Salt Lake City · Seed · 9 people tracked
Investment thesis
Peterson Ventures backs early-stage entrepreneurs starting at the seed stage, aiming to help great people build great businesses. The firm supports founders pursuing big ideas across consumer brands and software, positioning itself as a hands-on partner focused on helping business builders succeed.
Source: firm website, verified Aug 3, 2026.
Team · 9 people
from the firm's website
Founder mafia
2 people who came through Peterson Ventures went on to found or lead other companies.
What they invest in
from 19 of 59 portfolio companiesAI & Machine Learning ×6Enterprise Software ×5SaaS ×5Fintech ×4E-commerce ×3Healthtech ×3Climate Tech ×2Consumer ×2
HQs:United States×20Canada×1
Investments · 59 tracked
founders shown can be your intro pathBy year:2026 · 32023 · 12018 · 12016 · 12015 · 17 dated
Allbirds is a footwear brand that makes shoes using natural and regenerative materials such as merino wool, with a focus on reducing product carbon footprints.
Circular EconomyClimate TechConsumerDirect to ConsumerSan Francisco, US
Timothy Brown(Director)Joseph Zwillinger(Director)Tim Brown(Founder)inRavi Thanawala(Director)Joe Vernachio(Executive Officer, Director)Ann Mitchell(Executive Officer)
Co-investorsAurumBay Bridge Ventures ClimateExpansion Venture CapitalGreat Oaks Venture CapitalIPD CapitalK2 Global+9 more
Tempe, US
BENJAMIN HUSTON(Executive Officer)RYAN KEETON(Executive Officer)ERNIE GARCIA, III(Executive Officer, Director)PAUL BREAUX(Executive Officer)DANIEL GILL(Executive Officer)MARK JENKINS(Executive Officer)
AI & Machine LearningEnterprise SoftwareHR TechPleasanton, US
Aneel Bhusri(Co-Founder, Chairman and CEO)David A. Duffield(Co-Founder and CEO Emeritus)Jerry Ting(Founder)inRob Enslin(President, Chief Commercial Officer)Gerrit Kazmaier(President, Product and Technology)Ashley Goldsmith(Chief People Officer)
Co-investors8-Bit CapitalStorm VenturesT. Rowe PriceTransmedia CapitalBezos ExpeditionsGreylock Partners
Graphical web applications for collaboration.
AgTechMarysville, US
Denise S. Stump(Executive Officer)Michael C. Lukemire(Executive Officer)James Hagedorn(Executive Officer, Director)Ivan C. Smith(Executive Officer)Thomas Randal Coleman(Executive Officer)
BoardStephen L. Johnson(Director)
Bentley Systems develops software for infrastructure professionals across transportation, water, energy, cities, and mining sectors.
Construction TechEnterprise SoftwareSaaSExton, US
Co-investorsBentley iTwin Ventures
Bird operates a shared electric scooter and e-bike service designed to reduce car trips and emissions in urban environments across multiple continents.
CleantechMobility & TransportationSanta Monica, US
Co-investorsAccelAlate PartnersCanaan PartnersCoastCapComcast VenturesCraft Ventures+17 more
Blue Matador is an automated monitoring and alerting tool that watches system and custom metrics, detects unusual activity and leading indicators of failure, and surfaces proactive insights and alerts.
Cloud ComputingDeveloper ToolsSaaSHerriman, US
Matthew Barlocker(Executive Officer, Director)
Co-investorsEPIC VENTURESPeterson Venture PartnersPrelude Ventures
New York, US
COLIN EVANS(Director)SAMEER GANDHI(Director)JOEL PETERSON(Director)JEREMY LIEW(Director)ANDREW DUNN(Executive Officer, Director)Chris Travers(Executive Officer)
Co-investorsAccelLightspeed Venture Partners
Cambio provides a platform for sustainability compliance, reporting, and retrofit planning across commercial real estate portfolios.
AI & Machine LearningClimate TechEnterprise SoftwareFintechPropTechSan Francisco, US
Leia de Guzman(Founder)inStephanie Grayson(Founder)inKevin Hartley(Sole Manager of the Issuer)Leon(Head of Engineering)in
Co-investorsAdverb VenturesMaverick VenturesThe MBA FundY Combinator
Network for care collaboration.
Provo, US
Nathan J Quigley(CEO, Treasurer, Secretary)
BoardChristopher M Lee(Director)James H Quigley(Director)Jared W Stone(Director)
Co-investorsBYU Cougar CapitalKickstartSignal Peak Ventures
Cotopaxi (Global Uprising, PBC) is an outdoor gear and apparel brand that sells products directly to consumers and donates a portion of its revenue to the Cotopaxi Foundation, a nonprofit supporting community causes.
