Fundraising FoxAssembled Brands
Venture debtCalifornia · Growth · 4 people tracked
Find your way into Assembled Brands
14 people in our graph share verified history with the Assembled Brands team — schools, employers, funds. One of them is your warm intro.
Investment thesis
Assembled Brands provides asset-based growth capital to high-growth consumer product businesses across the CPG ecosystem. Founded by former operators of a fashion brand who struggled to obtain working capital from traditional lenders, the firm offers lines of credit backed by accounts receivable and inventory. It finances consumer brands, ecommerce and online-only retailers, distributors, manufacturers, co-packers, 3PLs, and wholesalers. Sectors served include food & beverage, fashion & apparel, beauty & wellness, and home & electronics. The firm positions itself as a long-term partner whose capital scales with a company's growth, offering facilities from $1M to $25M with durations of 12-48 months.
Source: firm website, verified Sep 26, 2026.
Team · 4 people
from the firm's website
What they invest in
from 46 of 75 portfolio companiesDirect to Consumer ×43Consumer ×38E-commerce ×26FoodTech ×11Wellness & Fitness ×7Circular Economy ×6Hardware ×4Sports Tech ×4
HQs:United States×25
Who they back
founder profiles across 29 portfolio companiesFounding team size:solo founder×212 founders×73 founders×1
Where their founders studiedfrom 23 founders with education data
Columbia University ×2Harvard University ×2Texas A&M University ×2
What their founders studiedfrom 19 founders with field-of-study data
Business & Management ×6Economics ×3Engineering ×2Finance & Accounting ×2
3 hold an MBA (of 23 with degree data)
Investments · 75 tracked
founders shown can be your intro pathBy year:2025 · 22024 · 12023 · 12022 · 12020 · 22019 · 12018 · 12016 · 22014 · 112 dated
Ana Luisa designs and sells luxury-quality everyday jewelry made from recycled materials and produced through eco-conscious practices.
Circular EconomyConsumerDirect to ConsumerE-commerce
DavidAdam
Co-investorsEutopia VC
Another Tomorrow is a luxury fashion brand offering apparel and accessories with a focus on regeneration and responsible, sustainable production.
Circular EconomyDirect to ConsumerE-commerce
Co-investorsCurate CapitalEmmeline VenturesKeiretsu ForumTBD AngelsUna Terra
Ash & Erie designs and sells clothing made specifically for shorter men, offering up to 55 sizes across categories like jeans, chinos, shirts, and sweaters.
ConsumerDirect to ConsumerE-commerceDetroit, US
Steven Mazur(Executive Officer, Director)inEric 48266 Huang(Executive Officer, Director)
BoardC.J. Ritterbusch(Director)
Co-investorsID VenturesIrishAngelsEarly Light Ventures
Aura Bora is a sparkling water brand that produces flavored beverages made with filtered water, herbal extracts, and natural sweeteners, positioned as a healthier alternative to traditional sodas and commercial seltzers.
ConsumerDirect to ConsumerFoodTech
Co-investorsConsumer VenturesSeaside VenturesSiddhi CapitalBalanced BreakfastGaingelsSimple Food Ventures
__Twitter.png)
BL101 is a baseball-themed apparel brand selling youth and adult clothing such as tees, shorts, hoodies, sweatpants, hats, and socks, along with baseball style and culture content.
ConsumerDirect to ConsumerE-commerce
Josh Shapiro(Founder)in
Bearaby makes weighted blankets and related sleep and wellness products, including cooling sheets, pillows, sleep masks, heated wraps, and weighted plushies.
ConsumerDirect to ConsumerWellness & Fitness
Kathrin Hamm(Founder)in
Co-investorsFlow Capital
Better Booch produces kombucha with fruit and botanical flavors, sold in recyclable cans as single flavors and variety packs.
Advanced ManufacturingConsumerDirect to ConsumerFoodTechHuntington Park, US
Ashleigh Lockerbie(Director)in
BoardMichael Silverstein(Director)Donald B. Lockerbie(Executive Officer, Director)
Co-investorsCostella KirschH Venture PartnersOutbound VenturesWellness VenturesCrush VenturesSpringdale Ventures
Blue Tees makes golf technology products including GPS rangefinders, GPS watches, launch monitors, and an AI-powered GPS app (GAME) that turns round, swing, and club data into course decisions.
