STARTUP IGNITION VENTURES
Venture capitalProvo · Pre-Seed–Seed · 2 people tracked
Investment thesis
SIV writes founders' first institutional check at the pre-seed stage, focusing on evidence of real customer traction, disciplined execution, and lean methodology rather than pitch decks or hype. Investment sits inside a wider ecosystem combining a Bootcamp, AI-powered ToolSuite, mentorship, and community, so founders are helped to build traction rather than merely evaluated after the fact. The firm favors capital-efficient, validated, sustainably profitable companies ('elephants') built to last over growth-at-all-costs 'unicorns.' It sources deal flow from the Intermountain West startup ecosystem and offers rapid, transparent responses to founders.
Source: firm website, verified Aug 3, 2026.
Team · 2 people
from the firm's websiteWhat they invest in
from 29 of 37 portfolio companiesSaaS ×17Consumer ×6Enterprise Software ×6Sales Tech ×5AI & Machine Learning ×4Healthtech ×4Hardware ×3Marketing Tech ×3
HQs:United States×10Australia×1
Who they back
founder profiles across 9 portfolio companiesFounding team size:solo founder×22 founders×53 founders×2
Investments · 37 tracked
founders shown can be your intro pathBy year:2025 · 12024 · 12023 · 13 dated
Lyft is an on-demand ridesharing platform that connects passengers with drivers for various ride types, including standard rides, premium options, and other transportation services.
MarketplacesMobility & TransportationSan Francisco, US
Logan Green(Co-founder & CEO)inJohn Zimmer(Co-founder & President)inDavid Risher(CEO)in
Co-investorsAglae VenturesAllied Venture PartnersAlpha Wave GlobalAndreessen HorowitzBling CapitalCoatue Management+35 more
Luminous is an operations platform for omnichannel commerce brands that unifies inventory, purchasing, fulfillment, and wholesale in one system across DTC and retail channels.
E-commerceEnterprise SoftwareLogistics & Supply ChainSaaS
Jared(Founder & CEO)inBrendon(CTO & Co-Founder)in
Co-investorsSerena VenturesPelion Ventures
1000Memories lets families upload and organize historical photographs while building family trees and sharing memories with relatives.
ConsumerSan Francisco, US
Rudy Adler(Founder)inJonathan Good(Founder)Brett Huneycutt(Founder)in
Co-investorsCrosslink CapitalDraper AssociatesY Combinator
4StudentLives is a centralized software platform for schools and districts to manage student behavioral threat assessments, suicide risk assessments, and workplace violence prevention.
EdTechGovTechSaaS
Allegiance is a family of companies offering employee benefits and healthcare administration services, using the Cigna provider network and cost management strategies to serve employer groups, brokers, and members.
Digital HealthHealthtechInsurTech
Co-investorsALLEGIS CAPITALRembrandt Venture Partners
Angel operates a subscription streaming service offering movies and shows aligned with positive, values-driven storytelling, while enabling members to help fund filmmakers.
ConsumerMedia & Entertainment
Co-investorsKickstartOne Planet Group
Baton operates a referral network for home service providers, letting companies exchange exclusive, peer-vetted leads for services they can't take and get paid for referrals they send.
B2B MarketplacesSaaSSales Tech
Co-investorsBITKRAFT VenturesDark ArtsFranklin TempletonTechstarsZeno Ventures
Cardagraph offers a studio of products that helps software and engineering leaders understand the impact of delivery changes before committing to them, so teams can plan, size work, and stay aligned when priorities or scope shift.
Developer ToolsEnterprise SoftwareFuture of WorkSaaSLehi, US
Bentley Wilson(Executive Officer)Jeff Burningham(Director)Spencer Jack(Director)
Co-investorsPeak Ventures
CoachIQ is a business management platform for independent sports coaches and training facilities, offering scheduling, payments and billing, CRM, messaging, content delivery, an AI-powered website builder, and white-label mobile apps.
SaaSSales TechSports Tech
dataphleet is an AI platform that automates NERC regulatory compliance for electric power companies, executing compliance checks by reading equipment docs, relay settings, and schematics, then generating audit-ready evidence and reports.
AI & Machine LearningEnergyGovTech
Ryan Larsen(Co-Founder & CEO)Mike Margetts(Co-Founder & CTO)
Royal Reels is an offshore online casino platform accessible through mobile and desktop browsers, offering pokies, live dealer tables, tournaments, and promotional bonuses.
ConsumerGaming
Software for home services businesses (such as pest control companies) that automates review requests, referral generation, and win-back/upsell outreach, and provides tools for lead and pipeline tracking, customer communication, team messaging, performance scorecards, and incentive programs.
Marketing TechSaaSSales Tech
Co-investorsReformation Partners
Co-investorsIncisive VenturesFlybridge Capital PartnersService Provider Capital
Co-investorsAccelAccess Venture PartnersAndreessen HorowitzLightspeed Venture PartnersMercato PartnersNew Enterprise Associates (NEA)+2 more
Control4 develops a smart home and business automation platform that centralizes control of connected devices including lighting, audio, video, climate, security, and intercom systems.
Enterprise SoftwareHardwareIoTLehi, US
Eric SmithWill WestMark Morgan
Co-investorsLobby CapitalMercato PartnersSapphire Ventures
Oliver provides front-desk software for veterinary clinics, including online booking, automated waitlists, text messaging, appointment reminders, payment and deposit collection, digital intake forms, loyalty programs, and reporting.
Enterprise SoftwareHealthtechSaaS
Web analytics and online marketing optimization provider, acquired by Adobe Systems in 2009 for about $1.8 billion.
