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Peterson Ventures

Venture capitaloperating company · company profile

Salt Lake City · Seed · 13 people tracked

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Investment thesis

Peterson Ventures focuses on backing founders at the seed stage, aiming to help great people build great businesses. The firm invests in ambitious ideas across consumer brands and software/enterprise sectors, partnering closely with entrepreneurs to help them succeed. Its portfolio spans consumer products, fintech/insurance, hiring and HR technology, healthcare collaboration, and ecommerce enablement tools.

Source: firm website, verified Sep 27, 2026.

Stage
Seed
Check
$250K – $2.5M
HQ
Salt Lake City, UT, US
Leads rounds
Leads
Instruments
Equity
Founded
2008
Last 12 months
10 investments
AUM
$500M
Tracked investments
190
Unicorns
3
IPOs
8
Acquisitions
11

Team · 13 people

from the firm's website & curated

Founder mafia

3 people who came through Peterson Ventures went on to found or lead other companies.

What they invest in

from 98 of 190 portfolio companies

SaaS ×33AI & Machine Learning ×32Healthtech ×25Enterprise Software ×24Consumer ×18Digital Health ×16E-commerce ×16Fintech ×16

HQs:United States×86Canada×2China×1France×1India×1Sweden×1

Who they back

founder profiles across 70 portfolio companies
59%
solo founders
41 of 70 mapped founding teams
51%
repeat founders
of 75 founders with career history
~2 yrs
old at investment
median across 32 dated deals

Founding team size:solo founder×412 founders×223 founders×44+ founders×3

Where their founders studiedfrom 70 founders with education data

Brigham Young University ×10Stanford University Graduate School of Business ×10Northwestern University ×4The London School of Economics and Political Science (LSE) ×4Harvard Business School ×3Harvard University ×3Massachusetts Institute of Technology ×3Northwestern University - Kellogg School of Management ×3

What their founders studiedfrom 68 founders with field-of-study data

Business & Management ×19Computer Science ×18Economics ×11Engineering ×11Finance & Accounting ×10Law ×2Physics ×2

Where their founders worked beforefrom 75 founders with career history

McKinsey & Company ×7Google ×3LinkedIn ×3Walmart ×3Amazon ×2Carvana ×2Coinbase ×2Goldman Sachs ×2

Accelerator rootsportfolio companies that came through a program

Y Combinator ×9

2 founders hold a PhD · 25 hold an MBA (of 75 with degree data)

Investments · 190 tracked

founders shown can be your intro path

By year:2026 · 92025 · 62024 · 52023 · 12022 · 32021 · 72019 · 32018 · 32016 · 42015 · 42014 · 22013 · 250 dated

Allbirdsallbirds.com𝕏NASDAQ: BIRD

Allbirds is a footwear brand that makes shoes using natural and regenerative materials such as merino wool, with a focus on reducing product carbon footprints.

Circular EconomyClimate TechConsumerDirect to ConsumerSan Francisco, US

Joseph Zwillinger(Director)Tim Brown(Founder)inRavi Thanawala(Director)Joe Vernachio(Executive Officer, Director)Ann Mitchell(Executive Officer)

BoardDan Levitan(Director)in

Co-investorsAurumBay Bridge Ventures ClimateExpansion Venture CapitalGreat Oaks Venture CapitalIPD CapitalK2 Global+12 more

Carlyle GroupNASDAQ: CG

Carlyle Group manages approximately $477 billion in assets across three investment segments—private equity (buyout, growth, real estate, infrastructure, and natural resources funds), credit (liquid credit, direct lending, aviation finance, and infrastructure credit), and secondary investments and fund-of-funds strategies—serving institutional investors globally.

David RubensteinDaniel A. D'AnielloWilliam E. Conway, Jr.Harvey M. Schwartz(Chief Executive Officer and Director)Mark Jenkins(Co-President and Head of Global Credit & Insurance)Jeff Nedelman(Co-President and Global Head of Client Business)

CarvanainNYSE: CVNANov 2018

Carvana operates an online marketplace for buying and selling used vehicles, offering automated pricing, home delivery or vending-machine pickup, and integrated financing, combined with in-house vehicle inspection, reconditioning, and logistics capabilities serving customers across the United States.

