Assembled Brands
Venture debtCalifornia · 1 people tracked
Investment thesis
Assembled Brands offers growth-focused lines of credit to the consumer products ecosystem. Founded by former operators of an emerging fashion brand, the firm was born out of the difficulty of obtaining working capital from traditional lenders against assets like accounts receivable and inventory during periods of rapid growth. It specializes in understanding the financing needs of consumer product businesses across the sector, providing capital that supports scaling and expansion.
Source: firm website, verified Aug 3, 2026.
Team · 1 people
from the firm's websiteWhat they invest in
from 38 of 74 portfolio companiesDirect to Consumer ×34Consumer ×29E-commerce ×19FoodTech ×9Wellness & Fitness ×6Hardware ×3Sports Tech ×3Advanced Manufacturing ×2
HQs:United States×15
Investments · 74 tracked
founders shown can be your intro pathBy year:2025 · 12024 · 12020 · 22019 · 12018 · 12016 · 17 dated
Algenist develops algae-based skincare products, including anti-aging creams, serums, and treatments built around its proprietary Alguronic Acid compound derived from microalgae.
BiotechConsumerDirect to Consumer
Ana Luisa is a direct-to-consumer jewelry brand offering earrings, necklaces, rings, bracelets, fine jewelry, and customizable pieces sold online.
ConsumerDirect to ConsumerE-commerce
Ash & Erie designs and sells clothing made specifically for shorter men, offering up to 55 sizes across categories like jeans, chinos, shirts, and sweaters.
ConsumerDirect to ConsumerE-commerceDetroit, US
Steven Mazur(Executive Officer, Director)Eric 48266 Huang(Executive Officer, Director)
BoardC.J. Ritterbusch(Director)
Aura Bora is a sparkling water brand whose beverages are flavored with herbs, fruits, and flowers, with no added sugar, sweeteners, citric acid, or artificial ingredients.
ConsumerDirect to ConsumerFoodTech
BL101 is a baseball-themed apparel brand selling youth and adult clothing such as tees, shorts, hoodies, sweatpants, hats, and socks, along with baseball style and culture content.
ConsumerDirect to ConsumerE-commerce
Bearaby makes weighted blankets and related sleep and wellness products, including cooling sheets, pillows, sleep masks, heated wraps, and weighted plushies.
ConsumerDirect to ConsumerWellness & Fitness
Better Booch produces kombucha with fruit and botanical flavors, sold in recyclable cans as single flavors and variety packs.
ConsumerDirect to ConsumerFoodTech
New York, US
Peter Baldwin(Executive Officer, Director)
Blue Tees makes golf technology products including GPS rangefinders, GPS watches, launch monitors, and an AI-powered GPS app (GAME) that turns round, swing, and club data into course decisions.
Direct to ConsumerHardwareSports Tech
Bluffworks makes versatile, durable men's and women's apparel, starting with travel pants, built with technical fabrics that are wrinkle resistant, moisture wicking, and machine washable.
ConsumerDirect to ConsumerE-commerceNew York, US
Stefan Loble(President & CEO)Scott Sklar(Director)Natalie Hunter(Director)
Bobabam makes ready-to-prepare boba (bubble tea) kits that can be made at home in about 60 seconds by microwaving a boba pack and adding ice and milk.
ConsumerDirect to ConsumerFoodTech
Advanced ManufacturingAustin, US
Lance McInnes(Executive Officer, Director)Jack Fennell(Executive Officer, Director)Jack Fennel(Executive Officer, Director, Promoter)
BoardSabrina Merage Naim(Director)Don Short(Director)Lee Valkenaar(Director)
Aubrie Pagano(Cofounder)
BURST sells oral care products such as sonic toothbrushes with replacement heads, floss, whitening strips, breath strips, and oral probiotics, offered through subscription refill plans direct to consumers.
Direct to ConsumerE-commerceWellness & Fitness
Hamish Khayat(Founder)
AgTechOakland, US
Clifford Pollard(CEO and Manager of the Issuer)Charlie Brown(Director of Finance of the Issuer)
Dame designs and engineers sexual wellness products, including vibrators and other sex toys, developed in-house with input from a clinical board.
Direct to ConsumerFemTechWellness & FitnessBrooklyn, US
Alexandra Fine(Co-founder)Janet Lieberman(Co-founder)Benjamin Aldridge(Executive Officer)
BoardRick Desai(Director)in
DERMAFLASH makes sonic dermaplaning skincare devices, such as the LUXE+, that remove dead skin cells, buildup, and facial hair to smooth and brighten skin.
ConsumerDirect to ConsumerWellness & Fitness
ettitude is a lifestyle brand that makes home essentials—bedding, bath towels, and related products—from its patented CleanBamboo® lyocell fabric, produced with a closed-loop, non-toxic organic bamboo process.
