How many investments has Peterson Venture Partners made?

Peterson Venture Partners has 14 tracked investments, 1 of which have exited, including 7 dated in the last 24 months.

What stage does Peterson Venture Partners invest at?

Peterson Venture Partners invests at the Seed, Series A, Growth stages.

What is Peterson Venture Partners's typical check size?

Peterson Venture Partners typically writes checks of $5M – $25M.

Where is Peterson Venture Partners located?

Peterson Venture Partners is headquartered in Salt Lake City, US.

Does Peterson Venture Partners lead rounds?

Yes, Peterson Venture Partners leads investment rounds.

Peterson Venture Partners

Private equityActively deployingoperating company · company profile

Salt Lake City · Seed–Growth · 43 people tracked

Also known as PETERSON PARTNERS, LLC

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3,676 people in our graph share verified history with the Peterson Venture Partners team — schools, employers, funds. One of them is your warm intro.

Ryan Isonounlockedknows Ilana Stern · together at Cambio (overlapped)

×3knows the team · via PwC

knows the team · via Goldman Sachs

knows the team · via Stanford University

×2knows the team · via Harvard Business School

knows the team · via Stanford University Graduate School of Business

✨ Fox Verdict

Investment thesis

Peterson Partners invests in people first, backing strong leaders and creative entrepreneurs rather than applying a one-size-fits-all model. The firm participates for a growth chapter of roughly 5-10 years, acting as a trusted coach and advisor to help build brands, systems, and human capital. It offers flexible investment structures including growth capital, co-investments, and buyouts, taking either minority or majority positions. Peterson emphasizes long-term, trust-based relationships, with many entrepreneurs later becoming investors and advisors themselves. Over two decades it has helped build more than 300 businesses.

Invests inCloud Computing Consumer Enterprise Software Healthtech Logistics & Supply Chain Mobility & Transportation Retail Tech SaaS Brazil North America Salt Lake City United States

Source: firm website, verified Sep 15, 2026.

Stage

Seed–Growth

Check

$5M – $25M

Salt Lake City, GA, US

Leads rounds

Leads

Instruments

Equity

Founded

1995

Last 12 months

2 investments

AUM

$2.6B

Tracked investments

Acquisitions

Team · 43 people

from the firm's website & curated & public directories

Joel Peterson· General Partner

Ben Capell· Partner

Partner at Peterson Ventures who was the first employee at an enterprise tech startup and previously worked at Charles River Associates. Holds an MBA and B.S. in Finance from BYU.

Brett Stohlton· Partner· Salt Lake City, Utahin 𝕏

Partner at Peterson Partners; former CEO of Marucci Sports and partner at Equity Pacific Partners, with earlier experience at Goldman Sachs. Holds an MBA and B.A. from BYU.

Clint Peterson· Managing Partner· Salt Lake City, Utahin

Managing Partner at Peterson Partners; previously a senior principal at TowerBrook Capital Partners and an associate at Soros Private Equity. Holds an MBA from Harvard and a B.A. from Stanford.

Dan Hanks· Partner· Salt Lake City, Utahin

Partner at Peterson Partners who was previously in PwC's Transaction Services group. Holds an MBA from Stanford and a B.S. from BYU.

Ilana Stern· Partner· San Francisco Bay Areain

Partner at Peterson Ventures; founder and CEO of Weddington Way (acquired by Gap Inc.), later a Gap executive, and an active angel investor and Stanford GSB lecturer. Holds an MBA from Stanford and a B.A. from the University of Pennsylvania.

Max Artz· Partner· United Statesin

Partner at Peterson Partners; former chief of staff at Flow Commerce and general manager of China for The Aromatherapy Company. Holds an MBA from Stanford and a B.S. from Babson.

Spencer Clawson· Partner· Salt Lake City, Utahin 𝕏

Partner at Peterson Partners who was previously a manager in PwC's Transaction Services group. Holds an MBA and B.S. in Accounting from BYU.