ConsumerDirect to ConsumerE-commerceImpact & Social GoodUtah, US
Davis Smith(Founder)in
Co-investorsBain Capital Double Impact Fund LPBAM VenturesBeliadeBreak Trail VenturesForerunner VenturesGreycroft+5 more
Fragomen provides immigration and workforce mobility legal services for individuals, families and businesses worldwide, covering visa, immigration policy and compliance matters.
LegalTech
Co-investorsLong Venture Partners
Griptape is a platform that enables creative professionals and developers to build and deploy generative AI workflows through a visual node-based interface for non-technical users and a Python framework for developers.
AI & Machine LearningCreator EconomyDeveloper ToolsMercer Island, US
Kyle Roche(Executive Officer, Director)inVasinov Vasily(Chief Technology Officer)
PartnerIlana Stern· quoted
Co-investorsAcequia Capital (AceCap)Crosslink CapitalFUSERange VCBlumberg CapitalFoundersX Ventures+2 more
Ladder offers life insurance online with real-time underwriting that can provide coverage on the spot.
FintechInsurTech
Jamie Hale(CEO)inAl Yau(Chief Financial Officer)Tasha Cupp(General Counsel)Jeff Merkel(Chief Revenue Officer)Laura Hale(Chief Product Officer)Shibani Sanan(Chief Technology Officer)
Co-investorsBrewer Lane VenturesCanaan PartnersGeodesic CapitalInspired CapitalLightspeed Venture PartnersNyca+6 more
Leland is an online platform connecting individuals with expert coaches for career development, interview prep, and graduate/business school admissions, alongside an AI Builder Program that trains people to build AI agents and workflows.
AI & Machine LearningEdTechFuture of WorkLehi, US
John Koelliker(Executive Officer, Director)Erika Mahterian(Cofounder)
Co-investorsBYU Cougar CapitalContraryForerunner VenturesGSV VenturesMarketplaceNext Play Ventures+1 more
Shopify app for returns and exchanges.
Co-investorsG SquaredSpectrum Equity
Modern, consumer-friendly life insurance.
Norcross, US
JOHN KAHN(Executive Officer)STEPHEN JEFFERY(Executive Officer, Director)Arun Gupta(Director)John Kahn(Director)Nancy Shoendorf(Director)Robert Antoniades(Director)
Nomi Health provides direct healthcare services and streamlines payment, claims, and contracts to reduce costs.
Digital HealthEnterprise SoftwareFintechHealthtech
Mark Newman(Founder)inJoshua Walker(Founder)in
Co-investorsAcadian Ventures Management, LlcArbor VenturesKickstartRose Park AdvisorsMaverick Ventures
Peterson Partners is an investment firm that provides capital to and partners with founders and companies across various industries.
PointClickCare is a healthcare technology company offering a cloud-based platform for senior and post-acute care, serving long-term care providers, ambulatory clinics, hospitals, risk-bearing providers, government agencies, and health plans.
AI & Machine LearningDigital HealthHealthtechSaaSMississauga, CA
DAVE WESSINGER(Executive Officer, Director)inMICHAEL WESSINGER(Executive Officer, Director)Dave Wessinger(Co-Founder & Chief Executive Officer)Mike Wessinger(Co-Founder)PAUL RYBECKY(Executive Officer)EDWARD ROSHITSH(Executive Officer)
Co-investorsJMI Equity
Priceline is an online travel booking platform offering deals on flights, hotels, rental cars, and travel activities across more than 200 countries.
E-commerceMarketplacesTravel & Hospitality
ReturnGO is a returns management platform for eCommerce merchants, providing an end-to-end post-purchase system for returns, exchanges, shipping, tracking, and return coverage.
E-commerceLogistics & Supply ChainSaaS
Co-investorsAristagoraTrestle PartnersTwo Lanterns Venture Partners
Tava Health provides a platform connecting patients to mental health therapists with scheduling and practice management tools for providers.
Enterprise SoftwareHealthtechMental HealthSalt Lake City, US
Dallen Allred(Executive Officer, Director)Jason Ockey(Executive Officer, Director)Randall Lloyd(Director)
BoardKapil Desai(Director)inSpencer Gardner(Director)Sarah Kim(Director)
Co-investorsCatalyst InvestorsCentana Growth PartnersContraryDorm RoomToba CapitalSpringTide Ventures
AI-driven screening & hiring solutions.
Gusto (formerly ZenPayroll) is an all-in-one payroll and HR platform that automates payroll processing, tax filing, and compliance, and offers hiring, onboarding, time tracking, and employee benefits administration.