Direct to ConsumerHardwareSports Tech
Bluffworks makes versatile, durable men's and women's apparel, starting with travel pants, built with technical fabrics that are wrinkle resistant, moisture wicking, and machine washable.
ConsumerDirect to ConsumerE-commerceNew York, US
Stefan Loble(President & CEO)inScott Sklar(Director)Natalie Hunter(Director)
Co-investorsForefront Venture
Boomerang's produces Australian-inspired frozen meat pies and handheld meal options sold in the frozen food aisle.
Advanced ManufacturingConsumerDirect to ConsumerFoodTechAustin, US
Lance McInnes(Executive Officer, Director)inJack Fennell(Executive Officer, Director)Jack Fennel(Executive Officer, Director, Promoter)
BoardSabrina Merage Naim(Director)Don Short(Director)Lee Valkenaar(Director)
Co-investorsCentral Texas Angel NetworkHouston Angel NetworkBoomerang VC
New York, US
Aubrie Pagano(Cofounder)inRachelle Madick(Chief Operating Officer of Issuer)Chirag Nirmal(Chief Technical Officer of Issuer)
Co-investorsVTF CapitalGreat Oaks Venture CapitalTriplePoint Capital
BURST sells oral care products such as sonic toothbrushes with replacement heads, floss, whitening strips, breath strips, and oral probiotics, offered through subscription refill plans direct to consumers.
Direct to ConsumerE-commerceWellness & Fitness
Hamish Khayat(Founder)in
Co-investorsVolition CapitalAlumni VenturesPear VCRock Health Capital
Dame designs and engineers sexual wellness products, including vibrators such as Eva and Fin, developed in-house to address disparities in sexual pleasure and satisfaction for women.
ConsumerDirect to ConsumerFemTechWellness & FitnessNew York, US
Alexandra Fine(Co-founder)inJanet Lieberman(Co-founder)Benjamin Aldridge(Executive Officer)
BoardRick Desai(Director)in
Co-investorsAmboy Street VenturesigniteXL VentureJoyance PartnersChingona VenturesListen Ventures
Dermaflash manufactures the Luxe+ sonic dermaplaning device for at-home skin exfoliation.
ConsumerDirect to ConsumerHardwareHealthtechWellness & Fitness
Dara Levy(Founder)in
ettitude is a lifestyle brand that makes home essentials—bedding, bath towels, and related products—from its patented CleanBamboo® lyocell fabric, produced with a closed-loop, non-toxic organic bamboo process.
Circular EconomyConsumerDirect to ConsumerE-commerceLos Angeles, US
"BEIHUA ""PHOEBE""" YU(Executive Officer, Director)ADAM BURGOON(Director)KATERINA DEY(Executive Officer, Director)
Co-investors37 AngelsBoro CapitalEntrepreneurs Roundtable Accelerator (ERA)igniteXL VentureRemarkable VenturesTA Ventures
Evelyn & Bobbie designs wireless bras built around the EB Core support system, using adaptive, smoothing fabric that molds to the wearer's body.
ConsumerDirect to ConsumerE-commerce
Bree
Holy Grail Steak Co. is an online retailer that sells high-end and rare beef, including A5 Kobe and Wagyu from Japan, Hokkaido Snow Beef, and premium steaks and burger patties.
Direct to ConsumerE-commerceFoodTech
Taos, New Mexico mission-driven personal care brand scaling across wholesale, Amazon, and DTC.
Janji is an athletic apparel company that sponsors a field team of accomplished runners and ultrarunners who use running to explore, connect, and inspire change in their communities.
ConsumerDirect to ConsumerSports Tech
Co-investorsBreak Trail Ventures
Juneshine produces hard kombucha beverages sold through retail, restaurant, and bar channels.
ConsumerDirect to ConsumerFoodTechWellness & FitnessSan Diego, US
Co-investorsAMBERSTONEInvestBevPure VenturesMana Ventures
Kosterina produces extra virgin olive oil and organic Mediterranean food products sourced from southern Greece, alongside natural skincare leveraging olive oil for hydration and antioxidant benefits.
ConsumerDirect to ConsumerFoodTechWellness & FitnessNew York City, US
KostasKaterina (Katina) Mountanos(Founder)in
Co-investors1st Course CapitalEvolution VC PartnersKarpReillyLakehouse Venture Partners
Lunya sells luxury restwear and loungewear for women and men, including garments made from organic Pima cotton.
