Buffy
Founded 2018 · 4 known investors
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Buffy sells bedding products including cooling sheets, duvet covers, and comforters designed for temperature regulation and comfort. The company targets consumers seeking high-quality sleep products.
Also known as Buffy
Founders & leadership
Buffy was founded in 2018 by Shoaib Kabani and Michael Rothkopf.
Investors · 4
Company profile
researched Aug 2026Buffy is a bedding company that designs and sells sheets, duvet covers, comforters and pillows to consumers. Its sheet range includes TENCEL, cotton and linen options, and its comforter line is split between a loft-and-lightness product marketed as Cloud and a cooling product marketed as Breeze. Pillows are positioned around matching a customer's individual sleep profile, and the assortment is organized so that duvet covers pair with sheets and protect a duvet insert.
The company emphasizes textile safety and material sourcing. Its products carry OEKO-TEX STANDARD 100 Class 1 certification, a third-party verified tier that tests for more than 1,000 harmful substances and is applied to textiles intended for babies and toddlers. Buffy states its products contain no synthetic dyes, phthalates, BPA or BPS, and no dye migration. A recent addition to the line is a Matelasse Coverlet woven in Portugal.
Founding story
Buffy was founded in 2018 by a second-generation weaver who observed the chemical intensity of conventional bedding production. The company states that thousands of chemicals, including formaldehydes, BPAs and heavy metals, are used in making the average textile, and that reducing that chemical load for both customers and the environment was the reason the business was started.
Business model
Buffy sells bedding products directly to consumers through its own website, including a cart-based online store with promotional discounts of up to 25% and a complimentary at-home trial that lets customers experience products before paying.
Revenue comes from direct online sales of bedding products across sheets, duvet covers, comforters and pillows.
Latest developments
Buffy introduced a Matelasse Coverlet made with Portuguese weaving and is promoting it alongside its existing bed linen range, together with a complimentary at-home trial program and discounts of up to 25%.
▸Full profile — market position, technology, go-to-market
Market position
Positioning centers on chemical-free textile production and third-party verification: OEKO-TEX STANDARD 100 Class 1 certification, absence of synthetic dyes, phthalates, BPA and BPS, and a founding background in weaving.
Technology
Product-level material choices include TENCEL, cotton and linen sheeting, Portuguese weaving for the Matelasse Coverlet, and comforter constructions targeted at loft or cooling performance.
Go-to-market
Direct-to-consumer e-commerce on buffy.co, supported by a try-before-paying trial offer, category-based merchandising and citation of third-party product awards such as "Best Overall Cooling Sheets," "Best Overall Comforter" and "Best Bedsheets."
Consumers buying bedding for the home, including those seeking cooling or temperature-regulating sleep products and buyers of textiles used by babies and toddlers.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 2
by search overlap
Companies competing with Buffy for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 1
launches, deals, and filingsBuffy promoted a new Matelasse Coverlet, described as Portuguese-woven, alongside its range of bed linens.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 1
primary sources listed
- Buffy exitedbuffy.co · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Buffy do?
- Buffy is a direct-to-consumer bedding brand selling sheets, duvet covers, comforters and pillows made without harsh chemicals.
- Who founded Buffy?
- Buffy was founded by Shoaib Kabani, Michael Rothkopf in 2018.
- Who are Buffy's investors?
- Buffy's investors include AlleyCorp, Multiplier Capital, The Chernin Group (TCG Crypto), Alley Robotics Ventures.