Leland
Lehi, US · Founded 2021 · 8 known investors
Leland is an online platform connecting individuals with expert coaches for career development, interview prep, and graduate/business school admissions, alongside an AI Builder Program that trains people to build AI agents and workflows. It also offers services for organizations to train staff, build AI infrastructure, and hire AI-native talent.
AI & Machine LearningEdTechFuture of Work
Founders & leadership
Leland was founded in 2021 by John Koelliker and Erika Mahterian.
JK
John KoellikerCo-founder30 Under 30 2023
EM
Erika MahterianCofounder30 Under 30 2023
Board
Investors · 8
Reported raises · per SEC filings
Form D private placements$19.5M disclosed across 2 rounds · 2023–2024
▶$12.5MraisedNov 2024 · 14 investors · Other TechnologyRule 506(b)
▶$12.5MraisedNov 2024 · 14 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- John KoellikerExecutive Officer, Director
- Eurie KimDirector
- Offering amount
- $12.5M
- Amount sold
- $12.5M
- First sale
- Sep 2024
- Incorporated
- Corporation, Delaware, 2021
- Federal exemptions
- 06b
▶$7MraisedJan 2024 · 30 investors · Other TechnologyRule 506(b)
▶$7MraisedJan 2024 · 30 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- John KoellikerExecutive Officer, Director
- Offering amount
- $7M
- Amount sold
- $7M
- First sale
- Dec 2023
- Incorporated
- Corporation, Delaware, 2021
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 3
by search overlapThe Princeton Review10313 shared keywordsThe Princeton Review provides test preparation and tutoring services for students preparing for standardized tests such as the SAT, along with college admissions guidance and AI-based learning tools for essay counseling and homework feedback. It serves students seeking to improve test scores and navigate the college admissions process.
Niche8685 shared keywordsNiche operates a platform that helps students and families research and compare K-12 schools, colleges, and grad schools using data, rankings, and user reviews to find schools that fit their preferences. It offers tools to organize school searches and a Direct Admissions feature that lets colleges accept students based on their Niche profile, and partners with schools to connect with prospective students.
Magoosh5825 shared keywordsMagoosh is an online test preparation service offering video lessons, practice questions, flashcard apps, and score predictors for standardized exams such as the GRE and TOEFL. It serves students preparing for graduate school and other admissions tests, positioning itself as a lower-cost alternative to classroom courses and prep books.
Companies competing with Leland for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Leland do?
- Leland is an online platform connecting individuals with expert coaches for career development, interview prep, and graduate/business school admissions, alongside an AI Builder Program that trains people to build AI agents and workflows. It also offers services for organizations to train staff, build AI infrastructure, and hire AI-native talent.
- Who founded Leland?
- Leland was founded by John Koelliker, Erika Mahterian in 2021.
- Who are Leland's investors?
- Leland's investors include BYU Cougar Capital, Contrary, Forerunner Ventures, GSV Ventures, Marketplace, Next Play Ventures, Invest Ventures, Peterson Ventures.
- How much funding has Leland raised?
- Leland has disclosed $19.5M raised across 2 rounds.
- Where is Leland headquartered?
- Leland is headquartered in Lehi, US.