Fundraising Fox

STARTUP IGNITION VENTURES

Venture capital

Provo · Pre-Seed–Seed · 2 people tracked

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Investment thesis

SIV writes founders' first institutional check at the pre-seed stage, focusing on evidence of real customer traction, disciplined execution, and lean methodology rather than pitch decks or hype. Investment sits inside a wider ecosystem combining a Bootcamp, AI-powered ToolSuite, mentorship, and community, so founders are helped to build traction rather than merely evaluated after the fact. The firm favors capital-efficient, validated, sustainably profitable companies ('elephants') built to last over growth-at-all-costs 'unicorns.' It sources deal flow from the Intermountain West startup ecosystem and offers rapid, transparent responses to founders.

Invests inAI & Machine LearningSector AgnosticUnited States

Source: firm website, verified Aug 3, 2026.

Stage
Pre-Seed–Seed
Check
$100K – $1M
HQ
Provo, US
Leads rounds
Follows
Instruments
Equity
Founded
2022
AUM
$20M
Tracked investments
37

Team · 2 people

from the firm's website

What they invest in

from 29 of 37 portfolio companies

SaaS ×17Consumer ×6Enterprise Software ×6Sales Tech ×5AI & Machine Learning ×4Healthtech ×4Hardware ×3Marketing Tech ×3

HQs:United States×10Australia×1

Who they back

founder profiles across 9 portfolio companies
22%
solo founders
2 of 9 mapped founding teams

Founding team size:solo founder×22 founders×53 founders×2

Investments · 37 tracked

founders shown can be your intro path

By year:2025 · 12024 · 12023 · 13 dated

Lyftlyft.com𝕏NASDAQ: LYFT

Lyft is an on-demand ridesharing platform that connects passengers with drivers for various ride types, including standard rides, premium options, and other transportation services.

MarketplacesMobility & TransportationSan Francisco, US

Logan Green(Co-founder & CEO)inJohn Zimmer(Co-founder & President)inDavid Risher(CEO)in

Co-investorsAglae VenturesAllied Venture PartnersAlpha Wave GlobalAndreessen HorowitzBling CapitalCoatue Management+35 more

Luminousjoinluminous.comin✓ verified

Luminous is an operations platform for omnichannel commerce brands that unifies inventory, purchasing, fulfillment, and wholesale in one system across DTC and retail channels.

E-commerceEnterprise SoftwareLogistics & Supply ChainSaaS

Jared(Founder & CEO)inBrendon(CTO & Co-Founder)in

Co-investorsSerena VenturesPelion Ventures

1000Memoriesancestry.cominAcquired

1000Memories lets families upload and organize historical photographs while building family trees and sharing memories with relatives.

ConsumerSan Francisco, US

Rudy Adler(Founder)inJonathan Good(Founder)Brett Huneycutt(Founder)in

Co-investorsCrosslink CapitalDraper AssociatesY Combinator

4StudentLives4studentlives.com

4StudentLives is a centralized software platform for schools and districts to manage student behavioral threat assessments, suicide risk assessments, and workplace violence prevention.

EdTechGovTechSaaS

Alcomyalcomy.comin𝕏

Alcomy is a mobile and desktop app for care facility management, letting staff plan, coordinate, and document care tasks such as licensing documents and medication passes from a single app.

Digital HealthHealthtechSaaS

Allegianceaskallegiance.cominacquired by Maritz

Allegiance is a family of companies offering employee benefits and healthcare administration services, using the Cigna provider network and cost management strategies to serve employer groups, brokers, and members.

Digital HealthHealthtechInsurTech

Co-investorsALLEGIS CAPITALRembrandt Venture Partners

Angel Studios IPOangel.com𝕏

Angel operates a subscription streaming service offering movies and shows aligned with positive, values-driven storytelling, while enabling members to help fund filmmakers.

ConsumerMedia & Entertainment

Co-investorsKickstartOne Planet Group

Batonbatonleads.comin

Baton operates a referral network for home service providers, letting companies exchange exclusive, peer-vetted leads for services they can't take and get paid for referrals they send.

B2B MarketplacesSaaSSales Tech

Co-investorsBITKRAFT VenturesDark ArtsFranklin TempletonTechstarsZeno Ventures

Cardagraphcardagraph.comin

Cardagraph offers a studio of products that helps software and engineering leaders understand the impact of delivery changes before committing to them, so teams can plan, size work, and stay aligned when priorities or scope shift.

