MarketDial
Salt Lake City, US · Founded 2015 · Delaware corporation · 37 employees on LinkedIn · 10 known investors
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MarketDial provides a testing platform that combines machine learning with human expertise to help companies conduct in-store experiments and make data-driven decisions. The platform serves retail and consumer-facing businesses seeking to validate ideas through controlled testing.
Founders & leadership
MarketDial was founded in 2015 by Morgan Davis and Johnny Stoddard.

Board


Investors · 10
How we know: Crosslink Capital's portfolio page · the VCSheet dataset · Not right? Tell us
How we know: Endeavor8's portfolio page · Not right? Tell us
How we know: EPIC VENTURES's portfolio page · Not right? Tell us
How we know: Kickstart's portfolio page · Not right? Tell us
How we know: Peterson Ventures's portfolio page · a partner's Signal profile · Not right? Tell us
How we know: funding news · finance.yahoo.com · Not right? Tell us
How we know: funding news · Not right? Tell us
How we know: funding news · calcalistech.com · Not right? Tell us
How we know: funding news · Not right? Tell us
Funding
SEC filings, press & company announcements$14.6M disclosed across 4 of 5 rounds · 2016–2025
- $6MSeed roundOct 2025 · 2 sources
Blumberg Capital (lead), Gradient Ventures (lead)
Source ↗ - Undisclosed amountSeries AJan 2025Source ↗
▶$6.3MraisedMay 2018 · 11 investors · Other TechnologyRule 506(b)
- John StoddardDirector
- Ben CapellDirector
- David SilvermanDirector
- Morgan DavisExecutive Officer, Director, Promoter
- Offering amount
- $6.3M
- Amount sold
- $6.3M
- First sale
- May 2018
- Incorporated
- Corporation, Delaware, 2015
- Federal exemptions
- 06b
▶$2.1MraisedFeb 2017 · 9 investors · Other TechnologyRule 506(b)
- John StoddardExecutive Officer, Director
- Ben CapellDirector
- Morgan DavisExecutive Officer, Director
- Offering amount
- $2.1M
- Amount sold
- $2.1M
- First sale
- Feb 2017
- Incorporated
- Corporation, Delaware, 2015
- Federal exemptions
- 06b
▶$250KraisedApr 2016 · 2 investors · Other TechnologyRule 506(b)
- Morgan DavisExecutive Officer, Director
- Amount sold
- $250K
- First sale
- Apr 2016
- Incorporated
- Corporation, Delaware, 2015
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Related companies · 2
Companies working in the same space as MarketDial.
Frequently asked questions
- What does MarketDial do?
- MarketDial provides a testing platform that combines machine learning with human expertise to help companies conduct in-store experiments and make data-driven decisions. The platform serves retail and consumer-facing businesses seeking to validate ideas through controlled testing.
- Who founded MarketDial?
- MarketDial was founded by Morgan Davis, Johnny Stoddard in 2015.
- Who are MarketDial's investors?
- MarketDial's investors include Crosslink Capital, DYDX Capital, Endeavor8, EPIC VENTURES, Kickstart, Peterson Ventures, Blumberg Capital, FoundersX Ventures and 2 more.
- How much funding has MarketDial raised?
- MarketDial has disclosed $14.6M raised across 4 of its 5 known rounds.
- Where is MarketDial headquartered?
- MarketDial is headquartered in Salt Lake City, US.