Tempe, US

BENJAMIN HUSTON(Executive Officer)RYAN KEETON(Executive Officer)inERNIE GARCIA, III(Executive Officer, Director)PAUL BREAUX(Executive Officer)inDANIEL GILL(Executive Officer)MARK JENKINS(Executive Officer)in

Figmafigma.comin𝕏NYSE: FIG

Figma is a collaborative design platform that enables teams to create apps, websites, and products through shared design tools integrated with development workflows and AI-powered design assistance.

Developer ToolsSaaSSan Francisco, US

Evan Wallace(Co-Founder (former Chief Technology Officer))Dylan Field(Co-founder & CEO)inPraveer Melwani(Chief Financial Officer & Treasurer)inKris Rasmussen(Chief Technology Officer)inShaunt Voskanian(Chief Revenue Officer)inBrendan Mulligan(General Counsel & Secretary)in

Co-investors137 Ventures1435 Capital1517Alkeon InnovationAmplify.LAAndreessen Horowitz+52 more

LiveRampliveramp.cominNYSE: RAMPacquired by Acxiom · May 2026 · $2.2B

LiveRamp Ventures is the investment arm of LiveRamp, backing startups building in AI-driven marketing, data collaboration standards, customer personalization, premium internet advertising, programmatic efficiency, and identity resolution.

AdTechData & InfrastructureMarketing TechSan Francisco, US

Travis May(Cofounder)Scott Howe(CEO)inScott E. Howe(Chief Executive Officer and President)in

Co-investorsAccelerator VenturesCanaan PartnersDace VenturesDnx VenturesFelicis VenturesLG Technology Ventures+7 more

Scotts Miracle-Groscottsmiraclegro.comNYSE: SMG

ScottsMiracle-Gro sells consumer lawn, garden, and pest control products, offering personalized product recommendations by location and a family of brands for home gardeners.

AgTechConsumerE-commerceMarysville, US

Denise S. Stump(Executive Officer)inMichael C. Lukemire(Executive Officer)inJames Hagedorn(Executive Officer, Director)Ivan C. Smith(Executive Officer)Thomas Randal Coleman(Executive Officer)

BoardStephen L. Johnson(Director)

Walmartwalmart.comNASDAQ: WMT

Walmart is a multinational retail corporation operating an e-commerce platform and physical stores offering a wide range of consumer products including apparel, electronics, home goods, and groceries.

ConsumerE-commerceRetail TechBentonville, US

Sam WaltonJohn Furner(President and CEO, Walmart)inKathryn McLayinDoug McMilloninJoseph M. Ruschell(Senior Vice President and Chief Counsel, Office of the Corporate Secretary, and Assistant Secretary)

Co-investorsBreyer CapitalCota CapitalHomebrewPruVen Capital PartnersBloom8McWin Capital Partners+2 more

Wayfairwayfair.comNYSE: W

Wayfair offers a product specialist service where technical experts provide specialized product knowledge and personalized recommendations to help shoppers make informed purchasing decisions.

ConsumerE-commerceMarketplacesRetail TechBoston, US

Niraj Shah(Founder)inJon Blotner(President, Commercial and Operations)inKate Gulliver(Chief Financial Officer and Chief Administrative Officer)inFiona Tan(Chief Technology Officer)

Co-investorsBattery VenturesBright Pixel CapitalCharlesbank Capital PartnersICONIQCounterview CapitalGreat Hill Partners+1 more

Double Blind Biodoubleblindbio.coDec 2025✓ verified

Double Blind Bio builds AI agents that automate administrative workflows within clinical trial sites and sponsor operations, enabling faster and more efficient execution of clinical studies.

AI & Machine LearningHealthtechMedical DevicesSan Francisco, US

David Hughes(Executive Officer, Director)Shruti Tibrewala(Executive Officer, Director)

Co-investorsDefine VenturesSignalFire

Anatomyanatomy.comin

Anatomy automates financial workflows for healthcare organizations by consolidating claims, banking, and accounting data into a unified system.

AI & Machine LearningEnterprise SoftwareFintechHealthtech

Co-investorsMeridian Street CapitalOptum VenturesCambrian VenturesCanapi VenturesLightspeed Venture Partners

Artemis Healthartemishealth.comin𝕏

Artemis Health provides data analytics and insights software to U.S. employers, advisors, and payers to optimize health benefits and reduce healthcare costs.

Data & InfrastructureEnterprise SoftwareHealthtechSalt Lake City, US

Grant Gordon(Executive Officer, Director)inDallen Allred(Executive Officer, Director)inDallin Regehr(Executive Officer)in

BoardDalton Wright(Director)inJon Lim(Director)inAmbar Bhattacharyya(Director)

Co-investorsBessemer Venture PartnersF-Prime CapitalKickstartValence VenturesMaverick Ventures

Bentleybentley.comin𝕏

Bentley provides software for infrastructure professionals to design, build, and operate infrastructure projects across multiple disciplines and lifecycle phases.

