Fundraising Fox

Ben Capell

Investor

Managing Director at Peterson Ventures

Salt Lake City, Utah

Writes $250K – $2.5M checks · typically $1.4M

Find your path to Ben

427 people in our graph share verified history with Ben — schools, employers, funds. One of them is your warm intro.

Jen ArdunlockedBen: together at Brigham Young University (2000–2004)
Ben: together at Peterson Ventures
Ben: together at SmartAsset
Ben: together at Spiff (Acquired by Salesforce)

About

Managing Director at Peterson Ventures since its inception, having raised over $300M and overseen 100+ deals over 10+ years, including investments in six unicorns. Previously the first employee at an enterprise tech startup and a consultant at Charles River Associates; holds an MBA and B.S. in Finance from BYU.

Invests in

ConsumerE-commerceFintechHealthtechSaaS

Experience

  1. Peterson VenturesManaging Directorcurrent2010 — presentGreater Salt Lake City Area
  2. StablecoreInvestorcurrent2025 — present
  3. DiversiFi.aiInvestorcurrent2024 — present
  4. ITSRAPIDInvestorcurrent2022 — present
  5. Anatomy FinancialInvestorcurrent2022 — present
  6. ParticlInvestorcurrent2021 — present
  7. TacticBoard Membercurrent2021 — present
  8. Videra HealthBoard Membercurrent2021 — present
  9. ClimateWellsInvestorcurrent2021 — present
  10. LelandBoard Observercurrent2021 — present
  11. VerasightBoard Membercurrent2020 — present
  12. ClutchInvestorcurrent2020 — present
  13. TilledInvestorcurrent2020 — present
  14. Nomi HealthInvestorcurrent2019 — present
  15. WorkstreamInvestorcurrent2018 — present
  16. ChatbooksBoard Observercurrent2013 — present
  17. Tundra WholesaleInvestorcurrent2017 — present
  18. MarketDialBoard Membercurrent2016 — present
  19. EthosInvestorcurrent2016 — present
  20. Level HomeInvestorcurrent2015 — present
  21. CotopaxiInvestorcurrent2014 — present
  22. Lucid SoftwareInvestorcurrent2014 — present
  23. SmartAssetInvestorcurrent2012 — present
  24. Spiff (Acquired by Salesforce)Investor2017 — 2024
  25. Grow.com | No-Code, Full-Stack BIBoard Observer2014 — 2022
  26. Artemis by Nomi HealthInvestor2013 — 2022
  27. HireVueBoard Observer2012 — 2022
  28. DataFleetsInvestor2020 — 2021
  29. AllbirdsInvestor2014 — 2021
  30. DSCOBoard Observer2012 — 2021
  31. EargoInvestor2013 — 2020
  32. Effective TeamsProduct and Business Manager2007 — 2009Washington D.C. Metro Area
  33. Charles River AssociatesConsulting Associate2003 — 2007

Skills & more

Start-ups37Venture Capital20Entrepreneurship25Strategy17Due Diligence12Analysis26Business Valuation32Leadership12

Languages Spanish

From Ben's professional profile.

Colleagues at Peterson Ventures

Blake Barney
Associate at Peterson Ventures
Carolyn Carpeneti
Talent Partner at Peterson Ventures
Clint Peterson
Managing Partner at Peterson Ventures
Eric Noble
Chief Financial Officer & Chief Compliance Officer at Peterson Ventures
Gabe Morris
Associate at Peterson Ventures
Ilana Stern
Partner at Peterson Venture Partners
Ilana Stern
Partner at Peterson Ventures
Laurel Mills
Executive Assistant at Peterson Ventures

Network5

Bogomil BalkanskyScout
Home chef and food blogger, venture capital partner, and wildlife photographer
Ryan GilbertScout
Founder and Managing Partner at Launchpad Capital
Amy Errett
Venture partner at True Ventures and founding CEO of Madison Reed
Ilana Stern
Partner at Peterson Ventures
Taylor Jones
Partner at Peterson Ventures

Investors connected to Ben in public investor directories — a warm-intro map.

Frequently asked questions

Who is Ben Capell?
Managing Director at Peterson Ventures since its inception, having raised over $300M and overseen 100+ deals over 10+ years, including investments in six unicorns. Previously the first employee at an enterprise tech startup and a consultant at Charles River Associates; holds an MBA and B.S. in Finance from BYU.
Where does Ben Capell work?
Ben Capell is Managing Director at Peterson Ventures.
What does Ben Capell invest in?
Ben Capell invests in Consumer, E-commerce, Fintech, Healthtech, SaaS.
What check size does Ben Capell write?
Ben Capell typically writes checks of $250K – $2.5M.
Where did Ben Capell go to school?
Ben Capell studied at Brigham Young University (MBA, Finance); Brigham Young University (Bachelor of Science, Business Management - Finance).

Same school

Also attended Brigham Young University373

Jake StormDeal Partner at Felicis VenturesJen ArdManaging Director, Head of Investment Operations at Intel CapitalNathan MickelsenVice President of Tax at RevolutionJohn SabinChief Financial Officer; President, Revolution Places at RevolutionDiogo MyrrhaPartner at Peak VenturesSid KrommenhoekPartner at Album

+ 367 more

Shared employers

Also worked at Stablecore4

Abdul AbdirahmanPrincipal at F-Prime Capital PartnersGopinath SundaramurthyInvestor at Ensemble VCJordan LeitesAssociate at Norwest Venture PartnersEduardo MontemayorCo-Founder and CTO at Stablecore

Also worked at DiversiFi.ai2

Gavin ChristensenFounder & General Partner at Kickstart FundTanner PotterPartner at Kickstart Fund

Also worked at Workstream7

David Pérez-HernándezPartner at Roble VenturesAnna KhanGeneral Partner at CRV (Charles River Ventures)David OngchocoCo-Founder and General Partner at Comma CapitalRob AttorriFounder at Light Table/EveRuming ZhenFounder at StarJarBrandon OngCo-Founder at Hebbian Robotics

+ 1 more

Also worked at Ethos20

Roelof BothaAdvisor & former Steward at Sequoia Capital; SpaceX board memberKonstantine BuhlerInvestor at Sequoia CapitalStephanie ZhanInvestor at Sequoia CapitalBrett BrowmanInvestor at Khosla VenturesIrving HsuInvestor at Mayfield FundHelen SohnDirector, Business Development at New York Life Ventures

+ 14 more