/Companies

Aura Financial

Defunct

San Francisco, US · Founded 2011 · 6 known investors

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Aura (Insikt Inc, formerly Aura Financial) was a San Francisco fintech founded by Oportun founder James Gutierrez that made small, credit-building installment loans to underbanked, largely Hispanic consumers through partner retailers. Backed by Spark Capital, Revolution, FJ Labs and Cota Capital, it stopped lending in 2020; its former customers are now referred to Oportun.

Founders & leadership

Aura Financial was founded in 2011 by James Gutierrez.

JG
James GutierrezFounder
DL
Dryden LiddleExecutive

Board

DC
Daniel CarrollBoard director
DG
David GoldenBoard director
RH
Richard HeitzmannBoard director
AS
Art ShawBoard director

Investors · 6

Reported raises · per SEC filings

Form D private placements

$17.3M disclosed across 2 rounds · 2014

▶$24.4KraisedJul 2015 · 1 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Daniel CarrollDirector
  • Art ShawDirector
  • Dryden LiddleExecutive Officer
  • Richard HeitzmannDirector
  • James GutierrezExecutive Officer, Director, Promoter
  • David GoldenDirector
Offering amount
$24.4K
Amount sold
$24.4K
First sale
Jul 2014
Incorporated
Corporation, Delaware, 2011
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$17.2MraisedFeb 2015 · 29 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • James GutierrezExecutive Officer, Director, Promoter
  • Daniel CarrollDirector
  • David GoldenDirector
  • Dryden LiddleExecutive Officer
  • Art ShawDirector
  • Richard HeitzmannDirector
Offering amount
$17.2M
Amount sold
$17.2M
Minimum investment
$8.3K
First sale
Jul 2014
Incorporated
Corporation, Delaware, 2011
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Frequently asked questions

What does Aura Financial do?
Aura (Insikt Inc, formerly Aura Financial) was a San Francisco fintech founded by Oportun founder James Gutierrez that made small, credit-building installment loans to underbanked, largely Hispanic consumers through partner retailers. Backed by Spark Capital, Revolution, FJ Labs and Cota Capital, it stopped lending in 2020; its former customers are now referred to Oportun.
Who founded Aura Financial?
Aura Financial was founded by James Gutierrez in 2011.
Who are Aura Financial's investors?
Aura Financial's investors include Cota Capital, FJ Labs, Peterson Ventures, Peterson Venture Partners, Revolution, Spark Capital.
How much funding has Aura Financial raised?
Aura Financial has disclosed $17.3M raised across 2 rounds.
Where is Aura Financial headquartered?
Aura Financial is headquartered in San Francisco, US.