Peterson Ventures
Venture capitalSalt Lake City · Seed · 10 people tracked
Investment thesis
Peterson Ventures is a pre-seed and seed-focused institutional venture capital fund backing both B2B and B2C startups building in the future of work, commerce, fintech, and healthcare. Part of the broader Peterson Partners platform, it has managed roughly $500M across four core funds and invested in over 100 companies in the past decade, producing six unicorns. The firm maintains a strong tie to Stanford GSB, having backed 30+ companies founded by GSB students and alumni, and runs an MBA fellowship and annual campus pitch competition to source and support GSB founders.
Source: firm website, verified Aug 2, 2026.
Team · 10 people
from the firm's website
Managing Director at Peterson Ventures since its inception, having raised over $300M and overseen 100+ deals over 10+ years, including investments in six unicorns. Previously the first employee at an enterprise tech startup and a consultant at Charles River Associates; holds an MBA and B.S. in Finance from BYU.
Managing Partner at Peterson Partners. Previously a Senior Principal at TowerBrook Capital Partners and an Associate at Soros Private Equity; holds an MBA from Harvard Business School.
Partner at Peterson Ventures, active angel investor, board member, and Stanford GSB entrepreneurship lecturer. Founded and led DTC brand Weddington Way, acquired by Gap Inc. in 2016; holds an MBA from Stanford GSB.
Partner at Peterson Ventures who previously co-founded and served as COO of cloud infrastructure monitoring startup Blue Matador. Earlier held roles at Google and American Express; holds an MBA from Harvard Business School.
Associate at Peterson Ventures who previously worked as an Associate Consultant at Bain & Company conducting due diligence and strategy work. Holds a B.S. in Strategic Management from BYU.
Talent Partner at Peterson Partners and Peterson Ventures. Formerly VP of Talent at All Raise and Managing Director at executive search firm The Leadership Group.
CFO and Chief Compliance Officer at Peterson Partners. Previously an Audit Manager at PricewaterhouseCoopers serving asset management clients; a CPA with degrees from Utah State and Suffolk University.
Associate at Peterson Ventures who previously worked as a Management Consultant at Deloitte's M&A group across technology and healthcare. Holds a B.S. in Marketing from BYU.
Associate at Peterson Ventures. Previously worked as a Management Consultant at Deloitte in the Mergers & Acquisitions group, advising on investment opportunity diligence and screening as well as integration strategy across the technology and healthcare sectors.
Executive Assistant for the Venture Team at Peterson Partners. Previously assistant to the Chief Product Officer at Overstock and spent eight years in education.
What they invest in
from 1 of 51 portfolio companiesAgTech ×1
HQs:United States×5
Investments · 51 tracked
founders shown can be your intro pathAthleisure footwear brand made with wool.
Network for care collaboration.
Tempe, US
GREG SULLIVAN(Director)DAN QUAYLE(Director)IRA PLATT(Director)PAUL BREAUX(Executive Officer)DANIEL GILL(Executive Officer)BENJAMIN HUSTON(Executive Officer)
Graphical web applications for collaboration.
Modern, consumer-friendly life insurance.
Shopify app for returns and exchanges.
Modern, consumer-friendly life insurance.
Norcross, US
AMIR HUDDA(Director)ARUN GUPTA(Director)NANCY SHOENDORF(Director)MOLHAM AREF(Director)JOHN KAHN(Executive Officer)ROBERT ANTONIADES(Director)
Shopify app for returns and exchanges.
AgTechMarysville, US
Denise S. Stump(Executive Officer)Michael C. Lukemire(Executive Officer)Stephen L. Johnson(Director)Brian D. Finn(Director)Michelle A. Johnson(Director)Adam D. Hanft(Director)
AI as a Service (AIaaS) empowering ecommerce brands to accelerate sales and delight customers with personalized experiences.
AI-driven screening & hiring solutions.
San Francisco, US
Joshua Reeves(Executive Officer, Director, Promoter)Edward Kim(Executive Officer, Director, Promoter)Brett Willms(Executive Officer)Hemant Taneja(Director)Mark London(Executive Officer, Director, Promoter)
Frequently asked questions
- What stage does Peterson Ventures invest at?
- Peterson Ventures invests at the Seed stage.
- What sectors does Peterson Ventures focus on?
- Peterson Ventures focuses on Consumer, Enterprise Software, Fintech, Future of Work, Healthtech, Sector Agnostic.
- Where is Peterson Ventures located?
- Peterson Ventures is headquartered in Salt Lake City, US.
Media · Podcasts & interviews
featuring the teamPeterson Ventures Managing Director Ben Capell - YouTube
Silicon Slopes · Ben Capell
Similar investors
OMERS Ventures is the venture capital arm of OMERS, investing in early-stage technology founders building products for the future.
Comcast Ventures is the corporate venture arm of Comcast NBCUniversal, backing early- to growth-stage companies in sectors relevant to Comcast's future.
Colle Capital Partners LP is an opportunistic, early-stage technology venture fund based in New York City that invests globally across a broad range of technology sectors.
Everywhere Ventures is a global pre-seed venture capital firm founded in 2018 and headquartered in New York, investing $250,000 into early-stage technology companies. It runs a community-led model backed by 500+ founder and operator LPs.
MPG Fund is an early-stage investor backing technology startups across a range of sectors.