Salt Lake City · Seed · 14 people tracked
Find your way into Peterson Ventures
6,913 people in our graph share verified history with the Peterson Ventures team — schools, employers, funds. One of them is your warm intro.
Investment thesis
Peterson Ventures backs early-stage entrepreneurs starting at the seed stage, aiming to help great people build great businesses. The firm supports founders pursuing big ideas across consumer brands and software, positioning itself as a hands-on partner focused on helping business builders succeed.
Source: firm website, verified Aug 3, 2026.
Team · 14 people
from the firm's website & curated
Founder mafia
3 people who came through Peterson Ventures went on to found or lead other companies.
What they invest in
from 31 of 68 portfolio companiesAI & Machine Learning ×11Enterprise Software ×9SaaS ×8Fintech ×7Healthtech ×6Consumer ×5Climate Tech ×3Developer Tools ×3
HQs:United States×30Canada×1
Who they back
founder profiles across 14 portfolio companiesFounding team size:solo founder×72 founders×43 founders×24+ founders×1
Where their founders studiedfrom 15 founders with education data
Stanford University ×2The Wharton School ×2Western University ×2
Where their founders worked beforefrom 15 founders with career history
Morgan Stanley ×2
Investments · 68 tracked
founders shown can be your intro pathBy year:2026 · 52025 · 52023 · 12022 · 12021 · 12018 · 12016 · 22015 · 117 dated
Allbirds is a footwear brand that makes shoes using natural and regenerative materials such as merino wool, with a focus on reducing product carbon footprints.
Circular EconomyClimate TechConsumerDirect to ConsumerSan Francisco, US
Joseph Zwillinger(Director)Tim Brown(Founder)inRavi Thanawala(Director)Joe Vernachio(Executive Officer, Director)Ann Mitchell(Executive Officer)
BoardDan Levitan(Director)in
Co-investorsAurumBay Bridge Ventures ClimateExpansion Venture CapitalGreat Oaks Venture CapitalIPD CapitalK2 Global+9 more
AI & Machine LearningEnterprise SoftwareHR TechPleasanton, US
Aneel Bhusri(Co-Founder, Chairman and CEO)inDavid A. Duffield(Co-Founder and CEO Emeritus)Jerry Ting(Founder)inMichael Stankey(Executive Officer)James Shaughnessy(Executive Officer)C. Christopher Watts(Executive Officer)
Co-investors8-Bit CapitalStorm VenturesT. Rowe PriceTransmedia CapitalBezos ExpeditionsGreylock Partners
Graphical web applications for collaboration.
AgTechMarysville, US
Denise S. Stump(Executive Officer)inMichael C. Lukemire(Executive Officer)inJames Hagedorn(Executive Officer, Director)Ivan C. Smith(Executive Officer)Thomas Randal Coleman(Executive Officer)
BoardStephen L. Johnson(Director)
Double Blind Bio builds AI agents that automate administrative workflows within clinical trial sites and sponsor operations, enabling faster and more efficient execution of clinical studies.
AI & Machine LearningHealthtechMedical DevicesSan Francisco, US
David Hughes(Executive Officer, Director)Shruti Tibrewala(Executive Officer, Director)
Co-investorsDefine VenturesSignalFire
Bentley provides software for infrastructure professionals to design, build, and operate infrastructure projects across multiple disciplines and lifecycle phases.
Climate TechConstruction TechData & InfrastructureDeveloper ToolsEnterprise SoftwareSaaSExton, US
Co-investorsBentley iTwin Ventures
Bird operates a shared electric scooter and e-bike service designed to reduce car trips and emissions in urban environments across multiple continents.
CleantechMobility & TransportationSanta Monica, US
Co-investorsAccelAlate PartnersCanaan PartnersCoastCapComcast VenturesCraft Ventures+19 more
Blue Matador is an automated monitoring and alerting tool that uses preconfigured models to detect anomalies and leading indicators of failure across system and custom metrics.
