What stage does Peterson Venture Partners invest at?

Peterson Venture Partners invests at the Seed, Series A, Growth stages.

What is Peterson Venture Partners's typical check size?

Peterson Venture Partners typically writes checks of $5M – $25M.

Where is Peterson Venture Partners located?

Peterson Venture Partners is headquartered in Salt Lake City, US.

Does Peterson Venture Partners lead rounds?

Yes, Peterson Venture Partners leads investment rounds.

Peterson Venture Partners

Private equityActively deployingoperating company · company profile

Salt Lake City · Seed–Growth · 41 people tracked

Also known as PETERSON PARTNERS, LLC

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Investment thesis

Peterson Partners invests in people first, backing strong leaders and creative entrepreneurs rather than applying a one-size-fits-all model. The firm participates for a growth chapter of roughly 5-10 years, acting as a trusted coach and advisor to help build brands, systems, and human capital. It offers flexible investment structures including growth capital, co-investments, and buyouts, taking either minority or majority positions. Peterson emphasizes long-term, trust-based relationships, with many entrepreneurs later becoming investors and advisors themselves. Over two decades it has helped build more than 300 businesses.

Invests inCloud Computing Consumer Enterprise Software Healthtech Logistics & Supply Chain Mobility & Transportation Retail Tech SaaS Brazil North America Salt Lake City United States

Source: firm website, verified Aug 25, 2026.

Stage

Seed–Growth

Check

$5M – $25M

Salt Lake City, GA, US

Leads rounds

Leads

Instruments

Equity

Founded

1995

Last 12 months

1 investment

AUM

$3B

Tracked investments

Team · 41 people

from the firm's website & public directories

Ben Capell· Partner

Partner at Peterson Ventures who was the first employee at an enterprise tech startup and previously worked at Charles River Associates. Holds an MBA and B.S. in Finance from BYU.

Brett Stohlton· Partner· Salt Lake City, Utahin 𝕏

Partner at Peterson Partners; former CEO of Marucci Sports and partner at Equity Pacific Partners, with earlier experience at Goldman Sachs. Holds an MBA and B.A. from BYU.

Clint Peterson· Managing Partner· Salt Lake City, Utahin

Managing Partner at Peterson Partners; previously a senior principal at TowerBrook Capital Partners and an associate at Soros Private Equity. Holds an MBA from Harvard and a B.A. from Stanford.

Dan Hanks· Partner· Salt Lake City, Utahin

Partner at Peterson Partners who was previously in PwC's Transaction Services group. Holds an MBA from Stanford and a B.S. from BYU.

Ilana Stern· Partner

Partner at Peterson Ventures; founder and CEO of Weddington Way (acquired by Gap Inc.), later a Gap executive, and an active angel investor and Stanford GSB lecturer. Holds an MBA from Stanford and a B.A. from the University of Pennsylvania.

Max Artz· Partner· United Statesin

Partner at Peterson Partners; former chief of staff at Flow Commerce and general manager of China for The Aromatherapy Company. Holds an MBA from Stanford and a B.S. from Babson.

Spencer Clawson· Partner· Salt Lake City, Utahin 𝕏

Partner at Peterson Partners who was previously a manager in PwC's Transaction Services group. Holds an MBA and B.S. in Accounting from BYU.

Taylor Jones· Partner

Partner at Peterson Ventures; co-founder and COO of cloud monitoring startup Blue Matador with prior roles at Google and American Express. Holds an MBA from Harvard and a B.S. in Accounting from BYU.

Marc Fuller· Partner· Salt Lake City, Utahin

Marc Fuller is a Partner at Peterson Partners. Previously, he served as Managing Director at Leucadia National Corporation, a New York-based investment company with approximately $50 billion in assets. His earlier career includes roles as an Associate at merchant bank Coleman Furlong in San Francisco and as an Analyst at CS First Boston in New York. Fuller holds an MBA from Harvard Business School and a B.A. from Brigham Young University.

Preston Phillips· Partner· Salt Lake City, Utahin

Robert Hansen· Partner· Utahin

Jordan Lusk· Principal· Salt Lake City, Utahin 𝕏

Andrew Tuitele· Senior Associate

Senior Associate at Peterson Partners who was previously a technology-group investment banking analyst at Bank of America Merrill Lynch in Palo Alto. Holds a B.S. in Finance from the University of Utah.

