/Investor DB

Marketplace

Venture capital

San Francisco · Pre-Seed–Series A · 4 people tracked

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Investment thesis

Marketplaces generate the largest venture outcomes when successful, yet remain extremely difficult to build. Marketplace Capital aims to identify breakout marketplace companies early and support their development through a combination of investment and a community of thousands of marketplace founders, operators, and leaders. The firm leverages its network and curated resources to provide portfolio companies with access to hiring expertise, fundraising support, and operational guidance specific to marketplace dynamics.

Source: firm website, verified Sep 20, 2026.

Stage
Pre-Seed–Series A
Check
$100K – $250K
HQ
San Francisco, US
Instruments
Equity
Founded
2014
Tracked investments
36

Team · 4 people

from the firm's website & public directories
Pete Hartigan· General Partner

What they invest in

from 26 of 36 portfolio companies

AI & Machine Learning ×10SaaS ×10Marketplaces ×7Enterprise Software ×5Healthtech ×5Consumer ×4Future of Work ×4B2B Marketplaces ×3

HQs:United States×15

Who they back

founder profiles across 17 portfolio companies
71%
solo founders
12 of 17 mapped founding teams
43%
repeat founders
of 23 founders with career history

Founding team size:solo founder×122 founders×23 founders×14+ founders×2

Where their founders studiedfrom 21 founders with education data

University of California, Berkeley ×3

What their founders studiedfrom 15 founders with field-of-study data

Computer Science ×5Engineering ×3Business & Management ×2Mathematics & Statistics ×2

Where their founders worked beforefrom 23 founders with career history

Google ×3Ey ×2LinkedIn ×2OpenAI ×2Redfin ×2Uber ×2

2 hold an MBA (of 20 with degree data)

Investments · 36 tracked

founders shown can be your intro path

By year:2025 · 12022 · 12021 · 12016 · 25 dated

Ace Wavesacewaves.comin𝕏

Ace Waves provides AI-powered customer support agents that automate up to 80% of support operations, operating 24/7 with human-like intelligence across multiple channels while maintaining enterprise-grade security and compliance standards.

AI & Machine LearningEnterprise SoftwareSaaS

Antanas Baksys(Founder)in

Co-investorsDig Ventures Management LimitedFirstpickFJ LabsInception Fund

Attendattend.techin

Pass is a ticketing and revenue platform that enables teams, venues, and organizations to monetize unsold inventory by allowing holders to upgrade seat locations or purchase add-ons.

B2B MarketplacesConsumerMarketplacesSaaSSports TechBoston, US

Matthew S. Engel(CEO, President and Secretary)

BoardGraham Brooks(Director)inMaria Cirino(Director)inJeff Bennett(Director)

Co-investorsElevate VenturesEverywhere VenturesPhoenix Capital VenturesTribes Ventures.406 Ventures

Berry Streetberrystreet.coin

Berry Street provides credentialing, billing, administrative, and referral support to independent dietitians, enabling them to accept insurance and serve patients seeking nutrition therapy.

Digital HealthHealthtechBrooklyn, US

Noah Kotlove(Founder)inYury Yakubchyk(Director)in

BoardJesse Rose(Founder)Wendy Xiao(Director)in

Co-investorsA-Force VenturesCold Start VenturesNorthzoneVillage GlobalFJ Labs

Blueberryblueberry.ai

Blueberry builds AI agents that send personalized direct messages to consumers who engage with a brand's organic posts and paid ads, converting social interactions into attributed revenue, email/SMS list growth, and first-party data.

AI & Machine LearningE-commerceMarketing Tech

Ada Liu(Founder)

Co-investorsPear VCMAGIC FundStartupbootcamp FinTech Mexico

Cactusoncactus.comin𝕏Seed

Cactus automates lead response and customer re-engagement for home service businesses, ensuring calls are answered within 60 seconds and dormant CRM contacts are converted into repeat bookings.

AI & Machine LearningEnterprise SoftwareSaaSSan Francisco, US

Ajith Govind(Co-Founder & CEO)inAvinash Joshi(Co-founder & CTO)in

Co-investorsBlast.ClubPioneerTaurus VenturesVentioneers CapitalWellington ManagementY Combinator+27 more

Cnaughtcnaught.comin𝕏

CNaught makes carbon credit procurement accessible to companies of all sizes by providing a transparent, science-backed platform to help buyers navigate and purchase high-integrity carbon credits, addressing a previously opaque market.

AI & Machine LearningClimate TechEnterprise SoftwareImpact & Social GoodSaaS

Mark Chen(Founder)in

Co-investorsBow CapitalCarthona CapitalFJ LabsRecall Capital

DGI Appareldgiapparel.cominSeedDefunct

DGI Apparel provides a platform where screen printing businesses can consolidate their vendor relationships, comparing pricing and inventory across multiple suppliers and managing purchases in one interface.

