Shrug Capital
Actively deployingSeedβSeries B
Fund manager profile
Shrug Capital is a venture fund manager. SEC filings show 4 venture funds on record, most recently NI Fund, a Series of Shrug Opportunities, LP ($929.6K offering) filed March 2025.
Source: SEC EDGAR Form D filings. Firm website data not yet available.
What they invest in
from 30 of 64 portfolio companiesAI & Machine Learning Γ13SaaS Γ12Enterprise Software Γ8Consumer Γ7Fintech Γ6Healthtech Γ4Retail Tech Γ4Crypto & Web3 Γ3
HQs:United StatesΓ13
Investments Β· showing 60 of 64
founders shown can be your intro pathBlank Street operates specialty coffee shops with a small-footprint model, serving high-quality specialty coffee and locally-sourced food at affordable prices. The company operates locations across New York, London, Boston, and Washington DC.
ConsumerFoodTechRetail TechBrooklyn, US
Cabal provides AI-powered relationship intelligence that infers connections from public data for venture capital platform teams, deal sourcing professionals, and sales organizations. The product delivers connection insights through multiple interfaces including in-app chat, AI assistants, Slack integration, and API access.
AI & Machine LearningEnterprise SoftwareSaaSNew York City, US
Fahim Ferdous(Founder)in
Canal (now Rokt Catalog) is a product curation and distribution platform that helps retailers expand their product assortments with third-party brands and enables brands to reach customers at the point of purchase. The platform has been acquired by Rokt and integrated into the Rokt ecommerce ecosystem.
B2B MarketplacesE-commerceRetail Tech
ChartHop provides a people operations platform that unifies people data and HR workflows including onboarding, compensation management, performance reviews, and employee engagement surveys. The platform serves HR and people operations teams within organizations.
AI & Machine LearningEnterprise SoftwareHR TechSaaS
Community is a messaging platform that connects businesses, brands, and creators with their audiences through direct, algorithm-free communication. It enables brands to scale personalized messaging and build relationships at scale.
Enterprise SoftwareMarketing TechSaaSLos Angeles, US
Guy OsearyAshton KutcherJosh RosenheckMatthew Peltier
Crossmint is a platform for integrating stablecoin infrastructure including wallets, onramps, and payment orchestration for enterprises and developers. It serves use cases including global payments, treasury management, and AI agent enablement across fintech, neobanking, and enterprise applications.
Crypto & Web3FintechSaaS
DoNotPay uses artificial intelligence to help consumers fight large corporations, appeal disputes like parking tickets and bank fees, cancel unwanted subscriptions, and navigate bureaucratic processes. The platform serves individual consumers seeking to save money, protect privacy, and resolve consumer complaints against businesses and government agencies.
AI & Machine LearningConsumerLegalTech
Josh
Notion is an AI-powered workspace platform that enables teams to capture context, find answers, and automate tasks through collaborative tools. It serves organizations looking to centralize information and streamline workflows with built-in artificial intelligence capabilities.
AI & Machine LearningFuture of WorkSaaS
Genies creates AI personas with visual avatars that can be customized and deployed across various applications, games, websites, and brands, functioning as AI companions, NPCs, and enterprise agents.
AI & Machine LearningConsumerGaming
Hype and Vice creates college-branded apparel designed for women that combines fashion with university merchandise. The company serves female college students seeking stylish alternatives to traditional oversized or poorly-fitting collegiate clothing.
ConsumerDirect to ConsumerE-commerceLos Angeles, US
Kapwing is a web-based video creation and editing platform designed for marketing teams to produce, repurpose, and scale video content across multiple channels. It provides AI-powered tools for automating tasks like subtitle generation, video repurposing, and content creation, along with collaboration features for team-based workflows.
AI & Machine LearningCreator EconomyMarketing TechMedia & EntertainmentSaaS
Liquid Death manufactures and sells sparkling energy drinks, iced teas, and flavored sparkling waters branded with horror-themed names and marketing. The company serves consumers seeking alternative beverage options.
ConsumerFoodTech
Luminai builds an AI-native operating system that unifies fragmented healthcare operational work streams to automate administrative and operational tasks across health systems. The platform addresses the rising cost of healthcare administration by automating interconnected work processes that previously required point solutions and large workforces.
