Where does Amy Errett work?

Amy Errett is Venture Partner at True Ventures and Board director at Madison Reed and Board director at Vacatia.

What does Amy Errett invest in?

Amy Errett invests in Consumer, Direct to Consumer, E-commerce.

What boards does Amy Errett sit on?

Amy Errett holds tracked board seats at Vacatia.

What companies has Amy Errett invested in?

Investments tracked here include Madison Reed.

Where did Amy Errett go to school?

Amy Errett studied at The Wharton School (MBA, Finance); University of Connecticut (BA, Liberal Arts).

What awards has Amy Errett received?

Named to the San Francisco Business Times 'Forever Influential Hall of Fame' and 'Most Admired CEOs' list in 2019. Received the 'Female Founders Award' from the beauty industry association CEW. Featured on Inc. Magazine's Female Founders 100 list for two consecutive years. Received the Penn Wharton Entrepreneurship Alumni Achievement Award from the Wharton School. Won Ernst & Young's Entrepreneur of the Year Award in the consumer category in 2006, and was a finalist again in 2018.

Does Amy Errett lead rounds?

Yes — Amy Errett has led 1 tracked investment.

Amy Errett

InvestorFounder

Venture Partner at True Ventures · Board director at Madison Reed · Board director at Vacatia

San Francisco Bay Area

About

Amy Errett is a venture partner at True Ventures, where she focuses on consumer and ecommerce startups. She founded and served as CEO of Madison Reed, an omnichannel beauty brand competing in the hair color category. Before Madison Reed, she led the San Francisco Bay Area office of the consumer-focused venture firm Maveron. Her career spans founding and running companies, startup investing, and nonprofit leadership. She holds an MBA in finance from the Wharton School and a BA in liberal arts from the University of Connecticut, and has received honors including CEW's Female Founders Award and Ernst & Young's Entrepreneur of the Year.

Invests in

ConsumerDirect to ConsumerE-commerce

Beyond investing

Founded: Founded Madison Reed, an omnichannel beauty brand focused on hair color.
Education: Earned an MBA in finance from the Wharton School at the University of Pennsylvania. Earned a BA in liberal arts from the University of Connecticut.
Boards: Serves on several boards spanning the startup ecosystem and academia.
Charities: Dedicates herself to supporting humanitarian organizations.
Awards: Named to the San Francisco Business Times 'Forever Influential Hall of Fame' and 'Most Admired CEOs' list in 2019. Received the 'Female Founders Award' from the beauty industry association CEW. Featured on Inc. Magazine's Female Founders 100 list for two consecutive years. Received the Penn Wharton Entrepreneurship Alumni Achievement Award from the Wharton School. Won Ernst & Young's Entrepreneur of the Year Award in the consumer category in 2006, and was a finalist again in 2018.

From Amy's own website — common ground for a warm intro.

Board director at Madison Reed

Intro paths

→

In turn, Amy can intro founders to Madison Reed's investors below.

Madison Reed's investors · 14

Citrine AngelsWashington Comcast VenturesNew York · $2M – $15M checks Evolution VC PartnersNew York Marcy Venture PartnersNew York MaveronSeattle · $100K – $8M checks Motley Fool VenturesAlexandria · $1M – $2M checks Norwest Venture PartnersMenlo Park · $10M – $30M checks Parade VenturesSan Francisco · $1M checks PortfoliaSan Mateo Runway Growth CapitalMenlo Park · $10M – $150M checks Sandbridge CapitalLos Angeles · $10M – $20M checks Sprint VcBangalore · $300 checks Top Corner CapitalBurlingame True VenturesSan Francisco · $500K – $3M checks · since 2026

Board director at Vacatia

Intro paths

→

In turn, Amy can intro founders to Vacatia's investors below.

Vacatia's investors · 6

AUTHENTIC VENTURESOakland · $100K – $1M checks Bee PartnersLafayette · $300K – $500K checks Brainstorm VenturesSan Francisco Javelin Venture PartnersSan Francisco · $500K – $4M checks · since 2015 True VenturesSan Francisco · $500K – $3M checks · since 2015 ZenStone Venture CapitalSan Jose

Experience

Pendulum TherapeuticsBoard Membercurrent2026 — presentNorth America
Madison ReedCEO and Foundercurrent2013 — presentSan Francisco Bay Area
True VenturesPartnercurrent2013 — presentSan Francisco Bay Area
Wild Salmon CenterBoard Membercurrent2024 — presentPortland, Oregon
The University of Connecticut Foundation, Inc.Board Membercurrent2015 — present
The Bay School of San FranciscoBoard Member2019 — 2024San Francisco
Common Sense MediaBoard Member2014 — 2020
GLIDEsfBoard Member1998 — 2019San Francisco Bay Area
GLAADBoard Member2015 — 2018
Friends of the ChildrenBoard Member2017 — 2018
Lemon, Inc.Board Member2012 — 2013
General AssemblyBoard Member2011 — 2013New York, NY
livemocha.comBoard Member2007 — 2013
Maveron LLCGeneral Partner2008 — 2013
Trinity VenturesEntrepreneur In Residence2007 — 2008
ETRADEChief Asset Gathering Officer2000 — 2002
Spectrem GroupCEO1990 — 2000

Education

The Wharton SchoolMBA, Finance1986 — 1988
University of ConnecticutBA, Liberal Arts1979 — 1983

Skills & more

Start-ups99Entrepreneurship99Business Development87Marketing44Growth Strategies18Venture Capital99Strategic Partnerships61Corporate Development23Mergers21Business Strategy48B2B17E-commerce5

+12 more

Executive ManagementBusiness PlanningInvestmentsMarket ResearchConsultingDigital MarketingFinanceMergers & AcquisitionsLeadershipManagementPublic SpeakingStrategic Planning

From Amy's professional profile.