Enterprise SoftwareLogistics & Supply ChainNew York City, US

Ian Hinkley(Founder)inGrant Fuhr(Founder)inDaniel Shkreli(Founder)in

Co-investorsGurtin VenturesNeer Venture PartnersY CombinatorAgrolimen VenturesLiquid VenturesMeridian Ventures+4 more

Everything Marketplaceseverythingmarketplaces.comin𝕏

Everything Marketplaces is a community platform for marketplace founders and leaders to collaborate, share insights, and learn from peers ranging from early-stage bootstrapped projects to established companies.

Future of WorkMarketplacesMedia & EntertainmentSaaS

BoardMike Williamsin

Hetalhetalretail.cominJun 2025

Hetal uses computer vision and AI applied to in-store aisle recordings to diagnose planogram compliance and shelf conditions for consumer brands.

AI & Machine LearningRetail TechSaaSBronx, US

David Roger(Executive Officer, Director)in

Co-investorsBarrel VenturesHabitat PartnersNomad Venture Partners, LlcNVP CapitalYonder VCNewark Venture Partners+1 more

Homeboosthomeboost.comin

HomeBoost provides home energy efficiency solutions to improve energy affordability.

CleantechEnergyPropTechSaaSSan Rafael, US

Scott Stenback(Founder)in

Co-investorsBronze InvestmentsGigascale CapitalMoxxie VenturesTrue VenturesIncite.orgPlaneteer Capital

Laboruplaborup.us

Laborup uses AI to match skilled manufacturing workers with industrial companies seeking to hire, reducing hiring costs and time-to-fill for roles in machining, welding, and production.

Advanced ManufacturingAI & Machine LearningFuture of WorkHR TechTennessee, US

Simba J.(Founder)in

Co-investorsHeartland VenturesHeartland Ventures S7Market Square VenturesNKECHI IREGBULEMNVP CapitalThreshold Ventures+9 more

Lelandjoinleland.comin

Leland is an online platform connecting individuals with expert coaches for career development, interview prep, and graduate/business school admissions, alongside an AI Builder Program that trains people to build AI agents and workflows.

AI & Machine LearningEdTechFuture of WorkLehi, US

John Koelliker(Executive Officer, Director)inErika Mahterian(Cofounder)inJiashuo Wang(Founder)in

BoardEurie Kim(Director)in

Co-investorsBYU Cougar CapitalContraryFJ LabsForerunner VenturesGSV VenturesNext Play Ventures+3 more

Marketplacejobsmarketplacejobs.com

Marketplace Jobs is an AI-native job board platform designed for marketplace companies to post open positions and manage recruitment.

AI & Machine LearningHR TechMarketplaces

Moona Healthmoona.healthin

Moona Health provides Cognitive Behavioral Therapy for Insomnia (CBT-I), a short-term, non-medication treatment aimed at improving sleep by addressing the thoughts and habits that disrupt rest.

Digital HealthMental HealthWellness & Fitness

Paul Deschamps(Founder)in

Co-investorsKima Ventures

Mortymorty.app𝕏

Morty is a free app to find, track, and review immersive attractions such as escape rooms, haunted houses, immersive art, speakeasies, and tiki bars worldwide.

ConsumerMarketplacesSocial

Andy Bauch(Founder)in

Co-investorsProtagonistCorigin VenturesFJ LabsLerer HippeauMetaPropPrudence+4 more

Palmstreetpalmstreet.app

Palmstreet is a live shopping platform that enables collectors to buy and sell items through live streams or traditional marketplace listings.

MarketplacesSocial

Chen Li(Founder)in

Co-investorsAndreessen HorowitzCraft VenturesFJ LabsProgressionHeadline

Pistonpiston.com

Piston offers PistonPay, a cardless digital payment platform for fleet fueling where drivers scan a QR code to purchase fuel.

FintechLogistics & Supply ChainMobility & Transportation

Co-investorsFPVHummer Winblad Venture Partners (HWVP)Pear VC

Rare Candyrarecandy.comin𝕏

Rare Candy is a trading card collecting platform combining an AI card scanner, collection tracking, community feed and marketplace.

Chris Knape(Founder)inLee Steinfeld(Founder)in

Co-investorsAlumni VenturesCourtside VenturesDivide by ZeroKonvoy VenturesSeven Seven SixYonder VC+1 more

Rejiggrejigg.comin𝕏

Rejigg is a deal platform for buying and selling small businesses, sourcing companies directly through outreach and vetting buyers before connecting the two sides.

B2B MarketplacesFintechSaaS

Co-investorsBow Capital

Sanctumhellosanctum.com

Sanctum provides software to support care delivery for home care and healthcare providers by consolidating fragmented tools into a unified system designed around how care work actually operates.