Carolyn Carpeneti· Talent Partner· San Francisco Bay Areain

Talent Partner at Peterson Partners and Peterson Ventures. Formerly VP of Talent at All Raise and Managing Director at executive search firm The Leadership Group.

Frank Gao· Talent Partner· United Statesin

Member of Dimension's research team.

Marc Fuller· Partner· Salt Lake City, Utahin

Eric Noble· Director of Finance· Salt Lake City Metropolitan Areain

CFO and Chief Compliance Officer at Peterson Partners. Previously an Audit Manager at PricewaterhouseCoopers serving asset management clients; a CPA with degrees from Utah State and Suffolk University.

Andrew Tuitele· Senior Associate· Dynnyrne, Tasmania, Australiain

Senior Associate at Peterson Partners who was previously a technology-group investment banking analyst at Bank of America Merrill Lynch in Palo Alto. Holds a B.S. in Finance from the University of Utah.

Ann Cardona· Partnership Development Representative· Leland, North Carolina, United Statesin

Member of the Partner Development team; previously founded and led a mobile swim school and held sales and leadership roles bridging military talent to corporate careers. Holds a B.S. from the U.S. Military Academy.

Anthony Cavallo· Analyst· North Palm Beach, Florida, United Statesin

Analyst at Peterson Partners who previously interned in Stephens Inc.'s Consumer & Retail division. Holds a B.S. in Finance from Clemson University.

Benjamin Pearson· Vice President· Salt Lake City, Utah, United Statesin

Vice President at Peterson Partners; previously an associate at Accel-KKR and began his career in Goldman Sachs' investment banking division. Holds an MBA from Wharton and a B.S. in Finance from BYU.

Blake Barney· Associate· Salt Lake City, Utah, United Statesin

Associate at Peterson Ventures who was previously an associate consultant at Bain & Company. Holds a B.S. in Strategic Management from BYU.

Brooke Comly· Administrative Assistant

Administrative Assistant at Peterson Partners who previously taught elementary school for eight years. Holds a bachelor's in Education and a master's in Educational Leadership.

Carolyn Carpeneti· Talent Partner· San Francisco Bay Areain

Talent Partner at Peterson Partners and Peterson Ventures who previously served as VP of Talent at All Raise and as an executive recruiter at The Leadership Group.

Chalise Moore· Associate

Associate at Peterson Partners who previously worked as a strategy consultant at Leavitt Partners. Holds a B.S. in Finance from BYU.

Curtis Feeny· Senior Advisor· Park City, Utah, United Statesin

Senior Advisor at Peterson Partners; previously a general partner at Voyager Capital and Silicon Valley Data Capital and an EVP at Stanford Management Company, having served on 35 boards. Holds an MBA from Harvard and a B.S. from Texas A&M.

Emily Jensen· Director of Finance

Director of Finance at Peterson Partners; previously a tax manager at KPMG and started her career at Ernst & Young. Holds a BBA in Accounting from the University of Memphis.

Enrico Curzola· Vice President· Salt Lake City Metropolitan Areain

Vice President at Peterson Partners who was previously an investment banking associate at Goldman Sachs. Holds an MBA from Chicago Booth and a B.S. in Finance from BYU.

Erin Adams· Associate Counsel· United Statesin

Associate Counsel at Peterson Partners; previously an associate at Greenberg Traurig and Stoel Rives advising on M&A and financings. Holds a J.D. and B.A. from BYU.

Gabe Morris· Associate

Associate at Peterson Ventures who was previously a management consultant in Deloitte's M&A group. Holds a B.S. in Marketing from BYU.

Hayden Jeppson· Senior Associate· San Francisco Bay Areain

Senior Associate at Peterson Partners; a CPA who previously worked at Reef Capital Partners. Holds a master's and B.S. in Accounting from BYU.

Holly Schippers· Executive Assistant

Executive Assistant at Peterson Partners who was previously an executive assistant at Andina Capital Management.

Joe Stead· VP of Business Development

VP of Business Development at Peterson Partners with prior roles at Ipsos and enterprise SaaS sales leadership at Medallia, Coursera, and Motive. Holds an MBA from The Open University.

