What stage does Peterson Venture Partners invest at?

Peterson Venture Partners invests at the Seed, Series A, Growth stages.

What is Peterson Venture Partners's typical check size?

Peterson Venture Partners typically writes checks of $5M – $25M.

Where is Peterson Venture Partners located?

Peterson Venture Partners is headquartered in Salt Lake City, US.

Does Peterson Venture Partners lead rounds?

Yes, Peterson Venture Partners leads investment rounds.

Peterson Venture Partners

Private equityActively deploying

Salt Lake City · Seed–Growth · 43 people tracked

Also known as PETERSON PARTNERS, LLC

★ Follow + Add to CRM ⤳ Find an introduction

✨ Fox Verdict

Investment thesis

Peterson Partners invests in people first, backing strong leaders and creative entrepreneurs rather than applying a one-size-fits-all model. The firm participates for a growth chapter of roughly 5-10 years, acting as a trusted coach and advisor to help build brands, systems, and human capital. It offers flexible investment structures including growth capital, co-investments, and buyouts, taking either minority or majority positions. Peterson emphasizes long-term, trust-based relationships, with many entrepreneurs later becoming investors and advisors themselves. Over two decades it has helped build more than 300 businesses.

Invests inCloud Computing Consumer Enterprise Software Healthtech Logistics & Supply Chain Mobility & Transportation Retail Tech SaaSBrazilNorth AmericaSalt Lake CityUnited States

Source: firm website, verified Aug 3, 2026.

Stage

Seed–Growth

Check

$5M – $25M

Salt Lake City, GA, US

Leads rounds

Leads

Instruments

Equity

Founded

1995

AUM

$3B

Tracked investments

Team · 43 people

from the firm's website & public directories

Ben Capell· Partner

Partner at Peterson Ventures who was the first employee at an enterprise tech startup and previously worked at Charles River Associates. Holds an MBA and B.S. in Finance from BYU.

Brett Stohlton· Partner· Salt Lake City, Utahin 𝕏

Partner at Peterson Partners; former CEO of Marucci Sports and partner at Equity Pacific Partners, with earlier experience at Goldman Sachs. Holds an MBA and B.A. from BYU.

Clint Peterson· Managing Partner· Salt Lake City, Utahin

Managing Partner at Peterson Partners; previously a senior principal at TowerBrook Capital Partners and an associate at Soros Private Equity. Holds an MBA from Harvard and a B.A. from Stanford.

Dan Hanks· Partner· Salt Lake City, Utahin

Partner at Peterson Partners who was previously in PwC's Transaction Services group. Holds an MBA from Stanford and a B.S. from BYU.

Ilana Stern· Partner

Partner at Peterson Ventures; founder and CEO of Weddington Way (acquired by Gap Inc.), later a Gap executive, and an active angel investor and Stanford GSB lecturer. Holds an MBA from Stanford and a B.A. from the University of Pennsylvania.

Marc Fuller· Partner· Salt Lake City, Utahin

Marc Fuller is a Partner at Peterson Partners. Previously, he served as Managing Director at Leucadia National Corporation, a New York-based investment company with approximately $50 billion in assets. His earlier career includes roles as an Associate at merchant bank Coleman Furlong in San Francisco and as an Analyst at CS First Boston in New York. Fuller holds an MBA from Harvard Business School and a B.A. from Brigham Young University.

Max Artz· Partner· United Statesin

Partner at Peterson Partners; former chief of staff at Flow Commerce and general manager of China for The Aromatherapy Company. Holds an MBA from Stanford and a B.S. from Babson.

Preston Phillips· Partner· Salt Lake City, Utahin

Robert Hansen· Partner· Utahin

Spencer Clawson· Partner· Salt Lake City, Utahin 𝕏

Partner at Peterson Partners who was previously a manager in PwC's Transaction Services group. Holds an MBA and B.S. in Accounting from BYU.