Ann Cardona· Partnership Development Representative

Member of the Partner Development team; previously founded and led a mobile swim school and held sales and leadership roles bridging military talent to corporate careers. Holds a B.S. from the U.S. Military Academy.

Anthony Cavallo· Analyst

Analyst at Peterson Partners who previously interned in Stephens Inc.'s Consumer & Retail division. Holds a B.S. in Finance from Clemson University.

Benjamin Pearson· Vice President

Vice President at Peterson Partners; previously an associate at Accel-KKR and began his career in Goldman Sachs' investment banking division. Holds an MBA from Wharton and a B.S. in Finance from BYU.

Blake Barney· Associate

Associate at Peterson Ventures who was previously an associate consultant at Bain & Company. Holds a B.S. in Strategic Management from BYU.

Brooke Comly· Administrative Assistant

Administrative Assistant at Peterson Partners who previously taught elementary school for eight years. Holds a bachelor's in Education and a master's in Educational Leadership.

Carolyn Carpeneti· Talent Partner

Talent Partner at Peterson Partners and Peterson Ventures who previously served as VP of Talent at All Raise and as an executive recruiter at The Leadership Group.

Chalise Moore· Associate

Associate at Peterson Partners who previously worked as a strategy consultant at Leavitt Partners. Holds a B.S. in Finance from BYU.

Curtis Feeny· Senior Advisor

Senior Advisor at Peterson Partners; previously a general partner at Voyager Capital and Silicon Valley Data Capital and an EVP at Stanford Management Company, having served on 35 boards. Holds an MBA from Harvard and a B.S. from Texas A&M.

Emily Jensen· Director of Finance

Director of Finance at Peterson Partners; previously a tax manager at KPMG and started her career at Ernst & Young. Holds a BBA in Accounting from the University of Memphis.

Enrico Curzola· Vice President

Vice President at Peterson Partners who was previously an investment banking associate at Goldman Sachs. Holds an MBA from Chicago Booth and a B.S. in Finance from BYU.

Eric Noble· Chief Financial Officer & Chief Compliance Officer

CFO and Chief Compliance Officer at Peterson Partners; a CPA who previously was an audit manager at PwC. Holds a B.S. in Accounting from Utah State and an M.S. in Finance from Suffolk University.

Erin Adams· Associate Counsel

Associate Counsel at Peterson Partners; previously an associate at Greenberg Traurig and Stoel Rives advising on M&A and financings. Holds a J.D. and B.A. from BYU.

Gabe Morris· Associate

Associate at Peterson Ventures who was previously a management consultant in Deloitte's M&A group. Holds a B.S. in Marketing from BYU.

Hayden Jeppson· Senior Associate

Senior Associate at Peterson Partners; a CPA who previously worked at Reef Capital Partners. Holds a master's and B.S. in Accounting from BYU.

Holly Schippers· Executive Assistant

Executive Assistant at Peterson Partners who was previously an executive assistant at Andina Capital Management.

Joe Stead· VP of Business Development

VP of Business Development at Peterson Partners with prior roles at Ipsos and enterprise SaaS sales leadership at Medallia, Coursera, and Motive. Holds an MBA from The Open University.

Jordan Christensen· Director of Finance

Director of Finance at Peterson Partners; a CPA who was previously a senior associate at PwC. Holds a master's and B.S. in Accounting from Utah State.

Laurel Mills· Executive Assistant

Executive Assistant at Peterson Ventures who previously supported Overstock's Chief Product Officer. Holds a bachelor's in Education and a master's in Learning and Technology.

Lewis Aynesworth· Senior Associate

Senior Associate at Peterson Partners who helped launch a private equity fund in Texas and began his career at Aether Investment Partners. Holds a BBA in Finance from TCU.

Luke Adcock· Associate

Associate at Peterson Partners who was previously a business analyst in Cicero Group's private equity practice. Holds a B.S. in Finance from BYU.

Nate Gibby· Vice President

Vice President at Peterson Partners who was previously an M&A investment banking analyst at Credit Suisse. Holds a B.S. in Finance from BYU.

Paul McKinnon· Senior Advisor

Senior Advisor at Peterson Partners; former Harvard Business School faculty member and head of HR at Citigroup and Dell. Holds a PhD from MIT Sloan and degrees from BYU.

Rodrigo Alfaro· Vice President

Vice President at Peterson Partners; previously a senior associate at Mesoamerica in Bogotá and a consultant at PwC. Holds an MBA from Harvard and a B.S. in Industrial Engineering from Lehigh.

