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Ben Capell

Investor

Managing Director at Peterson Ventures · Board director at Tilled · Board director at MarketDial

Salt Lake City, Utah

Writes $250K – $2.5M checks · typically $1.4M

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Ask Caleb Avery to introduce you to Ben

You →Caleb · together at Tilled (2020–2026) →Ben

Ask Jamie Chen to introduce you to Ben

You →Jamie · together at Cotopaxi →Ben

Ask Sam Okafor to introduce you to Ben

You →Sam · together at Clutch →Ben

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About

Managing Director at Peterson Ventures since its inception, having raised over $300M and overseen 100+ deals over 10+ years, including investments in six unicorns. Previously the first employee at an enterprise tech startup and a consultant at Charles River Associates; holds an MBA and B.S. in Finance from BYU.

Invests in

ConsumerE-commerceFintechHealthtechSaaS

Board director at Tilled

Intro paths

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In turn, Ben can intro founders to Tilled's investors below.

Tilled's investors · 13

Abstract VenturesSan Francisco · $250K – $750K checks · since 2021Alumni VenturesManchester · $100K – $10M checksBlank VenturesSan Francisco · $500K – $2M checks · since 2024Bootstrap Venture PartnersSolana BeachCanvas VenturesPortola Valley · $5M – $20M checks · since 2021Clocktower VenturesSanta Monica · $100K – $20M checksFJ LabsNew York · $100K – $3M checksFourth RealmMenlo ParkG SquaredChicagoPeterson VenturesSalt Lake City · $250K – $2.5M checks · since 2021Service Provider CapitalVailTRAC (Third Round Analytics Capital)San Francisco · $250K – $2M checksUPC Capital VenturesBoulder · since 2024

Co-founders at Tilled

CACaleb Avery
Caleb AveryExecutive Officer, Director

Board director at MarketDial

Intro paths

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In turn, Ben can intro founders to MarketDial's investors below.

MarketDial's investors · 10

Blumberg CapitalMiami · $500K – $5M checks · since 2025Crosslink CapitalMenlo Park · $1M – $9M checksDYDX CapitalRedwood CityEndeavor8San FranciscoEPIC VENTURESSalt Lake CityFoundersX VenturesSilicon ValleyGradient VenturesSan Francisco · $100K – $10M checks · since 2025KickstartSalt Lake City · $250K – $3M checksPeterson VenturesSalt Lake City · $250K – $2.5M checks · since 2016Y CombinatorSan Francisco · $500K checks

Co-founders at MarketDial

MD
Morgan DavisExecutive Officer, Director, Promoter
JSJohnny Stoddard
Johnny StoddardFounder

Experience

  1. Peterson VenturesManaging Directorcurrent2010 — presentGreater Salt Lake City Area
  2. StablecoreInvestorcurrent2025 — present
  3. DiversiFi.aiInvestorcurrent2024 — present
  4. ITSRAPIDInvestorcurrent2022 — present
  5. Anatomy FinancialInvestorcurrent2022 — present
  6. ParticlInvestorcurrent2021 — present
  7. TacticBoard Membercurrent2021 — present
  8. Videra HealthBoard Membercurrent2021 — present
  9. ClimateWellsInvestorcurrent2021 — present
  10. LelandBoard Observercurrent2021 — present
  11. VerasightBoard Membercurrent2020 — present
  12. ClutchInvestorcurrent2020 — present
  13. TilledInvestorcurrent2020 — present
  14. Nomi HealthInvestorcurrent2019 — present
  15. WorkstreamInvestorcurrent2018 — present
  16. ChatbooksBoard Observercurrent2013 — present
  17. Tundra WholesaleInvestorcurrent2017 — present
  18. MarketDialBoard Membercurrent2016 — present
  19. EthosInvestorcurrent2016 — present
  20. Level HomeInvestorcurrent2015 — present
  21. CotopaxiInvestorcurrent2014 — present
  22. Lucid SoftwareInvestorcurrent2014 — present
  23. SmartAssetInvestorcurrent2012 — present
  24. Spiff (Acquired by Salesforce)Investor2017 — 2024
  25. Grow.com | No-Code, Full-Stack BIBoard Observer2014 — 2022
  26. Artemis by Nomi HealthInvestor2013 — 2022
  27. HireVueBoard Observer2012 — 2022
  28. DataFleetsInvestor2020 — 2021
  29. AllbirdsInvestor2014 — 2021
  30. DSCOBoard Observer2012 — 2021
  31. EargoInvestor2013 — 2020
  32. Effective TeamsProduct and Business Manager2007 — 2009Washington D.C. Metro Area
  33. Charles River AssociatesConsulting Associate2003 — 2007

Skills & more

Start-ups37Venture Capital20Entrepreneurship25Strategy17Due Diligence12Analysis26Business Valuation32Leadership12

Languages Spanish

From Ben's professional profile.

Investments

Investor

Able LendingArtemis HealthAura FinancialBanyanBlyncsyCarlypsoCharlie FinanceChatbooksChobolabsContent AnalyticsCotopaxiDealstruckDoBoxDropThoughtDscoDweloEargoEcoScrapsFingiGrasswireGrowHireVueLucid Software, Inc.Madison ReedMarketDialMarkkitMicro BenefitsOportunOUTROPacketPointe CommunicationsParticlPlumziQzzrRentLingoRocketmilesSimpleCitizenSmartAssetTherapydiaVacatiaVidera HealthViDiWeave InnovationsWeddington Way

Per curated public sources.

Colleagues at Peterson Ventures

Blake Barney
Associate at Peterson Ventures
Carolyn Carpeneti
Talent Partner at Peterson Ventures
Clint Peterson
Managing Partner at Peterson Ventures
Eric Noble
Chief Financial Officer & Chief Compliance Officer at Peterson Ventures
Gabe Morris
Associate at Peterson Ventures
Ilana Stern
Partner at Peterson Ventures
Laurel Mills
Executive Assistant at Peterson Ventures
Lewis Aynesworth
Senior Associate at Peterson Venture Partners

Network5

Bogomil BalkanskyScout
Home chef and food blogger, venture capital partner, and wildlife photographer
Ryan GilbertScout
Founder and Managing Partner at Launchpad Capital
Amy Errett
Venture partner at True Ventures and founding CEO of Madison Reed
Ilana Stern
Partner at Peterson Ventures
Taylor Jones
Partner at Peterson Ventures

Investors connected to Ben in public investor directories — a warm-intro map.

Frequently asked questions

Who is Ben Capell?
Managing Director at Peterson Ventures since its inception, having raised over $300M and overseen 100+ deals over 10+ years, including investments in six unicorns. Previously the first employee at an enterprise tech startup and a consultant at Charles River Associates; holds an MBA and B.S. in Finance from BYU.
Where does Ben Capell work?
Ben Capell is Managing Director at Peterson Ventures and Board director at Tilled and Board director at MarketDial.
What does Ben Capell invest in?
Ben Capell invests in Consumer, E-commerce, Fintech, Healthtech, SaaS.
What check size does Ben Capell write?
Ben Capell typically writes checks of $250K – $2.5M.
What companies has Ben Capell invested in?
Investments tracked here include Able Lending, Artemis Health, Aura Financial, Banyan, Blyncsy, Carlypso, Charlie Finance, Chatbooks, Chobolabs, Content Analytics, Cotopaxi, Dealstruck, and 31 more.
Where did Ben Capell go to school?
Ben Capell studied at Brigham Young University (MBA, Finance); Brigham Young University (Bachelor of Science, Business Management - Finance).

Same school

Shared employers

Also worked at Tundra Wholesale1

Mateo BryantExecutive Officer at Minted