Climate TechConstruction TechData & InfrastructureDeveloper ToolsEnterprise SoftwareSaaSExton, US

Co-investorsBentley iTwin Ventures

Bird Scootersbird.coin

Bird operates a shared electric scooter and e-bike service designed to reduce car trips and emissions in urban environments across multiple continents.

CleantechMobility & TransportationSanta Monica, US

Co-investorsAccelAlate PartnersCanaan PartnersCoastCapComcast VenturesCraft Ventures+19 more

Blue Matadorbluematador.comin𝕏Jul 2016

Blue Matador is an automated monitoring and alerting tool that uses preconfigured models to detect anomalies and leading indicators of failure across system and custom metrics.

Cloud ComputingDeveloper ToolsSaaSHerriman, US

Matthew Barlocker(Executive Officer, Director)in

Co-investorsEPIC VENTURESForward Venture CapitalCobre CapitalPeterson Venture PartnersPrelude VenturesTrilogy Equity Partners+1 more

Bluebirdsbluebirds.aiinSeedAcquired

Bluebirds provides a platform for go-to-market teams to automatically identify and send prospect lists to their CRM by combining custom intent signals from multiple data sources, reducing manual research and list-building work.

AI & Machine LearningEnterprise SoftwareSales TechSan Francisco, US

Rohan Punamia(Founder)inKunal Punera(Founder)in

Co-investorsLightspeed Venture PartnersY Combinator1984 Ventures Management, LlcPeterson Venture PartnersSequoia CapitalSoma Capital

Blyncsyblyncsy.comin

Blyncsy provides an AI-powered platform that uses crowd-sourced dash camera imagery to automate roadway inspection, maintenance, and asset inventory for cities and state Departments of Transportation.

AI & Machine LearningGovTechMobility & TransportationSalt Lake City, US

Mark Pittman(Executive Officer, Director)in

BoardBenjamin Dahl(Director)Benjamin Capell(Director)

Co-investorsEPIC VENTURESKickstartService Provider Capital

Boltwisegetboltwise.comin

BoltWise turns messy part descriptions and RFQs into searchable attributes, mapping customer and supplier part numbers to a distributor's own and automating PO generation and quoting.

Advanced ManufacturingAI & Machine LearningEnterprise SoftwareLogistics & Supply ChainSaaSDenver, US

COLE WEILER(CEO & Co-Founder)inJie Min Wong(CTO & Co-founder)inJIE MIN WONG(Executive Officer, Director)in

BoardCHRIS ERICKSON(Director)in

Co-investorsFractal SoftwareRange VCSarah SmithService Provider CapitalSpringTime VenturesBienville Capital

Bonobos Officialbonobos.comin𝕏Acquired

Bonobos is an online menswear retailer offering clothing and accessories direct to consumers.

Direct to ConsumerE-commerceRetail TechNew York, US

Andy Dunn(Founder)in

Co-investorsAccelCorazon CapitalCota CapitalFelicis VenturesGlynn Capital ManagementLightspeed Venture Partners+1 more

Buffybuffy.co

Buffy sells bedding products including cooling sheets, duvet covers, and comforters designed for temperature regulation and comfort.

ConsumerDirect to Consumer

Shoaib Kabani(Founder)inMichael Rothkopf(Founder)in

Co-investorsAlleyCorpAssembled BrandsMultiplier CapitalThe Chernin Group (TCG Crypto)Alley Robotics Ventures

Buildcheckbuildcheck.aiin

Buildcheck provides a web application that scans architectural and construction drawings and specifications to detect errors, omissions, and inconsistencies before they become field problems.

AI & Machine LearningConstruction TechSaaS

Co-investorsDniproUncork CapitalXfund

Cambiocambio.aiinJan 2026

Cambio provides a platform for sustainability compliance, reporting, and retrofit planning across commercial real estate portfolios.

AI & Machine LearningClimate TechEnterprise SoftwareFintechPropTechSan Francisco, US

Leia de Guzman(Founder)inStephanie Grayson(Founder)inKevin Hartley(Sole Manager of the Issuer)inLeon(Head of Engineering)in

Co-investorsAdverb VenturesCollaborative FundMaverick VenturesPear VCThe MBA FundY Combinator+11 more

Cambiocambiogroup.cominJan 2026 · $18M

Cambio is a leading provider of electronic health record systems and eHealth solutions in the Nordic region, serving healthcare professionals and regions across Sweden.

