Midnight
Actively deployingAustin · 12 people tracked
Investment thesis
Midnight VP focuses on omni-channel go-to-market strategies, leveraging deep retail and direct-to-consumer expertise. The firm helps portfolio companies develop integrated sales approaches that accelerate customer acquisition and retention, drawing on twenty-plus years of experience generating billions in retail revenue and scaling consumer brands from startup through billion-dollar exits.
Source: firm website, verified Jul 20, 2026.
Team · 12 people
from the firm's websiteWhat they invest in
from 4 of 24 portfolio companiesConsumer ×3Wellness & Fitness ×3Marketing Tech ×1Retail Tech ×1
HQs:United States×1
Investments · 24 tracked
founders shown can be your intro pathGoToAisle is a mobile marketing platform that enables retail businesses to engage customers through SMS and MMS messaging, offering features like cashback incentives, location-aware promotions, and customer data synchronization to drive sales and repeat purchases.
Marketing TechRetail Tech
Jolie manufactures shower water filters designed to remove impurities before water contacts skin and hair. The company targets consumers seeking to improve skincare and haircare results through cleaner shower water.
ConsumerWellness & Fitness
Magic Mind produces a line of clinically-formulated mental performance drinks and sleep supplements containing ingredients like Lion's Mane, Bacopa Monnieri, and L-Theanine to support focus, cognition, and sustained energy. The products are targeted at consumers seeking cognitive enhancement and mental performance optimization.
ConsumerWellness & Fitness
Frequently asked questions
- What sectors does Midnight focus on?
- Midnight focuses on Consumer, Direct to Consumer, E-commerce.
- Where is Midnight located?
- Midnight is headquartered in Austin, US.
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