Shrug Capital
Venture capitalActively deployingSunnyvale · Seed–Series B · 1 people tracked
Also known as SHRUG, LLC
Investment thesis
A $3M firm combining elite Silicon Valley investors with celebrities to bridge tech and entertainment, focusing on culturally resonant, effortlessly shareable products and obsessive partner-driven personal promotion.
Source: firm website, verified Aug 3, 2026.
Team · 1 people
from public directories
What they invest in
from 34 of 64 portfolio companiesAI & Machine Learning ×13SaaS ×13Consumer ×8Enterprise Software ×8Fintech ×7Healthtech ×4Retail Tech ×4Crypto & Web3 ×3
HQs:United States×19
Investments · 64 tracked
founders shown can be your intro pathPartnerNiv Dror· solo GP
PartnerNiv Dror· solo GP
Blank Street operates specialty coffee shops with a small-footprint model, serving high-quality specialty coffee and locally-sourced food at affordable prices.
ConsumerFoodTechRetail TechBrooklyn, US
Issam Freiha(Executive Officer, Director)Youngme Moon(Director)Vinay Menda(Executive Officer, Director)Berk Emir Ildiz(Executive Officer)
BoardJason Fiedler(Director)Hisham Elhaddad(Director)
PartnerNiv Dror· solo GP
PartnerNiv Dror· solo GP
Cabal provides AI-powered relationship intelligence that infers connections from public data for venture capital platform teams, deal sourcing professionals, and sales organizations.
AI & Machine LearningEnterprise SoftwareSaaSNew York City, US
Fahim Ferdous(Founder)in
PartnerNiv Dror· solo GP
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ChartHop provides a people operations platform that unifies people data and HR workflows including onboarding, compensation management, performance reviews, and employee engagement surveys.
AI & Machine LearningEnterprise SoftwareHR TechSaaSBrooklyn, US
Ian White(Executive Officer, Director)
PartnerNiv Dror· solo GP
Community is a messaging platform that connects businesses, brands, and creators with their audiences through direct, algorithm-free communication.
Enterprise SoftwareMarketing TechSaaSLos Angeles, US
Guy OsearyAshton KutcherJosh RosenheckinMatthew Peltier
PartnerNiv Dror· solo GP
Copilot is a personal finance app that helps individuals track spending, categorize transactions, and manage their money across financial accounts.
ConsumerFintechChicago, US
PAULA KETZ(SECRETARY)PATRICK G. RYAN(CHIEF EXECUTIVE OFFICER/FOUNDER AND DIRECTOR)ROBERT LEVIN(CHIEF FINANCIAL OFFICER)
PartnerNiv Dror· solo GP
Crossmint is a platform for integrating stablecoin infrastructure including wallets, onramps, and payment orchestration for enterprises and developers.
Crypto & Web3FintechSaaS
PartnerNiv Dror· solo GP
DoNotPay uses artificial intelligence to help consumers fight large corporations, appeal disputes like parking tickets and bank fees, cancel unwanted subscriptions, and navigate bureaucratic processes.
AI & Machine LearningConsumerLegalTech
Josh
PartnerNiv Dror· solo GP
PartnerNiv Dror· solo GP
Notion is an AI-powered workspace platform that enables teams to capture context, find answers, and automate tasks through collaborative tools.
AI & Machine LearningFuture of WorkSaaS
PartnerNiv Dror· solo GP
Genies creates AI personas with visual avatars that can be customized and deployed across various applications, games, websites, and brands, functioning as AI companions, NPCs, and enterprise agents.
AI & Machine LearningConsumerGaming
PartnerNiv Dror· solo GP
PartnerNiv Dror· solo GP
Kapwing is a web-based video creation and editing platform designed for marketing teams to produce, repurpose, and scale video content across multiple channels.
AI & Machine LearningCreator EconomyMarketing TechMedia & EntertainmentSaaSSan Francisco, US
Eric Lu(Executive Officer, Director)Julia Enthoven(Executive Officer, Director)
PartnerNiv Dror· solo GP
Liquid Death manufactures and sells sparkling energy drinks, iced teas, and flavored sparkling waters branded with horror-themed names and marketing.