Circular EconomyConsumerDirect to ConsumerE-commerceLos Angeles, US
"BEIHUA ""PHOEBE""" YU(Executive Officer, Director)ADAM BURGOON(Director)KATERINA DEY(Executive Officer, Director)
Evelyn & Bobbie designs wireless bras built around the EB Core support system, using adaptive, smoothing fabric that molds to the wearer's body.
ConsumerDirect to ConsumerE-commerce
Bree
Female-founded food brand producing ethically-sourced premium tinned seafood products.
Holy Grail Steak Co. is an online retailer that sells high-end and rare beef, including A5 Kobe and Wagyu from Japan, Hokkaido Snow Beef, and premium steaks and burger patties.
Direct to ConsumerE-commerceFoodTech
Homesick makes hand-poured soy wax blend candles with scents inspired by places, memories, occasions, and brands, marketed as clean, non-toxic, and cruelty-free.
ConsumerDirect to ConsumerE-commerce
Taos, New Mexico mission-driven personal care brand scaling across wholesale, Amazon, and DTC.
Janji sells running apparel and gear designed for durability, offered with a 5-year guarantee and 60-day exchanges.
ConsumerDirect to ConsumerSports Tech
JuneShine produces ready-to-drink alcoholic beverages made with real fruit and simple, low-sugar ingredients.
ConsumerDirect to ConsumerFoodTech
Kosterina produces extra virgin olive oil and organic Mediterranean food products sourced from southern Greece, alongside natural skincare leveraging olive oil for hydration and antioxidant benefits.
ConsumerDirect to ConsumerFoodTechWellness & Fitness
Katerina(Founder)Kostas
LINKSOUL sells golf-inspired apparel and accessories, including shirts, layers, pants, footwear, headwear, and golf bags and gear.
Direct to ConsumerE-commerceSports Tech
Lunya sells luxury restwear and loungewear for women and men, including garments made from organic Pima cotton.
ConsumerDirect to ConsumerE-commerce
Mason Dixie Foods makes scratch-made frozen food products, such as biscuits and other comfort foods, using simple ingredients for consumers to prepare restaurant-quality meals at home.
ConsumerDirect to ConsumerFoodTech
Obvious Wines is a direct-to-consumer wine brand offering a collection of family estate wines made through sustainable farming in California, Chile, and France, sold with simplified labels that clearly describe each wine's taste, characteristics, and provenance.
ConsumerDirect to ConsumerE-commerce
Piloti designs and sells driving shoes, sneakers, and boots featuring patented Roll Control heel technology for stability and pedal feel, handcrafted in Portugal.
ConsumerDirect to ConsumerE-commerce
Advanced ManufacturingHudsonville, US
Paul Reiss(Executive Officer, Director)Michael Meadows(Executive Officer)
QALO makes smart rings that track health and activity metrics with no monthly subscription fees.
Direct to ConsumerHardwareWellness & Fitness
RAEN designs and sells handcrafted acetate sunglasses featuring Carl Zeiss lenses, positioned around classic silhouettes with modern detailing.
ConsumerDirect to ConsumerE-commerce
Ranch Hand is an Austin-based food service operating a food truck, multiple locations, and a full-service catering company, serving dishes made from locally and ethically sourced Texas proteins and organic produce.
ConsumerFoodTechAustin, US
Quentin Cantu(Executive Officer, Director, Promoter)Brian Murphy(Executive Officer, Director, Promoter)Keith O'Riordan(Owner and General Manager)Joan Isett(Director of Catering & Events)
Samuel Hubbard designs and sells lightweight, comfort-focused footwear for men and women, including sneakers, sandals, and lace-up walking shoes handcrafted in small batches in Portugal and Brazil.
ConsumerDirect to ConsumerE-commerce
Bruce Katz(Founder)
Sand Cloud is a consumer brand selling beach towels and resort wear designed with sustainability in mind.
ConsumerDirect to ConsumerE-commerce
Boulder, US
Timothy Schaeffer(Executive Officer)Adam Grossman(Director)
BoardFernando Gentil(Director)Tom Brown(Director)Kim Anne Stark(Director)Sean Butler(Director)
Connected fitness brand expanding from DTC into a 450-store retail rollout with DICK'S Sporting Goods.
Portfolio news
latest coverage across their companiesWILDFANG · swimsuit.si.com · Jun 24, 2025
Frequently asked questions
- What sectors does Assembled Brands focus on?
- Assembled Brands focuses on Consumer, Direct to Consumer, E-commerce.
- Where is Assembled Brands located?
- Assembled Brands is headquartered in California, US.
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