Madison Reed
San Francisco, US · Founded 2013 · Delaware corporation · 15 known investors
Madison Reed develops and sells at-home hair color products formulated without harsh chemicals like ammonia and parabens. The company serves women consumers seeking salon-quality results in the personal care and beauty industry.
Also known as Madison Reed
Founders & leadership
Board
Investors · 15
Reported raises · per SEC filings
Form D private placements$143.2M disclosed across 9 rounds · 2013–2026
▶$5MraisedMar 2026 · 1 investors · OtherRule 506(b)
- Jeff CroweDirector
- Stephanie Davis MichelmanDirector
- Michael DubinDirector
- Jose ZunigaExecutive Officer
- Amy ErrettExecutive Officer, Director
- Maureen WatsonExecutive Officer
- Jon CallaghanDirector
- Offering amount
- $5M
- Amount sold
- $5M
- Minimum investment
- $1
- First sale
- Mar 2026
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$18MraisedSep 2021 · 2 investors · OtherRule 506(b)
- MIchael DubinDirector
- Jeff CroweDirector
- Brian BoumaExecutive Officer
- Amy ErrettExecutive Officer, Director
- Maureen WatsonExecutive Officer
- Kristen D'ArcyExecutive Officer
- Carrie KalinowskiExecutive Officer
- Jon CallaghanDirector
- Offering amount
- $30M
- Amount sold
- $18M
- First sale
- Sep 2021
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$3.7MraisedJun 2020 · 6 investors · OtherRule 506(b)
- Hayley BarnaDirector
- Heidi DorosinExecutive Officer
- Jeff CroweDirector
- Carrie KalinowskiExecutive Officer
- Maureen WatsonExecutive Officer
- Jon CallaghanDirector
- Amy ErrettExecutive Officer, Director
- Offering amount
- $3.7M
- Amount sold
- $3.7M
- First sale
- Jun 2020
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$7.6MraisedApr 2020 · 18 investors · OtherRule 506(b)
- Maureen WatsonExecutive Officer
- Jeff CroweDirector
- Amy ErrettExecutive Officer, Director
- Jon CallaghanDirector
- Hayley BarnaDirector
- Carrie KalinowskiExecutive Officer
- Heidi DorosinExecutive Officer
- Offering amount
- $15M
- Amount sold
- $7.6M
- First sale
- Mar 2020
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$50.7MraisedFeb 2019 · 22 investors · OtherRule 506(b)
- Amy ErrettExecutive Officer, Director
- Jeff CroweDirector
- Carrie KalinowskiExecutive Officer
- Hayley BarnaDirector
- Heidi DorosinExecutive Officer
- Jon CallaghanDirector
- Maureen WatsonExecutive Officer
- Offering amount
- $50.7M
- Amount sold
- $50.7M
- First sale
- Dec 2018
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$19.6MraisedOct 2017 · 9 investors · OtherRule 506(b)
- Amy ErrettExecutive Officer, Director
- John CallaghanDirector
- Hayley BarnaDirector
- Stephen LaskyExecutive Officer
- Jeff CroweDirector
- Sabrina RiddleExecutive Officer
- Maureen WatsonExecutive Officer
- David KingExecutive Officer
- Heidi DorosinExecutive Officer
- Offering amount
- $25M
- Amount sold
- $19.6M
- First sale
- Oct 2017
- Incorporated
- Corporation, Delaware, 2013
- Federal exemptions
- 06b
▶$10.3MraisedJul 2016 · 8 investors · OtherRule 506(b)
- Hayley BarnaDirector
- Donna IsralskyExecutive Officer
- Stephen LaskyExecutive Officer
- Dave KingExecutive Officer
- Jon CallaghanDirector
- Amy ErrettExecutive Officer, Director
- Jeff CroweDirector
- Maureen WatsonExecutive Officer
- Sabrina RiddleDirector
- Offering amount
- $12.1M
- Amount sold
- $10.3M
- First sale
- Jul 2016
- Incorporated
- Corporation, Delaware, 2013
- Federal exemptions
- 06b
▶$16.1MraisedSep 2015 · 8 investors · OtherRule 506(b)
- Caroline MoonExecutive Officer
- Amy ErrettExecutive Officer, Director
- John CallaghanDirector
- Jeff CroweDirector
- Offering amount
- $16.1M
- Amount sold
- $16.1M
- First sale
- Sep 2015
- Incorporated
- Corporation, Delaware, 2013
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Madison Reed is a hair color company that sells permanent, demi-permanent and root touch-up hair color products for use at home, alongside an option to have color applied by a professional ("Color with a Pro"). Its product range is organized around consumer needs such as covering gray hair, coloring hair, quickly covering roots, adding shine and toning brassiness, and includes shade families for brown, blonde, red, black and vivid colors. Adjacent products include a color reviving gloss for neutralizing brassiness and restoring faded color, and a broader system of complementary hair care products intended to be used together with the color.
