/Investor DB

Shrug Capital

Venture capitalActively deployingoperating company · company profile

Sunnyvale · Seed–Series B · 6 people tracked

Also known as Shrug · Shrug VC · SHRUG, LLC

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Investment thesis

A $3M firm combining elite Silicon Valley investors with celebrities to bridge tech and entertainment, focusing on culturally resonant, effortlessly shareable products and obsessive partner-driven personal promotion.

Source: firm website, verified Sep 29, 2026.

Stage
Seed–Series B
Check
$100K – $3M
HQ
Sunnyvale, CA, US
Leads rounds
Follows
Founded
2018
Last 12 months
3 investments
Private fund assets
$142.3M
VC funds
11
Tracked investments
122
Unicorns
10
IPOs
2
Acquisitions
11

Team · 6 people

from public directories
Jeffrey Grimberg· General Partner
Quinn Rotchford· General Partner
Jeremy Neilson· Executive Officer
Richard Thoms· Executive Officer

Founder mafia

2 people who came through Shrug Capital went on to found or lead other companies.

What they invest in

from 106 of 122 portfolio companies

Consumer ×41AI & Machine Learning ×32SaaS ×31Enterprise Software ×20E-commerce ×10Fintech ×10FoodTech ×10Healthtech ×10

HQs:United States×71United Kingdom×2Armenia×1Bulgaria×1Brazil×1Canada×1

Who they back

founder profiles across 45 portfolio companies
27%
solo founders
12 of 45 mapped founding teams
50%
repeat founders
of 56 founders with career history

Founding team size:solo founder×122 founders×133 founders×124+ founders×8

Where their founders studiedfrom 56 founders with education data

Stanford University ×7Brown University ×4Georgetown ×3University of Pennsylvania ×3Duke University ×2Northwestern University ×2St. Andrew's Scots School / Escuela Escocesa San Andres ×2Stanford University Graduate School of Business ×2

What their founders studiedfrom 48 founders with field-of-study data

Computer Science ×15Economics ×9Engineering ×6Humanities ×5Business & Management ×4Mathematics & Statistics ×4Finance & Accounting ×3Life Sciences ×3

Where their founders worked beforefrom 56 founders with career history

Google ×8Microsoft ×3NEXT Canada ×3SpaceX ×3LinkedIn ×2McKinsey & Company ×2Paretisa ×2Sequoia Capital ×2

Accelerator rootsportfolio companies that came through a program

Y Combinator ×8

1 founders hold a PhD · 2 hold an MBA (of 58 with degree data)

Investments · 122 tracked

founders shown can be your intro path

By year:2026 · 22025 · 22024 · 42023 · 22022 · 72021 · 62020 · 52019 · 22018 · 131 dated

Maximusmaximus.comin𝕏NYSE: MMSAug 2022 · $10M

Maximus provides technology, operational services, and human-centered design to government agencies, supporting programs across health, human services, veteran support, citizen experience, defense, and national security.

Defense TechGovTech

Co-investorsBlue Delta CapitalElectric AntWhat If Ventures

Wisewise.comin𝕏NASDAQ: WSE

Wise is a financial platform offering international money transfers, multi-currency accounts, and debit cards with low fees and competitive exchange rates, serving millions of users globally.

FintechLondon, GB

Kristo Käärmann(Founder)inTaavet Hinrikus(Founder)in

Co-investorsAdventure FundAndreessen HorowitzCDP Venture CapitalFelicis VenturesFirestartrGlynn Capital Management+27 more

1v1Me1v1me.com𝕏Pre-Seed · Dec 2020 · $2M

1v1Me is a platform that allows users to stake money on esports matches as a legal alternative to esports betting, available across all 50 U.S. states.

Gaming

Alexander Emmanuel(Founder)in

Co-investorsConductive VenturesExpansion CapitalFJ LabsLightShed VenturesVillage GlobalBettor Capital+4 more

818drink818.comin

818 produces award-winning tequila, including Blanco, Reposado, and Añejo expressions, made through traditional agave harvesting, brick-oven cooking, and oak-barrel aging.

ConsumerDirect to ConsumerFoodTech

PartnerNiv Dror· solo GP

Co-investorsK5 Global

AdQuickadquick.comin𝕏Apr 2024 · $6M

AdQuick is a platform and managed-service marketplace for out-of-home (OOH) advertising, connecting advertisers to 1.6M+ placements and 3M+ programmatic DOOH screens across 1,700+ media owners in multiple countries.

