ZenPayroll
San Francisco, US · Founded 2011 · Delaware corporation · 6 known investors
Gusto (formerly ZenPayroll) is an all-in-one payroll and HR platform that automates payroll processing, tax filing, and compliance, and offers hiring, onboarding, time tracking, and employee benefits administration. It serves US-based small and medium-sized businesses, with options to pay employees and contractors in Canada and internationally.
FintechHR TechSaaS
Founders & leadership
ZenPayroll was founded in 2011 by Joshua Reeves and Edward Kim.
JR
Joshua ReevesCo-founder30 Under 30 2013
EK
Edward KimCo-founder
BW
Brett WillmsExecutive
ML
Mark LondonNamed on SEC filing
Board
HT

Investors · 6
Peterson VenturesSalt Lake City · $250K – $2.5M
Emergence Capital PartnersreportedSan Francisco · $500K – $10M
General CatalystreportedSan Francisco · $30M
Kleiner PerkinsreportedMenlo Park · $500K – $15M
Ribbit CapitalreportedPalo Alto · $100K – $15M
Rothenberg VenturesreportedPalo Alto · $500K – $10Mvia Mike Rothenberg · inferred
Reported raises · per SEC filings
Form D private placements$756.4M disclosed across 7 rounds · 2015–2021
▶$114.3MraisedAug 2021 · 27 investors · Other TechnologyRule 506(b)
▶$114.3MraisedAug 2021 · 27 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Hemant TanejaDirector
- Anne RaimondiDirector
- Edward KimExecutive Officer, Director, Promoter
- Mark Tomer LondonExecutive Officer, Director, Promoter
- Joshua ReevesExecutive Officer, Director, Promoter
- Offering amount
- $114.3M
- Amount sold
- $114.3M
- First sale
- Jul 2021
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$175MraisedAug 2021 · 48 investors · Other TechnologyRule 506(b)
▶$175MraisedAug 2021 · 48 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Hemant TanejaDirector
- Joshua ReevesExecutive Officer, Director, Promoter
- Anne RaimondiDirector
- Edward KimExecutive Officer, Director, Promoter
- Mark Tomer LondonExecutive Officer, Director, Promoter
- Offering amount
- $175M
- Amount sold
- $175M
- First sale
- Jul 2021
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$12.4MraisedJun 2021 · 16 investors · Other TechnologyRule 506(b)
▶$12.4MraisedJun 2021 · 16 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Mark Tomer LondonExecutive Officer, Director, Promoter
- Hemant TanejaDirector
- Joshua ReevesExecutive Officer, Director, Promoter
- Anne RaimondiDirector
- Edward KimExecutive Officer, Director, Promoter
- Offering amount
- $12.4M
- Amount sold
- $12.4M
- First sale
- Jun 2021
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$188MraisedJul 2019 · 16 investors · Other TechnologyRule 506(b)
▶$188MraisedJul 2019 · 16 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Joshua ReevesExecutive Officer, Director, Promoter
- Edward KimExecutive Officer, Director, Promoter
- Mark Tomer LondonExecutive Officer, Director, Promoter
- Hemant TanejaDirector
- Anne RaimondiDirector
- Offering amount
- $200M
- Amount sold
- $188M
- First sale
- Jul 2019
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$135.1MraisedJul 2018 · 29 investors · Other TechnologyRule 506(b)
▶$135.1MraisedJul 2018 · 29 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Joshua ReevesExecutive Officer, Director, Promoter
- Mark LondonExecutive Officer, Director, Promoter
- Edward KimExecutive Officer, Director, Promoter
- Mike DinsdaleExecutive Officer
- Alexa ReeseExecutive Officer
- Hemant TanejaDirector
- Offering amount
- $140M
- Amount sold
- $135.1M
- First sale
- Jul 2018
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$90MraisedOct 2016 · 58 investors · Other TechnologyRule 506(b)
▶$90MraisedOct 2016 · 58 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Joshua ReevesExecutive Officer, Director, Promoter
- Edward KimExecutive Officer, Director, Promoter
- Mark LondonExecutive Officer, Director, Promoter
- Hemant TanejaDirector
- Alexa ReeseExecutive Officer
- Offering amount
- $90M
- Amount sold
- $90M
- First sale
- Dec 2015
- Incorporated
- Corporation, Delaware, 2011
- Federal exemptions
- 06b
▶$41.6MraisedApr 2015 · 5 investors · Other TechnologyRule 506(b)
▶$41.6MraisedApr 2015 · 5 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Joshua ReevesExecutive Officer, Director, Promoter
- Edward KimExecutive Officer, Director, Promoter
- Brett WillmsExecutive Officer
- Hemant TanejaDirector
- Mark LondonExecutive Officer, Director, Promoter
- Offering amount
- $60M
- Amount sold
- $41.6M
- First sale
- Mar 2015
- Incorporated
- Corporation, Delaware, 2011
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
In the news
Gusto (formerly ZenPayroll) Is Valued at $1B in New Funding Roundbuzzfeed.com · Dec 2015
Google-backed ZenPayroll plans to hire 1,750 people in Denverdenverpost.com · Jul 2015
ZenPayroll raises a $60M series B round from Google Capitaltechcrunch.com · Apr 2015Frequently asked questions
- What does ZenPayroll do?
- Gusto (formerly ZenPayroll) is an all-in-one payroll and HR platform that automates payroll processing, tax filing, and compliance, and offers hiring, onboarding, time tracking, and employee benefits administration. It serves US-based small and medium-sized businesses, with options to pay employees and contractors in Canada and internationally.
- Who founded ZenPayroll?
- ZenPayroll was founded by Joshua Reeves, Edward Kim in 2011.
- Who are ZenPayroll's investors?
- ZenPayroll's investors include Peterson Ventures, Emergence Capital Partners, General Catalyst, Kleiner Perkins, Ribbit Capital, Rothenberg Ventures.
- How much funding has ZenPayroll raised?
- ZenPayroll has disclosed $756.4M raised across 7 rounds.
- Where is ZenPayroll headquartered?
- ZenPayroll is headquartered in San Francisco, US.

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