Assembled Brands
Venture debtCalifornia · 1 people tracked
Investment thesis
Assembled Brands offers growth-focused lines of credit to the consumer products ecosystem. Founded by former operators of an emerging fashion brand, the firm was born out of the difficulty of obtaining working capital from traditional lenders against assets like accounts receivable and inventory during periods of rapid growth. It specializes in understanding the financing needs of consumer product businesses across the sector, providing capital that supports scaling and expansion.
Source: firm website, verified Aug 3, 2026.
Team · 1 people
from the firm's websiteWhat they invest in
from 39 of 74 portfolio companiesDirect to Consumer ×36Consumer ×32E-commerce ×19FoodTech ×11Wellness & Fitness ×7Circular Economy ×4Hardware ×4Advanced Manufacturing ×3
HQs:United States×20
Who they back
founder profiles across 19 portfolio companiesFounding team size:solo founder×132 founders×53 founders×1
Investments · 74 tracked
founders shown can be your intro pathBy year:2025 · 12024 · 12020 · 22019 · 12018 · 12016 · 28 dated
Ana Luisa designs and sells luxury-quality everyday jewelry made from recycled materials and produced through eco-conscious practices.
Circular EconomyConsumerDirect to ConsumerE-commerce
DavidAdam
Co-investorsEutopia VC
Co-investorsCurate CapitalEmmeline VenturesKeiretsu ForumTBD AngelsUna Terra
Ash & Erie designs and sells clothing made specifically for shorter men, offering up to 55 sizes across categories like jeans, chinos, shirts, and sweaters.
ConsumerDirect to ConsumerE-commerceDetroit, US
Steven Mazur(Executive Officer, Director)Eric 48266 Huang(Executive Officer, Director)
BoardC.J. Ritterbusch(Director)
Co-investorsID VenturesIrishAngels
Aura Bora is a sparkling water brand that produces flavored beverages made with filtered water, herbal extracts, and natural sweeteners, positioned as a healthier alternative to traditional sodas and commercial seltzers.
ConsumerDirect to ConsumerFoodTech
Co-investorsSeaside VenturesSiddhi CapitalBalanced BreakfastConsumer VenturesGaingelsSimple Food Ventures
BL101 is a baseball-themed apparel brand selling youth and adult clothing such as tees, shorts, hoodies, sweatpants, hats, and socks, along with baseball style and culture content.
ConsumerDirect to ConsumerE-commerce
Bearaby makes weighted blankets and related sleep and wellness products, including cooling sheets, pillows, sleep masks, heated wraps, and weighted plushies.
ConsumerDirect to ConsumerWellness & Fitness
Co-investorsFlow Capital
Better Booch produces kombucha with fruit and botanical flavors, sold in recyclable cans as single flavors and variety packs.
Advanced ManufacturingConsumerDirect to ConsumerFoodTechHuntington Park, US
Michael Silverstein(Director)Ashleigh Lockerbie(Director)Donald B. Lockerbie(Executive Officer, Director)
Co-investorsCostella KirschH Venture PartnersOutbound VenturesWellness VenturesSpringdale Ventures
New York, US
Peter Baldwin(Executive Officer, Director)
Blue Tees makes golf technology products including GPS rangefinders, GPS watches, launch monitors, and an AI-powered GPS app (GAME) that turns round, swing, and club data into course decisions.
Direct to ConsumerHardwareSports Tech
Bluffworks makes versatile, durable men's and women's apparel, starting with travel pants, built with technical fabrics that are wrinkle resistant, moisture wicking, and machine washable.
ConsumerDirect to ConsumerE-commerceNew York, US
Stefan Loble(President & CEO)Scott Sklar(Director)Natalie Hunter(Director)
Co-investorsForefront Venture
Boomerang's produces Australian-inspired frozen meat pies and handheld meal options sold in the frozen food aisle.
Advanced ManufacturingConsumerDirect to ConsumerFoodTechAustin, US
Lance McInnes(Executive Officer, Director)Jack Fennell(Executive Officer, Director)Jack Fennel(Executive Officer, Director, Promoter)
BoardSabrina Merage Naim(Director)Don Short(Director)Lee Valkenaar(Director)
Co-investorsCentral Texas Angel NetworkHouston Angel Network
New York, US
Aubrie Pagano(Cofounder)Rachelle Madick(Chief Operating Officer of Issuer)Chirag Nirmal(Chief Technical Officer of Issuer)
Co-investorsVTF CapitalGreat Oaks Venture CapitalTriplePoint Capital
BURST sells oral care products such as sonic toothbrushes with replacement heads, floss, whitening strips, breath strips, and oral probiotics, offered through subscription refill plans direct to consumers.
