/Investors

125 Ventures

Venture capital

New York · Pre-Seed–Series A · 5 people tracked

Find your way into 125 Ventures

4,158 people in our graph share verified history with the 125 Ventures team — schools, employers, funds. One of them is your warm intro.

Jonas Clarkunlockedknows Lorine Pendleton · together at Nelson Center for Entrepreneurship (overlapped)
knows the team · via Howrey LLP
knows the team · via Pipeline Angels
×2knows the team · via TIGER 21
knows the team · via Morgan, Lewis & Bockius, LLP
×3knows the team · via Simpson Thacher & Bartlett LLP
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Investment thesis

125 Ventures focuses on early-stage companies operating at the intersection of women's sports, media, entertainment and technology. The firm believes women's professional sports hold untapped potential, citing continued growth in viewership, media rights and fan engagement. It sees AI reshaping content creation, IP and data analytics, and views recent shifts in college athletics (name, image and likeness rules) as opening new monetization opportunities for student-athletes. The firm also targets the booming creator economy, where influencers and independent creators build direct audience relationships, as well as innovations in live and immersive entertainment experiences.

Source: firm website, verified Sep 27, 2026.

Stage
Pre-Seed–Series A
HQ
New York, NY, US
Instruments
Equity
Tracked investments
15
Unicorns
1

Team · 5 people

from the firm's website

What they invest in

from 13 of 15 portfolio companies

Media & Entertainment ×5Consumer ×4AdTech ×2AI & Machine Learning ×2B2B Marketplaces ×2Fintech ×2Hardware ×2Healthtech ×2

HQs:United States×9

Who they back

founder profiles across 8 portfolio companies
75%
solo founders
6 of 8 mapped founding teams

Founding team size:solo founder×62 founders×2

Investments · 15 tracked

founders shown can be your intro path

By year:2022 · 32021 · 22020 · 22018 · 18 dated

Canela Mediacanelamedia.comin𝕏Jan 2022

Canela Media operates a streaming platform and media network serving U.S.

AdTechConsumerMarketing TechMedia & EntertainmentNew York, US

Isabel Rafferty(Executive Officer)inIsabel Rafferty Zavala(Founder)in

BoardSusan Lyne(Director)inLuis Guttierez(Director)Michael Rafferty(Director)inRodrigo Garcia(Director)

Co-investorsAcrew CapitalBascom VenturesCerity Partners VenturesLink VenturesMighty CapitalPortfolia+5 more

Ceekceek.com𝕏

CEEK offers a virtual reality platform accessed through its VR headset and companion VR app, aimed at consumers exploring VR content.

ConsumerHardwareMedia & Entertainment

Mary S.(Founder)in

Co-investorsBackstage Capital

Curastorycurastory.coin𝕏Seed · Sep 2022 · $100K

Curastory builds tools for video creators to manage and optimize their content and audience engagement.

AdTechCreator EconomyMarketing TechMedia & EntertainmentBrooklyn, US

Tiffany Kelly(Executive Officer, Director)in

Co-investorsPortfoliaR/GA VenturesTechstarsLightspeed Venture Partners

Goalsettergoalsetter.co𝕏Seed · Jan 2021 · $4M

Goalsetter provides a financial literacy and goal-setting platform designed for K-12 schools, colleges, universities, and financial institutions.

AI & Machine LearningEdTechFintechSaaS

Tanya Van Court(Founder & CEO)in

Co-investorsAstiaBackstage CapitalElevate CapitalEntrepreneurs Roundtable Accelerator (ERA)PortfoliaSeae Ventures+3 more

Hire an esquirehireanesquire.comin𝕏

HireAnEsquire (HAE) is an online marketplace that connects law firms and corporate legal departments with vetted freelance legal professionals for contract engagements.

B2B MarketplacesFuture of WorkLegalTechPhiladelphia, US

Shapiro C. Julia(Executive Officer, Director)Julia Shapiro(Executive Director & Founder)inJulia Miller(Executive Officer)Catherine Enck(Executive Officer)Elizabeth Fenton(Director)Frank Byrne(Director)

Co-investors37 AngelsAstiaTIGER 21Ulu Ventures

illusive networksproofpoint.comin𝕏

Proofpoint offers a suite of enterprise security and compliance products that protect people, email, cloud apps, and data from human-centric cyber threats using machine learning and AI.

AI & Machine LearningCloud ComputingCybersecurityEnterprise SoftwareSunnyvale, US

Co-investorsDag VenturesElevate VenturesGamutGlynn Capital ManagementIcon VenturesKickstart Innovation+6 more

Madison Reedmadison-reed.com𝕏

Madison Reed develops and sells at-home hair color products formulated without harsh chemicals like ammonia and parabens.

ConsumerDirect to ConsumerSan Francisco, US

Jose Zuniga(Executive Officer)inMaureen Watson(Executive Officer)inCaroline Moon(Executive Officer)Eric Hutchinson(Executive Officer, Director)in

BoardJeff Crowe(Director)inAmy Errett(CEO Founder & Board Member)in

Co-investorsCitrine AngelsComcast VenturesEvolution VC PartnersHemisphere Ventures LLCMaveronMotley Fool Ventures+12 more

Mavenmavenclinic.comin𝕏Series C · Feb 2020 · $45M

Maven delivers virtual healthcare and benefits management services for women and families through both an enterprise platform serving employers and health plans, and a direct-to-consumer platform offering access to 30+ specialties including hormone and GLP-1 care programs.

Digital HealthFemTechHealthtechNew York, US

Kate Ryder(Founder)in

Co-investorsAble PartnersAlleyCorpCity LightColle Capital PartnersCollective LiquidityCVS Health Ventures+20 more

MoCaFimocafi.comSeed · Feb 2020 · $4M

Mission-driven fintech expanding affordable mobile banking for unbanked and underbanked populations.

