🦊/Investors

STARTUP IGNITION VENTURES

Venture capital

Provo · Pre-Seed–Seed · 3 people tracked

Find your way into STARTUP IGNITION VENTURES

263 people in our graph share verified history with the STARTUP IGNITION VENTURES team — schools, employers, funds. One of them is your warm intro.

Sid Krommenhoekunlockedknows Tyler Richards · together at BoomStartup (overlapped)
knows the team · via Transcriptic
×2knows the team · via Brigham Young University
×2knows the team · via Mercato Partners
×2knows the team · via Domo, Inc.
knows the team · via Opiniion
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Investment thesis

SIV writes founders' first institutional check at the pre-seed stage, focusing on evidence of real customer traction, disciplined execution, and lean methodology rather than pitch decks or hype. Investment sits inside a wider ecosystem combining a Bootcamp, AI-powered ToolSuite, mentorship, and community, so founders are helped to build traction rather than merely evaluated after the fact. The firm favors capital-efficient, validated, sustainably profitable companies ('elephants') built to last over growth-at-all-costs 'unicorns.' It sources deal flow from the Intermountain West startup ecosystem and offers rapid, transparent responses to founders.

Invests inAI & Machine LearningSector AgnosticUnited States

Source: firm website, verified Aug 3, 2026.

Stage
Pre-Seed–Seed
Check
$100K – $1M
HQ
Provo, US
Leads rounds
Follows
Instruments
Equity
Founded
2022
AUM
$20M
Tracked investments
38
Unicorns
1
IPOs
2
Acquisitions
7

Team · 3 people

from the firm's website & public directories
Jordan Harbertson· General Partner

What they invest in

from 29 of 38 portfolio companies

SaaS ×18Enterprise Software ×11Consumer ×7Sales Tech ×5AI & Machine Learning ×4Healthtech ×4Marketing Tech ×4Future of Work ×3

HQs:United States×15Australia×1

Who they back

founder profiles across 15 portfolio companies
47%
solo founders
7 of 15 mapped founding teams
75%
repeat founders
of 20 founders with career history

Founding team size:solo founder×72 founders×63 founders×2

Where their founders studiedfrom 19 founders with education data

Brigham Young University ×13Startup Ignition ×2University of Utah ×2Utah Valley University ×2

What their founders studiedfrom 19 founders with field-of-study data

Business & Management ×9Computer Science ×5Finance & Accounting ×3Economics ×2

Where their founders worked beforefrom 20 founders with career history

Mingle Health ×2SecurityMetrics ×2The Church of Jesus Christ of Latter-day Saints ×2

3 hold an MBA (of 20 with degree data)

Investments · 38 tracked

founders shown can be your intro path

By year:2025 · 12024 · 12023 · 22022 · 15 dated

Angel Studios IPOangel.com𝕏NYSE: ANGX

Angel is a streaming platform that produces and releases original content selected through community voting by Guild members, focused on stories that are excellent, authentic, and joyful.

ConsumerMedia & EntertainmentProvo, US

Jeffrey Harmon(Executive Officer)inJordan Harmon(Executive Officer)inNeal Harmon(Co-Founder and CEO)inLiz Ellis(Executive Officer)inPatrick Reilly(Executive Officer)in

BoardPaul Ahlstrom(Director)

Co-investorsKickstartOne Planet GroupAlta VenturesGigafund

Lyftlyft.com𝕏NASDAQ: LYFT

Lyft is an on-demand ridesharing platform that connects passengers with drivers for various ride types, including standard rides, premium options, and other transportation services.

ConsumerEnterprise SoftwareMarketplacesMobility & TransportationSaaSSan Francisco, US

Logan Green(Co-founder & CEO)inJohn Zimmer(Co-founder & President)inDavid Risher(CEO)in

Co-investorsAglae VenturesAllied Venture PartnersAlpha Wave GlobalAndreessen HorowitzAutotech VenturesBling Capital+43 more

Luminousjoinluminous.comin✓ verified

Luminous is an operations platform for omnichannel commerce brands that unifies inventory, purchasing, fulfillment, and wholesale in one system across DTC and retail channels.