ConsumerDirect to ConsumerE-commerce
Mason Dixie Foods makes scratch-made frozen food products, such as biscuits and other comfort foods, using simple ingredients for consumers to prepare restaurant-quality meals at home.
ConsumerDirect to ConsumerFoodTech
Ayeshah Abuelhiga(Founder)in
Co-investorsValor Equity Partners
NoCow makes plant-based protein bars that are dairy-free, gluten-free, non-GMO, soy-free, and vegan.
ConsumerDirect to ConsumerFoodTech
Daniel Katz(Founder)in
Co-investorsLever VCSun Mountain CapitalValor Equity Partners
Obvious Wines is a direct-to-consumer wine brand offering a collection of family estate wines made through sustainable farming in California, Chile, and France, sold with simplified labels that clearly describe each wine's taste, characteristics, and provenance.
ConsumerDirect to ConsumerE-commerce
Piloti designs and sells driving shoes, sneakers, and boots featuring patented Roll Control heel technology for stability and pedal feel, handcrafted in Portugal.
ConsumerDirect to ConsumerE-commerce
Public Goods sells household, personal care, and everyday consumer products made with natural ingredients and sustainable materials, offered through a membership model.
ConsumerDirect to ConsumerE-commerceHealthtech
Morgan Hirsh(Founder)in
Co-investors500 GlobalChapter OneFamily Angel Management FundHemisphere Ventures LLCKnockout CapitalYes VC+1 more
Qalo sells smart rings that track health metrics and training data for fitness and wellness monitoring.
ConsumerDirect to ConsumerHardwareHealthtechNew MaterialsWellness & Fitness
RAEN designs and sells handcrafted acetate sunglasses featuring Carl Zeiss lenses, positioned around classic silhouettes with modern detailing.
ConsumerDirect to ConsumerE-commerce
Jordan Percy(Founder)in
Ranch Hand is an Austin-based food service operating a food truck, multiple locations, and a full-service catering company, serving dishes made from locally and ethically sourced Texas proteins and organic produce.
ConsumerFoodTechAustin, US
Keith O'Riordan(Owner and General Manager)Quentin Cantu(Executive Officer, Director, Promoter)Brian Murphy(Executive Officer, Director, Promoter)
Samuel Hubbard designs and sells lightweight, comfort-focused footwear for men and women, including sneakers, sandals, and lace-up walking shoes handcrafted in small batches in Portugal and Brazil.
ConsumerDirect to ConsumerE-commerce
Bruce Katz(Founder)in
Sand Cloud manufactures Turkish cotton towels designed for durability, comfort, and water absorption, marketed for beach and water sports use.
ConsumerDirect to ConsumerE-commerceImpact & Social Good
Steven Ford(Founder)in
Spiceology is a chef-founded company that makes spice blends, seasonings, and BBQ rubs, offering both consumer products and hard-to-find ingredients and labor-saving solutions for professional chefs.
ConsumerDirect to ConsumerE-commerceSpokane, US
Heather Scholten(Director)Eric Anderson(Executive Officer)Darby McLean(Executive Officer, Director)Brenda Bening(Executive Officer)Overstreet Ronald(Executive Officer, Director)Pete Taylor(Executive Officer, Director)
Co-investorsCowles VenturesJackson Square Ventures
A retailer of patterned fabric and textiles for purchase by the yard.
Circular EconomyConsumerDirect to ConsumerE-commerceRetail TechSan Francisco, US
Christina Bryant(Executive Officer, Director)
Co-investorsJames Beshara Fund
SWAG Golf designs and sells golf accessories and apparel, including stainless-steel ball markers, along with licensed collaboration collections (e.g.
Direct to ConsumerE-commerceSports Tech
Co-investorsAurumVerance CapitalSocial Leverage
The Citizenry is a U.S. home goods retailer offering handcrafted furniture, bedding, and home décor made with 100% fair trade processes audited by the World Fair Trade Organization, sourcing materials and artisans from around the world.
Circular EconomyConsumerDirect to ConsumerE-commerce
Carly Kouba Nance(Founder)inRachel Bentley(Founder)in
Co-investorsKarlani CapitalNat TurnerRevTech Ventures
The Perfect Jean is a direct-to-consumer apparel brand that makes organic cotton clothing including jeans and polo shirts, emphasizing sustainability and ethical manufacturing standards throughout its supply chain.
Circular EconomyConsumerDirect to ConsumerE-commerceNew York, US
Ovadia Labaton(Founder)in
Una Femme produces canned and sparkling wines marketed for celebrations and casual occasions.
