/Companies

MarketDial

Salt Lake City, US · Founded 2015 · Delaware corporation · 37 employees on LinkedIn · 10 known investors

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MarketDial provides a testing platform that combines machine learning with human expertise to help companies conduct in-store experiments and make data-driven decisions. The platform serves retail and consumer-facing businesses seeking to validate ideas through controlled testing.

Founders & leadership

MarketDial was founded in 2015 by Morgan Davis and Johnny Stoddard.

MDMorgan Davis
Morgan DavisCEO / Co-founder
JSJohnny Stoddard
Johnny StoddardCo-Founder, Board Member | Chief Revenue OfficerCo-founder of MarketDial, an A/B testing platform for retail and restaurant brands, where he began as the founding data scientist developing its experimentation methodology and first software version and now leads revenue and go-to-market. Over the past decade he has worked across data science, product, and client delivery, focusing on applied in-store experimentation such as pricing, promotions, and store operations, and has authored white papers and spoken on analytics.
JP
John PiscetaFounder

Board

BCBen Capell
Ben CapellBoard MemberManaging Director at Peterson Ventures
DSDavid Silverman
David SilvermanBoard directorPartner at Crosslink Capital

Investors · 10

Funding

SEC filings, press & company announcements

$14.6M disclosed across 4 of 5 rounds · 2016–2025

▶$6.3MraisedMay 2018 · 11 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • John StoddardDirector
  • Ben CapellDirector
  • David SilvermanDirector
  • Morgan DavisExecutive Officer, Director, Promoter
Offering amount
$6.3M
Amount sold
$6.3M
First sale
May 2018
Incorporated
Corporation, Delaware, 2015
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$2.1MraisedFeb 2017 · 9 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • John StoddardExecutive Officer, Director
  • Ben CapellDirector
  • Morgan DavisExecutive Officer, Director
Offering amount
$2.1M
Amount sold
$2.1M
First sale
Feb 2017
Incorporated
Corporation, Delaware, 2015
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$250KraisedApr 2016 · 2 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Morgan DavisExecutive Officer, Director
Amount sold
$250K
First sale
Apr 2016
Incorporated
Corporation, Delaware, 2015
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Related companies · 2

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Frequently asked questions

What does MarketDial do?
MarketDial provides a testing platform that combines machine learning with human expertise to help companies conduct in-store experiments and make data-driven decisions. The platform serves retail and consumer-facing businesses seeking to validate ideas through controlled testing.
Who founded MarketDial?
MarketDial was founded by Morgan Davis, Johnny Stoddard in 2015.
Who are MarketDial's investors?
MarketDial's investors include Crosslink Capital, DYDX Capital, Endeavor8, EPIC VENTURES, Kickstart, Peterson Ventures, Blumberg Capital, FoundersX Ventures and 2 more.
How much funding has MarketDial raised?
MarketDial has disclosed $14.6M raised across 4 of its 5 known rounds.
Where is MarketDial headquartered?
MarketDial is headquartered in Salt Lake City, US.