E-commerceEnterprise SoftwareLogistics & Supply ChainSaaS

Jared(Founder & CEO)inBrendon(CTO & Co-Founder)in

Co-investorsSerena VenturesPelion Ventures

1000Memoriesancestry.cominAcquired

1000Memories lets families upload and organize historical photographs while building family trees and sharing memories with relatives.

ConsumerSan Francisco, US

Rudy Adler(Founder)inJonathan Good(Founder)Brett Huneycutt(Founder)in

Co-investorsCrosslink CapitalDraper AssociatesSpectrum EquityY Combinator

4StudentLives4studentlives.com

4StudentLives provides a platform for K-12 school districts to centralize threat and risk assessments, replacing paper forms and scattered documentation with a compliant, role-based system that tracks student concerns across campuses and school years.

EdTechGovTechSaaS

Adam Bangerter(CEO)Jeremy Stevens(President)

Alcomyalcomy.comin𝕏

Alcomy provides medication management software for healthcare facilities, enabling digital dispensing, ordering, and tracking of medications with automated compliance and reporting features.

Digital HealthEnterprise SoftwareHealthtechSaaS

Ilija Vrajich(Founder)in

Allegianceaskallegiance.cominacquired by Maritz

Allegiance provides third-party administration (TPA) services for self-funded health plans, serving employers and their plan members.

Digital HealthEnterprise SoftwareHealthtechInsurTech

Co-investorsALLEGIS CAPITALRembrandt Venture Partners

Batonbatonleads.comin

Baton operates a referral network for home service providers, letting companies exchange exclusive, peer-vetted leads for services they can't take and get paid for referrals they send.

B2B MarketplacesSaaSSales Tech

Phil Kirkeiner(Founder)in

Co-investorsZeno Ventures

Cardagraphcardagraph.cominAug 2022

Cardagraph offers a studio of products that helps software and engineering leaders understand the impact of delivery changes before committing to them, so teams can plan, size work, and stay aligned when priorities or scope shift.

Developer ToolsEnterprise SoftwareFuture of WorkSaaSLehi, US

Bentley Wilson(Executive Officer)Jeff Burningham(Director)Spencer Jack(Director)

Co-investorsPeak Ventures

CoachIQcoachiq.ioDec 2024 · $1.3M

CoachIQ is a business management platform for independent sports coaches and training facilities, offering scheduling, payments and billing, CRM, messaging, content delivery, an AI-powered website builder, and white-label mobile apps.

SaaSSales TechSports Tech

Data Phleetdataphleet.cominJul 2025 · $600K

dataphleet is an AI platform that automates NERC regulatory compliance for electric power companies, executing compliance checks by reading equipment docs, relay settings, and schematics, then generating audit-ready evidence and reports.

AI & Machine LearningEnergyGovTech

Ryan Larsen(Co-Founder & CEO)inMike Margetts(Co-Founder & CTO)

DIMXdimx.dev

Royal Reels is an offshore online casino platform accessible through mobile and desktop browsers, offering pokies, live dealer tables, tournaments, and promotional bonuses.

ConsumerGaming

Drivenbemoredriven.com

Software for home services businesses (such as pest control companies) that automates review requests, referral generation, and win-back/upsell outreach, and provides tools for lead and pipeline tracking, customer communication, team messaging, performance scorecards, and incentive programs.

Marketing TechSaaSSales Tech

Co-investorsReformation Partners

Flowellflowell.coJun 2023 · $400K

Salt Lake City, US

Taylor Stull(Executive Officer)

ForeUPforeupgolf.comin𝕏acquired by Clubessential

foreUP is a cloud-based golf course management platform that enables golf professionals to manage operations including tee times, customer data, inventory, food and beverage, billing, and marketing from a single interface.