FintechHR TechSaaSSan Francisco, US
Joshua Reeves(Executive Officer, Director, Promoter)Edward Kim(Executive Officer, Director, Promoter)Brett Willms(Executive Officer)Mark London(Executive Officer, Director, Promoter)
BoardHemant Taneja(Director)in
Co-investorsEmergence Capital PartnersGeneral CatalystKleiner PerkinsRibbit CapitalRothenberg Ventures
Exits · 10
IPOs and acquisitions across the tracked portfolioAllbirdsNASDAQ: BIRDCarlyle GroupNASDAQ: CGCarvanaNYSE: CVNAExitNASDAQ: WDAYFigmaNYSE: FIGLiveRampNYSE: RAMPSalesforceNYSE: CRMScotts Miracle-GroNYSE: SMGWalmartNASDAQ: WMTWayfairNYSE: W
Portfolio news
latest coverage across their companiesLeland · wilmingtonbiz.com · Jul 31, 2026
Ladder · finance.yahoo.com · Jul 23, 2026
Griptape · fortuneindia.com · Jul 17, 2026
Cotopaxi · startbusinessmedia.com · Jul 1, 2026
Bird Scooters · katu.com · Jul 1, 2026
Tava · fiercehealthcare.com · Jun 29, 2026
Exit · Workday Newsroom · Feb 24, 2026
Cambio · proptechconnect.com · Jan 26, 2026
Frequently asked questions
- How many investments has Peterson Ventures made?
- Peterson Ventures has 52 tracked investments, 1 of which have exited via acquisition or IPO.
- What stage does Peterson Ventures invest at?
- Peterson Ventures invests at the Seed stage.
- What is Peterson Ventures's typical check size?
- Peterson Ventures typically writes checks of $250K – $2.5M.
- What sectors does Peterson Ventures focus on?
- Peterson Ventures focuses on AI & Machine Learning, Consumer, E-commerce, Enterprise Software, Fintech, Future of Work, Healthtech, HR Tech, InsurTech, SaaS, Sector Agnostic.
- Where is Peterson Ventures located?
- Peterson Ventures is headquartered in Salt Lake City, US.
- Does Peterson Ventures lead rounds?
- Yes, Peterson Ventures leads investment rounds.
- Who does Peterson Ventures co-invest with?
- Peterson Ventures most often shares deals with Accel, Canaan Partners, Greycroft, among 70 tracked co-investors.
Media · Podcasts & interviews
featuring the teamPeterson Ventures Managing Director Ben Capell
Silicon Slopes · Ben Capell
Co-investors · 53
Kickstart is the Mountain West's first seed-stage venture fund, backing early-stage founders building companies in the region.
Forerunner Ventures is a venture capital firm investing in consumer-focused technology companies, spanning marketplaces and services, personal systems, platforms and infrastructure, and consumer brands, with a strong emphasis on AI-driven products.
Craft Ventures is a venture capital firm founded and run by former founders and operators who partner with founders to help build and scale technology companies.
Crosslink Capital is a San Francisco-based venture capital firm investing in enterprise and consumer technology startups across North America.
Maveron is a venture capital firm that invests in entrepreneurs across web-enabled consumer services, education, and wellness sectors.
Signal Peak Ventures is a Salt Lake City-based venture capital firm that invests in early-stage technology companies operating in underserved markets throughout the United States. The firm focuses on companies addressing significant market challenges.
Peterson Partners is a private equity firm that backs entrepreneurs and management teams with tailored, growth-oriented capital and hands-on support over multi-year growth chapters.
Sequoia Capital is a venture capital firm that partners with founders to build technology companies.
Redpoint Ventures is a venture capital firm established in 1999 by former partners from leading venture firms, focusing on early-stage technology companies across multiple sectors. The firm leverages its partners' technology investment experience and an extensive network of entrepreneurs and industry contacts to support portfolio company growth.
Long Journey Ventures is an early-stage venture firm that backs unconventional, 'magically weird' founders and ideas, positioning itself as a hands-on, community-oriented partner to its companies.
Founder Collective is an early-stage venture capital firm focused on seed and pre-seed investments across all sectors.
Notable Capital is a venture capital firm that has partnered with founders for over two decades, backing companies from the earliest stages through to exit.
▶41 more co-investors
Felicis VenturesFJ LabsB Capital GroupTrue VenturesNorwest Venture PartnersEniac VenturesACME CapitalFirstMark CapitalFundersClubNextView VenturesFifth WallAcrew CapitalRevolutionFlatiron HealthBase10 PartnersM13Blockchain CapitalTq Ventures LlcLightbank75 & SunnyEclipse VenturesKearny JacksonPelion Venture PartnersJavelin Venture PartnersCP VenturesEnsemble VCFrontier Venture CapitalLAUNCHub VenturesPropel Venture PartnersGriffin Gaming PartnersXplorer CapitalSlack FundXSeed CapitalNewfund CapitalAlbum VCVinyl CapitalGranite VenturesSixth StreetMohr Davidow VenturesSTARTUP IGNITION VENTURESTenzing Capital (Tenzing.vc)
Firms observed investing alongside Peterson Ventures, from public investor directories. Shared companies are the overlap with Peterson Ventures's recorded portfolio.
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