Cloud ComputingDeveloper ToolsSaaSHerriman, US
Matthew Barlocker(Executive Officer, Director)in
Co-investorsEPIC VENTURESPeterson Venture PartnersPrelude Ventures
Cambio provides a platform for sustainability compliance, reporting, and retrofit planning across commercial real estate portfolios.
AI & Machine LearningClimate TechEnterprise SoftwareFintechPropTechSan Francisco, US
Leia de Guzman(Founder)inStephanie Grayson(Founder)inKevin Hartley(Sole Manager of the Issuer)inLeon(Head of Engineering)in
Co-investorsAdverb VenturesMaverick VenturesThe MBA FundY CombinatorBuildersDVC+2 more
Network for care collaboration.
Casca provides business loan eligibility checks, with a focus on helping small businesses access SBA loans.
AI & Machine LearningFintechSan Francisco, US
Lukas Haffer(CEO & Co-Founder)in
Co-investorsClocktower VenturesSarah SmithY CombinatorCanapi VenturesOlive Tree CapitalThe Fintech Fund
Subscription service and app that automatically turns phone and social media photos into printed photo books.
Provo, US
Nathan J Quigley(CEO, Treasurer, Secretary)
BoardChristopher M Lee(Director)James H Quigley(Director)Jared W Stone(Director)
Co-investorsBYU Cougar CapitalKickstartSignal Peak Ventures
Coral is a sexual wellness app offering guidance and educational content to help people improve intimacy, desire, and their sex lives, developed with input from sex therapists, educators, and researchers.
ConsumerDigital HealthMental HealthWellness & Fitness
Isharna(Founder)
Co-investorsAlpha EdisonAlleyCorpBlackhorn VenturesFloating PointHaymaker VenturesLightspeed Venture Partners+6 more
Cotopaxi (Global Uprising, PBC) is an outdoor gear and apparel brand that sells products directly to consumers and donates a portion of its revenue to the Cotopaxi Foundation, a nonprofit supporting community causes.
ConsumerDirect to ConsumerE-commerceImpact & Social GoodUtah, US
Davis Smith(Founder)in
Co-investorsBain Capital Double Impact Fund LPBAM VenturesBeliadeBreak Trail VenturesForerunner VenturesGreycroft+5 more
Catawissa, US
Zahir Dossa(Executive Officer, Director)inJoshua Maciejewski(Director)
Co-investorsAlumni VenturesAndreessen HorowitzBattery VenturesGeneral CatalystNFDGRedpoint Ventures
GamingImpact & Social Good
Justin WaldronMartin HuntMichael CarterTom Fairfield
Co-investors500 GlobalLong Venture PartnersXG Ventures
Griptape is a platform that enables creative professionals and developers to build and deploy generative AI workflows through a visual node-based interface for non-technical users and a Python framework for developers.
AI & Machine LearningCreator EconomyDeveloper ToolsMercer Island, US
Kyle Roche(Executive Officer, Director)inVasinov Vasily(Chief Technology Officer)in
PartnerIlana Stern· quoted
Co-investorsAcequia Capital (AceCap)Crosslink CapitalFUSERange VCService Provider CapitalBlumberg Capital+3 more
Ladder offers life insurance online with real-time underwriting that can provide coverage on the spot.
FintechInsurTechPalo Alto, US
Jamie Hale(CEO)inAl Yau(Chief Financial Officer)inTasha Cupp(General Counsel)Jeff Merkel(Chief Revenue Officer)inLaura Hale(Chief Product Officer)inShibani Sanan(Chief Technology Officer)in
Co-investorsBrewer Lane VenturesCanaan PartnersGeodesic CapitalInspired CapitalLightspeed Venture PartnersNyca+6 more
Leland is an online platform connecting individuals with expert coaches for career development, interview prep, and graduate/business school admissions, alongside an AI Builder Program that trains people to build AI agents and workflows.
