum

Daniel Ovenden

Talent Team at Creandum

Denise Knopping

VP of People at Longitude Capital

Network7

Bobby YazdaniScout

Founder & Managing Partner at Cota Capital

Gemma BloemenScout

Venture Partner at Systemiq Capital

Nils SeeleScout

Partner at LEA Partners

Daniel Scrivner

Advisor at Designer Fund

Fredrik Cassel

General Partner at Creandum

Johan Brenner

General Partner at Creandum

Maximilian Grohmann

Associate at Creandum

Investors connected to Carl in public investor directories — a warm-intro map.

Frequently asked questions

Who is Carl Fritjofsson?: Carl is a Partner at Creandum based in San Francisco, focusing on AI infrastructure, vertical AI and consumer opportunities. A former entrepreneur, he co-founded the ad network Adprofit and the gift/rewards platform Wrapp before rejoining Creandum in 2016 to build out its US hub.
Where does Carl Fritjofsson work?: Carl Fritjofsson is Partner at Creandum and Board director at Hosted and Board director at CAST AI and Board director at Safety Nest.
What does Carl Fritjofsson invest in?: Carl Fritjofsson invests in AI & Machine Learning, Consumer, Data & Infrastructure.
What check size does Carl Fritjofsson write?: Carl Fritjofsson typically writes checks of $1M – $20M.
What boards does Carl Fritjofsson sit on?: Carl Fritjofsson holds tracked board seats at CAST AI, Codesphere, Hosted, Safety Nest.
What companies has Carl Fritjofsson invested in?: Investments tracked here include Better Stack.
Does Carl Fritjofsson lead rounds?: Yes — Carl Fritjofsson has led 1 tracked investment.