MarketDial
Salt Lake City, US · Founded 2015 · Delaware corporation · 37 employees on LinkedIn · 9 known investors
Find your way into MarketDial
743 people in our graph share verified history with the MarketDial team — schools, employers, funds. One of them is your warm intro.
Kike Mirallesunlockedknows Johnny Stoddard · together at McKinsey & Company (overlapped)
×11knows the team · via McKinsey & Company
MarketDial provides a testing platform that combines machine learning with human expertise to help companies conduct in-store experiments and make data-driven decisions. The platform serves retail and consumer-facing businesses seeking to validate ideas through controlled testing.
Founders & leadership
MarketDial was founded in 2015 by Morgan Davis and Johnny Stoddard.
MD
Morgan DavisinCEO / Co-founder
JS
Johnny StoddardinCo-Founder, Board Member | Chief Revenue OfficerCo-founder of MarketDial, an A/B testing platform for retail and restaurant brands, where he began as the founding data scientist developing its experimentation methodology and first software version and now leads revenue and go-to-market. Over the past decade he has worked across data science, product, and client delivery, focusing on applied in-store experimentation such as pricing, promotions, and store operations, and has authored white papers and spoken on analytics.
Board
BC
Ben CapellBoard director
DS
Investors · 9
Crosslink CapitalSan Francisco · $1M – $9M
DYDX CapitalRedwood City
Endeavor8San Francisco
EPIC VENTURESSalt Lake City
KickstartSalt Lake City · $250K – $3M
Blumberg Capitalreported · 2 sourcesMiami · $500K – $5M
FoundersX VenturesreportedSilicon Valley
Gradient Venturesreported · 2 sourcesSan Francisco · $100K – $10M
Y CombinatorreportedSan Francisco · $500K
Funding
SEC filings, press & company announcements$14.6M disclosed across 4 of 5 rounds · 2016–2025
- $6MSeed roundOct 2025 · 2 sources
Blumberg Capital (lead), Gradient Ventures (lead)
Source ↗ - Undisclosed amountSeries AJan 2025Source ↗
▶$6.3MraisedMay 2018 · 11 investors · Other TechnologyRule 506(b)
▶$6.3MraisedMay 2018 · 11 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- John StoddardDirector
- Ben CapellDirector
- David SilvermanDirector
- Morgan DavisExecutive Officer, Director, Promoter
- Offering amount
- $6.3M
- Amount sold
- $6.3M
- First sale
- May 2018
- Incorporated
- Corporation, Delaware, 2015
- Federal exemptions
- 06b
▶$2.1MraisedFeb 2017 · 9 investors · Other TechnologyRule 506(b)
▶$2.1MraisedFeb 2017 · 9 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- John StoddardExecutive Officer, Director
- Ben CapellDirector
- Morgan DavisExecutive Officer, Director
- Offering amount
- $2.1M
- Amount sold
- $2.1M
- First sale
- Feb 2017
- Incorporated
- Corporation, Delaware, 2015
- Federal exemptions
- 06b
▶$250KraisedApr 2016 · 2 investors · Other TechnologyRule 506(b)
▶$250KraisedApr 2016 · 2 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Morgan DavisExecutive Officer, Director
- Amount sold
- $250K
- First sale
- Apr 2016
- Incorporated
- Corporation, Delaware, 2015
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 2
by search overlap
Statsig9 shared keywordsStatsig provides a feature management and experimentation platform that enables teams to control software releases through gradual rollouts and A/B testing. The platform serves product and engineering teams building and shipping software applications.
Market Logic8 shared keywordsMarketLogic provides market research and consumer behavior insights software for consumer goods enterprises to understand shifting consumer preferences and market trends.
Companies competing with MarketDial for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Caliber Mining’s ₹450 crore IPO opens today; raises ₹135 crore from anchor investors ahead of issuefortuneindia.com · Jul 2026Frequently asked questions
- What does MarketDial do?
- MarketDial provides a testing platform that combines machine learning with human expertise to help companies conduct in-store experiments and make data-driven decisions. The platform serves retail and consumer-facing businesses seeking to validate ideas through controlled testing.
- Who founded MarketDial?
- MarketDial was founded by Morgan Davis, Johnny Stoddard in 2015.
- Who are MarketDial's investors?
- MarketDial's investors include Crosslink Capital, DYDX Capital, Endeavor8, EPIC VENTURES, Kickstart, Blumberg Capital, FoundersX Ventures, Gradient Ventures and 1 more.
- How much funding has MarketDial raised?
- MarketDial has disclosed $14.6M raised across 4 of its 5 known rounds.
- Where is MarketDial headquartered?
- MarketDial is headquartered in Salt Lake City, US.