AI & Machine LearningEdTechFuture of WorkLehi, US
John Koelliker(Executive Officer, Director)inErika Mahterian(Cofounder)inJiashuo Wang(Founder)in
Co-investorsBYU Cougar CapitalContraryForerunner VenturesGSV VenturesMarketplaceNext Play Ventures+3 more
Shopify app for returns and exchanges.
Co-investorsG SquaredSpectrum Equity
Mobly offers an AI-powered mobile app for capturing leads at trade shows, conferences, and field events by scanning badges, QR codes, business cards, and handwritten name tags with a phone camera.
AI & Machine LearningMarketing TechSaaSSales Tech
Zach Barney(Founder)in
Co-investorsEniac VenturesService Provider CapitalJump CapitalPeak VenturesUpstream Ventures
Modern, consumer-friendly life insurance.
Norcross, US
John Kahn(Executive Officer)STEPHEN JEFFERY(Executive Officer, Director)Stephen Jeffrey(Executive Officer, Director)
BoardArun Gupta(Director)Nancy Shoendorf(Director)Robert Antoniades(Director)
Co-investorsAccelArbor VenturesFirst Round CapitalForerunner VenturesGreycroft PartnersRose Park Advisors+1 more
Nomi Health provides direct healthcare services and streamlines payment, claims, and contracts to reduce costs.
Digital HealthEnterprise SoftwareFintechHealthtech
Mark Newman(Founder)inJoshua Walker(Founder)in
Co-investorsAcadian Ventures Management, LlcArbor VenturesKickstartRose Park AdvisorsMaverick Ventures
Faction is a venture capital firm that invests in cryptocurrency and blockchain projects at the seed and series A stages, focusing on entrepreneurs building fundamental utility across the technology stack.
BiotechCrypto & Web3New York, US
Oren Harnevo(Executive Officer, Director)Ronald Bianchini, Jr.(Executive Officer, Director)Roneil Rumburg(Cofounder)Ohad Finkelstein(Director)SAMUEL HARRISON(Managing Partner)inChristina Calvaneso(Executive Officer)
Co-investorsAccelAdaverseAlephAxeleo CapitalBluebird VenturesBright Pixel Capital+35 more
Peterson Partners is a multi-strategy investment firm that manages private equity, venture, and search funds, backing entrepreneurial leadership teams across over 300 companies.
Enterprise SoftwareSalt Lake City, US
Joel Peterson(Founder)
PointClickCare provides a cloud-based healthcare software platform with AI-driven tools for care coordination, point-of-care documentation, medication management, and predictive analytics.
AI & Machine LearningHealthtechSaaSMississauga, CA
Dave Wessinger(Executive Officer, Director)inMike Wessinger(Co-Founder)inPAUL RYBECKY(Executive Officer)inEDWARD ROSHITSH(Executive Officer)Nicolette Turner(Chief Financial Officer)inDavid Pessis(Chief Product and Technology Officer)in
Co-investorsJMI Equity
ReturnGO provides a post-purchase management platform for eCommerce merchants to handle returns and exchanges while reducing environmental impact.
Circular EconomyE-commerceLogistics & Supply ChainRetail TechSaaSNew Jersey, US
Nitzan Aviram(CTO & Co-Founder)inDavid Miles(Chief Operating Officer)inZoe Sofer(Chief of Staff (COS))in
Co-investorsAristagoraTrestle PartnersTwo Lanterns Venture Partners
Fisher Investments is a global money management and financial advisory firm that provides portfolio management, financial planning, and retirement planning services primarily to high-net-worth individuals and institutional clients.
ConsumerFintechMarketplacesSaaSNew York City, US
Michael Carvin(Founder/CEO)in
Co-investorsContour Venture PartnersEvolution VC PartnersFitz Gate VenturesGray VenturesIA Capital GroupJavelin Venture Partners+7 more
Stablecore provides digital asset infrastructure for banks and credit unions, enabling them to work with stablecoins, tokenization, and blockchain technology.
