Fundraising Fox

Assembled Brands

Venture debt

California · 1 people tracked

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Investment thesis

Assembled Brands offers growth-focused lines of credit to the consumer products ecosystem. Founded by former operators of an emerging fashion brand, the firm was born out of the difficulty of obtaining working capital from traditional lenders against assets like accounts receivable and inventory during periods of rapid growth. It specializes in understanding the financing needs of consumer product businesses across the sector, providing capital that supports scaling and expansion.

Source: firm website, verified Aug 3, 2026.

HQ
California, US
Instruments
Debt
Tracked investments
74

Team · 1 people

from the firm's website

What they invest in

from 39 of 74 portfolio companies

Direct to Consumer ×36Consumer ×32E-commerce ×19FoodTech ×11Wellness & Fitness ×7Circular Economy ×4Hardware ×4Advanced Manufacturing ×3

HQs:United States×20

Who they back

founder profiles across 19 portfolio companies
68%
solo founders
13 of 19 mapped founding teams
~2 yrs
old at investment
median across 8 dated deals

Founding team size:solo founder×132 founders×53 founders×1

Investments · 74 tracked

founders shown can be your intro path

By year:2025 · 12024 · 12020 · 22019 · 12018 · 12016 · 28 dated

Aesthetic Revolution (ASRV)
Algenistalgenist.comin

Algenist develops algae-based skincare products, including anti-aging creams, serums, and treatments built around its proprietary Alguronic Acid compound derived from microalgae.

BiotechConsumerDirect to Consumer

Alleyoop
Ana Luisaanaluisa.com𝕏

Ana Luisa designs and sells luxury-quality everyday jewelry made from recycled materials and produced through eco-conscious practices.

Circular EconomyConsumerDirect to ConsumerE-commerce

DavidAdam

Co-investorsEutopia VC

Another Tomorrowanothertomorrow.co

Co-investorsCurate CapitalEmmeline VenturesKeiretsu ForumTBD AngelsUna Terra

Ash & Erieashanderie.com𝕏

Ash & Erie designs and sells clothing made specifically for shorter men, offering up to 55 sizes across categories like jeans, chinos, shirts, and sweaters.

ConsumerDirect to ConsumerE-commerceDetroit, US

Steven Mazur(Executive Officer, Director)Eric 48266 Huang(Executive Officer, Director)

BoardC.J. Ritterbusch(Director)

Co-investorsID VenturesIrishAngels

Aura Boraaurabora.com𝕏

Aura Bora is a sparkling water brand that produces flavored beverages made with filtered water, herbal extracts, and natural sweeteners, positioned as a healthier alternative to traditional sodas and commercial seltzers.

ConsumerDirect to ConsumerFoodTech

Co-investorsSeaside VenturesSiddhi CapitalBalanced BreakfastConsumer VenturesGaingelsSimple Food Ventures

Baseball Lifestyle 101bl101.com

BL101 is a baseball-themed apparel brand selling youth and adult clothing such as tees, shorts, hoodies, sweatpants, hats, and socks, along with baseball style and culture content.

ConsumerDirect to ConsumerE-commerce

Bearabybearaby.com𝕏

Bearaby makes weighted blankets and related sleep and wellness products, including cooling sheets, pillows, sleep masks, heated wraps, and weighted plushies.

ConsumerDirect to ConsumerWellness & Fitness

Co-investorsFlow Capital

Better Boochbetterbooch.com𝕏

Better Booch produces kombucha with fruit and botanical flavors, sold in recyclable cans as single flavors and variety packs.

Advanced ManufacturingConsumerDirect to ConsumerFoodTechHuntington Park, US

Michael Silverstein(Director)Ashleigh Lockerbie(Director)Donald B. Lockerbie(Executive Officer, Director)

Co-investorsCostella KirschH Venture PartnersOutbound VenturesWellness VenturesSpringdale Ventures

Birddogs

New York, US

Peter Baldwin(Executive Officer, Director)

Blue Tees Golfblueteesgolf.comin𝕏

Blue Tees makes golf technology products including GPS rangefinders, GPS watches, launch monitors, and an AI-powered GPS app (GAME) that turns round, swing, and club data into course decisions.

Direct to ConsumerHardwareSports Tech

Bluffworksbluffworks.com𝕏May 2018

Bluffworks makes versatile, durable men's and women's apparel, starting with travel pants, built with technical fabrics that are wrinkle resistant, moisture wicking, and machine washable.

ConsumerDirect to ConsumerE-commerceNew York, US

Stefan Loble(President & CEO)Scott Sklar(Director)Natalie Hunter(Director)

Co-investorsForefront Venture

BOBABAMbobabam.comin

Bobabam makes ready-to-prepare boba (bubble tea) kits that can be made at home in about 60 seconds by microwaving a boba pack and adding ice and milk.

