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Joel Peterson

Investor

Former Chairman & Founder at Peterson Venture Partners

Salt Lake City, Utah

Writes $100K – $5M checks · typically $1.5M

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About

Joel Peterson is a professor at Stanford Graduate School of Business and author of "Entrepreneurial Leadership: The Art of Launching New Ventures, Inspiring Others, and Running Stuff." He previously served as chairman of JetBlue Airways and founded Peterson Partners.

Experience

  1. Whitman PetersonFounding Partner2009 — 2025
  2. Franklin CoveyDirector1997 — 2025
  3. Peterson PartnersChairman & Founder1996 — 2025
  4. Stanford Graduate School of BusinessConsulting Professor1992 — 2025
  5. PacksizeChairman of the Board2022 — 2024Salt Lake City, Utah, United States
  6. PacksizeDirector2010 — 2022
  7. JetBlue AirwaysChairman2008 — 2020
  8. Hoover InstitutionChairman of the Board of Overseers2016 — 2019
  9. BonobosDirector2009 — 2017
  10. HireVueInvestor2009 — 2013
  11. ICON AircraftInvestor2008 — 2013
  12. Maveron LLCAdvisor2007 — 2013
  13. Energy SolutionsInvestor2004 — 2013
  14. VivintInvestor2003 — 2012
  15. AsurionBoard Member1995 — 2005
  16. EAGLBoard member1995 — 1997
  17. Trammell Crow CompanyManaging Partner1988 — 1990

Skills & more

Venture Capital76Entrepreneurship99Business Strategy97Managing Business Growth20Financial Modeling34Start-ups99Leadership Development99Business Development7Business Planning5Competitive Analysis4Consulting14Corporate Development25
+12 moreCorporate FinanceDue DiligenceExecutive ManagementFinancial AnalysisInvestment BankingInvestmentsManagement ConsultingMergers & AcquisitionsStrategyLeadershipPublic SpeakingStrategic Planning

Languages French

From Joel's professional profile.

Investments

Investor

BonobosBrightCrowdIdentifiedLandisMUBIRun the WorldWorkstream

Per curated public sources.

Network1

Eric Chen
Earliest Stage Investors

Investors connected to Joel in public investor directories — a warm-intro map.

Frequently asked questions

Who is Joel Peterson?
Joel Peterson is a professor at Stanford Graduate School of Business and author of "Entrepreneurial Leadership: The Art of Launching New Ventures, Inspiring Others, and Running Stuff." He previously served as chairman of JetBlue Airways and founded Peterson Partners.
What check size does Joel Peterson write?
Joel Peterson typically writes checks of $100K – $5M.
What companies has Joel Peterson invested in?
Investments tracked here include Bonobos, BrightCrowd, Identified, Landis, MUBI, Run the World, Workstream.
Where did Joel Peterson go to school?
Joel Peterson studied at Harvard Business School (MBA, Business Administration and Management); Brigham Young University (Bachelor of Science - BS, Psychology).

Same school

Shared employers