Marketplace
Venture capitalSan Francisco · Pre-Seed–Series A · 4 people tracked
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Investment thesis
Marketplaces generate the largest venture outcomes when successful, yet remain extremely difficult to build. Marketplace Capital aims to identify breakout marketplace companies early and support their development through a combination of investment and a community of thousands of marketplace founders, operators, and leaders. The firm leverages its network and curated resources to provide portfolio companies with access to hiring expertise, fundraising support, and operational guidance specific to marketplace dynamics.
Source: firm website, verified Sep 20, 2026.
Team · 4 people
from the firm's website & public directoriesWhat they invest in
from 26 of 36 portfolio companiesAI & Machine Learning ×10SaaS ×10Marketplaces ×7Enterprise Software ×5Healthtech ×5Consumer ×4Future of Work ×4B2B Marketplaces ×3
HQs:United States×15
Who they back
founder profiles across 17 portfolio companiesFounding team size:solo founder×122 founders×23 founders×14+ founders×2
Where their founders studiedfrom 21 founders with education data
University of California, Berkeley ×3
What their founders studiedfrom 15 founders with field-of-study data
Computer Science ×5Engineering ×3Business & Management ×2Mathematics & Statistics ×2
Where their founders worked beforefrom 23 founders with career history
Google ×3Ey ×2LinkedIn ×2OpenAI ×2Redfin ×2Uber ×2
2 hold an MBA (of 20 with degree data)
Investments · 36 tracked
founders shown can be your intro pathBy year:2025 · 12022 · 12021 · 12016 · 25 dated
Ace Waves provides AI-powered customer support agents that automate up to 80% of support operations, operating 24/7 with human-like intelligence across multiple channels while maintaining enterprise-grade security and compliance standards.
AI & Machine LearningEnterprise SoftwareSaaS
Antanas Baksys(Founder)in
Co-investorsDig Ventures Management LimitedFirstpickFJ LabsInception Fund
Pass is a ticketing and revenue platform that enables teams, venues, and organizations to monetize unsold inventory by allowing holders to upgrade seat locations or purchase add-ons.
B2B MarketplacesConsumerMarketplacesSaaSSports TechBoston, US
Matthew S. Engel(CEO, President and Secretary)
BoardGraham Brooks(Director)inMaria Cirino(Director)inJeff Bennett(Director)
Co-investorsElevate VenturesEverywhere VenturesPhoenix Capital VenturesTribes Ventures.406 Ventures
Berry Street provides credentialing, billing, administrative, and referral support to independent dietitians, enabling them to accept insurance and serve patients seeking nutrition therapy.
Digital HealthHealthtechBrooklyn, US
Noah Kotlove(Founder)inYury Yakubchyk(Director)in
BoardJesse Rose(Founder)Wendy Xiao(Director)in
Co-investorsA-Force VenturesCold Start VenturesNorthzoneVillage GlobalFJ Labs
Blueberry builds AI agents that send personalized direct messages to consumers who engage with a brand's organic posts and paid ads, converting social interactions into attributed revenue, email/SMS list growth, and first-party data.
AI & Machine LearningE-commerceMarketing Tech
Ada Liu(Founder)
Co-investorsPear VCMAGIC FundStartupbootcamp FinTech Mexico
Cactus automates lead response and customer re-engagement for home service businesses, ensuring calls are answered within 60 seconds and dormant CRM contacts are converted into repeat bookings.
AI & Machine LearningEnterprise SoftwareSaaSSan Francisco, US
Ajith Govind(Co-Founder & CEO)inAvinash Joshi(Co-founder & CTO)in
Co-investorsBlast.ClubPioneerTaurus VenturesVentioneers CapitalWellington ManagementY Combinator+27 more
CNaught makes carbon credit procurement accessible to companies of all sizes by providing a transparent, science-backed platform to help buyers navigate and purchase high-integrity carbon credits, addressing a previously opaque market.
AI & Machine LearningClimate TechEnterprise SoftwareImpact & Social GoodSaaS
Co-investorsBow CapitalCarthona CapitalFJ LabsRecall Capital
DGI Apparel provides a platform where screen printing businesses can consolidate their vendor relationships, comparing pricing and inventory across multiple suppliers and managing purchases in one interface.