Shalyce Oman· Office Manager & Executive Assistant

Office Manager and Executive Assistant at Peterson Partners who previously worked as a health educator. Holds a B.S. in Healthcare Administration from BYU Idaho.

Shannon Thackray· Strategic HR Advisor

Strategic HR Advisor at Peterson Partners; previously SVP of HR at portfolio company Rev360 and a recruiting lead at Accenture. Holds a B.A. from the University of Michigan.

Sydnee Urick· Executive Assistant

Executive Assistant at Peterson Partners who previously worked on Senator Steve Daines' legislative team. Holds a B.A. in History from BYU.

Natalia Shevchenko· Associate· Salt Lake City, Utahin

Nathan Allen· Associate· Salt Lake City, Utahin

What they invest in

from 6 of 11 portfolio companies

SaaS ×4Developer Tools ×2E-commerce ×2Enterprise Software ×2Fintech ×2AI & Machine Learning ×1Cloud Computing ×1Consumer ×1

HQs:United States×8Canada×1France×1

Investments · 11 tracked

founders shown can be your intro path

By year:2026 · 1 2025 · 3 2024 · 2 2023 · 1 2022 · 1 2018 · 1 2016 · 110 dated

Cardinal Memorial Ultimate HoldingsJun 2018SEC filingmedium confidence

Bartlett, US

BRADY PERRIGO(CO-PRESIDENT AND SECRETARY)MATTHEW PERELMAN(Executive Officer, Director)ALEX SLOANE(Executive Officer, Director)ALEXANDER TAUBMAN(Director)

Board seatSpencer Clawson· per SEC Form D · $15M raise · filed Jun 2018

Dura HoldingsApr 2023SEC filinghigh confidence

San Antonio, US

J. Michael Girdley(Executive Officer, Director)Paul Salisbury(Executive Officer, Director)Christopher Burney(Executive Officer, Director)

Board seatJordan Lusk· per SEC Form D · $84.9M raise · filed Nov 2023

Gloss Ventures HoldingsDec 2024SEC filinghigh confidence

Studio City, US

Oscar Tobias Topel(Executive Officer)Quinn Roukema(Executive Officer, Director)

BoardSarah Cheung(Director)

Board seatPreston PhillipsBrett Stohlton· per SEC Form D · $15.9M raise · filed Dec 2024

Glowbarglowbar.comDec 2022SEC filinghigh confidence

Glowbar operates skincare studios offering customized 30-minute expert facials on a membership or per-treatment basis, and sells its own line of skincare products such as cleansers and spot treatments for at-home routines.

ConsumerDirect to ConsumerWellness & FitnessNew York, US

Rachel Liverman(Executive Officer, Director, Promoter)

Board seatPreston PhillipsBrett Stohlton· per SEC Form D · $12.1M raise · filed Jan 2023

Co-investorsCleo Capital

Relay Ridge Capitalrelayridgecapital.com inFeb 2024SEC filinghigh confidence

Relay Ridge Capital is an investment firm that combines operational best practices with collaborative partnership across management teams.

Provo, US

Nathan Quinn(Executive Officer, Director)Michael Fabrizio(Executive Officer, Director)

BoardClint Peterson(Director)inJack Liebschutz(Director)

Board seatJordan Lusk· per SEC Form D · $4.9M raise · filed Feb 2024

Blue Matadorbluematador.com in 𝕏Jul 2016

Blue Matador is an automated monitoring and alerting tool that watches system and custom metrics, detects unusual activity and leading indicators of failure, and surfaces proactive insights and alerts.

Cloud ComputingDeveloper ToolsSaaSHerriman, US

Matthew Barlocker(Executive Officer, Director)

Co-investorsEPIC VENTURES Peterson Ventures Prelude Ventures

Clutchclutch.io in 𝕏Jan 2025 · $65MAcquired

Clutch is a visual builder platform that enables creation of AI-powered, personalized websites using drag-and-drop agents, component libraries, and integration with existing tools and data.

AI & Machine LearningDeveloper ToolsE-commerceEnterprise SoftwareSaaSSan Francisco, US

Eric Florenzano(Founder)in

Co-investorsMango Capital Y Combinator Alkeon Capital Altos Ventures Andreessen Horowitz BMO Capital Partners +4 more

Clutchwithclutch.com inJan 2025 · $65M

Clutch provides origination solutions for credit unions, enabling member-centric digital experiences across deposits, loans, and business accounts.