Cloud ComputingDigital HealthEnterprise SoftwareHealthtechSaaSSweden, SE

Rami Avidan(Chief Executive Officer)inJenny Styren(Chief Marketing & Communication Officer)inArash Noujoumi(Chief Operational Officer)inMaria Nylén(Chief People Success Officer)inCecilia Täkte(Chief Commercial Officer)inTomas Block(Chief Product Officer, Chief Medical Officer & Deputy CEO)in

Co-investorsInvestcorpAdverb VenturesBuildersDVCGoodwater CapitalLeonis Investissement+2 more

Carlypsocarlypso.comSeedacquired by Carvana · Aug 2017

OLXTOTO is an online lottery betting platform offering games including Toto Macau, Toto Hongkong, and Toto Singapore to players in Indonesia with 24/7 customer support.

ConsumerMarketplacesMobility & TransportationSan Francisco, US

Nicholas Hinrichsen(Founder/CEO)inChristopher Coleman(Founder)in

Co-investorsAugust CapitalRpm Ventures Iii Management, L.L.C.Y CombinatorAgrolimen VenturesInitialized CapitalShea Ventures, LLC

Cascacascading.aiinSeries A · Aug 2025 · $29M

Casca provides business loan eligibility checks, with a focus on helping small businesses access SBA loans.

AI & Machine LearningFintechSan Francisco, US

Lukas Haffer(CEO & Co-Founder)in

Co-investorsClocktower VenturesSarah SmithY CombinatorAndreessen HorowitzCanapi VenturesLitquidity Ventures+4 more

Cascacasca.cominAug 2025 · $29M

Kit and Ace is an apparel retailer selling women's and men's clothing online.

ConsumerDirect to ConsumerE-commerce

Co-investorsAPA Venture PartnersCanapi VenturesY Combinator

Chatbookschatbooks.com

Subscription service and app that automatically turns phone and social media photos into printed photo books.

Provo, US

Nathan J Quigley(CEO, Treasurer, Secretary)

BoardChristopher M Lee(Director)James H Quigley(Director)Jared W Stone(Director)

Co-investorsBYU Cougar CapitalKickstartSignal Peak Ventures

ClearJetclearjet.com

ClearJet provides logistics infrastructure that uses AI-driven intelligence and real-time exception management to track parcel movement from booking through final-mile delivery.

AI & Machine LearningLogistics & Supply ChainSaaSAustin, US

Daniel White(Director)Christopher Guggenheim(Executive Officer, Director)

Co-investorsEdison PartnersJetBlue VenturesOrigin VenturesSKY VCSpringTime Ventures

ClimateWellsclimatewells.comin𝕏

ClimateWells develops and implements projects to prevent methane and other harmful gases from entering the atmosphere by plugging abandoned oil and gas wells, removing infrastructure, and restoring land and water resources.

CleantechClimate TechEnergyImpact & Social Good

Reid Calhoon(Co-founder)inCharlie Wohleber(Co-founder)

Co-investorsUrban Innovation

Collective Medicalcollectivemedicaltech.comin𝕏Acquired

Collective Medical, now part of PointClickCare, operates a real-time care collaboration network connecting providers, payers, and care teams across the post-acute healthcare continuum to facilitate coordinated care delivery and improve patient outcomes.

Data & InfrastructureDigital HealthEnterprise SoftwareHealthtech

Co-investorsBessemer Venture PartnersEPIC VENTURESKaiser Permanente VenturesKleiner PerkinsMaverick Ventures

Coraltrycoral.aiFeb 2026 · $13M

Coral is an AI-driven automation platform that handles patient intake for healthcare operations, consolidating faxes, emails, and documents into a single queue and automating steps from referral through document extraction, eligibility verification, qualification, and EHR sync.

AI & Machine LearningHealthtechSaaS

Co-investorsZ47AlleyCorpBlackhorn VenturesFloating PointHaymaker VenturesLightspeed Venture Partners+6 more

Coralgetcoral.app𝕏Feb 2026 · $13M

Coral is a sexual wellness app offering guidance and educational content to help people improve intimacy, desire, and their sex lives, developed with input from sex therapists, educators, and researchers.