Crypto & Web3Enterprise SoftwareFintechDallas, US
Alex Treece(Co-Founder and CEO)inEduardo Montemayor(Co-Founder and CTO)inNick Elledge(Co-Founder and COO)
Co-investorsBankTech VenturesCoinbase VenturesCurql Collective, LLCEnsemble VCMirana VenturesMoonshots Capital+4 more
Synthpop is a Patient Journey Orchestration Platform that uses AI agents to automate healthcare administrative workflows including referral intake, insurance eligibility verification, prior authorization, and patient communication.
AI & Machine LearningDigital HealthHealthtechCambridge, US
Elad Ferber(Executive Officer, Director)inJan Jannink(Executive Officer, Director)in
BoardIllana Stern(Director)
Co-investorsAnsa CapitalDefy PartnersInception Studio CapitalNewfund CapitalPage One VenturesZelda Ventures+1 more
Tava Health provides a platform connecting patients to mental health therapists with scheduling and practice management tools for providers.
Enterprise SoftwareHealthtechMental HealthSalt Lake City, US
Dallen Allred(Executive Officer, Director)inJason Ockey(Executive Officer, Director)Randall Lloyd(Director)
BoardKapil Desai(Director)inSpencer Gardner(Director)inSarah Kim(Director)
Co-investorsCatalyst InvestorsCentana Growth PartnersContraryDorm RoomToba CapitalSpringTide Ventures
Pavan Sondur(Founder)in
Co-investorsAthera Venture PartnersF-Prime CapitalInventus Capital PartnersNirvana Venture AdvisorsOrios Venture Partners
AI-driven screening & hiring solutions.
Veracity develops metabolic health products designed to address underlying causes of low energy, weight management issues, and cognitive symptoms.
ConsumerHealthtechWellness & Fitness
Allie Egan(Founder & CEO)inDr. Gabrielle Francis(Chief Medical Officer)
Co-investors37 AngelsCoalition OperatorsMaveronMelitas Ventures LlcMeridian Street CapitalFab Ventures+4 more
Workstream provides technology and services for the global deskless economy, serving the 2.7 billion workers and business owners in this segment.
AI & Machine LearningEnterprise SoftwareFuture of WorkHR TechSaaS
Desmond Lim(Founder & CEO)in
Co-investorsNotable CapitalBasis Set VenturesBond Capital ManagementFounders FundGaingelsHyphen Capital+13 more
Columbus, US
Kyle Hency(Director)Corbett Morgan(Executive Officer, Director, Promoter)
BoardMatthew Gartland(Director)Jonathan Poma(Director)David Wardell(Director)
Co-investorsCRV (Charles River Ventures)FirstMark CapitalLerer HippeauRidge VenturesShopify
Gusto (formerly ZenPayroll) is an all-in-one payroll and HR platform that automates payroll processing, tax filing, and compliance, and offers hiring, onboarding, time tracking, and employee benefits administration.
FintechHR TechSaaSSan Francisco, US
Joshua Reeves(Executive Officer, Director, Promoter)Edward Kim(Executive Officer, Director, Promoter)inBrett Willms(Executive Officer)inMark London(Executive Officer, Director, Promoter)
BoardHemant Taneja(Director)in
Co-investorsEmergence Capital PartnersGeneral CatalystKleiner PerkinsRibbit CapitalRothenberg Ventures
Exits · 10
IPOs and acquisitions across the tracked portfolioAllbirdsNASDAQ: BIRDCarlyle GroupNASDAQ: CGCarvanaNYSE: CVNAExitNASDAQ: WDAYFigmaNYSE: FIGLiveRampNYSE: RAMPSalesforceNYSE: CRMScotts Miracle-GroNYSE: SMGWalmartNASDAQ: WMTWayfairNYSE: W
Portfolio news
latest coverage across their companies
Carvana · seekingalpha.com · Aug 30, 2026
Scotts Miracle-Gro · tipranks.com · Aug 27, 2026
Double Blind Bio · trysignalbase.com · Aug 21, 2026
Bentley · investing.com · Aug 18, 2026
Priceline · thetraveler.org · Aug 13, 2026
Function · tipranks.com · Aug 6, 2026
Leland · wilmingtonbiz.com · Jul 31, 2026
Coral · thesaasnews.com · Jul 27, 2026
Frequently asked questions
- How many investments has Peterson Ventures made?