AdTechMarketing TechMarketplacesAustin, US

Fahim Ferdous(Founder)inConnor Burden(Founder)inBrian Schwartz(Director)inMatthew O'Connor(Founder)inChristopher Gadek(Executive Officer)Nina Boost(Executive Officer)in

Co-investorsCalm VenturesEarl Grey CapitalEudemian VenturesInitialized CapitalOperator StackTeam Ignite Ventures+3 more

Aidalyaidaly.coin𝕏

Aidaly operates a software-powered home care agency that trains and pays family members to provide long-term care for their relatives, helping families navigate eligibility programs and reduce system barriers.

Digital HealthFuture of WorkHealthtechMiami, US

Maggie Norris(Founder)in

Co-investorsHDS CapitalPrecursor VenturesTheVentureCityLightspeed Venture PartnersOperator PartnersPrimetime Partners+1 more

Aidaly Wellnessaidaly.comin𝕏

Aidaly professionalizes family caregiving by connecting and supporting family caregivers to recognize their economic contribution.

Digital HealthFuture of WorkHealthtechHR TechImpact & Social GoodMiami, US

Margaret Norris(Founder and CEO)inMaggie Norris(Founder)

PartnerNiv Dror· solo GP

Co-investorsBehind Genius VenturesHDS CapitalPrimetime PartnersScribble VenturesSeven Seven Six

Aisleaisle.coJul 2024 · $14M

Aisle operates a dating app that positions itself toward intentional, serious relationships rather than casual matching, and features user success stories from couples who met through the service.

ConsumerSocial

Co-investorsCallapina CapitalTitan Capital305 VenturesQuiet CapitalUpHonest Capital

Antaresantaresindustries.comin𝕏

Antares Industries develops nuclear reactor technology, with teams spanning nuclear, reactor hardware, and mission engineering as well as manufacturing and regulatory operations.

Advanced ManufacturingCleantechDeep TechDefense TechEnergyParker, US

Jordan Bramble(CEO & Co-Founder)inJulia DeWahl(Founder)inRian Bahran(Chief Nuclear Officer)inMark Massie(Chief Engineer)inDONALD G MACK(Executive Officer, Director)

BoardJack Altman(Director)

PartnerNiv Dror· solo GP

Co-investors53 StationsAtacama VenturesBalerion Space VenturesBoxGroupCaffeinated CapitalHeartfelt Capital+22 more

Antaresantares.am

Antares is an Armenian publishing house and printing company that publishes Armenian-language books — including literary fiction, translations of world literature, memoirs, plays, essays, and children's books — and offers authors full self-publishing services.

Media & Entertainment

Armen Martirosyan(Founder)Jordan Bramble(Founder)Julia DeWahl(Founder)

Co-investorsBoxGroupCaffeinated CapitalHeartfelt CapitalHumba VenturesIndustrious VenturesParadigm+3 more

AppXappx.co.ininSeed

AppX provides a SaaS platform that enables content creators and educators to build branded websites and mobile applications without requiring technical expertise.

Creator EconomyEdTechSaaSNew Delhi, IN

Sameer Sadana(Founder)inAnuj Gupta

Co-investorsPioneerSprint VcTDV PartnersY CombinatorGlobal Founders CapitalGoodwater Capital+4 more

Atmosbuildatmos.comin𝕏SeedDefunct

Atmos provides an online platform for managing the complete homebuilding workflow from start to finish.

PropTechSan Francisco, US

Nicholas Donahue(Founder)inTrent Hedge(Founder)inMatthew Rastovac(Founder)inAustin Kahn(Founder)inAlex Savtchenko(Head of People)

Co-investorsDuke Capital PartnersFjor FoundersNoveus CapitalSilicon VenturesVibe CapitalWayfinder Ventures+19 more

Atomsatoms.com𝕏

Atoms designs and sells lightweight footwear featuring antimicrobial copper linings, foam midsoles, and stretch laces.

ConsumerDirect to ConsumerE-commerceBrooklyn, US

Sidra Qasim(Co-founder)in

PartnerNiv Dror· solo GP

Co-investorsARA NEA Ventures (Brand: Dmz.Xyz)Bain Capital VenturesEvolution VC PartnersFirst Generation CapitalFlucas VenturesHyperguap+8 more

Aviatoraviator.coin𝕏Seed

Aviator provides a GitHub app that automates code review assignment and management for engineering teams.