ConsumerDirect to ConsumerFoodTech
Co-investorsTBD Angels
Violet Grey is an online beauty retailer that sells curated skincare and cosmetics products, including editorial "files" reviewing items such as Angela Caglia's Cell Forté serum.
ConsumerDirect to ConsumerE-commerceRetail TechLos Angeles, US
Cassandra Grey(Executive Officer, Director)
BoardMichael Walrath(Director)Aviv Nevo(Director)Richard Scanlon(Director)Marigay Mckee(Director)Brad Grey(Director)
Co-investorsBeechwood CapitalFernbrook Capital ManagementMarkerRed Sea Ventures
Wildfang is an apparel brand offering gender-fluid clothing, reinterpreting menswear classics tailored to fit the female form across a range of sizes.
ConsumerDirect to ConsumerE-commercePortland, US
Emma McIlroy(Co-founder & CEO)inJulia Parsley(Co-founder)Taralyn Thuot(Co-founder)Amy Hjorth(Executive Officer)
BoardSarmad Saghir(Director)Jonathan Whitcher(Director)
Co-investorsBackstage CapitalElevate CapitalLong Way VenturesOregon Venture FundPortland Seed FundVTF Capital+1 more
William Murray Golf sells golf apparel and lifestyle clothing that combines golf with a playful, irreverent style.
ConsumerDirect to ConsumerE-commerce
Windmill designs smart, easy-to-install window air conditioners and other home air-care products, including air purifiers, air filters, and smart fans, built on three generations of HVAC industry experience.
CleantechConsumerDirect to ConsumerHardwareIoT
Ryan Figlia(Founder)inDanny Mayer(Founder)in
Co-investorsCosmic Venture PartnersDot CapitalInspired CapitalNext Play VenturesOpenSky VenturesSuperangel+4 more
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
Aesthetic Revolution (ASRV)AlleyoopBirddogsBramiBubbleBubble BeautyBuffyCaddisCREAMFellow ProductsFishwifeGift TreeHammitHappy Dad Hard Seltzer and TeaInsert Name HereJack & Annie'sKaged MuscleProtein PintsScout DistributionSeaweed BathSeeqStatelySTEPRStrands Hair CareSupergutSupper SmallsSwimsWildwonderWIN Brands Group
Portfolio news
latest coverage across their companies
Baseball Lifestyle 101 · newsday.com · Aug 24, 2026
Ash & Erie · siliconspice.com · Aug 19, 2026
No Cow · tbbwmag.com · Jul 10, 2026
Obvious Wines · sharktanksuccess.com · May 26, 2026
William Murray Golf · dormied.com · May 22, 2026
Violet Grey · vogue.com · Apr 1, 2026
Protein Pints · tasteradio.com · Apr 1, 2026
Better Booch · trysignalbase.com · Mar 25, 2026
Frequently asked questions
- How many investments has Assembled Brands made?
- Assembled Brands has 75 tracked investments, including 2 dated in the last 24 months.
- What stage does Assembled Brands invest at?
- Assembled Brands invests at the Growth stage.
- What is Assembled Brands's typical check size?
- Assembled Brands typically writes checks of $1M – $25M.
- What sectors does Assembled Brands focus on?
- Assembled Brands focuses on Consumer, Direct to Consumer, E-commerce, FoodTech, Retail Tech.
- Where is Assembled Brands located?
- Assembled Brands is headquartered in California, US.
- Who does Assembled Brands co-invest with?
- Assembled Brands most often shares deals with igniteXL Venture, OpenSky Ventures, TBD Angels, among 65 tracked co-investors.
Images
Similar investors
HV Holtzbrinck Ventures is a European venture capital firm that has been investing in innovation for over 26 years, backing founders across industries and market cycles. Its portfolio includes companies in defense technology, robotics, space launch, online retail, AI automation, and digital wealth management.
Maveron is a venture capital firm that invests in entrepreneurs across web-enabled consumer services, education, and wellness sectors.
Mayfield is a venture capital firm that invests in early-stage consumer and marketplace companies, backing founders from inception through IPO.
Norwest is a venture and growth equity investment firm that has backed over 700 companies across technology, consumer, and healthcare sectors, providing hands-on support from early-stage through late-stage growth.
Forerunner Ventures is a venture capital firm that backs companies redefining consumer behavior, health, commerce, fintech, and AI-native products.