Taylor Jones· Partner

Partner at Peterson Ventures; co-founder and COO of cloud monitoring startup Blue Matador with prior roles at Google and American Express. Holds an MBA from Harvard and a B.S. in Accounting from BYU.

David Demres· Principal· Atlanta, Georgiain 𝕏

David Demres is an Operating Partner at Ridgepeak Partners with experience in corporate strategy, finance, sales, marketing, and M&A across private equity and public company settings. His background includes two sell-side exits and involvement in 15+ buy-side transactions, with prior roles spanning software, multi-site healthcare, non-profit, and higher education sectors.

Jake Kastan· Principal· Salt Lake City, Utahin 𝕏

Jake Kastan is a Managing Director at Six Ridge Partners, formerly known as Dakota Pacific Real Estate. Prior to his current role, he served as a Principal at Peterson Partners and as Political Director for Speaker Paul Ryan. Kastan holds an MBA from Georgetown McDonough School of Business and a B.S. from Tufts University.

Jordan Lusk· Principal· Salt Lake City, Utahin 𝕏

Andrew Tuitele· Senior Associate

Senior Associate at Peterson Partners who was previously a technology-group investment banking analyst at Bank of America Merrill Lynch in Palo Alto. Holds a B.S. in Finance from the University of Utah.

Ann Cardona· Partnership Development Representative

Member of the Partner Development team; previously founded and led a mobile swim school and held sales and leadership roles bridging military talent to corporate careers. Holds a B.S. from the U.S. Military Academy.

Anthony Cavallo· Analyst

Analyst at Peterson Partners who previously interned in Stephens Inc.'s Consumer & Retail division. Holds a B.S. in Finance from Clemson University.

Benjamin Pearson· Vice President

Vice President at Peterson Partners; previously an associate at Accel-KKR and began his career in Goldman Sachs' investment banking division. Holds an MBA from Wharton and a B.S. in Finance from BYU.

Blake Barney· Associate

Associate at Peterson Ventures who was previously an associate consultant at Bain & Company. Holds a B.S. in Strategic Management from BYU.

Brooke Comly· Administrative Assistant

Administrative Assistant at Peterson Partners who previously taught elementary school for eight years. Holds a bachelor's in Education and a master's in Educational Leadership.

Carolyn Carpeneti· Talent Partner

Talent Partner at Peterson Partners and Peterson Ventures who previously served as VP of Talent at All Raise and as an executive recruiter at The Leadership Group.

Chalise Moore· Associate

Associate at Peterson Partners who previously worked as a strategy consultant at Leavitt Partners. Holds a B.S. in Finance from BYU.

Curtis Feeny· Senior Advisor

Senior Advisor at Peterson Partners; previously a general partner at Voyager Capital and Silicon Valley Data Capital and an EVP at Stanford Management Company, having served on 35 boards. Holds an MBA from Harvard and a B.S. from Texas A&M.

Emily Jensen· Director of Finance

Director of Finance at Peterson Partners; previously a tax manager at KPMG and started her career at Ernst & Young. Holds a BBA in Accounting from the University of Memphis.

Enrico Curzola· Vice President

Vice President at Peterson Partners who was previously an investment banking associate at Goldman Sachs. Holds an MBA from Chicago Booth and a B.S. in Finance from BYU.

Eric Noble· Chief Financial Officer & Chief Compliance Officer

CFO and Chief Compliance Officer at Peterson Partners; a CPA who previously was an audit manager at PwC. Holds a B.S. in Accounting from Utah State and an M.S. in Finance from Suffolk University.

Erin Adams· Associate Counsel

Associate Counsel at Peterson Partners; previously an associate at Greenberg Traurig and Stoel Rives advising on M&A and financings. Holds a J.D. and B.A. from BYU.

Gabe Morris· Associate

Associate at Peterson Ventures who was previously a management consultant in Deloitte's M&A group. Holds a B.S. in Marketing from BYU.