AI & Machine LearningEnterprise SoftwareHealthtechSaaSGainesville, US

Bjorn Cooley(CEO)inCraig Israel(CTO)inFrank K, Norton, Jr.(Executive Officer, Director)John Pace(Executive Officer)Robert V Norton(Executive Officer, Director)

Co-investorsAlleyCorpVery Serious VenturesAlley Robotics VenturesCMS Holdings

Snagsnagsublets.com

Snag is an online marketplace for finding and listing short-term apartment and room sublets, with listings across neighborhoods in cities such as New York.

ConsumerMarketplacesPropTech

Selin Sonmez(Founder)in

Co-investorsChamaeleonGroundBreak VenturesIrishAngels

Sotirasotira.coin𝕏Apr 2022

Sotira operates a platform connecting retailers, manufacturers, and distributors to secondary market buyers to offload and monetize unsold or perishable inventory.

B2B MarketplacesCircular EconomyE-commerceFintechLogistics & Supply ChainMarketing TechMenlo Park, US

Amrita Bhasin(CEO)inGary Kwong(CTO)in

Co-investorsAlumni VenturesRitual CapitalSoma CapitalTechstarsYonder VCK5 Global+2 more

TandemStridetandemstride.comin

TandemStride is an app-based platform that connects physical trauma survivors and their loved ones with trained peer mentors, guided resources, and a supportive recovery community.

Digital HealthHealthtechMental Health

Matt Kalina(Founder)in

Co-investorsFlare Capital PartnersLightbankTMV

Thinklinethinkline.coin

Thinkline builds AI voice agents that conduct conversations at scale to gather information from prospects, customers, and employees, replacing surveys, forms, screening calls, and focus groups.

AI & Machine LearningSaaSSales Tech

Co-investorsActivant Capital

Tin Cantincan.kids

Tin Can makes a Wi-Fi landline phone for children that allows voice calls only to a parent-approved contact list, blocking strangers, robocalls, and scammers.

ConsumerDirect to ConsumerHardwareSeattle, US

GraemeChet Kittleson(Founder)inMax Blumen(Founder)in

Co-investorsCollaborative FundData TechGreylock PartnersImaginary Venture CapitalNewfund CapitalPioneer Square Labs+2 more

Toothiotoothio.comin

Toothio operates an AI-powered staffing marketplace that connects dental practices and DSOs with vetted dental hygienists, assistants, and office staff to fill temporary and permanent shifts on demand.

Future of WorkHealthtechHR TechMarketplacesScottsdale, US

Troy Amelotte(Founder)inIan Prendergast(Founder)inDevon Cox(Founder)in

Co-investorsAZ Crown InvestmentsConnexa CapitalNVP CapitalRho VenturesRoosh VenturesTrust Fund+6 more

Other

Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.

Avalon Health ServicesGroop Internet PlatformHappifyBumoHALOHomeroomLayersRosieSolaceSquad

Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.

Portfolio news

latest coverage across their companies

Frequently asked questions

How many investments has Marketplace made?
Marketplace has 36 tracked investments, including 1 dated in the last 24 months.
What stage does Marketplace invest at?
Marketplace invests at the Pre-Seed, Seed, Series A stages.
What is Marketplace's typical check size?
Marketplace typically writes checks of $100K – $250K.
What sectors does Marketplace focus on?
Marketplace focuses on AI & Machine Learning, B2B Marketplaces, Climate Tech, Consumer, EdTech, Fintech, Future of Work, Healthtech, Marketplaces, Retail Tech.
Where is Marketplace located?
Marketplace is headquartered in San Francisco, US.
Who does Marketplace co-invest with?
Marketplace most often shares deals with FJ Labs, NVP Capital, Yonder VC, among 81 tracked co-investors.

Media · Podcasts & interviews

featuring the team

Two-Sided S3E3: What turns a good marketplace into a great one (Andrew Blachman/Marketplace Capital)

Sharetribe · Andrew Blachman

EM Group Chat #113: Marketplace Operator & Angel Investor Insights With Andrew Blachman

Everything Marketplaces · Andrew Blachman

Starting & Scaling Lawtrades With Raad Ahmed | EM Group Chat #217

Everything Marketplaces

B2B Marketplaces In The Age Of AI With Sonia Nagar From SNAK Venture Partners | EM Group Chat #216

Everything Marketplaces

Insights From Investing In DoorDash With Saar Gur From CRV | EM Group Chat #215

Everything Marketplaces

Starting & Scaling Fora As A Leading Travel Marketplace With Evan Frank | EM Group Chat #214

Everything Marketplaces

Images

Marketplace photo

Co-investors · 1

Notion Capital

Notion Capital is a London-based venture capital firm focused on B2B SaaS and cloud technology companies, backing founders on the journey to scale.

$1M – $100M

Firms observed investing alongside Marketplace, from public investor directories. Shared companies are the overlap with Marketplace's recorded portfolio.

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