Cloud ComputingSaaSSports Tech

Scott Strong(President)

Getmassetgetmasset.comin𝕏

Masset is a content management and alignment platform designed for marketing and sales teams to organize, distribute, and maintain brand consistency across their organization and AI tools.

AI & Machine LearningEnterprise SoftwareMarketing TechSaaSSales TechUtah, US

Benjamin Ard(Co-Founder & CEO)Tyler Russell(Co-Founder & CTO)

lobby-pastinv-control4@2xcontrol4.comin𝕏

Control4 develops a smart home and business automation platform that centralizes control of connected devices including lighting, audio, video, climate, security, and intercom systems.

Enterprise SoftwareHardwareIoTLehi, US

Eric SmithinWill WestinMark Morganin

Co-investorsLobby CapitalMercato PartnersSapphire Ventures

Olivergetoliver.comin

Oliver provides front-desk software for veterinary clinics, including online booking, automated waitlists, text messaging, appointment reminders, payment and deposit collection, digital intake forms, loyalty programs, and reporting.

Enterprise SoftwareHealthtechSaaS

Omnitureomniture.comAcquired

Web analytics and online marketing optimization provider, acquired by Adobe Systems in 2009 for about $1.8 billion.

Josh James(Founder)inJohn Pestana(Founder)in

Co-investorsBattery VenturesCrosslink CapitalHummer Winblad Venture Partners (HWVP)Scale Venture Partners

Palettepalette.tools

Palette is a project management and collaboration platform for creative and video production teams, offering frame-by-frame drawover, real-time boards, timelines, version tracking, and task management tied to assets and reviews.

Future of WorkMedia & EntertainmentSaaS

Co-investorsAcadian Ventures Management, LlcEmblemUgly Duckling Ventures

Portalcxportalcx.comin

Spanish Fork, US

Holden Jasper(Executive Officer)in

Purapura.com𝕏

Pura manufactures and sells smart home diffusers paired with a mobile app and marketplace that lets consumers select from over 300 premium fragrances and automate scent delivery.

ConsumerHardwareIoT

Bruno Lima(Founder)inRichie S.(Founder)in

Co-investorsCampus Founders FundInterplay Ventures Early Stage Management LlcKickstartService Provider Capital

Quiliagetrecord.comin𝕏

Quilia is a HIPAA-compliant case management platform for personal injury law firms that automates client communication, tracks medical treatment, and organizes case documentation through a mobile app and web portal integrated with existing systems.

AI & Machine LearningEnterprise SoftwareLegalTechSaaS

Kenny Eliason(CEO)

Skavengerzskavengerz.comin𝕏

Skavengerz develops an application designed to help people reduce time spent in digital environments and reconnect with the physical world.

ConsumerGamingWellness & Fitness

Brandon Osmond(Founder)in

Skullcandy IPOskullcandy.com𝕏

Skullcandy makes consumer audio hardware including earbuds, headphones, and speakers, some featuring bass enhancement, active noise canceling, and gaming headsets.

ConsumerDirect to ConsumerHardwareSports Tech

Co-investorsBattery VenturesMercato Partners

Slingshotgetslingshot.comin𝕏acquired by WorkWave

Slingshot provides a multi-channel customer support platform for home services providers and other on-demand businesses, handling inquiries through text, voice, email, chat, and web with dynamic assignment to support specialists.

Enterprise SoftwareSaaS

Co-investorsRET Ventures

SoloFiresolofire.comin

SoloFire is a sales enablement platform that centralizes approved content, SCORM training, certifications, and AI coaching, with branded, trackable content sharing ("Spaces"), offline access, and a built-in light CRM that syncs engagement data to existing CRM systems.

Marketing TechSaaSSales Tech

Thunder Biotechthunderbiotech.comin

Thunder Biotech is a cancer immunotherapy company developing MOTO-CAR treatments, which genetically engineer a patient's own macrophages into chimeric antigen receptor cells that target biomarkers on tumor cells to attack solid tumors.