AI & Machine LearningDeveloper ToolsEnterprise SoftwareHealthtechSaaSSan Francisco, US
Kesava Kirupa Dinakaran(CEO and Founder)in
Memora Health develops a conversational AI assistant for healthcare that handles routine patient messages and triages complex clinical concerns to care teams. The platform aims to reduce burden on clinicians while improving patient outcomes and satisfaction.
AI & Machine LearningDigital HealthHealthtechSan Francisco, US
Manav Sevak(Founder/CEO)inNisarg Patel(Founder/CPO)inKunaal Naik(Founder/CTO)in
Merlin develops autonomy software for crewed and uncrewed aircraft for military and civil applications. The AI-powered software platform is aircraft-agnostic and designed for legacy and next-generation airborne systems, with operational use demonstrated through hundreds of autonomous flight hours.
AI & Machine LearningDefense TechRobotics
Matthew George(Chief Executive Officer)Timothy Burns(Chief Technology Officer)Krishnan Anand(Chief Program Officer)Ryan Carrithers(Chief Financial Officer)
MoonPay provides infrastructure for buying, selling, and trading cryptocurrencies using standard payment methods such as cards and digital wallets, as well as tools for stablecoin management. The platform serves both individual users and companies seeking to integrate blockchain-based financial services.
Crypto & Web3Fintech
Pipe provides working capital and financial tools to small and medium-sized businesses through integrations with software platforms they use daily. The company enables business owners to access capital for hiring, payroll, and growth without lengthy fundraising processes.
Enterprise SoftwareFintechSaaSSan Francisco, US
Claurelle Rakipovic(Chief Executive Officer)Vijay Vachani(Chief Operating Officer)Jin Han(Chief Administrative Officer)Nate Wiger(Chief Product & Technology Officer)
Pogo provides real consumer behavior data and qualitative research for investors and consultants conducting diligence, portfolio strategy analysis, and thought leadership. The platform enables rapid research across consumer cohorts through both quantitative and qualitative methods.
AI & Machine LearningData & InfrastructureFintechMarketing TechSaaS
Primer operates a network of microschools blending human instruction with technology to personalize learning for K-12 students, addressing education gaps in math and reading.
EdTechMiami, US
Ryan Delk(Co-Founder and CEO)
Runway helps founders understand financial data and spreadsheets. The company serves early-stage entrepreneurs and business teams.
AI & Machine LearningEnterprise SoftwareFintechSaaS
Siqi
Sandbox VR operates location-based virtual reality entertainment centers where groups of up to six people experience immersive multiplayer games using proprietary full-body motion capture and haptic technology. The company develops exclusive AAA experiences designed as social, narrative-driven adventures for consumers seeking premium entertainment.
ConsumerGamingHardware
Seated is a customer acquisition platform for restaurants that fills empty seats and drives foot traffic without requiring new technology or staff training, generating revenue through introducing diners to restaurants for dining, takeout, and private events.
MarketplacesRetail Tech
Seis offers banking services conducted entirely in Spanish for Hispanic customers in the US. The company aims to expand into credit cards, auto loans, mortgages, and other financial products while prioritizing Spanish-language customer service.
FintechSalt Lake City, US
Trevor McKendrick(Founder)in
Senra Systems manufactures aerospace wire harnesses using advanced automation and proprietary software for rapid production. The company serves aerospace manufacturers and defense contractors seeking faster, precision-engineered harness assembly.
Advanced ManufacturingHardwareRedondo Beach, US
Jordan Black(Founder)Benjamin Shanahan(Founder)
Snackpass is an all-in-one point-of-sale and restaurant management platform that enables restaurants to accept orders through kiosks, mobile apps, and tablets while managing kitchen operations, loyalty programs, and delivery. The platform serves restaurants of all sizes, from independent shops to national franchises, with integrated tools for ordering, payment processing, and customer engagement.
ConsumerFoodTechMarketplacesRetail TechSaaSSan Francisco, US
Summer Health provides on-demand pediatric care through text messaging, connecting families with licensed pediatricians for answers on acute health issues and developmental questions. The service serves parents of infants and children, offering same-day prescriptions and specialist visits in nutrition, lactation, sleep, and behavioral health.
Digital HealthHealthtech
Dr. Ashley McClary(Lead Pediatrician)Dr. Mark Shen(Lead Pediatrician)Dr. Lorraine Beraho(Lead Pediatrician)Dr. Anisha Khaitan(Lead Pediatrician)
Frequently asked questions
- What stage does Shrug Capital invest at?
- Shrug Capital invests at the Seed, Series A, Series B stages.
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