Direct to ConsumerE-commerceWellness & Fitness
Hamish Khayat(Founder)
Co-investorsVolition Capital
AgTechOakland, US
Clifford Pollard(CEO and Manager of the Issuer)Charlie Brown(Director of Finance of the Issuer)
Co-investorsQuest Venture Partners
Dame designs and engineers sexual wellness products, including vibrators and other sex toys, developed in-house with input from a clinical board.
Direct to ConsumerFemTechWellness & FitnessBrooklyn, US
Alexandra Fine(Co-founder)inJanet Lieberman(Co-founder)inBenjamin Aldridge(Executive Officer)
BoardRick Desai(Director)in
Co-investorsigniteXL VentureJoyance PartnersChingona VenturesListen Ventures
Dermaflash manufactures the Luxe+ sonic dermaplaning device for at-home skin exfoliation.
ConsumerDirect to ConsumerHardwareHealthtechWellness & Fitness
Dara Levy(Founder)in
ettitude is a lifestyle brand that makes home essentials—bedding, bath towels, and related products—from its patented CleanBamboo® lyocell fabric, produced with a closed-loop, non-toxic organic bamboo process.
Circular EconomyConsumerDirect to ConsumerE-commerceLos Angeles, US
"BEIHUA ""PHOEBE""" YU(Executive Officer, Director)ADAM BURGOON(Director)KATERINA DEY(Executive Officer, Director)
Co-investorsBoro CapitalEntrepreneurs Roundtable Accelerator (ERA)igniteXL VentureRemarkable Ventures37 Angels
Evelyn & Bobbie designs wireless bras built around the EB Core support system, using adaptive, smoothing fabric that molds to the wearer's body.
ConsumerDirect to ConsumerE-commerce
Bree
Female-founded food brand producing ethically-sourced premium tinned seafood products.
Co-investorsEverywhere VenturesMultifaceted CapitalOpenSky VenturesVan Wickle Ventures
Holy Grail Steak Co. is an online retailer that sells high-end and rare beef, including A5 Kobe and Wagyu from Japan, Hokkaido Snow Beef, and premium steaks and burger patties.
Direct to ConsumerE-commerceFoodTech
Homesick sells scented candles with customizable packaging, including the Let's Toast Candle featuring fruity and champagne-inspired fragrance notes.
ConsumerDirect to ConsumerE-commerce
Taos, New Mexico mission-driven personal care brand scaling across wholesale, Amazon, and DTC.
Janji is an athletic apparel company that sponsors a field team of accomplished runners and ultrarunners who use running to explore, connect, and inspire change in their communities.
ConsumerDirect to ConsumerSports Tech
Co-investorsBreak Trail Ventures
Juneshine produces hard kombucha beverages sold through retail, restaurant, and bar channels.
ConsumerDirect to ConsumerFoodTechWellness & FitnessSan Diego, US
Co-investorsAMBERSTONEInvestBevPure VenturesMana Ventures
Kosterina produces extra virgin olive oil and organic Mediterranean food products sourced from southern Greece, alongside natural skincare leveraging olive oil for hydration and antioxidant benefits.
ConsumerDirect to ConsumerFoodTechWellness & FitnessNew York City, US
KostasKaterina (Katina) Mountanos(Founder)in
Co-investors1st Course CapitalEvolution VC PartnersKarpReillyLakehouse Venture Partners
LINKSOUL sells golf-inspired apparel and accessories, including shirts, layers, pants, footwear, headwear, and golf bags and gear.
Direct to ConsumerE-commerceSports Tech
Lunya sells luxury restwear and loungewear for women and men, including garments made from organic Pima cotton.
ConsumerDirect to ConsumerE-commerce
Mason Dixie Foods makes scratch-made frozen food products, such as biscuits and other comfort foods, using simple ingredients for consumers to prepare restaurant-quality meals at home.
ConsumerDirect to ConsumerFoodTech
Co-investorsValor Equity Partners
NoCow makes plant-based protein bars that are dairy-free, gluten-free, non-GMO, soy-free, and vegan.
ConsumerDirect to ConsumerFoodTech
Daniel Katz(Founder)in
Co-investorsLever VCSun Mountain CapitalValor Equity Partners
Obvious Wines is a direct-to-consumer wine brand offering a collection of family estate wines made through sustainable farming in California, Chile, and France, sold with simplified labels that clearly describe each wine's taste, characteristics, and provenance.
ConsumerDirect to ConsumerE-commerce
Piloti designs and sells driving shoes, sneakers, and boots featuring patented Roll Control heel technology for stability and pedal feel, handcrafted in Portugal.
ConsumerDirect to ConsumerE-commerce
Advanced ManufacturingHudsonville, US
Paul Reiss(Executive Officer, Director)Michael Meadows(Executive Officer)
Co-investorsMichigan Rise
Qalo sells smart rings that track health metrics and training data for fitness and wellness monitoring.
