What does Lucid Software, Inc. do?

Lucid Software builds cloud-based visual collaboration tools including Lucidchart, Lucidspark, and airfocus.

Who founded Lucid Software, Inc.?

Lucid Software, Inc. was founded by Ben Dilts, Karl Sun, Benjamin N. Dilts, Darrell Swain, Elliot Smith in 2010.

Who are Lucid Software, Inc.'s investors?

Lucid Software, Inc.'s investors include 500 Global, Alkeon Innovation, Baleon Capital, Cross Creek Advisors, Evolution VC Partners, ICONIQ, Kickstart.

How much funding has Lucid Software, Inc. raised?

Lucid Software, Inc. has disclosed $56.4M raised across 2 rounds.

Where is Lucid Software, Inc. headquartered?

Lucid Software, Inc. is headquartered in South Jordan, US.

Lucid Software, Inc.

South Jordan, US · Founded 2010 · Delaware corporation · 1,374 employees on LinkedIn · 7 known investors

Lucid provides cloud-based visual collaboration and communication software for teams to visualize workflows, create diagrams, whiteboards, and roadmaps. The platform serves enterprise customers across Fortune 500 companies and is used by over 100 million individual users globally.

Also known as Lucid · Lucid Software

Cloud Computing Enterprise Software Future of Work SaaS Social

Founders & leadership

Lucid Software, Inc. was founded in 2010 by Ben Dilts, Karl Sun, Benjamin N. Dilts, Darrell Swain, and Elliot Smith.

Ben DiltsCo-founder

Karl Sun inCo-founderInvestor at EPIC VENTURES

Benjamin N. DiltsCo-founder

Darrell Swain

Elliot Smith

Board

Benjamin SperoBoard director

Gavin Christensen in 𝕏Board directorFounder & General Partner at Kickstart Fund

Kelly WrightBoard director

Investors · 7

500 GlobalSan Francisco · $150K

Alkeon InnovationNew York

Baleon CapitalLos Angeles

Cross Creek AdvisorsSalt Lake City

Evolution VC PartnersNew York

ICONIQSan Francisco

KickstartSalt Lake City · $250K – $3M

Reported raises · per SEC filings

Form D private placements

$56.4M disclosed across 2 rounds · 2014–2020

▶$52MraisedApr 2020 · 10 investors · Other Technology

Rule 506(b)

Officers, directors & promoters on the filing

Karl SunExecutive Officer, Director
Benjamin SperoDirector
Benjamin N. DiltsExecutive Officer, Director
Kelly WrightDirector
Gavin ChristensenDirector

Offering amount: $52M
Amount sold: $52M
First sale: Apr 2020
Incorporated: Corporation, Delaware
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

▶$4.4MraisedApr 2014 · 13 investors · Other Technology

Rule 506(b)

Officers, directors & promoters on the filing

Benjamin N. DiltsExecutive Officer, Director
Gavin ChristensenDirector
Karl SunExecutive Officer, Director

Offering amount: $5M
Amount sold: $4.4M
First sale: Mar 2014
Incorporated: Corporation, Delaware, 2011
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Company profile

researched Aug 2026

Lucid Software is a software company whose cloud platform supports visual collaboration and work documentation for teams. Its product line includes Lucidchart for intelligent diagramming of ideas, systems, and processes; Lucidspark for virtual whiteboarding, ideation, and collaborative design; and airfocus for product management and roadmapping. The platform is positioned to help organizations document their current-state business processes and design future-state operations, moving from strategy through planning to execution.

The company also sells add-on modules that extend the core platform: Process Accelerator for governance and standardization of process documentation, Cloud Accelerator for understanding and planning changes to cloud infrastructure, and Enterprise Shield for enforcing internal security and compliance standards at scale. Enterprise-oriented capabilities emphasized by the company include platform security and compliance, migration and onboarding services and consulting, centralized documentation, and consolidation of a customer's tool stack under a single vendor.

Business model

Lucid sells software products (Lucidchart, Lucidspark, airfocus) plus paid add-on modules such as Process Accelerator, Cloud Accelerator, and Enterprise Shield, alongside services and support offerings including migration, onboarding, and consulting for complex business initiatives.

Latest developments

Lucid's current positioning centers on AI: prompt-based generation of diagrams and boards, AI-powered documentation intended to keep both people and AI agents aligned, and an MCP server that links Lucid documents with supported LLMs and assistants such as ChatGPT, Claude, Cursor, and Glean.