Josh James(Founder)inJohn Pestana(Founder)in
Co-investorsBattery VenturesCrosslink CapitalHummer Winblad Venture Partners (HWVP)Scale Venture Partners
Palette is a project management and collaboration platform for creative and video production teams, offering frame-by-frame drawover, real-time boards, timelines, version tracking, and task management tied to assets and reviews.
Future of WorkMedia & EntertainmentSaaS
Co-investorsAcadian Ventures Management, LlcEmblemUgly Duckling Ventures
Pura manufactures and sells smart home diffusers paired with a mobile app and marketplace that lets consumers select from over 300 premium fragrances and automate scent delivery.
ConsumerHardwareIoT
Bruno Lima(Founder)inRichie S.(Founder)in
Co-investorsCampus Founders FundInterplay Ventures Early Stage Management LlcKickstartService Provider Capital
Evan W.(Founder)in
Co-investors137 VenturesMadrona Venture GroupRachel Zoe VenturesRiot VenturesUpfront Ventures75 & Sunny+1 more
Skavengerz offers themed real-world quests across categories such as wilderness adventures, family activities, food hunts, animals, gear, and games, letting users turn their interests into in-person experiences.
ConsumerGaming
Skullcandy makes consumer audio hardware including earbuds, headphones, and speakers, some featuring bass enhancement, active noise canceling, and gaming headsets.
ConsumerDirect to ConsumerHardwareSports Tech
Co-investorsBattery VenturesMercato Partners
Slingshot provides a multi-channel customer support platform for home services providers and other on-demand businesses, handling inquiries through text, voice, email, chat, and web with dynamic assignment to support specialists.
Enterprise SoftwareSaaS
Co-investorsRET Ventures
SoloFire is a sales enablement platform that centralizes approved content, SCORM training, certifications, and AI coaching, with branded, trackable content sharing ("Spaces"), offline access, and a built-in light CRM that syncs engagement data to existing CRM systems.
Marketing TechSaaSSales Tech
Thunder Biotech is a cancer immunotherapy company developing MOTO-CAR treatments, which genetically engineer a patient's own macrophages into chimeric antigen receptor cells that target biomarkers on tumor cells to attack solid tumors.
BiotechHealthtechLongevityMedical DevicesAlpine, US
D. Tod Schulthess(Executive Officer, Director, Promoter)Kim O'Neill(Founder & Chief Scientific Officer)Kim L. O'Neill(Executive Officer, Director)
BoardD. Brent Israelsen(Director)
TroopTrack is a management software platform for scouting units, supporting traditional packs, troops, and crews as well as American Heritage Girls, Trail Life USA, and Girl Scouts.
SaaS
VideoPeel is a video collection and analysis platform that enables businesses to gather video interviews, testimonials, surveys, investigations, and inspections through multiple channels.
AI & Machine LearningEnterprise SoftwareHR TechMarketing TechSaaSLehi, US
Patrick Tedjamulia(Founder)in
Co-investorsTechstars
Xologic provides multi-channel commerce software (XOS v4.0) for selling online, in-store, and in the field, along with a product information management tool (XOPIM) that streams brand product data and a responsive website product (XOWEB).
E-commerceRetail TechSaaS
Zinch Financial is a direct lender providing revenue-based financing and fixed-term loans to American small businesses, offering funding up to $250,000 for operations, expansion, or cash shortfalls.
Fintech
Co-investorsKhosla Ventures
Exits · 6
IPOs and acquisitions across the tracked portfolioLyftNASDAQ: LYFTAllegianceacq. by MaritzForeUPacq. by ClubessentialSlingshotacq. by WorkWaveXologicacq. by FullsteamZinchacq. by Chegg
Portfolio news
latest coverage across their companies
Driven · en.wowtale.net · Aug 19, 2026
Palette · finsmes.com · Aug 12, 2026
Baton · wafb.com · Jul 29, 2026
4StudentLives · pitchguide.substack.com · Mar 17, 2026
Cardagraph · itqlick.com · Feb 8, 2026
Pura · finsmes.com · Nov 17, 2025
Zinch · goconsensus.com · Sep 23, 2025
Data Phleet · thesaasnews.com · Jul 23, 2025
Frequently asked questions
- How many investments has STARTUP IGNITION VENTURES made?
- STARTUP IGNITION VENTURES has 37 tracked investments, 7 of which have exited via acquisition or IPO, including 2 dated in the last 24 months.
- What stage does STARTUP IGNITION VENTURES invest at?
- STARTUP IGNITION VENTURES invests at the Pre-Seed, Seed stages.
- What is STARTUP IGNITION VENTURES's typical check size?
- STARTUP IGNITION VENTURES typically writes checks of $100K – $1M.
- What sectors does STARTUP IGNITION VENTURES focus on?
- STARTUP IGNITION VENTURES focuses on AI & Machine Learning, Sector Agnostic.
- Where is STARTUP IGNITION VENTURES located?
- STARTUP IGNITION VENTURES is headquartered in Provo, US.
- Does STARTUP IGNITION VENTURES lead rounds?
- STARTUP IGNITION VENTURES typically participates in rounds rather than leading them.
- Who does STARTUP IGNITION VENTURES co-invest with?
- STARTUP IGNITION VENTURES most often shares deals with Mercato Partners, Andreessen Horowitz, Battery Ventures, among 66 tracked co-investors.
Images
Co-investors · 4
Reformation Partners is an early growth equity firm that invests in and helps accelerate businesses.
Peterson Ventures is a seed-stage venture capital firm that partners with founders to build businesses, focusing on early-stage consumer and software companies.
Route 66 Ventures backs founders using technology to solve meaningful problems and drive positive change, drawing on the team's operating experience to support portfolio companies across stages.
Firms observed investing alongside STARTUP IGNITION VENTURES, from public investor directories. Shared companies are the overlap with STARTUP IGNITION VENTURES's recorded portfolio.
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