Enterprise SoftwareLogistics & Supply ChainNew York City, US
Ian Hinkley(Founder)inGrant Fuhr(Founder)inDaniel Shkreli(Founder)in
Co-investorsGurtin VenturesNeer Venture PartnersY CombinatorAgrolimen VenturesLiquid VenturesMeridian Ventures+4 more
Everything Marketplaces is a community platform for marketplace founders and leaders to collaborate, share insights, and learn from peers ranging from early-stage bootstrapped projects to established companies.
Future of WorkMarketplacesMedia & EntertainmentSaaS
BoardMike Williamsin
Hetal uses computer vision and AI applied to in-store aisle recordings to diagnose planogram compliance and shelf conditions for consumer brands.
AI & Machine LearningRetail TechSaaSBronx, US
David Roger(Executive Officer, Director)in
Co-investorsBarrel VenturesHabitat PartnersNomad Venture Partners, LlcNVP CapitalYonder VCNewark Venture Partners+1 more
HomeBoost provides home energy efficiency solutions to improve energy affordability.
CleantechEnergyPropTechSaaSSan Rafael, US
Scott Stenback(Founder)in
Co-investorsBronze InvestmentsGigascale CapitalMoxxie VenturesTrue VenturesIncite.orgPlaneteer Capital
Laborup uses AI to match skilled manufacturing workers with industrial companies seeking to hire, reducing hiring costs and time-to-fill for roles in machining, welding, and production.
Advanced ManufacturingAI & Machine LearningFuture of WorkHR TechTennessee, US
Simba J.(Founder)in
Co-investorsHeartland VenturesHeartland Ventures S7Market Square VenturesNKECHI IREGBULEMNVP CapitalThreshold Ventures+9 more
Leland is an online platform connecting individuals with expert coaches for career development, interview prep, and graduate/business school admissions, alongside an AI Builder Program that trains people to build AI agents and workflows.
AI & Machine LearningEdTechFuture of WorkLehi, US
John Koelliker(Executive Officer, Director)inErika Mahterian(Cofounder)inJiashuo Wang(Founder)in
Co-investorsBYU Cougar CapitalContraryFJ LabsForerunner VenturesGSV VenturesNext Play Ventures+3 more
Marketplace Jobs is an AI-native job board platform designed for marketplace companies to post open positions and manage recruitment.
AI & Machine LearningHR TechMarketplaces
Moona Health provides Cognitive Behavioral Therapy for Insomnia (CBT-I), a short-term, non-medication treatment aimed at improving sleep by addressing the thoughts and habits that disrupt rest.
Digital HealthMental HealthWellness & Fitness
Paul Deschamps(Founder)in
Co-investorsKima Ventures
Morty is a free app to find, track, and review immersive attractions such as escape rooms, haunted houses, immersive art, speakeasies, and tiki bars worldwide.
ConsumerMarketplacesSocial
Andy Bauch(Founder)in
Co-investorsProtagonistCorigin VenturesFJ LabsLerer HippeauMetaPropPrudence+4 more
Palmstreet is a live shopping platform that enables collectors to buy and sell items through live streams or traditional marketplace listings.
MarketplacesSocial
Chen Li(Founder)in
Co-investorsAndreessen HorowitzCraft VenturesFJ LabsProgressionHeadline
Piston offers PistonPay, a cardless digital payment platform for fleet fueling where drivers scan a QR code to purchase fuel.
FintechLogistics & Supply ChainMobility & Transportation
Co-investorsFPVHummer Winblad Venture Partners (HWVP)Pear VC
Rare Candy is a trading card collecting platform combining an AI card scanner, collection tracking, community feed and marketplace.
Chris Knape(Founder)inLee Steinfeld(Founder)in
Co-investorsAlumni VenturesCourtside VenturesDivide by ZeroKonvoy VenturesSeven Seven SixYonder VC+1 more
Rejigg is a deal platform for buying and selling small businesses, sourcing companies directly through outreach and vetting buyers before connecting the two sides.
B2B MarketplacesFintechSaaS
Co-investorsBow Capital
Sanctum provides software to support care delivery for home care and healthcare providers by consolidating fragmented tools into a unified system designed around how care work actually operates.
AI & Machine LearningEnterprise SoftwareHealthtechSaaSGainesville, US
Bjorn Cooley(CEO)inCraig Israel(CTO)inFrank K, Norton, Jr.(Executive Officer, Director)John Pace(Executive Officer)Robert V Norton(Executive Officer, Director)
Co-investorsAlleyCorpVery Serious VenturesAlley Robotics VenturesCMS Holdings
Snag is an online marketplace for finding and listing short-term apartment and room sublets, with listings across neighborhoods in cities such as New York.