AI & Machine LearningDeveloper ToolsEnterprise SoftwareSaaSSan Francisco, US

Ankit Jain(Founder)inSpriha Tucker(Founder)Alec Stewart(Software Engineer)Brian Neville-O'Neill(Head of Marketing)Alex Zhou(Senior Software Engineer)Erich Kramer(Software Engineer)

Co-investorsY CombinatorAlumni VenturesAirAngelsAndreessen HorowitzCrystal Towers CapitalGlobal Founders Capital+6 more

Beeperbeeper.comin𝕏SeedAcquired

Beeper is a unified messaging app that consolidates popular messaging services into a single cross-platform interface.

ConsumerSaaSSan Francisco, US

Eric Migicovsky(Founder)inBrad Murray(Founder)inTulir Asokan(Founder)inCaroline Frishman(Chief of Staff)Sarah Mason(Technical Recruiter)Jonathan Lee(Head of Product and Design)

Co-investorsInitialized CapitalY CombinatorAutomatticLiquid VenturesSamsung NextSV Angel+1 more

Betterleapbetterleap.comin𝕏

Betterleap offers an AI recruiting agent for healthcare organizations that searches a database of 35M+ verified healthcare professionals, confirms state licensing data, and builds candidate pipelines with automated personalized outreach.

AI & Machine LearningHealthtechHR Tech

PartnerNiv Dror· solo GP

Co-investorsReshapeTranspose Platform ManagementActive CapitalAndreessen HorowitzPeak State VenturesStipple Capital+1 more

Bezelgetbezel.com

Los Angeles, US

Darryl Johnson(Founder)Quaid Walker(Founder)in

PartnerNiv Dror· solo GP

Co-investorsAbstract VenturesBoxGroupLitquidity VenturesNomad Venture Partners, LlcSharp AlphaStreamlined Ventures

Blank Streetblankstreet.comin

Blank Street operates specialty coffee shops with a small-footprint model, serving high-quality specialty coffee and locally-sourced food at affordable prices.

ConsumerFoodTechRetail TechBrooklyn, US

Issam Freiha(Founder)inBerk Emir Ildiz(Executive Officer)Ignacio Llado Alvarez-Salas(Executive Officer, Director)

BoardJason Fiedler(Director)inHisham Elhaddad(Director)inJoel Cutler(Director)in

PartnerNiv Dror· solo GP

Co-investorsBase10 PartnersCapital B Private HoldingsCold Start VenturesFJ LabsGeneral CatalystGood Friends+11 more

Blipblip.ai𝕏

Blip provides conversational AI and customer interaction orchestration software for enterprise companies.

AI & Machine LearningEnterprise SoftwareSaaS

Roberto Oliveira(Founder)in

Co-investorsSoftbank Latin America FundWarburg PincusBrowder CapitalDash FundEndeavor CatalystSusa Ventures+1 more

Bloom Institute of Technologybloomtech.comin𝕏Seed

BloomTech is an online coding and technology bootcamp that teaches in-demand skills to help students secure well-paying jobs.

AI & Machine LearningEdTechFintechFuture of WorkSaaSAustin, US

Austen Allred(CEO)inBen Nelson(Founder)inZoran(COO)Trevor McKendrick(Chief of Staff)inNamrata Ganatra(CTO)inDavid Head(Data Engineer)

Co-investorsGelt VCGV (Google Ventures)Hemisphere Ventures LLCImagine K12Jude GomilaManhattan West+22 more

BloxSnacksbloxsnacks.com

Blox Snacks produces fruit-flavored gummy snacks branded as FruitBlox and JuiceBlox, marketed to consumers with themed product lines tied to popular online personalities.

ConsumerDirect to ConsumerFoodTech

PartnerNiv Dror· solo GP

Co-investorsBarrel Ventures

Breakerbreaker.audioin𝕏SeedAcquired

Breaker is an app for discovering and listening to podcasts, with plans to offer exclusive premium audio content on a paid subscription basis to listeners and provide publishers with analytics and community engagement tools.

ConsumerMedia & EntertainmentSan Francisco, US

Leah Culver(CTO)inErik Berlin(CEO)

Co-investorsBessemer Venture PartnersMain Sequence VenturesY CombinatorACE & CompanyArena VenturesBetaworks Ventures Management, Llc+7 more

Cabalgetcabal.comin𝕏

Cabal provides AI-powered relationship intelligence that infers connections from public data for venture capital platform teams, deal sourcing professionals, and sales organizations.