Jordan Christensen· Director of Finance· Salt Lake City Metropolitan Areain

Director of Finance at Peterson Partners; a CPA who was previously a senior associate at PwC. Holds a master's and B.S. in Accounting from Utah State.

Lewis Aynesworth· Senior Associate· Salt Lake City Metropolitan Areain

Senior Associate at Peterson Partners who helped launch a private equity fund in Texas and began his career at Aether Investment Partners. Holds a BBA in Finance from TCU.

Luke Adcock· Associate

Associate at Peterson Partners who was previously a business analyst in Cicero Group's private equity practice. Holds a B.S. in Finance from BYU.

Nate Gibby· Vice President· Salt Lake City, Utah, United Statesin

Vice President at Peterson Partners who was previously an M&A investment banking analyst at Credit Suisse. Holds a B.S. in Finance from BYU.

Paul McKinnon· Senior Advisor

Senior Advisor at Peterson Partners; former Harvard Business School faculty member and head of HR at Citigroup and Dell. Holds a PhD from MIT Sloan and degrees from BYU.

Rodrigo Alfaro· Vice President· Salt Lake City, Utah, United Statesin

Vice President at Peterson Partners; previously a senior associate at Mesoamerica in Bogotá and a consultant at PwC. Holds an MBA from Harvard and a B.S. in Industrial Engineering from Lehigh.

Shalyce Oman· Office Manager & Executive Assistant

Office Manager and Executive Assistant at Peterson Partners who previously worked as a health educator. Holds a B.S. in Healthcare Administration from BYU Idaho.

Shannon Thackray· Strategic HR Advisor· Salt Lake City, Utah, United Statesin

Strategic HR Advisor at Peterson Partners; previously SVP of HR at portfolio company Rev360 and a recruiting lead at Accenture. Holds a B.A. from the University of Michigan.

Sydnee Urick· Executive Assistant

Executive Assistant at Peterson Partners who previously worked on Senator Steve Daines' legislative team. Holds a B.A. in History from BYU.

Blake Barney· Chief Financial Officer & Chief Compliance Officer· Salt Lake City, Utah, United Statesin

Associate at Peterson Ventures who previously worked as an Associate Consultant at Bain & Company conducting due diligence and strategy work. Holds a B.S. in Strategic Management from BYU.

Jonathan Manger· Senior Advisor· Düsseldorf, North Rhine-Westphalia, Germanyin

A business administration graduate who progressed at sino AG from intern to working student to full-time employee.

j•••@sino.dereveal

Laurel Mills· Vice President· Salt Lake City Metropolitan Areain

Executive Assistant for the Venture Team at Peterson Partners. Previously assistant to the Chief Product Officer at Overstock and spent eight years in education.

Stanley Ching· Chief Financial Officer & Chief Compliance Officer· Hong Kongin

Oversees investment management and fund operations of the real estate business, with over 20 years of China-focused investment experience at firms including HSBC Group and Societe Generale Asia.

Taylor Jones· Private Equity Vice President· Salt Lake City, Utah, United Statesin 𝕏

Partner at Peterson Ventures who previously co-founded and served as COO of cloud infrastructure monitoring startup Blue Matador. Earlier held roles at Google and American Express; holds an MBA from Harvard Business School.

Uzair Gadit· Strategic HR Advisor/Human Capital Partner· Dubai, Dubai, United Arab Emiratesin

Uzair Gadit is a Strategic HR Advisor and Human Capital Partner at Peterson Partners, where he advises private equity-backed portfolio companies on HR infrastructure and talent strategy. He has 30 years of experience in HR, including work on turnarounds, mergers and acquisitions, and organizational scaling, and previously served as SVP of HR at Rev360, where he supported a company turnaround and led the HR workstream on an $85M divestiture. His areas of focus include HR transformation, organizational design, total rewards, M&A people integration, and workforce planning, spanning the healthcare, financial services, consulting, and professional services sectors.

