/Companies

ZenPayroll

San Francisco, US · Founded 2011 · Delaware corporation · 10 known investors

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Gusto (formerly ZenPayroll) is an all-in-one payroll and HR platform that automates payroll processing, tax filing, and compliance, and offers hiring, onboarding, time tracking, and employee benefits administration. It serves US-based small and medium-sized businesses, with options to pay employees and contractors in Canada and internationally.

Founders & leadership

ZenPayroll was founded in 2011 by Joshua Reeves and Edward Kim.

JRJoshua Reeves
Joshua ReevesCo-founder30 Under 30 2013
EKEdward Kim
Edward KimCo-founderFounder/Empowering Gusto's Engineering Team at Gusto
BWBrett Willms
Brett WillmsExecutiveBrett Willms has spent over 40 years developing products across online research, advertising, web automation, and customer acquisition at companies including Google and Indeed, where he led the Google Partners program and created the Indeed Happiness Score initiative. He is now building Laetro AI, a platform for generating branded marketing assets using creative AI models.
ML
Mark LondonNamed on SEC filing

Board

HTHemant Taneja
Hemant TanejaBoard directorCEO & Managing Director of General Catalyst

Investors · 10

Also in the syndicate · 1

Salesforce.com

Funding

SEC filings, press & company announcements

$776.4M disclosed across 8 of 9 rounds · 2012–2021

▶$114.3MraisedAug 2021 · 27 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Hemant TanejaDirector
  • Anne RaimondiDirector
  • Edward KimExecutive Officer, Director, Promoter
  • Mark Tomer LondonExecutive Officer, Director, Promoter
  • Joshua ReevesExecutive Officer, Director, Promoter
Offering amount
$114.3M
Amount sold
$114.3M
First sale
Jul 2021
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$175MraisedAug 2021 · 48 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Hemant TanejaDirector
  • Joshua ReevesExecutive Officer, Director, Promoter
  • Anne RaimondiDirector
  • Edward KimExecutive Officer, Director, Promoter
  • Mark Tomer LondonExecutive Officer, Director, Promoter
Offering amount
$175M
Amount sold
$175M
First sale
Jul 2021
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$12.4MraisedJun 2021 · 16 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Mark Tomer LondonExecutive Officer, Director, Promoter
  • Hemant TanejaDirector
  • Joshua ReevesExecutive Officer, Director, Promoter
  • Anne RaimondiDirector
  • Edward KimExecutive Officer, Director, Promoter
Offering amount
$12.4M
Amount sold
$12.4M
First sale
Jun 2021
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$188MraisedJul 2019 · 16 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Joshua ReevesExecutive Officer, Director, Promoter
  • Edward KimExecutive Officer, Director, Promoter
  • Mark Tomer LondonExecutive Officer, Director, Promoter
  • Hemant TanejaDirector
  • Anne RaimondiDirector
Offering amount
$200M
Amount sold
$188M
First sale
Jul 2019
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$135.1MraisedJul 2018 · 29 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Joshua ReevesExecutive Officer, Director, Promoter
  • Mark LondonExecutive Officer, Director, Promoter
  • Edward KimExecutive Officer, Director, Promoter
  • Mike DinsdaleExecutive Officer
  • Alexa ReeseExecutive Officer
  • Hemant TanejaDirector
Offering amount
$140M
Amount sold
$135.1M
First sale
Jul 2018
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$90MraisedOct 2016 · 58 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Joshua ReevesExecutive Officer, Director, Promoter
  • Edward KimExecutive Officer, Director, Promoter
  • Mark LondonExecutive Officer, Director, Promoter
  • Hemant TanejaDirector
  • Alexa ReeseExecutive Officer
Offering amount
$90M
Amount sold
$90M
First sale
Dec 2015
Incorporated
Corporation, Delaware, 2011
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$41.6MraisedApr 2015 · 5 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Joshua ReevesExecutive Officer, Director, Promoter
  • Edward KimExecutive Officer, Director, Promoter
  • Brett WillmsExecutive Officer
  • Hemant TanejaDirector
  • Mark LondonExecutive Officer, Director, Promoter
Offering amount
$60M
Amount sold
$41.6M
First sale
Mar 2015
Incorporated
Corporation, Delaware, 2011
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Founder mafia

3 people who came through ZenPayroll went on to found or lead other companies.

In the news

Frequently asked questions

What does ZenPayroll do?
Gusto (formerly ZenPayroll) is an all-in-one payroll and HR platform that automates payroll processing, tax filing, and compliance, and offers hiring, onboarding, time tracking, and employee benefits administration. It serves US-based small and medium-sized businesses, with options to pay employees and contractors in Canada and internationally.
Who founded ZenPayroll?
ZenPayroll was founded by Joshua Reeves, Edward Kim in 2011.
Who are ZenPayroll's investors?
ZenPayroll's investors include Peterson Ventures, DCVC (Data Collective), Emergence Capital Partners, General Catalyst, GV (Google Ventures), Kleiner Perkins, Ribbit Capital, Rothenberg Ventures and 1 more.
How much funding has ZenPayroll raised?
ZenPayroll has disclosed $776.4M raised across 8 of its 9 known rounds.
Where is ZenPayroll headquartered?
ZenPayroll is headquartered in San Francisco, US.