AI & Machine LearningEnterprise SoftwareSaaSNew York City, US

Fahim Ferdous(Founder)inBrian Murray(Founder)Sudhanshu Gautam(Senior Software Engineer)Sam Kernan-Schloss(Head of Ops)Payton Biddington(Head of Design)Clyde Marl(Head of Engineering)

PartnerNiv Dror· solo GP

Co-investorsCraft VenturesPioneerSeven Seven SixVerissimo VenturesY CombinatorBackstage Capital+6 more

Cameocameo.com

Marketplace enabling users to request personalized video messages or live chats with celebrities and influencers.

Steven Galanis(Founder)inMartin Blencowe(Founder)inDevon Spinnler Townsend(Founder)inArthur Leopold(Founder)Devon Townsend(Founder)

PartnerNiv Dror· solo GP

Co-investorsChaifetz GroupChicago VenturesCleo CapitalConnect VenturesDigi VenturesDuke Capital Partners+26 more

Canalshopcanal.com

Canal (now Rokt Catalog) is a product curation and distribution platform that helps retailers expand their product assortments with third-party brands and enables brands to reach customers at the point of purchase.

B2B MarketplacesE-commerceRetail Tech

Clay Schubiner(Founder)inBennett Carroccio(Founder)Liam Kinney(Founder)

PartnerNiv Dror· solo GP

Co-investorsAndreessen HorowitzBoxGroupCoalition OperatorsCoatue ManagementForerunner VenturesReshape+1 more

Centeredcentered.appNov 2020

Sukha is a browser-based "flow state app" that runs in the background while you work, combining website and app blocking (on computer and phone), focus music, a Pomodoro timer, one-click task management, and an AI coach to break down tasks.

Future of WorkSaaSWellness & FitnessNovato, US

Ulf Schwekendiek(Executive Officer, Director)Tony

BoardJyri Engestrom(Director)inStephanie Palmeri(Director)in

Co-investorsAlumni VenturesJLL SparkNextView VenturesUncork CapitalYes VC

CFO.airunway.comin𝕏

Runway helps founders understand financial data and spreadsheets.

AI & Machine LearningEnterprise SoftwareFintechSaaS

Anastasis Germanidis(Founder)inCristóbal Valenzuela(Founder)inSiqi Chenin

BoardDylan FieldHenry Ward

PartnerNiv Dror· solo GP

Co-investors500 GlobalAndreessen HorowitzChamaeleonCrosscourt VenturesDreamers VCInitialized Capital+9 more

Charthopcharthop.comin𝕏

ChartHop provides a people operations platform that unifies people data and HR workflows including onboarding, compensation management, performance reviews, and employee engagement surveys.

AI & Machine LearningEnterprise SoftwareHR TechSaaSBrooklyn, US

Ian White(Founder)in

PartnerNiv Dror· solo GP

Co-investors515 VenturesAbstract VenturesAndreessen HorowitzCowboy VenturesFiDi VenturesFlybridge Capital Partners+6 more

Cocooncocoon.comin𝕏SeedAcquired

Cocoon provides technology to simplify leave management for employees and employers, handling leave compliance, insurance claims, and payroll administration in the United States.

ConsumerHR TechSaaSSocialSan Francisco, US

Alex Cornell(Founder)inSachin Monga(Founder)inMahima Chawla(Founder)inLauren Dai(Founder)Amber Feng(Founder)inEliot Brooks(Founder)

Co-investorsFirst Round CapitalIndex VenturesLerer HippeauMagnify VenturesSemperVirens Venture CapitalXYZ Venture Capital+16 more

Coherecohere.comin𝕏

Cohere builds foundational AI models and enterprise solutions that help businesses automate tasks, accelerate workflows, and enhance decision-making.

AI & Machine LearningDeep TechDeveloper ToolsEnterprise SoftwareSaaSToronto, CA

Aidan Gomez(Co-founder & CEO)Ivan Zhang(Founder)inNick Frosst(Founder)inAidan N. Gomez(Founder)Rahul Sengottuvelu(Founder)inYunyu Lin(Founder)in

Co-investors1802 VenturesAccess Ventures (New York)Advaita CapitalAju IB InvestmentAlumni VenturesBasecamp Fund+36 more

Coherecohere.ioin𝕏Seedacquired by Ramp

Cohere develops customer engagement software that guides users visually on their screens during support and sales interactions, including over voice and text channels like phone or chat.

AI & Machine LearningEnterprise SoftwareSaaSNew York City, US

Yunyu Lin(Founder)inRahul Sengottuvelu(Founder)inJason Wang

Co-investorsDe Fi Alliance HoldingsInovia CapitalRadical VenturesSalesforce VenturesY CombinatorBoxGroup+7 more

Collectiblecollectible.incinNov 2021 · $75M

Collectible operates WatchCheck, a platform for luxury watch owners to service and care for their timepieces remotely, and partners with Sotheby's on watch servicing.

