Aura Financial
DefunctSan Francisco, US · Founded 2011 · 6 known investors
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Aura (Insikt Inc, formerly Aura Financial) was a San Francisco fintech founded by Oportun founder James Gutierrez that made small, credit-building installment loans to underbanked, largely Hispanic consumers through partner retailers. Backed by Spark Capital, Revolution, FJ Labs and Cota Capital, it stopped lending in 2020; its former customers are now referred to Oportun.
Founders & leadership
Aura Financial was founded in 2011 by James Gutierrez.
Board
Investors · 6
How we know: Cota Capital's portfolio page · Not right? Tell us
How we know: FJ Labs's portfolio page · the VCSheet dataset · fjlabs.com · Not right? Tell us
How we know: Peterson Ventures's portfolio page · Not right? Tell us
How we know: a partner's Signal profile · Not right? Tell us
How we know: a partner's Signal profile · Not right? Tell us
How we know: a partner's Signal profile · Not right? Tell us
Reported raises · per SEC filings
Form D private placements$17.3M disclosed across 2 rounds · 2014
▶$24.4KraisedJul 2015 · 1 investors · Other TechnologyRule 506(b)
- Daniel CarrollDirector
- Art ShawDirector
- Dryden LiddleExecutive Officer
- Richard HeitzmannDirector
- James GutierrezExecutive Officer, Director, Promoter
- David GoldenDirector
- Offering amount
- $24.4K
- Amount sold
- $24.4K
- First sale
- Jul 2014
- Incorporated
- Corporation, Delaware, 2011
- Federal exemptions
- 06b
▶$17.2MraisedFeb 2015 · 29 investors · Other TechnologyRule 506(b)
- James GutierrezExecutive Officer, Director, Promoter
- Daniel CarrollDirector
- David GoldenDirector
- Dryden LiddleExecutive Officer
- Art ShawDirector
- Richard HeitzmannDirector
- Offering amount
- $17.2M
- Amount sold
- $17.2M
- Minimum investment
- $8.3K
- First sale
- Jul 2014
- Incorporated
- Corporation, Delaware, 2011
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Frequently asked questions
- What does Aura Financial do?
- Aura (Insikt Inc, formerly Aura Financial) was a San Francisco fintech founded by Oportun founder James Gutierrez that made small, credit-building installment loans to underbanked, largely Hispanic consumers through partner retailers. Backed by Spark Capital, Revolution, FJ Labs and Cota Capital, it stopped lending in 2020; its former customers are now referred to Oportun.
- Who founded Aura Financial?
- Aura Financial was founded by James Gutierrez in 2011.
- Who are Aura Financial's investors?
- Aura Financial's investors include Cota Capital, FJ Labs, Peterson Ventures, Peterson Venture Partners, Revolution, Spark Capital.
- How much funding has Aura Financial raised?
- Aura Financial has disclosed $17.3M raised across 2 rounds.
- Where is Aura Financial headquartered?
- Aura Financial is headquartered in San Francisco, US.