ConsumerDigital HealthMental HealthWellness & Fitness

Isharna(Founder)

Co-investorsAlpha EdisonAlleyCorpBlackhorn VenturesFloating PointHaymaker VenturesLightspeed Venture Partners+6 more

Coralowncoral.comFeb 2026 · $13M

Coral is a vertically integrated real estate company whose services cover construction, brokerage, property management, and maintenance.

Construction TechPropTech

Co-investorsFairhaven Capital PartnersAlleyCorpHaymaker VenturesLightspeed Venture PartnersMother VenturesReach Capital+1 more

Coral Carejoincoralcare.comin

Coral Care is a marketplace and technology company connecting families with licensed pediatric specialists — including speech, occupational, and physical therapists — who provide in-home care, accept insurance, and are available on demand.

Digital HealthHealthtechMarketplacesCambridge, US

Co-investorsAlleyCorpFCA Venture PartnersGreyMatterMother VenturesPurpose Built VenturesHaymaker Ventures

Cotopaxicotopaxi.com𝕏

Cotopaxi (Global Uprising, PBC) is an outdoor gear and apparel brand that sells products directly to consumers and donates a portion of its revenue to the Cotopaxi Foundation, a nonprofit supporting community causes.

ConsumerDirect to ConsumerE-commerceImpact & Social GoodUtah, US

Davis Smith(Founder)in

Co-investorsBain Capital Double Impact Fund LPBAM VenturesBeliadeBreak Trail VenturesForerunner VenturesGreycroft+6 more

Cylindercylinderhealth.comin𝕏

Cylinder Health is a data-driven digestive health organization that develops value-based care programs, products, and payment models in the gastrointestinal space.

Digital HealthHealthtech

Bill Snyder(Founder & CEO)in

Co-investors7wire VenturesBig Pi VenturesCorewell Health VenturesDistributed VenturesFCA Venture PartnersHealth Catalyst Capital+6 more

Cylinder Healthvivantehealth.comin𝕏

Vivante Health is a digital health company focused on gastrointestinal (GI) care, developing data-driven, value-based health programs and technology for managing digestive conditions.

Digital HealthHealthtechWellness & FitnessHouston, US

Kimon Angelides(Founder)inSally Welborn(Director)William Snyder(Executive Officer, Director)Marco Veremis(Director)inShawn Ellis(Director)inSanford Duncan(Director)

Co-investors7wire VenturesCorewell Health VenturesLifeforce CapitalMercato PartnersBig Pi VenturesDistributed Ventures+5 more

Dealstruckdealstruck.comMar 2015

Dealstruck is an online small-business lender offering term loans and lines of credit to businesses that may not qualify for traditional bank financing.

FintechCarlsbad, US

Ethan Senturia(Executive Officer, Director)Zalman Vitenson(Executive Officer, Director)Rudy Navarro(Executive Officer)James Burke(Executive Officer)

BoardNoel Fenton(Director)in

Co-investorsTrinity Ventures

Diversifidiversifi.aiinJan 2026

DiversiFi provides an AI layer that connects 3PL warehouse management systems, carrier networks, and accounting platforms to automate pricing, billing, and shipment routing.

AI & Machine LearningLogistics & Supply Chain

Co-investorsKickstart

Dscodsco.ioin𝕏acquired by Rithum (formerly CommerceHub)

Rithum operates an ecommerce commerce platform that helps brands, suppliers, and retailers list, market, price, and fulfill products across 600+ marketplaces and major sales channels from one place.

B2B MarketplacesE-commerceLogistics & Supply ChainRetail TechSaaS

Jeremy Hanks

Co-investors500 GlobalKickstart

Dwelodwelo.comMar 2015acquired by Level Home

Ambient provides a smart apartment platform for multifamily property owners and developers, offering access control, home automation, and building intelligence alerts across both retrofit and new-build communities.

IoTPropTechSaaSPleasant Grove, US

Mike Rovito(Outgoing CEO / Advisor)David Beenfield(CEO (Co-Founder & COO of Dwelo))Eric Wood(Executive Officer, Director)

Co-investorsModerne Ventures

Eargoeargo.comDec 2018Defunct

Eargo was a hearing aid company that provided high-quality hearing aids and related care services.

