Fundraising Fox

STARTUP IGNITION VENTURES

Venture capital

Provo Β· Pre-Seed–Seed Β· 4 people tracked

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Investment thesis

SIV writes founders' first institutional check at the pre-seed stage, focusing on evidence of real customer traction, disciplined execution, and lean methodology rather than pitch decks or hype. Investment sits inside a wider ecosystem combining a Bootcamp, AI-powered ToolSuite, mentorship, and community, so founders are helped to build traction rather than merely evaluated after the fact. The firm favors capital-efficient, validated, sustainably profitable companies ('elephants') built to last over growth-at-all-costs 'unicorns.' It sources deal flow from the Intermountain West startup ecosystem and offers rapid, transparent responses to founders.

Source: firm website, verified Aug 3, 2026.

Stage
Pre-Seed–Seed
Check
$100K – $1M
HQ
Provo, US
Leads rounds
Follows
Instruments
Equity
Founded
2022
AUM
$20M
Tracked investments
37

Team Β· 4 people

from the firm's website
Tyler

Founded and exited DevMountain, bringing company-building experience to the fund.

What they invest in

from 10 of 37 portfolio companies

Enterprise Software Γ—4SaaS Γ—4Consumer Γ—3Hardware Γ—2IoT Γ—2AI & Machine Learning Γ—1Biotech Γ—1Cloud Computing Γ—1

HQs:United StatesΓ—7

Investments Β· 37 tracked

founders shown can be your intro path
Lyftlyft.com𝕏NASDAQ: LYFT

Lyft is an on-demand ridesharing platform that connects passengers with drivers for various ride types, including standard rides, premium options, and other transportation services.

MarketplacesMobility & Transportation

Logan Green(Founder)inJohn Zimmer(Founder)inDavid Risher(CEO)in

1000Memoriesancestry.comin𝕏

1000Memories lets families upload and organize historical photographs while building family trees and sharing memories with relatives.

ConsumerSan Francisco, US

Rudy Adler(Founder)inJonathan Good(Founder)Brett Huneycutt(Founder)in

4StudentLives4studentlives.com
Allegianceaskallegiance.comacquired by Maritz
Batonbatonleads.comin
Cardagraphcardagraph.comin

Lehi, US

Bentley Wilson(Executive Officer)Jeff Burningham(Director)Spencer Jack(Director)

CoachIQcoachiq.io
Data Phleetdataphleet.com
DIMXdimx.dev
Drivenbemoredriven.com
Enhanced AIenhanced.ai
Flowellflowell.co

Salt Lake City, US

Taylor Stull(Executive Officer)

ForeUPforeupgolf.comin𝕏acquired by Clubessential

foreUP is a cloud-based golf course management platform offering tee sheet booking, point of sale, maintenance, billing, food and beverage, marketing, tournament management, and business intelligence tools.

Cloud ComputingSaaSSports Tech

Fusion I/Ofusionio.com
Getmassetgetmasset.comin𝕏
Identity Matrixidentitymatrix.ai
lobby-pastinv-control4@2xcontrol4.comin𝕏

Control4 develops a smart home and business automation platform that centralizes control of connected devices including lighting, audio, video, climate, security, and intercom systems.

Enterprise SoftwareHardwareIoTLehi, US

Eric SmithWill WestMark Morgan

Luminousjoinluminous.comin

Luminous is an operating system for managing inventory, purchasing, fulfillment, and wholesale operations across omnichannel brands, supporting both direct-to-consumer and retail channels.

E-commerceEnterprise SoftwareSaaS

Ocavuocavu.com
Olivergetoliver.comin
Omnitureomniture.com
Palettepalette.tools
Portalcxportalcx.com

Spanish Fork, US

Holden Jasper(Executive Officer)

Purapura.com

Pura manufactures and sells smart home diffusers paired with a mobile app and marketplace that lets consumers select from over 300 premium fragrances and automate scent delivery.

ConsumerHardwareIoT

Quiliagetrecord.comin𝕏
Routeroute.com
Skavengerzskavengerz.com𝕏

Skavengerz offers themed real-world quests across categories such as wilderness adventures, family activities, food hunts, animals, gear, and games, letting users turn their interests into in-person experiences.

ConsumerGaming

Skullcandy IPOskullcandy.com
Slingshotgetslingshot.comin𝕏acquired by WorkWave

Slingshot provides a multi-channel customer support platform for home services providers and other on-demand businesses, handling inquiries through text, voice, email, chat, and web with dynamic assignment to support specialists.

Enterprise SoftwareSaaSUnknown

SoloFiresolofire.comin
Thunder Biotechthunderbiotech.com

Thunder Biotech is a private biotechnology company developing patented immunotherapy products designed to help a cancer patient's own immune system fight and eliminate cancer.

BiotechHealthtechLongevityMedical DevicesAlpine, US

D. Tod Schulthess(Executive Officer, Director, Promoter)D. Brent Israelsen(Director)Kim L. O'Neill(Executive Officer, Director)Kim O'Neill(Founder & Chief Scientific Officer)

TroopTracktrooptrack.com𝕏
VideoPeelvideopeel.comin

VideoPeel is a video collection and analysis platform that enables businesses to gather video interviews, testimonials, surveys, investigations, and inspections through multiple channels.

AI & Machine LearningEnterprise SoftwareHR TechMarketing TechSaaSLehi, US

Xologicxologic.comacquired by Fullsteam
Zinchzinchfin.comacquired by Chegg

Frequently asked questions

What stage does STARTUP IGNITION VENTURES invest at?
STARTUP IGNITION VENTURES invests at the Pre-Seed, Seed stages.
What is STARTUP IGNITION VENTURES's typical check size?
STARTUP IGNITION VENTURES typically writes checks of $100K – $1M.
What sectors does STARTUP IGNITION VENTURES focus on?
STARTUP IGNITION VENTURES focuses on AI & Machine Learning, Sector Agnostic.
Where is STARTUP IGNITION VENTURES located?
STARTUP IGNITION VENTURES is headquartered in Provo, US.
Does STARTUP IGNITION VENTURES lead rounds?
STARTUP IGNITION VENTURES typically participates in rounds rather than leading them.

Images

STARTUP IGNITION VENTURES photoSTARTUP IGNITION VENTURES photo

Co-investors Β· 4

Reformation Partners

Reformation Partners is an early growth equity firm that invests in and helps accelerate businesses.

Both backed Β· 1
Driven
Peterson Ventures

Peterson Ventures is a seed-stage venture capital firm that partners with founders to build businesses, focusing on early-stage consumer and software companies.

$250K – $2.5M
Route 66 Ventures

Route 66 Ventures backs founders using technology to solve meaningful problems and drive positive change, drawing on the team's operating experience to support portfolio companies across stages.

$500K – $4M

Firms observed investing alongside STARTUP IGNITION VENTURES, from public investor directories. Shared companies are the overlap with STARTUP IGNITION VENTURES's recorded portfolio.

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