- Peterson Ventures has 52 tracked investments, 1 of which have exited via acquisition or IPO.
- What stage does Peterson Ventures invest at?
- Peterson Ventures invests at the Seed stage.
- What is Peterson Ventures's typical check size?
- Peterson Ventures typically writes checks of $250K – $2.5M.
- What sectors does Peterson Ventures focus on?
- Peterson Ventures focuses on AI & Machine Learning, Consumer, E-commerce, Enterprise Software, Fintech, Future of Work, Healthtech, HR Tech, InsurTech, SaaS, Sector Agnostic.
- Where is Peterson Ventures located?
- Peterson Ventures is headquartered in Salt Lake City, US.
- Does Peterson Ventures lead rounds?
- Yes, Peterson Ventures leads investment rounds.
- Who does Peterson Ventures co-invest with?
- Peterson Ventures most often shares deals with Accel, Canaan Partners, Greycroft, among 115 tracked co-investors.
Media · Podcasts & interviews
featuring the teamPeterson Ventures Managing Director Ben Capell
Silicon Slopes · Ben Capell
Co-investors · 52
Kickstart is the Mountain West's first seed-stage venture fund, backing early-stage founders building companies in the region.
Forerunner Ventures is a venture capital firm that backs companies redefining consumer behavior, health, commerce, fintech, and AI-native products.
Norwest Venture Partners is an investment firm whose growth equity team backs private, profitable, fast-growing companies, providing capital and hands-on support through its 'invited guest' approach.
Maveron is a venture capital firm that invests in entrepreneurs across web-enabled consumer services, education, and wellness sectors.
Craft Ventures is a venture capital firm run by a team of former founders, operators, and investors who partner closely with founders to help build and scale technology companies.
Redpoint Ventures is a venture capital firm established in 1999 by former partners from leading venture firms, focusing on early-stage technology companies across multiple sectors. The firm leverages its partners' technology investment experience and an extensive network of entrepreneurs and industry contacts to support portfolio company growth.
Notable Capital is a venture capital firm that has partnered with founders for over two decades, backing companies from the earliest stages through to exit.
FJ Labs is an early-stage investment firm specializing in marketplaces and network-effect businesses, taking an angel-style co-investment approach alongside institutional venture funds worldwide.
Eniac Ventures partners with early-stage founders, backing companies from 0 to 1.
FirstMark Capital is a venture capital firm that backs founders and accelerates them through a platform providing access to networks, customers, and top talent.
Crosslink Capital is a San Francisco-based venture capital firm investing in enterprise and consumer technology startups across North America.
Javelin Venture Partners is an early-stage venture capital firm that invests in unique ideas, people and business models across companies it would personally want to join.
▶40 more co-investors
Ensemble VCNewfund CapitalSignal Peak VenturesPeterson Venture PartnersSequoia CapitalLong Journey VenturesFounder CollectiveFelicis VenturesB Capital GroupTrue VenturesACME CapitalFundersClubNextView VenturesFifth WallAcrew CapitalRevolutionBase10 PartnersM13Blockchain CapitalTq Ventures LlcLightbank75 & SunnyEclipse VenturesKearny JacksonPelion Venture PartnersCP VenturesFrontier Venture CapitalLAUNCHub VenturesPropel Venture PartnersGriffin Gaming PartnersXplorer CapitalSlack FundXSeed CapitalAlbum VCVinyl CapitalGranite VenturesSixth StreetMohr Davidow VenturesSTARTUP IGNITION VENTURESTenzing Capital (Tenzing.vc)
Firms observed investing alongside Peterson Ventures, from public investor directories. Shared companies are the overlap with Peterson Ventures's recorded portfolio.
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