Developer ToolsEnterprise SoftwareFuture of WorkSaaSLehi, US

Bentley Wilson(Executive Officer)Jeff Burningham(Director)Spencer Jack(Director)

Co-investorsPeak Ventures

CoachIQcoachiq.ioDec 2024 · $1.3M

CoachIQ is a business management platform for independent sports coaches and training facilities, offering scheduling, payments and billing, CRM, messaging, content delivery, an AI-powered website builder, and white-label mobile apps.

SaaSSales TechSports Tech

Data Phleetdataphleet.comJul 2025 · $600K

dataphleet is an AI platform that automates NERC regulatory compliance for electric power companies, executing compliance checks by reading equipment docs, relay settings, and schematics, then generating audit-ready evidence and reports.

AI & Machine LearningEnergyGovTech

Ryan Larsen(Co-Founder & CEO)Mike Margetts(Co-Founder & CTO)

DIMXdimx.dev

Royal Reels is an offshore online casino platform accessible through mobile and desktop browsers, offering pokies, live dealer tables, tournaments, and promotional bonuses.

ConsumerGaming

Drivenbemoredriven.com

Software for home services businesses (such as pest control companies) that automates review requests, referral generation, and win-back/upsell outreach, and provides tools for lead and pipeline tracking, customer communication, team messaging, performance scorecards, and incentive programs.

Marketing TechSaaSSales Tech

Co-investorsReformation Partners

Flowellflowell.coJun 2023 · $400K

Salt Lake City, US

Taylor Stull(Executive Officer)

ForeUPforeupgolf.comin𝕏acquired by Clubessential

foreUP is a cloud-based golf course management platform offering tee sheet booking, point of sale, maintenance, billing, food and beverage, marketing, tournament management, and business intelligence tools.

Cloud ComputingSaaSSports Tech

Getmassetgetmasset.comin𝕏

Masset is a content management platform that centralizes a company's business content — decks, one-pagers, case studies, and videos — into one searchable, permission-controlled library with version control, share tracking, and analytics.

AI & Machine LearningSaaSSales Tech

Identity Matrixidentitymatrix.ai
lobby-pastinv-control4@2xcontrol4.comin𝕏

Control4 develops a smart home and business automation platform that centralizes control of connected devices including lighting, audio, video, climate, security, and intercom systems.

Enterprise SoftwareHardwareIoTLehi, US

Eric SmithWill WestMark Morgan

Co-investorsLobby CapitalMercato PartnersSapphire Ventures

Ocavuocavu.com
Olivergetoliver.comin

Oliver provides front-desk software for veterinary clinics, including online booking, automated waitlists, text messaging, appointment reminders, payment and deposit collection, digital intake forms, loyalty programs, and reporting.

Enterprise SoftwareHealthtechSaaS

Omnitureomniture.comAcquired

Web analytics and online marketing optimization provider, acquired by Adobe Systems in 2009 for about $1.8 billion.

Josh James(Founder)inJohn Pestana(Founder)in

Co-investorsBattery VenturesCrosslink CapitalHummer Winblad Venture Partners (HWVP)Scale Venture Partners

Palettepalette.tools

Palette is a project management and collaboration platform for creative and video production teams, offering frame-by-frame drawover, real-time boards, timelines, version tracking, and task management tied to assets and reviews.

Future of WorkMedia & EntertainmentSaaS

Co-investorsAcadian Ventures Management, LlcEmblemUgly Duckling Ventures

Portalcxportalcx.com

Spanish Fork, US

Holden Jasper(Executive Officer)in

Purapura.com𝕏

Pura manufactures and sells smart home diffusers paired with a mobile app and marketplace that lets consumers select from over 300 premium fragrances and automate scent delivery.

ConsumerHardwareIoT

Bruno Lima(Founder)inRichie S.(Founder)in

Co-investorsCampus Founders FundInterplay Ventures Early Stage Management LlcKickstartService Provider Capital

Quiliagetrecord.comin𝕏

Quilia is a HIPAA-compliant client portal and AI agent platform for law firms that collects case details, appointments, and updates directly from clients and syncs them into the firm's case management system.

AI & Machine LearningLegalTechSaaS

Skavengerzskavengerz.com𝕏

Skavengerz offers themed real-world quests across categories such as wilderness adventures, family activities, food hunts, animals, gear, and games, letting users turn their interests into in-person experiences.

ConsumerGaming

Skullcandy IPOskullcandy.com𝕏

Skullcandy makes consumer audio hardware including earbuds, headphones, and speakers, some featuring bass enhancement, active noise canceling, and gaming headsets.