Wole Coaxum(Founder)in

Co-investorsPortfoliaRadicle ImpactThompson Hutton, LLCTruist VenturesCanaan PartnersCommerce Ventures+1 more

Ouraouraring.comSeries C · Jun 2021 · $130M

Oura Ring is a wearable smart ring that collects and analyzes 50+ personal health metrics to provide insights on sleep, fitness, and wellness for individual users.

HardwareHealthtechWellness & FitnessSan Francisco, US

Ashley Colley(Founder)Virpi Tuomivaara(Founder)inTom Hale(CEO)in

Co-investorsA-Rod CorpAble PartnersAlumni VenturesBasecamp FundBold Capital PartnersBOLD Longevity+32 more

Rhodeislandfcrhodeislandfc.com

Rhode Island FC is a professional soccer club that plays home games and shares team updates with fans.

ConsumerMedia & EntertainmentRhode Island, US

Scoutscoutftw.com

Scout provides financial advisory and wealth management services for college athletes, particularly those benefiting from NIL (Name, Image, Likeness) opportunities.

Fintech

Michael Haddix Jr(Founder)in

Co-investorsAusum VenturesJ4 VenturesMoai CapitalOUTBOUND CAPITALSymphonic CapitalChingona Ventures+1 more

Shearshareshearshare.comSeed · Mar 2022 · $2M

ShearShare is a US mobile platform that connects salon and barbershop owners who have unused chairs with licensed stylists and barbers looking for space.

B2B MarketplacesMcKinney, US

Courtney Caldwell(Founder)inCourtney Wiley, MBA(Founder)inDr.Tye Caldwell

Co-investors500 GlobalBackstage CapitalChloe CapitalFearless Fund

Whetstonemagazinewhetstonemagazine.com

Whetstone is a media company and magazine focused on food origins and culture, operating since 2016.

FoodTechMedia & Entertainment

Stephen Satterfield

Other

Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.

Tastemakers Africa

Portfolio news

latest coverage across their companies

Frequently asked questions

How many investments has 125 Ventures made?
125 Ventures has 15 tracked investments.
What stage does 125 Ventures invest at?
125 Ventures invests at the Pre-Seed, Seed, Series A stages.
What sectors does 125 Ventures focus on?
125 Ventures focuses on AI & Machine Learning, Creator Economy, Direct to Consumer, Marketplaces, Media & Entertainment, SaaS, Sports Tech.
Where is 125 Ventures located?
125 Ventures is headquartered in New York, US.
Who does 125 Ventures co-invest with?
125 Ventures most often shares deals with Portfolia, Able Partners, Icon Ventures, among 84 tracked co-investors.

Media · Podcasts & interviews

featuring the team

Identity Drives Innovation: 125th St to 125 Ventures w/ Lorine Pendleton | Alone Together | S1E5

Mike Ma · Lorine Pendleton

How to vibe code a website with Wix: step-by-step for beginners

Wix

How to start an eCommerce business in 2026

Wix

How to start an online store in 2026

Wix

What is a domain name, and why do you need one

Wix

How to choose a domain name (step-by-step + what to do when it's taken)

Wix

Images

125 Ventures photo125 Ventures photo

Co-investors · 18

Astia

Astia is a venture firm that invests in high-growth companies led by women, providing capital, network access, and market analysis.

Fearless Fund

Fearless Fund is a venture capital firm founded by women of color to invest in under-resourced entrepreneurs, particularly businesses led by women of color.

Both backed · 2
$250K – $3M
Sequoia Capital

Sequoia Capital is a venture capital firm that partners with founders to build technology companies.

Both backed · 1
$4.4M – $214M
Techstars

Techstars is a global startup accelerator and early-stage investor that funds and mentors ambitious founders, providing $220K in capital, a three-month program, and access to a worldwide network of mentors, investors, and corporate partners.

Both backed · 1
$220K
Canaan Partners

Canaan Partners is a venture capital firm with over 30 years of history, backing companies across technology and healthcare sectors through close, hands-on partnerships with founders.

Both backed · 1
$500K – $20M
Oak HC/FT

Oak HC/FT is a growth equity firm that partners with founders building companies in healthcare and financial services, leveraging sector expertise and networks.

Both backed · 1
Athletico Ventures

An investment platform that enables elite athletes to participate in venture capital investments alongside established top-tier investors in promising startups.

Both backed · 1
GE Ventures
Both backed · 1
Roosh Ventures

Roosh Ventures is the venture capital arm of Roosh Investment Group, providing tailored R&D, operational support, and access to a global network of experts. The firm leverages portfolio companies and advisors with deep expertise in AI/ML, gaming, fintech, marketing, adtech, and mobile apps to accelerate startup growth.

Both backed · 1
Thompson Hutton, LLC

Thompson Hutton LLC (THLLC) manages the venture capital portfolio of XL Innovate, having assumed responsibility for the fund's operations following AXA Group's acquisition of XL Catlin. The firm is also affiliated with several other investment firms.

Both backed · 1
Precursor Ventures

Precursor Ventures is a pre-seed and seed stage venture capital firm that focuses on backing founders and building long-term relationships with them from the earliest stages.

$250K – $4M
23andMe

23andMe is a personal genetics company that analyzes customers' saliva samples in CLIA-certified labs to deliver ancestry, trait, and health insights through direct-to-consumer DNA testing kits and subscription services.

▶6 more co-investors

MaC Venture CapitalSUPPLY CHANGE CAPITALCake VenturesVista Equity PartnersGenNx360 Capital PartnersThe W Fund

Firms observed investing alongside 125 Ventures, from public investor directories. Shared companies are the overlap with 125 Ventures's recorded portfolio.

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