ConsumerE-commerceMarketplaces

Linden Lazarus(Co-Founder & CEO)inWill Haering(Co-Founder)in

Co-investorsColle Capital PartnersAPOLLO PROJECTSBreyer CapitalHyperguapSeven Seven SixSpearhead+1 more

Command Egetcommande.comMay 2020 · $4.3Macquired by Dropbox · Nov 2021

Command E was a San Francisco startup that built a cross-app desktop search tool, letting users search files and data across apps like Slack, Google Drive, and GitHub via a keyboard shortcut.

Co-investorsAbstract VenturesAmplify PartnersBain Capital VenturesCraft VenturesUpside Partnership

Communitycommunity.comin𝕏Sep 2022

Community is a messaging platform that connects businesses, brands, and creators with their audiences through direct, algorithm-free communication.

Enterprise SoftwareImpact & Social GoodMarketing TechSaaSLos Angeles, US

Guy OsearyAshton KutcherJosh Rosenheck(Chief Product Officer)inMatthew PeltierinDiankha Linear(President and CEO)inCourtney Saye(CFO)in

PartnerNiv Dror· solo GP

Co-investors500 GlobalA-Rod CorpDreamers VCHubSpot VenturesMana VenturesSony Ventures Corporation+4 more

Copilotcopilot.moneyin𝕏

Copilot Money is a personal finance app for iPhone, iPad, Mac, and web that automatically tracks a user's bank accounts, spending, budgets, investments, and net worth.

AI & Machine LearningConsumerFintechChicago, US

PATRICK G. RYAN(CHIEF EXECUTIVE OFFICER/FOUNDER AND DIRECTOR)Andres Ugarte(Founder)inROBERT LEVIN(CHIEF FINANCIAL OFFICER)Gabriel Dieguez(Founder)

PartnerNiv Dror· solo GP

Co-investorsFinancial Venture StudioLudlow VenturesPath VenturesPathlight VenturesRestive VenturesSiesta Ventures+2 more

Crossmint, Inc.crossmint.comin𝕏

Crossmint builds developer tools that let companies, AI agents, and users work with blockchain and stablecoin rails without dealing with the underlying complexity.

Crypto & Web3Developer ToolsEnterprise SoftwareFintechSaaSNew York, US

Alfonso Gómez-Jordana Mañas(Founder)inRodri Fernández Touza(Founder)inAlfonso Gomez-Jordana(Founder)Rodri Fernandez(Founder)Rodrigo Fernandez Touza(Founder)

PartnerNiv Dror· solo GP

Co-investors6th Man VenturesAbstract VenturesBig Brain HoldingsCommerce VenturesFactionFinancial Venture Studio+15 more

Diagramdiagram.com

PartnerNiv Dror· solo GP

DoNotPaydonotpay.comin𝕏

DoNotPay uses artificial intelligence to help consumers fight large corporations, appeal disputes like parking tickets and bank fees, cancel unwanted subscriptions, and navigate bureaucratic processes.

AI & Machine LearningConsumerLegalTechMidvale, US

JoshJoshua Browder(Founder)in

PartnerNiv Dror· solo GP

Co-investorsFounders FundAIX VenturesAndreessen HorowitzAngel Collective Opportunity FundBalaji SrinivasanCoatue Management+10 more

Earth Funeralearthfuneral.com𝕏

Earth Funeral offers soil transformation as an eco-friendly alternative to traditional funerals, operating soil transformation facilities and combining soil science with software to provide end-of-life services.

Circular EconomyClimate TechConsumerImpact & Social Good

PartnerNiv Dror· solo GP

Co-investorsAlumni VenturesAmerican Family VenturesBascom VenturesConstruct CapitalDAO JonesEarl Grey Capital+2 more

Eight Sleepeightsleep.com𝕏Series C · Jun 2021

Eight Sleep manufactures a smart bed system called the Pod that provides personalized temperature control, elevation adjustment, and integrated sound for sleep optimization.

ConsumerHardwareIoTWellness & FitnessNew York City, US

Matteo Franceschetti(CEO)inMassimo Andreasi Bassi(CTO)inAlexandra Zatarain(CMO)inAndrea Ballarini(COO)Brian Chen(Advisor)Keith Myers(Recruiting Manager)

Co-investorsAltra VentureAntiAzure Capital PartnersBlue Scorpion InvestmentsCapital B Private HoldingsComcast Ventures+73 more

EnduroSatendurosat.comin𝕏Oct 2025 · $104M

EnduroSat develops and operates satellites and avionics systems to democratize access to space intelligence and satellite-based services.