ConsumerDirect to ConsumerHardwareHealthtechNew MaterialsWellness & Fitness
RAEN designs and sells handcrafted acetate sunglasses featuring Carl Zeiss lenses, positioned around classic silhouettes with modern detailing.
ConsumerDirect to ConsumerE-commerce
Ranch Hand is an Austin-based food service operating a food truck, multiple locations, and a full-service catering company, serving dishes made from locally and ethically sourced Texas proteins and organic produce.
ConsumerFoodTechAustin, US
Keith O'Riordan(Owner and General Manager)Quentin Cantu(Executive Officer, Director, Promoter)Brian Murphy(Executive Officer, Director, Promoter)
Samuel Hubbard designs and sells lightweight, comfort-focused footwear for men and women, including sneakers, sandals, and lace-up walking shoes handcrafted in small batches in Portugal and Brazil.
ConsumerDirect to ConsumerE-commerce
Bruce Katz(Founder)
Sand Cloud manufactures Turkish cotton towels designed for durability, comfort, and water absorption, marketed for beach and water sports use.
ConsumerDirect to ConsumerE-commerceImpact & Social Good
Boulder, US
Timothy Schaeffer(Executive Officer)Adam Grossman(Director)
BoardFernando Gentil(Director)Tom Brown(Director)Kim Anne Stark(Director)Sean Butler(Director)
Connected fitness brand expanding from DTC into a 450-store retail rollout with DICK'S Sporting Goods.
Eric Delapenha(Founder)
Co-investorsAurumVerance Capital
The Citizenry is a U.S. home goods retailer offering handcrafted furniture, bedding, and home décor made with 100% fair trade processes audited by the World Fair Trade Organization, sourcing materials and artisans from around the world.
Circular EconomyConsumerDirect to ConsumerE-commerce
Co-investorsKarlani Capital
The Perfect Jean is a direct-to-consumer apparel brand that makes organic cotton clothing including jeans and polo shirts, emphasizing sustainability and ethical manufacturing standards throughout its supply chain.
Circular EconomyConsumerDirect to ConsumerE-commerceNew York, US
Una Femme produces canned and sparkling wines marketed for celebrations and casual occasions.
ConsumerDirect to ConsumerFoodTech
Co-investorsTBD Angels
West Hollywood, US
Cassandra Grey(Executive Officer, Director)
BoardMichael Walrath(Director)Aviv Nevo(Director)Richard Scanlon(Director)Marigay Mckee(Director)Brad Grey(Director)
Co-investorsBeechwood Capital
Wildfang is an apparel brand offering gender-fluid clothing, reinterpreting menswear classics tailored to fit the female form across a range of sizes.
ConsumerDirect to ConsumerE-commercePortland, US
Emma McIlroy(Co-founder & CEO)Julia Parsley(Co-founder)Taralyn Thuot(Co-founder)Amy Hjorth(Executive Officer)
BoardSarmad Saghir(Director)Jonathan Whitcher(Director)
Co-investorsBackstage CapitalLong Way VenturesOregon Venture FundPortland Seed FundVTF CapitalCascade Seed Fund+1 more
Consumer brand holding/M&A group
Windmill sells air conditioning units designed for easy installation, featuring a minimalist aesthetic and a companion app.
ConsumerDirect to ConsumerHardware
Ryan Figlia(Founder)inDanny Mayer(Founder)in
Co-investorsCosmic Venture PartnersDot CapitalNext Play VenturesOpenSky VenturesSuperAngel.FundFounder Collective+3 more
Portfolio news
latest coverage across their companiesBaseball Lifestyle 101 · newsday.com · Aug 24, 2026
Ash & Erie · siliconspice.com · Aug 19, 2026
No Cow · tbbwmag.com · Jul 10, 2026
Obvious Wines · sharktanksuccess.com · May 26, 2026
Violet Grey · vogue.com · Apr 1, 2026
Protein Pints · tasteradio.com · Apr 1, 2026
Humble Brands · abfjournal.com · Feb 18, 2026
Seaweed Bath · cornishseaweedbath.co.uk · Aug 14, 2025
Frequently asked questions
- How many investments has Assembled Brands made?
- Assembled Brands has 74 tracked investments, including 1 dated in the last 24 months.
- What sectors does Assembled Brands focus on?
- Assembled Brands focuses on Consumer, Direct to Consumer, E-commerce.
- Where is Assembled Brands located?
- Assembled Brands is headquartered in California, US.
- Who does Assembled Brands co-invest with?
- Assembled Brands most often shares deals with igniteXL Venture, OpenSky Ventures, TBD Angels, among 51 tracked co-investors.
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