Hayden Jeppson· Senior Associate

Senior Associate at Peterson Partners; a CPA who previously worked at Reef Capital Partners. Holds a master's and B.S. in Accounting from BYU.

Holly Schippers· Executive Assistant

Executive Assistant at Peterson Partners who was previously an executive assistant at Andina Capital Management.

Joe Stead· VP of Business Development

VP of Business Development at Peterson Partners with prior roles at Ipsos and enterprise SaaS sales leadership at Medallia, Coursera, and Motive. Holds an MBA from The Open University.

Jordan Christensen· Director of Finance

Director of Finance at Peterson Partners; a CPA who was previously a senior associate at PwC. Holds a master's and B.S. in Accounting from Utah State.

Laurel Mills· Executive Assistant

Executive Assistant at Peterson Ventures who previously supported Overstock's Chief Product Officer. Holds a bachelor's in Education and a master's in Learning and Technology.

Lewis Aynesworth· Senior Associate

Senior Associate at Peterson Partners who helped launch a private equity fund in Texas and began his career at Aether Investment Partners. Holds a BBA in Finance from TCU.

Luke Adcock· Associate

Associate at Peterson Partners who was previously a business analyst in Cicero Group's private equity practice. Holds a B.S. in Finance from BYU.

Natalia Shevchenko· Associate· Salt Lake City, Utahin

Nate Gibby· Vice President

Vice President at Peterson Partners who was previously an M&A investment banking analyst at Credit Suisse. Holds a B.S. in Finance from BYU.

Nathan Allen· Associate· Salt Lake City, Utahin

Paul McKinnon· Senior Advisor

Senior Advisor at Peterson Partners; former Harvard Business School faculty member and head of HR at Citigroup and Dell. Holds a PhD from MIT Sloan and degrees from BYU.

Rodrigo Alfaro· Vice President

Vice President at Peterson Partners; previously a senior associate at Mesoamerica in Bogotá and a consultant at PwC. Holds an MBA from Harvard and a B.S. in Industrial Engineering from Lehigh.

Shalyce Oman· Office Manager & Executive Assistant

Office Manager and Executive Assistant at Peterson Partners who previously worked as a health educator. Holds a B.S. in Healthcare Administration from BYU Idaho.

Shannon Thackray· Strategic HR Advisor

Strategic HR Advisor at Peterson Partners; previously SVP of HR at portfolio company Rev360 and a recruiting lead at Accenture. Holds a B.A. from the University of Michigan.

Sydnee Urick· Executive Assistant

Executive Assistant at Peterson Partners who previously worked on Senator Steve Daines' legislative team. Holds a B.A. in History from BYU.

Investments · 6 tracked

founders shown can be your intro path

Cardinal Memorial Ultimate HoldingsSEC filingmedium confidence

Bartlett, US

SPENCER CLAWSON(Director)MATTHEW PERELMAN(Executive Officer, Director)BRADY PERRIGO(CO-PRESIDENT AND SECRETARY)ALEX SLOANE(Executive Officer, Director)ALEXANDER TAUBMAN(Director)

Board seatSpencer Clawson· per SEC Form D · $15M raise · filed Jun 2018

Dura HoldingsSEC filinghigh confidence

San Antonio, US

J. Michael Girdley(Executive Officer, Director)Paul Salisbury(Executive Officer, Director)Christopher Burney(Executive Officer, Director)

Board seatJordan Lusk· per SEC Form D · $84.9M raise · filed Nov 2023

Gloss Ventures HoldingsSEC filinghigh confidence

Studio City, US

Oscar Tobias Topel(Executive Officer)Quinn Roukema(Executive Officer, Director)

BoardSarah Cheung(Director)

Board seatPreston PhillipsBrett Stohlton· per SEC Form D · $15.9M raise · filed Dec 2024

Glowbar, Inc.SEC filinghigh confidence

New York, US

Board seatPreston PhillipsBrett Stohlton· per SEC Form D · $12.1M raise · filed Jan 2023

Relay Ridge CapitalSEC filinghigh confidence

Provo, US

Nathan Quinn(Executive Officer, Director)Clint Peterson(Director)Michael Fabrizio(Executive Officer, Director)Jack Liebschutz(Director)Jordan Lusk(Director)

Board seatJordan Lusk· per SEC Form D · $4.9M raise · filed Feb 2024

Smartexchangesmartexchange.com

Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.