Deep TechHardwareSpace TechSofia, BG

Raycho Raychev(Founder)in

Co-investorsFounders FundFreigeist CapitalGV (Google Ventures)Riot VenturesAtreides ManagementEndeavor Catalyst+4 more

Feastablesfeastables.com𝕏

Feastables is a consumer snack brand selling chocolate bars, cups, gummies, chocolate milk, and branded apparel through its direct-to-consumer online store.

ConsumerDirect to ConsumerFoodTech

Jim Murray(Founder)inJimmy Donaldson(Founder)inMrBeast(Founder)

Co-investorsAlpha Wave GlobalColor CapitalMastryReshapeSeven Seven SixSpringdale Ventures+1 more

Fieldlyfieldly.comin𝕏Jul 2024 · $14M

Fieldly is a digital project management tool designed for the construction and installation sectors, helping companies streamline administrative workflows from quoting to invoicing and reduce paperwork.

Construction TechPropTechSaaS

Co-investorsLU Innovation305 VenturesQuiet CapitalUpHonest Capital

FitnessAIfitnessai.com𝕏SeedAcquired

FitnessAI is an AI-powered workout app that programs personalized strength training routines with automatic progression based on user performance.

AI & Machine LearningConsumerHealthtechNew York City, US

Jake Mor(Founder)in

Co-investorsY CombinatorAltaclub VCAltaIR CapitalCalm VenturesShaans All AccessZachary Ginsburg Funds

Fourth Wallfourthwall.com𝕏

Fourthwall is a platform that lets content creators build branded storefronts with video memberships, offering native 1080p video hosting, embedded video support, and subscription tiers for exclusive content.

Creator EconomyE-commerceMedia & EntertainmentSaaS

Will Baumann(Founder)inWalker Williams(Founder)inEli J. Valentin(Founder)inEli Valentin(Founder)

PartnerNiv Dror· solo GP

Co-investorsElizabeth Street VenturesInitialized CapitalSeven Seven SixVibe CapitalLightspeed Venture Partners

Galvanickgalvanick.comin𝕏

Galvanick provides operational security solutions to protect critical infrastructure and industrial systems.

Advanced ManufacturingCybersecurityDefense TechIoT

Joshua Steinman(Co-founder & CEO)inBrandon Park(Co-founder & CTO)inFeliks Pleszczynski(Co-founder & COO)

PartnerNiv Dror· solo GP

Co-investorsAlumni VenturesChampion Hill VenturesDeepwater Asset ManagementLoup VenturesMaC Venture CapitalRavelin Capital+8 more

Geniesgenies.com

Genies creates AI personas with visual avatars that can be customized and deployed across various applications, games, websites, and brands, functioning as AI companions, NPCs, and enterprise agents.

AI & Machine LearningConsumerGamingLos Angeles, US

Akash Nigam(Founder)inEvan Rosenbaum(Founder)inAkash Nigam Evan Rosenbaum(Founder)

PartnerNiv Dror· solo GP

Co-investorsA.Capital VenturesBase Venture Management, Inc.Bond Capital ManagementBreyer CapitalCoinbase VenturesCoinFund+28 more

Ghstghst.ioin𝕏

Ghost is an AI-native wholesale distribution platform that connects brands with retailers, letting brands list surplus and wholesale inventory with controls over pricing, channels, and geography while buyers source products from vetted suppliers.

AI & Machine LearningB2B MarketplacesRetail Tech

PartnerNiv Dror· solo GP

Co-investorsCoalition OperatorsEniac VenturesEqual VenturesFJ LabsFour Acres CapitalSinai Capital Partners

Giraffe 360giraffe360.comin𝕏

Giraffe360 sells a subscription 360° camera and AI software that turn one property scan into a full real estate listing media kit.

Mikus Opelts(Founder)inMadars Opelts(Founder)

PartnerNiv Dror· solo GP

Co-investorsBADideas.fundChange VenturesCipio PartnersHCVCHoxton VenturesKreos Capital+8 more

Hanghang.xyz

Hang builds an AI-based marketing platform that automates customer segmentation, personalized messaging, loyalty programs, and campaigns for marketers.