ConsumerFoodTech
PartnerNiv Dror· solo GP
PartnerNiv Dror· solo GP
Luminai builds an AI-native operating system that unifies fragmented healthcare operational work streams to automate administrative and operational tasks across health systems.
AI & Machine LearningDeveloper ToolsEnterprise SoftwareHealthtechSaaSSan Francisco, US
Kesava Kirupa Dinakaran(Founder)in
PartnerNiv Dror· solo GP
PartnerNiv Dror· solo GP
Memora Health develops a conversational AI assistant for healthcare that handles routine patient messages and triages complex clinical concerns to care teams.
AI & Machine LearningDigital HealthHealthtechSan Francisco, US
Manav Sevak(Founder/CEO)inNisarg Patel(Founder/CPO)inKunaal Naik(Founder/CTO)in
PartnerNiv Dror· solo GP
Merlin develops autonomy software for crewed and uncrewed aircraft for military and civil applications.
AI & Machine LearningDefense TechRobotics
Matthew George(Chief Executive Officer)Timothy Burns(Chief Technology Officer)Krishnan Anand(Chief Program Officer)Ryan Carrithers(Chief Financial Officer)Leslie Ravestein(Chief Legal Officer)David Lasater(Chief People Officer)
PartnerNiv Dror· solo GP
MoonPay provides infrastructure for buying, selling, and trading cryptocurrencies using standard payment methods such as cards and digital wallets, as well as tools for stablecoin management.
Crypto & Web3Fintech
Ivan Soto-Wright(Founder)Victor Faramond(Founder)
PartnerNiv Dror· solo GP
PartnerNiv Dror· solo GP
Pipe provides working capital and financial tools to small and medium-sized businesses through integrations with software platforms they use daily.
Enterprise SoftwareFintechSaaSSan Francisco, US
Claurelle Rakipovic(Chief Executive Officer)inVijay Vachani(Chief Operating Officer)inJin Han(Chief Administrative Officer)inNate Wiger(Chief Product & Technology Officer)inAnna Moghaddam(VP, Head of People)in
PartnerNiv Dror· solo GP
PartnerNiv Dror· solo GP
PartnerNiv Dror· solo GP
Sandbox VR operates location-based virtual reality entertainment centers where groups of up to six people experience immersive multiplayer games using proprietary full-body motion capture and haptic technology.
ConsumerGamingHardware
Steve Zhao(Founder)
PartnerNiv Dror· solo GP
Seated is a customer acquisition platform for restaurants that fills empty seats and drives foot traffic without requiring new technology or staff training, generating revenue through introducing diners to restaurants for dining, takeout, and private events.
MarketplacesRetail Tech
PartnerNiv Dror· solo GP
Senra Systems manufactures aerospace wire harnesses using advanced automation and proprietary software for rapid production.
Advanced ManufacturingHardwareRedondo Beach, US
Jordan Black(Founder)Benjamin Shanahan(Founder)
PartnerNiv Dror· solo GP
Seso provides a workforce management platform purpose-built for agribusiness, helping farms navigate the H-2A guest worker visa program, hire and onboard seasonal and domestic workers, run ag-specific payroll, and maintain compliance records.
AgTechHR TechSaaSSan Francisco, US
Michael Guirguis(Co-founder & CEO)Jordan Taylor(Co-founder)
PartnerNiv Dror· solo GP
Snackpass is an all-in-one point-of-sale and restaurant management platform that enables restaurants to accept orders through kiosks, mobile apps, and tablets while managing kitchen operations, loyalty programs, and delivery.
ConsumerE-commerceFoodTechMarketplacesRetail TechSaaSSan Francisco, US
Kevin Tan(Founder/CEO)Jamie Marshall(Founder)in
PartnerNiv Dror· solo GP
Summer Health provides on-demand pediatric care through text messaging, connecting families with licensed pediatricians for answers on acute health issues and developmental questions.