Frequently asked questions

What stage does Peterson Venture Partners invest at?: Peterson Venture Partners invests at the Seed, Series A, Growth stages.
What is Peterson Venture Partners's typical check size?: Peterson Venture Partners typically writes checks of $5M – $25M.
What sectors does Peterson Venture Partners focus on?: Peterson Venture Partners focuses on Cloud Computing, Consumer, Enterprise Software, Healthtech, Logistics & Supply Chain, Mobility & Transportation, Retail Tech, SaaS.
Where is Peterson Venture Partners located?: Peterson Venture Partners is headquartered in Salt Lake City, US.
Does Peterson Venture Partners lead rounds?: Yes, Peterson Venture Partners leads investment rounds.

Co-investors · 9

FJ Labs

FJ Labs is a venture capital firm specializing in marketplaces and network-effect businesses, having built a large portfolio of marketplace startups with over 30 becoming unicorns.

$250K – $2M

Great Oaks Venture Capital

Great Oaks Venture Capital is a New York-based early-stage investor that partners with founders at the earliest stages of company building across the United States.

$50K – $500K

FirstMark

FirstMark is a venture capital firm that backs founders and supports them through a platform providing access to networks, customers, and talent.

$250K – $10M

Red Swan Ventures

Red Swan Ventures backs founders at the earliest stage, aiming to be a founder's first outside capital, focusing on companies born from platform shifts and cultural insight that serve enduring human needs.

$500K – $1M

Revolution

Revolution is an investment firm that has backed founders, communities, and ideas for over two decades, spanning venture capital, entrepreneurship advocacy, and real estate and hospitality investments.

$100K – $1M

Base10 Partners

Base10 Partners is a venture capital firm that invests in automation technologies for the real economy, backing companies addressing problems relevant to the broad majority of people. The firm pledges to donate 50% of certain proceeds to support the next generation of technology founders.

$100K – $5M

Fifth Wall

Fifth Wall is an investment firm focused on technology for the built environment (PropTech), backing startups that make the spaces where people live, work, and play smarter, safer, and more energy efficient.

$250K – $100M

Peterson Ventures

Peterson Ventures is a seed-stage venture capital firm that partners with founders to build businesses, focusing on early-stage consumer and software companies.

$250K – $2.5M

Listen Ventures

Listen Ventures is a consumer-focused venture capital firm founded in 2010 that partners with founders to build disruptive brands amid shifts in consumer behavior.

$1M – $10M

Firms observed investing alongside Peterson Venture Partners, from public investor directories. Shared companies are the overlap with Peterson Venture Partners's recorded portfolio.

Similar investors

Khosla Ventures

Khosla Ventures is a venture capital firm known for backing bold, contrarian bets in world-class teams that can reshape entire industries.

$5K – $50M

VenturEast

VenturEast is one of India's longest-standing venture capital fund managers, investing since 1997 and managing over $325 million across more than 100 investments in technology, healthcare, and clean environment.

Everywhere Ventures

Everywhere Ventures is an early-stage venture firm that backs founders globally, supported by a community of founders and operators as LPs.

$250K

Conversion Capital

Conversion Capital is a venture firm that has invested in and supported founders since 2015, focusing on software, AI/ML, and cloud technology. It partners with companies early and runs a fellowship program called Conversion Labs.

$500K – $5M

AppWorks Ventures

AppWorks is a Taiwan-based venture capital firm and accelerator founded by former founders that backs early- to growth-stage tech startups, running an accelerator program, investment funds, and a tech-skills school.

$200K – $15M