ConsumerDirect to ConsumerHardwareSports Tech

Co-investorsBattery VenturesMercato Partners

Slingshotgetslingshot.comin𝕏acquired by WorkWave

Slingshot provides a multi-channel customer support platform for home services providers and other on-demand businesses, handling inquiries through text, voice, email, chat, and web with dynamic assignment to support specialists.

Enterprise SoftwareSaaS

Co-investorsRET Ventures

SoloFiresolofire.comin

SoloFire is a sales enablement platform that centralizes approved content, SCORM training, certifications, and AI coaching, with branded, trackable content sharing ("Spaces"), offline access, and a built-in light CRM that syncs engagement data to existing CRM systems.

Marketing TechSaaSSales Tech

Thunder Biotechthunderbiotech.comin

Thunder Biotech is a cancer immunotherapy company developing MOTO-CAR treatments, which genetically engineer a patient's own macrophages into chimeric antigen receptor cells that target biomarkers on tumor cells to attack solid tumors.

BiotechHealthtechLongevityMedical DevicesAlpine, US

D. Tod Schulthess(Executive Officer, Director, Promoter)Kim O'Neill(Founder & Chief Scientific Officer)Kim L. O'Neill(Executive Officer, Director)

BoardD. Brent Israelsen(Director)

TroopTracktrooptrack.com𝕏

TroopTrack is a management software platform for scouting units, supporting traditional packs, troops, and crews as well as American Heritage Girls, Trail Life USA, and Girl Scouts.

SaaS

VideoPeelvideopeel.comin𝕏

VideoPeel is a video collection and analysis platform that enables businesses to gather video interviews, testimonials, surveys, investigations, and inspections through multiple channels.

AI & Machine LearningEnterprise SoftwareHR TechMarketing TechSaaSLehi, US

Patrick Tedjamulia(Founder)in

Co-investorsTechstars

Xologicxologic.comacquired by Fullsteam

Xologic provides multi-channel commerce software (XOS v4.0) for selling online, in-store, and in the field, along with a product information management tool (XOPIM) that streams brand product data and a responsive website product (XOWEB).

E-commerceRetail TechSaaS

Zinchzinchfin.cominacquired by Chegg

Zinch Financial is a direct lender providing revenue-based financing and fixed-term loans to American small businesses, offering funding up to $250,000 for operations, expansion, or cash shortfalls.

Fintech

Co-investorsKhosla Ventures

Exits · 6

IPOs and acquisitions across the tracked portfolio

LyftNASDAQ: LYFTAllegianceacq. by MaritzForeUPacq. by ClubessentialSlingshotacq. by WorkWaveXologicacq. by FullsteamZinchacq. by Chegg

Portfolio news

latest coverage across their companies

Frequently asked questions

How many investments has STARTUP IGNITION VENTURES made?
STARTUP IGNITION VENTURES has 37 tracked investments, 7 of which have exited via acquisition or IPO, including 2 dated in the last 24 months.
What stage does STARTUP IGNITION VENTURES invest at?
STARTUP IGNITION VENTURES invests at the Pre-Seed, Seed stages.
What is STARTUP IGNITION VENTURES's typical check size?
STARTUP IGNITION VENTURES typically writes checks of $100K – $1M.
What sectors does STARTUP IGNITION VENTURES focus on?
STARTUP IGNITION VENTURES focuses on AI & Machine Learning, Sector Agnostic.
Where is STARTUP IGNITION VENTURES located?
STARTUP IGNITION VENTURES is headquartered in Provo, US.
Does STARTUP IGNITION VENTURES lead rounds?
STARTUP IGNITION VENTURES typically participates in rounds rather than leading them.
Who does STARTUP IGNITION VENTURES co-invest with?
STARTUP IGNITION VENTURES most often shares deals with Mercato Partners, Andreessen Horowitz, Battery Ventures, among 66 tracked co-investors.

Images

STARTUP IGNITION VENTURES photoSTARTUP IGNITION VENTURES photo

Co-investors · 4

Reformation Partners

Reformation Partners is an early growth equity firm that invests in and helps accelerate businesses.

Both backed · 1
Peterson Ventures

Peterson Ventures is a seed-stage venture capital firm that partners with founders to build businesses, focusing on early-stage consumer and software companies.

$250K – $2.5M
Route 66 Ventures

Route 66 Ventures backs founders using technology to solve meaningful problems and drive positive change, drawing on the team's operating experience to support portfolio companies across stages.

$500K – $4M

Firms observed investing alongside STARTUP IGNITION VENTURES, from public investor directories. Shared companies are the overlap with STARTUP IGNITION VENTURES's recorded portfolio.

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