Deals · 2

VacatiaBoard seat

via True Ventures · filed Sep 2016 · $13M raise

Madison ReedLed round

via True Ventures · filed Mar 2026

Attribution from SEC filings, press coverage, and firm rosters.

Colleagues at True Ventures

Adam D'Augelli

Investor at True Ventures

Amanda Mann

Investor at True Ventures

Ann Crady Weiss

Investor at True Ventures

Ariel Winton

Principal at True Ventures

Brooke Van Natta

Investor at True Ventures

Carrie Wadsworth

Investor at True Ventures

Christiaan Vorkink

Vice President and Director at True Ventures

Dave Balter

Investor at True Ventures

Network9

Chamath PalihapitiyaScout

Founder & CEO of Social Capital

Alexis OhanianScout

Founder & General Partner of Seven Seven Six

Erik BlachfordScout

Venture Partner at Ascension

Spencer RascoffScout

General Partner at 75 & Sunny

Ben Capell

Managing Director at Peterson Ventures

David Hornik

Founder of Lobby Capital

Jason Stoffer

CIO and General Partner at Maveron

Paul Hsiao

General Partner at Canvas Ventures

Todd Chaffee

Investor at IVP (Institutional Venture Partners)

Investors connected to Amy in public investor directories — a warm-intro map.

Frequently asked questions

Who is Amy Errett?: Amy Errett is a venture partner at True Ventures, where she focuses on consumer and ecommerce startups. She founded and served as CEO of Madison Reed, an omnichannel beauty brand competing in the hair color category. Before Madison Reed, she led the San Francisco Bay Area office of the consumer-focused venture firm Maveron. Her career spans founding and running companies, startup investing, and nonprofit leadership. She holds an MBA in finance from the Wharton School and a BA in liberal arts from the University of Connecticut, and has received honors including CEW's Female Founders Award and Ernst & Young's Entrepreneur of the Year.
Where does Amy Errett work?: Amy Errett is Venture Partner at True Ventures and Board director at Madison Reed and Board director at Vacatia.
What does Amy Errett invest in?: Amy Errett invests in Consumer, Direct to Consumer, E-commerce.
What boards does Amy Errett sit on?: Amy Errett holds tracked board seats at Vacatia.
What companies has Amy Errett invested in?: Investments tracked here include Madison Reed.
Where did Amy Errett go to school?: Amy Errett studied at The Wharton School (MBA, Finance); University of Connecticut (BA, Liberal Arts).
What awards has Amy Errett received?: Named to the San Francisco Business Times 'Forever Influential Hall of Fame' and 'Most Admired CEOs' list in 2019. Received the 'Female Founders Award' from the beauty industry association CEW. Featured on Inc. Magazine's Female Founders 100 list for two consecutive years. Received the Penn Wharton Entrepreneurship Alumni Achievement Award from the Wharton School. Won Ernst & Young's Entrepreneur of the Year Award in the consumer category in 2006, and was a finalist again in 2018.
Does Amy Errett lead rounds?: Yes — Amy Errett has led 1 tracked investment.

Same school

Also attended The Wharton School1,484

Fred WilsonCo-founder & Partner at Union Square Ventures Sarah GuoFounder & General Partner of Conviction Josh KopelmanFounder and Partner at First Round Capital Aydin SenkutFounder & Managing Partner at Felicis Kunal BahlCo-founder of Snapdeal; co-founder of Titan Capital Jack AbrahamFounder, CEO & Managing Partner of Atomic

+ 1,478 more

Also attended University of Connecticut74

Vinnie McSweeneyInvestor at OpenView Venture Partners Kevin C. WangPrincipal at .406 Ventures Ray UpdykeSVP, Finance, Operations at Alpaca VC Genene MorrisEditorial Director at Red Cell Incubation Iveya SlavovaFund Accountant at PeakSpan Capital Partners Jinlin WangPartner at Foothill Ventures

+ 68 more

Shared employers

+ 30 more

About

Invests in

Beyond investing

Board director at Madison Reed

Intro paths

Madison Reed's investors · 14

Board director at Vacatia

Intro paths

Vacatia's investors · 6

Experience

Education

Skills & more

Deals · 2

Colleagues at True Ventures

Network9

Frequently asked questions

Same school

Also attended The Wharton School1,484

Also attended University of Connecticut74

Shared employers

Also worked at Pendulum Therapeutics2

Also worked at Common Sense Media2

Also worked at GLAAD1

Also worked at General Assembly36