HealthtechMedical DevicesMountain View, US

Raphael Michel(Executive Officer, Director)Christian Gormsen(Executive Officer, Director)William Brownie(Executive Officer)Peter Tuxen Bisgaard(Director)

BoardDavid Wu(Director)inJosh Makower(Director)

Co-investorsBirchmere VenturesDolby Family VenturesLongitude CapitalMaveronNew Enterprise Associates (NEA)Crosslink Capital+4 more

Element451element451.comin𝕏

Element451 is an AI-native CRM and AI agent platform ("Bolt agents") for higher education institutions, covering the full student lifecycle across marketing, admissions, enrollment, student success, and continuing education/workforce.

AI & Machine LearningEdTechSaaSRaleigh, US

Ardis Kadiu(Executive Officer, Director, Promoter)inRon Tadross(Executive Officer)in

BoardClifford Holekamp(Director)David Gardner(Director)in

Co-investorsBlueprint EquityCofounders CapitalCultivation Capital

Entermedicareentermedicare.com

EnterMedicare is a US digital health company offering a technology platform that helps seniors compare and enroll in Medicare plans.

Co-investorsDreamers VCNat Turner

Fragomenfragomen.comin𝕏

Fragomen is an immigration law and services firm that advises employers and individuals on immigration compliance, visa procedures, and travel mobility.

Enterprise SoftwareLegalTech

Fundlyfundly.aiin𝕏

Fundly.ai operates a fintech platform combining commerce, payments and working-capital credit for pharmaceutical retailers, distributors and brands in India.

B2B MarketplacesFintechHealthtech

Amit Kumar Chawla(Founder)in

Co-investorsAccelAlteria Capital

Game Closuregameclosure.com

GamingImpact & Social Good

Justin WaldronMartin HuntMichael CarterTom Fairfield

Co-investors500 GlobalLong Venture PartnersXG Ventures

Getlabsgetlabs.comin𝕏

Getlabs provides at-home lab sample collection, sending phlebotomists to patients to draw blood and collect samples for lab tests ordered by their providers.

Digital HealthHealthtechMedical DevicesMiami, US

Kyle Michelson(Founder)inClaire Hough(Chief Executive Officer)inMatt Bettonville(Director)David Shin(Director)Timothy Connors(Director)

Co-investorsCity LightEvolution VC PartnersRosecliff VenturesSand Hill AngelsLiquid VenturesPIVOTNORTH+2 more

GrasswireinSep 2014Defunct

Grasswire operated a crowdsourced news platform where users collectively found, verified, and edited breaking-news stories in real time without traditional editors.

Mapleton, US

Austen Allred(Executive Officer, Director)inLevi Notik(Director)in

BoardRyan Caldwell(Director)

Co-investorsAlbum VC

Griptapegriptape.aiin𝕏May 2023Acquired

Griptape is a platform that enables creative professionals and developers to build and deploy generative AI workflows through a visual node-based interface for non-technical users and a Python framework for developers.

AI & Machine LearningCreator EconomyDeveloper ToolsMercer Island, US

Kyle Roche(Executive Officer, Director)inVasinov Vasily(Chief Technology Officer)in

PartnerIlana Stern· quoted

Co-investorsAcequia Capital (AceCap)Crosslink CapitalFUSERange VCService Provider CapitalBlumberg Capital+3 more

GritWellgrit-well.comJan 2019

HealthtechSan Francisco, US

Chelsea Rowe(Executive Officer)in

Co-investorsAlumni VenturesStratMindsStartUp Health

HireVuehirevue.comin𝕏

HireVue provides hiring software that combines AI-powered assessments, Virtual Job Tryouts, structured video interviews, and self-scheduling automation to help talent acquisition teams evaluate candidates and reduce bias.

AI & Machine LearningHR TechSaaS

Jeremy Friedman(Chief Executive Officer)inSmitha Venugopal(Chief Financial Officer)inAlberto Silveira(Chief Technology Officer)inMarcy Daniel(Chief Product Officer)inMike Hudy(Chief Science Officer)inSibyl McCarley(Chief People Officer)in

Co-investorsBlue CollectiveDelta-v CapitalKickstartRose Park AdvisorsSilver Lake PartnersTCV+2 more

HivewireinSep 2021

Provo, US

Dave Christison(Director)Ben Capell(Director)Ben Lambert(Director)Tanner Nordstrom(Executive Officer, Director)

Co-investorsElevation CapitalPelion Venture PartnersSignal Peak VenturesVillage Global

Honahona.comin𝕏Seed · Apr 2024

Hona builds AI-powered case management software that automates client follow-ups and case tracking for law firms.