BiotechHealthtechLongevityMedical DevicesAlpine, US

D. Tod Schulthess(Executive Officer, Director, Promoter)inKim O'Neill(Founder & Chief Scientific Officer)Kim L. O'Neill(Executive Officer, Director)

BoardD. Brent Israelsen(Director)

TroopTracktrooptrack.com𝕏

TroopTrack is a membership management and event planning platform designed for scout troops and similar youth organizations.

EdTechFuture of WorkSaaSSector Agnostic

VideoPeelvideopeel.comin𝕏

VideoPeel is a video collection and analysis platform that enables businesses to gather video interviews, testimonials, surveys, investigations, and inspections through multiple channels.

AI & Machine LearningEnterprise SoftwareHR TechMarketing TechSaaSLehi, US

Patrick Tedjamulia(Founder)in

Co-investorsService Provider CapitalTechstars

Xologicxologic.comacquired by Fullsteam

XOLogic provides data-driven commerce and inventory management solutions for lighting, electrical, industrial, and plumbing retailers, helping showroom owners and distributors increase revenue and operational efficiency through web-based tools, e-commerce platforms, and digital catalogs.

E-commerceRetail TechSaaSSalt Lake City

Jason Peterson(Founder)

Zinchzinchfin.cominacquired by Chegg

Zinch provides direct lending and financing solutions for small businesses, including merchant cash advances and business loans.

FintechAnaheim, US

Co-investorsKhosla Ventures

Other

Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.

Enhanced AIFusion I/OIdentity MatrixMassetOcavu

Exits · 9

2 IPOs · 7 acquisitions · showing 7

Angel Studios IPONYSE: ANGXLyftNASDAQ: LYFTAllegianceacq. by MaritzForeUPacq. by ClubessentialSlingshotacq. by WorkWaveXologicacq. by FullsteamZinchacq. by Chegg

Portfolio news

latest coverage across their companies

Frequently asked questions

How many investments has STARTUP IGNITION VENTURES made?
STARTUP IGNITION VENTURES has 38 tracked investments, 9 of which have exited, including 2 dated in the last 24 months.
What stage does STARTUP IGNITION VENTURES invest at?
STARTUP IGNITION VENTURES invests at the Pre-Seed, Seed stages.
What is STARTUP IGNITION VENTURES's typical check size?
STARTUP IGNITION VENTURES typically writes checks of $100K – $1M.
What sectors does STARTUP IGNITION VENTURES focus on?
STARTUP IGNITION VENTURES focuses on AI & Machine Learning, Sector Agnostic.
Where is STARTUP IGNITION VENTURES located?
STARTUP IGNITION VENTURES is headquartered in Provo, US.
Does STARTUP IGNITION VENTURES lead rounds?
STARTUP IGNITION VENTURES typically participates in rounds rather than leading them.
Who does STARTUP IGNITION VENTURES co-invest with?
STARTUP IGNITION VENTURES most often shares deals with Mercato Partners, Service Provider Capital, Andreessen Horowitz, among 72 tracked co-investors.

Images

STARTUP IGNITION VENTURES photoSTARTUP IGNITION VENTURES photo

Co-investors · 4

Reformation Partners

Reformation Partners is an early growth equity firm that invests in and helps accelerate businesses.

Both backed · 1
Peterson Ventures

Peterson Ventures is a seed-stage venture capital firm that partners with founders to build businesses, focusing on early-stage consumer and software companies.

$250K – $2.5M
Route 66 Ventures

Route 66 Ventures backs founders using technology to solve meaningful problems and drive positive change, drawing on the team's operating experience to support portfolio companies across stages.

$500K – $4M

Firms observed investing alongside STARTUP IGNITION VENTURES, from public investor directories. Shared companies are the overlap with STARTUP IGNITION VENTURES's recorded portfolio.

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