Digital HealthHealthtech
PartnerNiv Dror· solo GP
PartnerNiv Dror· solo GP
Frequently asked questions
- What stage does Shrug Capital invest at?
- Shrug Capital invests at the Seed, Series A, Series B stages.
- What is Shrug Capital's typical check size?
- Shrug Capital typically writes checks of $100K – $3M.
- What sectors does Shrug Capital focus on?
- Shrug Capital focuses on Crypto & Web3.
- Where is Shrug Capital located?
- Shrug Capital is headquartered in Sunnyvale, US.
- Does Shrug Capital lead rounds?
- Shrug Capital typically participates in rounds rather than leading them.
Images
Co-investors · 71
Andreessen Horowitz's Strategic Partnerships page describes collaborations that connect its portfolio companies with established institutions to help scale and deploy their technology.
Flucas Ventures is a venture capital firm with a portfolio of 265 companies spanning fintech, crypto, space/defense, AI, biotech, marketplaces, and emerging markets, with numerous exits via acquisition and IPO.
Weekend Fund is an early-stage venture fund started by Ryan Hoover (founder of Product Hunt) and Vedika Jain, writing checks into consumer and B2B startups globally.
Scribble Ventures is an early-stage venture firm run by product and go-to-market leaders from OpenAI, Meta, Twitter, and a16z, backing AI native founders at the pre-seed and seed stages.
Trust Fund is an early-stage venture capital fund focused on consumer businesses that improve work and personal lives across sectors including healthcare, fintech, CPG, marketplaces, logistics, and sustainability.
Angel Collective Opportunity Fund (ACOF) is a generalist 'collaborative' opportunity fund built on top of several microfunds, enabling select emerging managers to deploy follow-on capital into their top companies from a pooled vehicle rather than raising individual SPVs.
Craft Ventures is a venture capital firm founded and run by former founders, operators, and investors who provide startups with hands-on support, senior talent access, and proven scaling playbooks.
Streamlined Ventures is an early-stage venture firm that partners with founders and invests at the seed stage to help build large-scale companies.
Floodgate is a venture capital fund that backs founders at the earliest stages, positioning itself as their first true believers.
Todd and Rahul's Angel Fund is an early-stage investment vehicle run by founders Todd Goldberg and Rahul Vohra, who write $300k-$500k checks into early-stage startups and help with product/market fit, go-to-market, and future fundraising.
Paradigm is a frontier technology investment firm that builds and invests in early-stage companies across crypto, AI, robotics, and other emerging technology areas.
Banana Capital is Turner Novak's early-stage venture capital firm, run as a one-person operation investing up to $250k as a first or lead investor.
▶59 more co-investors
Worklife VenturesMoxxie VenturesMetaplanetGround Up VenturesTechstarsBoxGroupUnusual VenturesRavelin CapitalLudlow VenturesBessemer Venture PartnersAlumni VenturesLong Journey VenturesSV AngelUberSound VenturesUnion Square Ventures (USV)Quiet CapitalRRE VenturesC2 InvestmentsPrecursor VenturesAfore CapitalStride VCUlu VenturesNot Boring CapitalGustoVibe CapitalChemistryCostanoa VenturesAwesome People VenturesBetaworks Ventures Management, LlcFuel Venture CapitalKearny JacksonBrainchild HoldingsClimate CapitalContrary CapitalBasementPioneer Square LabsHummingbird VenturesBoost VCConvective CapitalImmeasurableAthletico VenturesColor CapitalBackedAntiFactorial CapitalBasecamp FundAnimal CapitalPositive Sum CapitalJLL SparkBackend CapitalProton EnterprisesGGV CapitalDouble DownWave CapitalGrit Capital PartnersSocially FinancedCoVentureZag Capital
Firms observed investing alongside Shrug Capital, from public investor directories. Shared companies are the overlap with Shrug Capital's recorded portfolio.
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