ConsumerMarketplacesPropTech
Selin Sonmez(Founder)in
Co-investorsChamaeleonGroundBreak VenturesIrishAngels
Sotira operates a platform connecting retailers, manufacturers, and distributors to secondary market buyers to offload and monetize unsold or perishable inventory.
B2B MarketplacesCircular EconomyE-commerceFintechLogistics & Supply ChainMarketing TechMenlo Park, US
Amrita Bhasin(CEO)inGary Kwong(CTO)in
Co-investorsAlumni VenturesRitual CapitalSoma CapitalTechstarsYonder VCK5 Global+2 more
TandemStride is an app-based platform that connects physical trauma survivors and their loved ones with trained peer mentors, guided resources, and a supportive recovery community.
Digital HealthHealthtechMental Health
Matt Kalina(Founder)in
Co-investorsFlare Capital PartnersLightbankTMV
Thinkline builds AI voice agents that conduct conversations at scale to gather information from prospects, customers, and employees, replacing surveys, forms, screening calls, and focus groups.
AI & Machine LearningSaaSSales Tech
Co-investorsActivant Capital
Tin Can makes a Wi-Fi landline phone for children that allows voice calls only to a parent-approved contact list, blocking strangers, robocalls, and scammers.
ConsumerDirect to ConsumerHardwareSeattle, US
GraemeChet Kittleson(Founder)inMax Blumen(Founder)in
Co-investorsCollaborative FundData TechGreylock PartnersImaginary Venture CapitalNewfund CapitalPioneer Square Labs+2 more
Toothio operates an AI-powered staffing marketplace that connects dental practices and DSOs with vetted dental hygienists, assistants, and office staff to fill temporary and permanent shifts on demand.
Future of WorkHealthtechHR TechMarketplacesScottsdale, US
Troy Amelotte(Founder)inIan Prendergast(Founder)inDevon Cox(Founder)in
Co-investorsAZ Crown InvestmentsConnexa CapitalNVP CapitalRho VenturesRoosh VenturesTrust Fund+6 more
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
Avalon Health ServicesGroop Internet PlatformHappifyBumoHALOHomeroomLayersRosieSolaceSquad
Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.
Portfolio news
latest coverage across their companiesTin Can · leadsontrees.com · Dec 23, 2025
Cactus · finsmes.com · Nov 5, 2025
Frequently asked questions
- How many investments has Marketplace made?
- Marketplace has 36 tracked investments, including 1 dated in the last 24 months.
- What stage does Marketplace invest at?
- Marketplace invests at the Pre-Seed, Seed, Series A stages.
- What is Marketplace's typical check size?
- Marketplace typically writes checks of $100K – $250K.
- What sectors does Marketplace focus on?
- Marketplace focuses on AI & Machine Learning, B2B Marketplaces, Climate Tech, Consumer, EdTech, Fintech, Future of Work, Healthtech, Marketplaces, Retail Tech.
- Where is Marketplace located?
- Marketplace is headquartered in San Francisco, US.
- Who does Marketplace co-invest with?
- Marketplace most often shares deals with FJ Labs, NVP Capital, Yonder VC, among 81 tracked co-investors.
Media · Podcasts & interviews
featuring the teamTwo-Sided S3E3: What turns a good marketplace into a great one (Andrew Blachman/Marketplace Capital)
Sharetribe · Andrew Blachman
EM Group Chat #113: Marketplace Operator & Angel Investor Insights With Andrew Blachman
Everything Marketplaces · Andrew Blachman
Starting & Scaling Lawtrades With Raad Ahmed | EM Group Chat #217
Everything Marketplaces
B2B Marketplaces In The Age Of AI With Sonia Nagar From SNAK Venture Partners | EM Group Chat #216
Everything Marketplaces
Insights From Investing In DoorDash With Saar Gur From CRV | EM Group Chat #215
Everything Marketplaces
Starting & Scaling Fora As A Leading Travel Marketplace With Evan Frank | EM Group Chat #214
Everything Marketplaces
Images
Co-investors · 1
Notion Capital is a London-based venture capital firm focused on B2B SaaS and cloud technology companies, backing founders on the journey to scale.
Firms observed investing alongside Marketplace, from public investor directories. Shared companies are the overlap with Marketplace's recorded portfolio.
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