AI & Machine LearningMarketing TechSaaS

Matt Smolin(Founder)

PartnerNiv Dror· solo GP

Co-investorsGood FriendsGraph VenturesReshapeAramco VenturesParadigmRed Sea Ventures+1 more

Hellosaurushellosaur.usin𝕏Seed · Nov 2020 · $3.5MAcquired

Hellosaurus provides software and a distribution platform that enables children's content creators to produce interactive video shows where kids participate actively rather than passively watch.

ConsumerMedia & EntertainmentSan Francisco, US

James Ruben(Founder)inJared Silver(Founding Full Stack Engineer)John Verticchio(Founding Unity Engineer)Zack Davenport(Founding Designer)

Co-investorsY CombinatorBDMIGeneral CatalystGSV Ventures

Herehere.fmin𝕏Series ADefunct

Here offers a digital space where friends can interact through real-time video and voice, enabling activities like watching, gaming, decorating, and drawing together regardless of distance.

ConsumerSocialNew York City, US

Seth Harris(Founder)inJesse Boyes(Founder)inNatalie Smith(Chief of Staff)

Co-investorsFirstMark CapitalY CombinatorAnimal CapitalAvlok CapitalCanaan PartnersCompany Ventures+6 more

Homemadehomemade.co

PartnerNiv Dror· solo GP

Hype and Vicehypeandvice.cominSeed

Hype and Vice creates college-branded apparel designed for women that combines fashion with university merchandise.

ConsumerDirect to ConsumerE-commerceLos Angeles, US

Cecilia Gonzalez(Founder)inKimberly Robles(Founder)inJonathan Tang(Investor)in

PartnerNiv Dror· solo GP

Co-investorsSoma CapitalY CombinatorBackend CapitalFounders FundGaingelsThirty Five Ventures (35V)

June Homesjunehomes.comin

June Homes offers flexible short- and long-term rental housing with streamlined digital leasing and move-in support for individual renters.

ConsumerMarketplacesPropTech

Sergii Starostin(CEO, Co-founder)inOleksandr Prykhodko(CPO, Co-founder)

Co-investorsEvolution VC PartnersFJ LabsOlive Tree CapitalReshapeTq Ventures LlcPhenomen Ventures+1 more

Kapwingkapwing.comin𝕏Jun 2018

Kapwing is a web-based video creation and editing platform designed for marketing teams to produce, repurpose, and scale video content across multiple channels.

AI & Machine LearningCreator EconomyMarketing TechMedia & EntertainmentSaaSSan Francisco, US

Eric Lu(Founder)inJulia Enthoven(Founder)inJulia Enthoven Eric Lu(Founder)

PartnerNiv Dror· solo GP

Co-investorsCRV (Charles River Ventures)Elliptic VenturesStartXVillage GlobalAndreessen HorowitzShasta Ventures+2 more

Khloudkhloudfoods.com𝕏Mar 2026

A brand of protein snacks made with real ingredients.

Direct to ConsumerFoodTechLos Angeles, US

Khloe Kardashian(Director, Promoter)

BoardBryan Baum(Executive Officer, Director, Promoter)inMichael Kives(Director, Promoter)inKristen Jenner(Director, Promoter)

Co-investorsAntiK5 GlobalSerena VenturesWME

Layer2layer2financial.com𝕏

Layer2 Financial provides digital asset infrastructure for regulated financial institutions, offering custody, stablecoin settlement (including RLUSD), and prime brokerage services.

Crypto & Web3Enterprise SoftwareFintech

Bhanu Kohli(Founder)in

PartnerNiv Dror· solo GP

Co-investorsAccompliceAU21 CapitalEarl Grey CapitalEureka CapitalPAKA

Levelslevels.techApr 2022

Levels provides operational and succession support for block management businesses, helping established firms transition and grow while preserving their core operations and culture.

Enterprise SoftwarePropTech

Co-investorsActia PartnersBreyer CapitalHeartfelt CapitalOpenOceanAndreessen HorowitzBasecamp Fund+3 more

Levelslevels.fyiApr 2022

Levels.fyi provides salary and compensation data for tech workers, including tools for exploring pay by company and job title.

Future of WorkHR TechMarketplacesSaaS

Zuhayeer Musa(Founder)in

Co-investorsAdapt VenturesNFXAndreessen HorowitzBasecamp FundLong Journey VenturesSupernode Ventures+2 more

Other

Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.

