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Rebuy

Founded 2017 · 108 employees on LinkedIn · 6 known investors

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Rebuy is a platform that helps Shopify retailers increase order values and customer retention through personalized product recommendations and post-purchase engagement. The company serves e-commerce businesses of all sizes looking to improve conversion rates and customer lifetime value.

AI & Machine LearningE-commerceMarketing TechSaaS

Founders & leadership

Rebuy was founded in 2017 by John Erck and Anthony M. Spallone.

JEJohn Erck
John ErckCo-FounderCo-founder and member of the technical staff at Rebuy, a personalization platform that helps e-commerce retailers increase sales and conversions through product recommendations and targeted engagement workflows.
AMAnthony M. Spallone
Anthony M. SpalloneCo-founder · Member of the Board of AdvisorsAnthony M. Spallone co-founded Arctic Grey, Ltd., which manages enterprise-level direct-to-consumer and business-to-business brands, and serves as an advisor to Rebuy. His background includes work in radio operations, studio engineering, website development, and holographic technology design and UX/UI for Musion Technologies between 2005 and 2009.

Investors · 6

M13listed by M13New York · $4M – $7M

How we know: M13's portfolio page · a partner's Signal profile · rebuyengine.com · open dataset · 5k.vc investor directory · Not right? Tell us

Peterson Ventureslisted by Peterson VenturesSalt Lake City · $250K – $2.5M

How we know: Peterson Ventures's portfolio page · a partner's Signal profile · funding news · rebuyengine.com · Not right? Tell us

Sidekick Partnerslisted by Sidekick Partners

How we know: Sidekick Partners's portfolio page · funding news · rebuyengine.com · Not right? Tell us

R-Squared VenturesreportedLos Angeles

How we know: rebuyengine.com · Not right? Tell us

Social Impact CapitalreportedNew York · $100K – $1.5M

How we know: a partner's Signal profile · Not right? Tell us

Funding

SEC filings, press & company announcements

$17M disclosed across 1 of 3 rounds · 2021–2023

Source: company announcements and press reports — follow each round's link for the claim.

In the news

Trust, verified: How Rebuy’s SOC 2 compliance raises the bar for data securityrebuyengine.com · Oct 2025Rebuy is out to change the customer buying experience, one personalization at a time | TechCrunchtechcrunch.com · Feb 2023Rebuy Raises $17M Series A to Make Online Retail Personalrebuyengine.com · Feb 2023Rebuy Raises $17M in Series A Funding - FinSMEsfinsmes.com · Feb 2023Rebuy Raises $4.4M Series Seed Investment, Led by Peterson Venturesrebuyengine.com · Dec 2021

Frequently asked questions

What does Rebuy do?
Rebuy is a platform that helps Shopify retailers increase order values and customer retention through personalized product recommendations and post-purchase engagement. The company serves e-commerce businesses of all sizes looking to improve conversion rates and customer lifetime value.
Who founded Rebuy?
Rebuy was founded by John Erck, Anthony M. Spallone in 2017.
Who are Rebuy's investors?
Rebuy's investors include Dynamism Capital, M13, Peterson Ventures, Sidekick Partners, R-Squared Ventures, Social Impact Capital.
How much funding has Rebuy raised?
Rebuy has disclosed $17M raised across 1 of its 3 known rounds.