AI & Machine LearningEnterprise SoftwareLegalTechSaaSOrem, US

Josh Christensen(Founder)inMatt McClellan(Founder)inJoshua Christensen(Director)inChristian Griffiths(Executive Officer, Director)Danielle J. Yoesep(Founder)in

BoardAmy Cheetham(Director)in

Co-investorsY CombinatorSamsung NextSoma Capital1984 Ventures Management, LlcALLEGIS CAPITALCostanoa Ventures+5 more

Ladderladderlife.comin𝕏

Ladder offers life insurance online with real-time underwriting that can provide coverage on the spot.

FintechInsurTechPalo Alto, US

Jamie Hale(CEO)inAl Yau(Chief Financial Officer)inTasha Cupp(General Counsel)Jeff Merkel(Chief Revenue Officer)inLaura Hale(Chief Product Officer)inShibani Sanan(Chief Technology Officer)in

Co-investorsBrewer Lane VenturesCanaan PartnersGeodesic CapitalInspired CapitalLightspeed Venture PartnersNyca+6 more

Lelandjoinleland.cominMay 2022 · $4M

Leland is an online platform connecting individuals with expert coaches for career development, interview prep, and graduate/business school admissions, alongside an AI Builder Program that trains people to build AI agents and workflows.

AI & Machine LearningEdTechFuture of WorkLehi, US

John Koelliker(Executive Officer, Director)inErika Mahterian(Cofounder)inJiashuo Wang(Founder)in

BoardEurie Kim(Director)in

Co-investorsBYU Cougar CapitalContraryFJ LabsForerunner VenturesGSV VenturesMarketplace+3 more

Level Frameslevelframes.comin𝕏

Level Frames provides online custom framing services for digital photos and physical artwork, posters, prints, and documents.

B2B MarketplacesConsumerE-commerceNew York City, US

Josh Hubball(Founder/CEO)inDamian Sowers(Founder)in

BoardAlexis Ohanian

Co-investorsY CombinatorAgrolimen VenturesFour CitiesZillionize

Local Lockerlocalocker.com

Local Locker operates neighborhood self-storage lockers in New York City apartment buildings, booked online with contactless access.

Brooklyn, US

Alexander Hartman(Executive Officer, Director, Promoter)inPeter Smyth(Executive Officer, Director, Promoter)in

BoardBrandon Tidwell(Director)in

Co-investorsInertia VenturesSignal Peak Ventures

Lucid Software, Inc.lucid.coin𝕏

Lucid provides cloud-based visual collaboration and communication software for teams to visualize workflows, create diagrams, whiteboards, and roadmaps.

AI & Machine LearningCloud ComputingEnterprise SoftwareFuture of WorkSaaSSocialSouth Jordan, US

Ben Dilts(Chief Engineer and Co-Founder)inKarl Sun(Board Chair & Co-Founder)inDarrell SwainElliot SmithinDave Grow(Chief Executive Officer)in

BoardBenjamin Spero(Director)

Co-investors3Spoke Capital500 GlobalAlkeon InnovationBaleon CapitalBling CapitalCross Creek Advisors+10 more

Other

Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.

AbleAble LendingAharaAirinAura FinancialBackboneBanyanBirdCallPopCareRingCatheter ConnectionsCharlie FinanceChatalyticChimeChiyoChobolabsCommerceHubContent AnalyticsDietaDrop ThoughtEarEar (NYSE MKT)Eco ScrapsEmpower LocalEpicuredEthosEthos LifeFoodHealth CompanyFoundryFundationGapGemGlobal PaymentsGordy HealthGovSkyGrainGrowHODLHomelyfeHub InternationalIdentifiedIt’s RapidKerros HealthLifeforceLoop ReturnsLucidMarkkitModernNeededNUVINyQuist DataOops ReturnsOutfit LabsPart & ParcelPlanGradePlumziPurpose PortfolioQzzrReferRocketmilesRosterRunTitleShoptrueStyle GenomeSyndigoTacticTech9Test Anywhere TechnologyTherapydiaToolkiteTrulifyTundraUnlearning AIUpsideVeracityViaViDiVolleyWeddington WayWithClutchXariable, Inc.