Enterprise SoftwareFintechSaaS

Nicky Hinrichsen(Founder & CEO)Chris Coleman(Co-founder)Christopher Coleman(Founder)in

Co-investorsAlkeon Innovation Andreessen Horowitz Curql Collective, LLC Floating Point Next Level Ventures TruStage Ventures +6 more

Clutchclutch.ca in 𝕏Jan 2025 · $65M

Clutch is an online used-car retailer that buys, inspects, reconditions, and sells certified used cars directly to consumers, offering instant cash offers for sellers and financing for buyers.

E-commerceMarketplacesMobility & Transportation

Stephen Seibel(Founder)inDan Park in

Co-investorsCanaan Partners Panache Ventures Upper90 Alkeon Capital Altos Ventures Andreessen Horowitz +9 more

Jumpjoin-jump.com inFeb 2026 · $80M

Jump provides an "portage salarial" (umbrella employment) platform for freelancers and independent professionals in France, automating invoicing, expense management, social charges, and tax declarations while giving them employee-style social benefits.

FintechFuture of WorkSaaS

Nicolas Fayon(Founder)in

Co-investorsBattery Ventures Index Ventures Kima Ventures Roosh Ventures Allianz Life Ventures Citi Ventures +2 more

Smartexchangesmartexchange.com

Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.

Portfolio news

latest coverage across their companies

Jump Capital closes $350M fund focused on AI and cybersecurity - Chicago Business Journal

Jump · bizjournals.com · Jul 29, 2026

Westfield Studio Manager - Glowbar | BeBee

Glowbar · bebee.com · Jul 27, 2026

Frequently asked questions

What stage does Peterson Venture Partners invest at?: Peterson Venture Partners invests at the Seed, Series A, Growth stages.
What is Peterson Venture Partners's typical check size?: Peterson Venture Partners typically writes checks of $5M – $25M.
What sectors does Peterson Venture Partners focus on?: Peterson Venture Partners focuses on Cloud Computing, Consumer, Enterprise Software, Healthtech, Logistics & Supply Chain, Mobility & Transportation, Retail Tech, SaaS.
Where is Peterson Venture Partners located?: Peterson Venture Partners is headquartered in Salt Lake City, US.
Does Peterson Venture Partners lead rounds?: Yes, Peterson Venture Partners leads investment rounds.

Co-investors · 9

FJ Labs

FJ Labs is an early-stage investment firm specializing in marketplaces and network-effect businesses, taking an angel-style co-investment approach alongside institutional venture funds worldwide.

Both backed · 1

Clutch

$100K – $3M

Peterson Ventures

Peterson Ventures is a seed-stage venture capital firm that partners with founders to build businesses, focusing on early-stage consumer and software companies.

Both backed · 1

Blue Matador

$250K – $2.5M

Great Oaks Venture Capital

Great Oaks Venture Capital is a New York-based early-stage investor that partners with founders at the earliest stages of company building across the United States.

$50K – $500K

FirstMark Capital

FirstMark Capital is a venture capital firm that backs founders and accelerates them through a platform providing access to networks, customers, and top talent.

$500K – $8M

Fifth Wall

Fifth Wall is an investment firm focused on technology for the built environment (PropTech), backing startups that make the spaces where people live, work, and play smarter, safer, and more energy efficient.

$250K – $100M

Red Swan Ventures

Red Swan Ventures backs founders at the earliest stage, aiming to be a founder's first outside capital, focusing on companies born from platform shifts and cultural insight that serve enduring human needs.

$500K – $1M

Revolution

Revolution is an investment firm that has backed founders, communities, and ideas for over two decades, spanning venture capital, entrepreneurship advocacy, and real estate and hospitality investments.

$100K – $1M

Base10 Partners

Base10 Partners is a venture capital firm that invests in automation technologies for the real economy, backing companies addressing problems relevant to the broad majority of people. The firm pledges to donate 50% of certain proceeds to support the next generation of technology founders.

$100K – $5M

Listen Ventures

Listen Ventures is a consumer-focused venture capital firm founded in 2010 that partners with founders to build disruptive brands amid shifts in consumer behavior.

$1M – $10M

Firms observed investing alongside Peterson Venture Partners, from public investor directories. Shared companies are the overlap with Peterson Venture Partners's recorded portfolio.

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