What they invest in

from 10 of 14 portfolio companies

SaaS ×6Enterprise Software ×3Fintech ×3AI & Machine Learning ×2Developer Tools ×2E-commerce ×2Travel & Hospitality ×2Cloud Computing ×1

HQs:United States×10Canada×1France×1

Investments · 14 tracked

founders shown can be your intro path

By year:2026 · 2 2025 · 4 2024 · 2 2023 · 1 2022 · 1 2021 · 1 2018 · 1 2016 · 113 dated

Glowbarglowbar.comDec 2022 · $10M

Glowbar operates skincare studios offering customized 30-minute expert facials on a membership or per-treatment basis, and sells its own line of skincare products such as cleansers and spot treatments for at-home routines.

ConsumerDirect to ConsumerWellness & FitnessNew York, US

Rachel Liverman(Executive Officer, Director, Promoter)

Board seatPreston Phillips Brett Stohlton· per SEC Form D

Co-investorsCleo Capital

Relay Ridge Capitalrelayridgecapital.com inFeb 2024SEC filinghigh confidence

Relay Ridge Capital is an investment firm that advises on and invests in software and technology-enabled businesses, combining operational best practices with collaborative partnerships to drive results for stakeholders.

Enterprise SoftwareSaaSProvo, US

Nathan Quinn(Executive Officer, Director)Michael Fabrizio(Executive Officer, Director)

Board Clint Peterson(Director)inJack Liebschutz(Director)

Board seatJordan Lusk· per SEC Form D · $4.9M raise · filed Feb 2024

Blue Matadorbluematador.com in 𝕏Jul 2016

Blue Matador is an automated monitoring and alerting tool that uses preconfigured models to detect anomalies and leading indicators of failure across system and custom metrics.

Cloud ComputingDeveloper ToolsSaaSHerriman, US

Matthew Barlocker(Executive Officer, Director)in

Co-investorsEPIC VENTURES Peterson Ventures Prelude Ventures

Clutchclutch.io in 𝕏Jan 2025 · $65MAcquired

Clutch is a visual builder platform that enables creation of AI-powered, personalized websites using drag-and-drop agents, component libraries, and integration with existing tools and data.

AI & Machine LearningDeveloper ToolsE-commerceEnterprise SoftwareSaaSSan Francisco, US

Eric Florenzano(Founder)in

Co-investorsMango Capital Y Combinator Alkeon Capital Altos Ventures Andreessen Horowitz BMO Capital Partners +4 more

Clutchwithclutch.com inJan 2025 · $65M

Clutch provides origination solutions for credit unions, enabling member-centric digital experiences across deposits, loans, and business accounts.

Enterprise SoftwareFintechSaaS

Nicky Hinrichsen(Founder & CEO)Christopher Coleman(Founder)in

Co-investorsAlkeon Innovation Andreessen Horowitz Curql Collective, LLC Floating Point Next Level Ventures TruStage Ventures +6 more

Clutchclutch.ca in 𝕏Jan 2025 · $65M

Clutch is an online platform for buying and selling used cars in Canada, offering pricing, inspection, e-contracting, financing, and delivery through software built in-house.

E-commerceMarketplacesMobility & Transportation

Stephen Seibel(Founder & President)in Dan Park(Chief Executive Officer)in Anshul Ruparell(Chief Financial Officer)inRichard Ball(Chief Production Officer)

Co-investorsCanaan Partners Altos Ventures Lightspeed Venture Partners Panache Ventures Upper90 Alkeon Capital +9 more

Jumpjoin-jump.com inFeb 2026 · $80M

Jump provides an "portage salarial" (umbrella employment) platform for freelancers and independent professionals in France, automating invoicing, expense management, social charges, and tax declarations while giving them employee-style social benefits.

FintechFuture of WorkSaaS

Nicolas Fayon(Founder)in

Co-investorsBattery Ventures Index Ventures Kima Ventures Roosh Ventures Allianz Life Ventures Citi Ventures +2 more

Jumpjump.aiFeb 2026 · $80M

Jump is an AI platform for financial advisors that automates the client lifecycle, including meeting scheduling, note-taking, follow-up, client onboarding, account opening, and CRM and financial planning updates.