▸Full profile — market position, technology, go-to-market

Market position

Lucid positions itself as an enterprise standard for visual collaboration, emphasizing security and compliance, consulting and support services, centralized documentation for both people and AI agents, and vendor consolidation across common work modes.

Technology

The platform includes AI-driven generation capabilities in which natural-language prompts produce artifacts such as swimlane flowcharts, conditional formatting on diagram steps, and retrospective boards with estimation cards and sticky-note columns. Lucid offers more than 100 custom-built integrations with third-party applications, spanning Slack, Microsoft Teams, Microsoft Office applications, Google Workspace, Jira, Confluence, ServiceNow, Asana, Figma, AWS, and Google Cloud, and provides SAML and SCIM support. A Lucid MCP server connects Lucid documents to supported large language models, with MCP integrations listed for ChatGPT, Claude, Cursor, Glean, and GitHub/VS Code Copilot.

Go-to-market

Lucid markets directly to enterprises with a "Contact sales" motion, supported by an integrations marketplace and product-specific and team-specific solution pages.

Lucid targets teams and functions across enterprises, including engineering (sprint planning, software design, data mapping), IT and DevOps (system architecture, ticketing processes, infrastructure design), product and UX (agile planning, product roadmapping, documentation), project management (timelines and workflows, big room planning, retrospectives), general and administrative teams such as operations, HR, finance, and executives (strategic planning, process optimization, org design), and go-to-market/revenue teams (collaborative selling, marketing planning, RevOps and MarTech design).

Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported

HeadcountAug 20261,374

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Competitors · 8

by search overlap

Miro13016 shared keywordsMiro offers AI Workflows, a feature of its visual collaboration canvas that combines AI agents, automated workflows, and integrations to help teams move from brainstorms and research to product briefs, prototypes, requirements, and documentation. It targets product, strategy, and consulting teams looking to speed up planning, discovery, and validation processes.

Atlassian11168 shared keywordsAtlassian offers a teamwork platform combining project planning, knowledge management, and AI orchestration tools for teams and their AI agents. Its products help organizations plan, execute, and deliver work at scale.

Canva9841 shared keywordsDesign platform; Blackbird invested when it was just an idea and in every round since.

Asana8650 shared keywordsAsana is a collaborative work management platform that helps teams align work to goals, coordinate tasks, and automate processes using AI-powered workflows. The platform serves organizations of all sizes seeking to improve productivity, visibility, and execution across teams and departments.

Figma8002 shared keywordsFigma is a collaborative design platform that enables teams to create apps, websites, and products through shared design tools integrated with development workflows and AI-powered design assistance.

ClickUp6644 shared keywordsClickUp provides a customizable work management platform that adapts to different company teams and projects across various functions including marketing, sales, and project management.

Smartsheet5517 shared keywordsSmartsheet provides a cloud-based work management platform that enables teams and organizations to plan, capture, manage, automate, and report on work at scale across enterprises, nonprofits, and small businesses globally. The platform helps improve process efficiency and business outcomes through unified digital workplace capabilities.

Wrike5416 shared keywordsWrike is a work management and collaboration platform that lets enterprise teams and AI agents plan projects, automate workflows, and track delivery with reporting, integrations, and role-based security. It serves cross-functional teams across industries with project visibility, AI assistants, and analytics.

Companies competing with Lucid Software, Inc. for the same Google search keywords, organic and paid, via search-intersection analysis.

Legal entities · 1

corporate structure

Lucid Software, Inc.Delaware

▸Research sources · 1

primary sources listed

Lucid Software, Inc.lucid.co · web

1 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Lucid Software, Inc. do?: Lucid Software builds cloud-based visual collaboration tools including Lucidchart, Lucidspark, and airfocus.
Who founded Lucid Software, Inc.?: Lucid Software, Inc. was founded by Ben Dilts, Karl Sun, Benjamin N. Dilts, Darrell Swain, Elliot Smith in 2010.
Who are Lucid Software, Inc.'s investors?: Lucid Software, Inc.'s investors include 500 Global, Alkeon Innovation, Baleon Capital, Cross Creek Advisors, Evolution VC Partners, ICONIQ, Kickstart.
How much funding has Lucid Software, Inc. raised?: Lucid Software, Inc. has disclosed $56.4M raised across 2 rounds.
Where is Lucid Software, Inc. headquartered?: Lucid Software, Inc. is headquartered in South Jordan, US.