ConsumerDirect to ConsumerFoodTech

Boomerang'sboomerangspies.com𝕏Dec 2016

Boomerang's produces Australian-inspired frozen meat pies and handheld meal options sold in the frozen food aisle.

Advanced ManufacturingConsumerDirect to ConsumerFoodTechAustin, US

Lance McInnes(Executive Officer, Director)Jack Fennell(Executive Officer, Director)Jack Fennel(Executive Officer, Director, Promoter)

BoardSabrina Merage Naim(Director)Don Short(Director)Lee Valkenaar(Director)

Co-investorsCentral Texas Angel NetworkHouston Angel Network

Bow & DrapeJun 2016

New York, US

Aubrie Pagano(Cofounder)Rachelle Madick(Chief Operating Officer of Issuer)Chirag Nirmal(Chief Technical Officer of Issuer)

Co-investorsVTF CapitalGreat Oaks Venture CapitalTriplePoint Capital

Brami
Bubble Beauty
Buffy
Burstburstoralcare.com

BURST sells oral care products such as sonic toothbrushes with replacement heads, floss, whitening strips, breath strips, and oral probiotics, offered through subscription refill plans direct to consumers.

Direct to ConsumerE-commerceWellness & Fitness

Hamish Khayat(Founder)

Co-investorsVolition Capital

Caddis
CREAMJul 2025

AgTechOakland, US

Clifford Pollard(CEO and Manager of the Issuer)Charlie Brown(Director of Finance of the Issuer)

Co-investorsQuest Venture Partners

Dame Productsdameproducts.comin𝕏Dec 2020

Dame designs and engineers sexual wellness products, including vibrators and other sex toys, developed in-house with input from a clinical board.

Direct to ConsumerFemTechWellness & FitnessBrooklyn, US

Alexandra Fine(Co-founder)inJanet Lieberman(Co-founder)inBenjamin Aldridge(Executive Officer)

BoardRick Desai(Director)in

Co-investorsigniteXL VentureJoyance PartnersChingona VenturesListen Ventures

DERMAFLASHdermaflash.comin𝕏

Dermaflash manufactures the Luxe+ sonic dermaplaning device for at-home skin exfoliation.

ConsumerDirect to ConsumerHardwareHealthtechWellness & Fitness

Dara Levy(Founder)in

ettitudeettitude.comin𝕏Apr 2020

ettitude is a lifestyle brand that makes home essentials—bedding, bath towels, and related products—from its patented CleanBamboo® lyocell fabric, produced with a closed-loop, non-toxic organic bamboo process.

Circular EconomyConsumerDirect to ConsumerE-commerceLos Angeles, US

"BEIHUA ""PHOEBE""" YU(Executive Officer, Director)ADAM BURGOON(Director)KATERINA DEY(Executive Officer, Director)

Co-investorsBoro CapitalEntrepreneurs Roundtable Accelerator (ERA)igniteXL VentureRemarkable Ventures37 Angels

Evelyn & Bobbieevelynbobbie.comin

Evelyn & Bobbie designs wireless bras built around the EB Core support system, using adaptive, smoothing fabric that molds to the wearer's body.

ConsumerDirect to ConsumerE-commerce

Bree

Fellow Products
Fishwife

Female-founded food brand producing ethically-sourced premium tinned seafood products.

Co-investorsEverywhere VenturesMultifaceted CapitalOpenSky VenturesVan Wickle Ventures

Gift Tree
Hammit
Happy Dad Hard Seltzer and Tea
Holy Grail Steak Co.holygrailsteak.com𝕏

Holy Grail Steak Co. is an online retailer that sells high-end and rare beef, including A5 Kobe and Wagyu from Japan, Hokkaido Snow Beef, and premium steaks and burger patties.

Direct to ConsumerE-commerceFoodTech

Homesickhomesick.com

Homesick sells scented candles with customizable packaging, including the Let's Toast Candle featuring fruity and champagne-inspired fragrance notes.

ConsumerDirect to ConsumerE-commerce

Humble Brandshumblebrands.com

Taos, New Mexico mission-driven personal care brand scaling across wholesale, Amazon, and DTC.

Insert Name Here
Jack & Annie's
Janjijanji.com

Janji is an athletic apparel company that sponsors a field team of accomplished runners and ultrarunners who use running to explore, connect, and inspire change in their communities.

ConsumerDirect to ConsumerSports Tech

Co-investorsBreak Trail Ventures

Juneshinejuneshine.comin𝕏

Juneshine produces hard kombucha beverages sold through retail, restaurant, and bar channels.