The company describes its formulas as "Smart 8-Free": free of ammonia, parabens, resorcinol, PPD, phthalates, gluten, SLS and titanium dioxide, and enriched with keratin, ginseng root extract and argan oil. The color is crafted in Italy and is Leaping Bunny certified cruelty-free. Madison Reed positions itself as female-founded and female-led.
Business model
Direct-to-consumer sales of hair color and hair care products through the company's website, complemented by professional color services. A paid membership tier, Limitless Plus, provides free shipping on every order, up to 15% off products and services, and one free roots service per year.
Product sales of hair color and hair care items, service revenue from professional color appointments, and a recurring membership program (Limitless Plus) that bundles shipping, discounts and an annual included service.
Latest developments
Madison Reed is promoting a partnership with Paige Bueckers and the UConn Women's Basketball Team, branded "Team ColorWonder," spotlighting women athletes.
▸Full profile — market position, technology, go-to-market
Market position
Consumer hair color brand competing in at-home color and gray coverage, with an additional professional service channel.
Formulas positioned as free of eight commonly used harsh ingredients, cruelty-free certification, Italian manufacturing, and a combined offering that spans at-home coloring products and professional in-person color services.
Technology
Proprietary hair color formulations manufactured in Italy that exclude ammonia, parabens, resorcinol, PPD, phthalates, gluten, SLS and titanium dioxide, and include keratin, ginseng root extract and argan oil. The website offers a shade-matching quiz and a hair color chart to guide product selection.
Go-to-market
E-commerce site with guided shade selection tools (quiz, color chart), need-based product merchandising, a membership program, and marketing partnerships with women athletes, including Paige Bueckers and the UConn Women's Basketball Team.
Consumers coloring their hair at home, particularly those seeking gray coverage, root touch-ups between salon visits, brassiness toning or added shine, as well as customers who prefer having color applied by a professional.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Competitors · 2
by search overlapCompanies competing with Madison Reed for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 1
launches, deals, and filingsMadison Reed announced a partnership with basketball player Paige Bueckers and the UConn Women's Basketball Team under a campaign branded "Team ColorWonder" to spotlight women athletes.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Legal entities · 1
corporate structureIn the news
▸Research sources · 1
primary sources listed
- Madison Reedmadison-reed.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Madison Reed do?
- Madison Reed sells ammonia-free at-home hair color products and professional color services.
- Who are Madison Reed's investors?
- Madison Reed's investors include 125 Ventures, Citrine Angels, Comcast Ventures, Evolution VC Partners, Maveron, Motley Fool Ventures, Norwest Venture Partners, Parade Ventures and 7 more.
- How much funding has Madison Reed raised?
- Madison Reed has disclosed $143.2M raised across 9 rounds.
- Where is Madison Reed headquartered?
- Madison Reed is headquartered in San Francisco, US.