Huddle LabsOpal

Exits · 13

2 IPOs · 11 acquisitions · showing 4

MaximusNYSE: MMSWiseNASDAQ: WSECohereacq. by RampCommand Eacq. by Dropbox

Portfolio news

latest coverage across their companies

Frequently asked questions

How many investments has Shrug Capital made?
Shrug Capital has 122 tracked investments, 13 of which have exited, including 4 dated in the last 24 months.
What stage does Shrug Capital invest at?
Shrug Capital invests at the Seed, Series A, Series B stages.
What is Shrug Capital's typical check size?
Shrug Capital typically writes checks of $100K – $3M.
What sectors does Shrug Capital focus on?
Shrug Capital focuses on Crypto & Web3.
Where is Shrug Capital located?
Shrug Capital is headquartered in Sunnyvale, US.
Does Shrug Capital lead rounds?
Shrug Capital typically participates in rounds rather than leading them.
Who does Shrug Capital co-invest with?
Shrug Capital most often shares deals with Andreessen Horowitz, BoxGroup, Reshape, among 362 tracked co-investors.

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Shrug Capital photo

Co-investors · 73

Andreessen Horowitz

Andreessen Horowitz (a16z) is a venture capital firm founded in 2009 by Marc Andreessen and Ben Horowitz, known for pioneering the platform model with a large team of operators supporting founders across stages.

$500K – $50M
BoxGroup

BoxGroup is an early-stage venture capital firm that invests in startups at their earliest stages.

$250K – $1M
Alumni Ventures

Alumni Ventures (AV) is a venture capital firm that co-invests alongside lead VCs in startups, backing founders with capital and access to a large investor and operator community.

$100K – $10M
Craft Ventures

Craft Ventures is a venture capital firm run by a team of former founders, operators, and investors who partner closely with founders to help build and scale technology companies.

$50K – $50M
SV Angel

SV Angel is a San Francisco-based firm that invests long-term in founders, supporting them with advice, introductions, and network access at key business inflection points.

$150K – $20M
Worklife Ventures

Worklife is a venture capital firm focused on the future of work and creator economy, backing technical teams and founders often before they leave their prior jobs.

$500K – $2M
Scribble Ventures

Scribble Ventures is an early-stage venture firm run by product and go-to-market leaders from OpenAI, Meta, Twitter, and a16z, backing AI native founders at the pre-seed and seed stages.

$750K – $1.5M
Flucas Ventures

Flucas Ventures is a solo GP fund led by Ashley Flucas, who simultaneously serves as COO of Summit Ventures while personally investing in 250-275+ startups and deploying over $75M through a syndicate of 2,000+ LPs in less than two years. The fund operates with true stage, sector, and geography agnosticism while democratizing access to top-tier venture deals by inviting diverse, nontraditional LPs to co-invest alongside marquee firms like Sequoia and Andreessen Horowitz.

Both backed · 6
$100K – $5M
Todd and Rahul’s Angel Fund

Todd and Rahul's Angel Fund is an early-stage investment vehicle run by founders Todd Goldberg and Rahul Vohra, who write $300k-$500k checks into early-stage startups and help with product/market fit, go-to-market, and future fundraising.

$300K – $500K
Trust Fund

Trust Fund is an early-stage venture fund that invests in tech-enabled products helping people start and build businesses. It writes small checks into pre-seed and seed companies without leading rounds or taking board seats.

$2K – $300K
Sound Ventures

Sound Ventures is a venture capital firm that seeks to invest in the technology sector.

Quiet Capital

Quiet Capital is an early-stage venture firm run by builders who back founders from day zero.

$100K – $25M
▶61 more co-investors

FloodgateWEEKENDVibe CapitalMetaplanetBessemer Venture PartnersStreamlined VenturesAfore CapitalParadigmBanana CapitalKearny JacksonLudlow VenturesAntiBasecamp FundAngel Collective Opportunity FundTechstarsLong Journey VenturesPrecursor VenturesNot Boring CapitalBetaworks Ventures Management, LlcBrainchild HoldingsMoxxie VenturesContraryRavelin CapitalJLL SparkNotable CapitalUberGradient VenturesChemistryUnusual VenturesFuel CapitalClimate CapitalBasementBoost VCImmeasurableColor CapitalAnimal CapitalPositive Sum CapitalBackend CapitalGround Up VenturesSocially FinancedCoVentureUnion Square Ventures (USV)RRE VenturesC2 InvestmentsStride VCUlu VenturesGustoCostanoa VenturesAwesome People VenturesPioneer Square LabsHummingbird VenturesConvective CapitalAthletico VenturesBackedFactorial CapitalOperator VenturesProton EnterprisesDouble DownWave CapitalGrit Capital PartnersZag Capital

Firms observed investing alongside Shrug Capital, from public investor directories. Shared companies are the overlap with Shrug Capital's recorded portfolio.

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