ConsumerDirect to ConsumerFoodTechWellness & FitnessSan Diego, US

Co-investorsAMBERSTONEInvestBevPure VenturesMana Ventures

Kaged Muscle
KOSTERINAkosterina.com

Kosterina produces extra virgin olive oil and organic Mediterranean food products sourced from southern Greece, alongside natural skincare leveraging olive oil for hydration and antioxidant benefits.

ConsumerDirect to ConsumerFoodTechWellness & FitnessNew York City, US

KostasKaterina (Katina) Mountanos(Founder)in

Co-investors1st Course CapitalEvolution VC PartnersKarpReillyLakehouse Venture Partners

Linksoullinksoul.com

LINKSOUL sells golf-inspired apparel and accessories, including shirts, layers, pants, footwear, headwear, and golf bags and gear.

Direct to ConsumerE-commerceSports Tech

Lunyalunya.co

Lunya sells luxury restwear and loungewear for women and men, including garments made from organic Pima cotton.

ConsumerDirect to ConsumerE-commerce

Mason Dixiemasondixiefoods.com𝕏

Mason Dixie Foods makes scratch-made frozen food products, such as biscuits and other comfort foods, using simple ingredients for consumers to prepare restaurant-quality meals at home.

ConsumerDirect to ConsumerFoodTech

Co-investorsValor Equity Partners

No Cownocow.comin

NoCow makes plant-based protein bars that are dairy-free, gluten-free, non-GMO, soy-free, and vegan.

ConsumerDirect to ConsumerFoodTech

Daniel Katz(Founder)in

Co-investorsLever VCSun Mountain CapitalValor Equity Partners

Obvious Winesobviouswines.com𝕏

Obvious Wines is a direct-to-consumer wine brand offering a collection of family estate wines made through sustainable farming in California, Chile, and France, sold with simplified labels that clearly describe each wine's taste, characteristics, and provenance.

ConsumerDirect to ConsumerE-commerce

Pilotipiloti.com

Piloti designs and sells driving shoes, sneakers, and boots featuring patented Roll Control heel technology for stability and pedal feel, handcrafted in Portugal.

ConsumerDirect to ConsumerE-commerce

Protein PintsJun 2024

Advanced ManufacturingHudsonville, US

Paul Reiss(Executive Officer, Director)Michael Meadows(Executive Officer)

Co-investorsMichigan Rise

Public Goods
QALOqalo.com

Qalo sells smart rings that track health metrics and training data for fitness and wellness monitoring.

ConsumerDirect to ConsumerHardwareHealthtechNew MaterialsWellness & Fitness

RAEN Opticsraen.com𝕏

RAEN designs and sells handcrafted acetate sunglasses featuring Carl Zeiss lenses, positioned around classic silhouettes with modern detailing.

ConsumerDirect to ConsumerE-commerce

Ranch Handweareranchhand.comJan 2019

Ranch Hand is an Austin-based food service operating a food truck, multiple locations, and a full-service catering company, serving dishes made from locally and ethically sourced Texas proteins and organic produce.

ConsumerFoodTechAustin, US

Keith O'Riordan(Owner and General Manager)Quentin Cantu(Executive Officer, Director, Promoter)Brian Murphy(Executive Officer, Director, Promoter)

Samuel Hubbardsamuelhubbard.com

Samuel Hubbard designs and sells lightweight, comfort-focused footwear for men and women, including sneakers, sandals, and lace-up walking shoes handcrafted in small batches in Portugal and Brazil.

ConsumerDirect to ConsumerE-commerce

Bruce Katz(Founder)

Sand Cloudsandcloud.com

Sand Cloud manufactures Turkish cotton towels designed for durability, comfort, and water absorption, marketed for beach and water sports use.

ConsumerDirect to ConsumerE-commerceImpact & Social Good

Scout Distribution
Seaweed Bath

Boulder, US

Timothy Schaeffer(Executive Officer)Adam Grossman(Director)

BoardFernando Gentil(Director)Tom Brown(Director)Kim Anne Stark(Director)Sean Butler(Director)

Seeq
Spiceology
St. Frank
Stately
STEPR

Connected fitness brand expanding from DTC into a 450-store retail rollout with DICK'S Sporting Goods.

Portfolio news

latest coverage across their companies

Frequently asked questions

How many investments has Assembled Brands made?
Assembled Brands has 74 tracked investments, including 1 dated in the last 24 months.
What sectors does Assembled Brands focus on?
Assembled Brands focuses on Consumer, Direct to Consumer, E-commerce.
Where is Assembled Brands located?
Assembled Brands is headquartered in California, US.
Who does Assembled Brands co-invest with?
Assembled Brands most often shares deals with igniteXL Venture, OpenSky Ventures, TBD Angels, among 51 tracked co-investors.

Images

Assembled Brands photoAssembled Brands photo

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