Exits · 19

8 IPOs · 11 acquisitions · showing 13

AllbirdsNASDAQ: BIRDCarlyle GroupNASDAQ: CGCarvanaNYSE: CVNAFigmaNYSE: FIGLiveRampNYSE: RAMPScotts Miracle-GroNYSE: SMGWalmartNASDAQ: WMTWayfairNYSE: WCarlypsoacq. by CarvanaCharlie Financeacq. by ChimeDscoacq. by Rithum (formerly CommerceHub)Dweloacq. by Level HomeSpiffacq. by Salesforce

Portfolio news

latest coverage across their companies

Frequently asked questions

How many investments has Peterson Ventures made?
Peterson Ventures has 190 tracked investments, 19 of which have exited, including 15 dated in the last 24 months.
What stage does Peterson Ventures invest at?
Peterson Ventures invests at the Seed stage.
What is Peterson Ventures's typical check size?
Peterson Ventures typically writes checks of $250K – $2.5M.
What sectors does Peterson Ventures focus on?
Peterson Ventures focuses on AI & Machine Learning, Consumer, E-commerce, Enterprise Software, Fintech, Future of Work, Healthtech, HR Tech, InsurTech, SaaS, Sector Agnostic.
Where is Peterson Ventures located?
Peterson Ventures is headquartered in Salt Lake City, US.
Does Peterson Ventures lead rounds?
Yes, Peterson Ventures leads investment rounds.
Who does Peterson Ventures co-invest with?
Peterson Ventures most often shares deals with Kickstart, Y Combinator, EPIC VENTURES, among 334 tracked co-investors.

Media · Podcasts & interviews

featuring the team

Peterson Ventures Managing Director Ben Capell

Silicon Slopes · Ben Capell

Co-investors · 52

Kickstart

Kickstart is the Mountain West's first seed-stage venture fund, backing early-stage founders building companies in the region.

$250K – $3M
Peterson Venture Partners

Peterson Partners is a private equity firm that backs entrepreneurs and management teams with tailored, growth-oriented capital and hands-on support over multi-year growth chapters.

$5M – $25M
FJ Labs

FJ Labs is an early-stage investment firm specializing in marketplaces and network-effect businesses, taking an angel-style co-investment approach alongside institutional venture funds worldwide.

$100K – $3M
Maveron

Maveron is a venture capital firm that invests in entrepreneurs across web-enabled consumer services, education, and wellness sectors.

$100K – $8M
Felicis Ventures

Felicis is a venture capital firm that backs early-stage founders, investing primarily at Seed and Series A across artificial intelligence, cybersecurity and defense, global resilience and energy, and health and bio.

$500K – $15M
Signal Peak Ventures

Signal Peak Ventures is a Salt Lake City-based venture capital firm that invests in early-stage technology companies operating in underserved markets throughout the United States. The firm focuses on companies addressing significant market challenges.

$250K – $5M
Album VC

Album is an early-stage venture capital firm that invests in technology startups.

$500K – $3M
Sequoia Capital

Sequoia Capital is a venture capital firm that partners with founders to build technology companies.

$4.4M – $214M
Norwest Venture Partners

Norwest is a venture capital and growth equity investment firm that has backed over 700 companies across technology, consumer, and healthcare over its 65-year history.

$10M – $30M
Forerunner Ventures

Forerunner Ventures is a venture capital firm that backs companies redefining consumer behavior, health, commerce, fintech, and AI-native products.

Both backed · 3
$1M – $20M
Crosslink Capital

Crosslink Capital is an early-stage venture capital firm founded in San Francisco that partners with founders building category-defining enterprise and consumer technology companies.

$1M – $9M
Javelin Venture Partners

Javelin Venture Partners is an early-stage venture capital firm that invests in unique ideas, people and business models across companies it would personally want to join.

Both backed · 3
SmartAssetVacatiaWeddington Way
$500K – $4M
▶40 more co-investors

Craft VenturesTrue VenturesFirstMark CapitalPelion Venture PartnersRedpoint VenturesLong Journey VenturesNotable CapitalB Capital GroupEniac VenturesFundersClubNextView VenturesFifth WallRevolutionBase10 PartnersM13Kearny JacksonEnsemble VCFrontier Venture CapitalNewfund CapitalVinyl CapitalGranite VenturesFounder CollectiveACME CapitalAcrew CapitalBlockchain CapitalTq Ventures LlcLightbank75 & SunnyEclipse VenturesCP VenturesLAUNCHub VenturesPropel Venture PartnersGriffin Gaming PartnersXplorer CapitalSlack FundXSeed CapitalSixth StreetMohr Davidow VenturesSTARTUP IGNITION VENTURESTenzing Capital (Tenzing.vc)

Firms observed investing alongside Peterson Ventures, from public investor directories. Shared companies are the overlap with Peterson Ventures's recorded portfolio.

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