AI & Machine LearningFintechSaaS

Co-investorsF-Prime Capital Allianz Life Ventures Battery Ventures Citi Ventures Insight Partners Pelion Venture Partners

Zarticozartico.com inAug 2025 · $20M

Zartico provides a visitor intelligence platform (ZDOS/Z5) that combines geolocation, spending, and other data sets to help destination marketing organizations, agencies, resorts, and tourism operators understand visitor behavior, attribute marketing performance, and measure economic impact.

Data & InfrastructureMarketing TechTravel & HospitalitySalt Lake City, US

Jay Kinghorn(Executive Officer, Director)in Sarah Lehman(Executive Officer, Director, Promoter)in

BoardDarren Dunn(Director)Ryan Kruizenga(Director)in

Co-investorsUtah Governor’s Office of Economic Development (GOED)Arthur Ventures Bigfoot Capital

Other

Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.

Cardinal Memorial Ultimate Holdings Dura Holdings Gloss Ventures Holdings Breeze Aviation GroupSmartexchange

Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.

Portfolio news

latest coverage across their companies

Jump Capital closes $350M fund focused on AI and cybersecurity - Chicago Business Journal

Jump · bizjournals.com · Jul 29, 2026

Westfield Studio Manager - Glowbar | BeBee

Glowbar · bebee.com · Jul 27, 2026

Who Owns Breeze Airlines? Founder and Investors - LegalClarity

Breeze Aviation Group · legalclarity.org · Jun 12, 2026

Jump raises $80 million

Jump · coverager.com · Mar 2, 2026

Zartico Secures $20 Million In Series A Funding and Launches ZDOS™ 3.0

Zartico · zartico.com · Aug 6, 2025

Frequently asked questions

How many investments has Peterson Venture Partners made?: Peterson Venture Partners has 14 tracked investments, 1 of which have exited, including 7 dated in the last 24 months.
What stage does Peterson Venture Partners invest at?: Peterson Venture Partners invests at the Seed, Series A, Growth stages.
What is Peterson Venture Partners's typical check size?: Peterson Venture Partners typically writes checks of $5M – $25M.
What sectors does Peterson Venture Partners focus on?: Peterson Venture Partners focuses on Cloud Computing, Consumer, Enterprise Software, Healthtech, Logistics & Supply Chain, Mobility & Transportation, Retail Tech, SaaS.
Where is Peterson Venture Partners located?: Peterson Venture Partners is headquartered in Salt Lake City, US.
Does Peterson Venture Partners lead rounds?: Yes, Peterson Venture Partners leads investment rounds.

Co-investors · 9

FJ Labs

FJ Labs is an early-stage investment firm specializing in marketplaces and network-effect businesses, taking an angel-style co-investment approach alongside institutional venture funds worldwide.

Both backed · 1

Clutch

$100K – $3M

Peterson Ventures

Peterson Ventures is a seed-stage venture capital firm that partners with founders to build businesses, focusing on early-stage consumer and software companies.

Both backed · 1

Blue Matador

$250K – $2.5M

Great Oaks Venture Capital

Great Oaks Venture Capital is a New York-based early-stage investor that partners with founders at the earliest stages of company building across the United States.

$50K – $500K

FirstMark Capital

FirstMark Capital is a venture capital firm that backs founders and accelerates them through a platform providing access to networks, customers, and top talent.

$500K – $8M

Fifth Wall

Fifth Wall is an investment firm focused on technology for the built environment (PropTech), backing startups that make the spaces where people live, work, and play smarter, safer, and more energy efficient.

$250K – $100M

Red Swan Ventures

Red Swan Ventures backs founders at the earliest stage, aiming to be a founder's first outside capital, focusing on companies born from platform shifts and cultural insight that serve enduring human needs.

$500K – $1M

Revolution

Revolution is an investment firm that has backed founders, communities, and ideas for over two decades, spanning venture capital, entrepreneurship advocacy, and real estate and hospitality investments.

$100K – $1M

Base10 Partners

Base10 Partners is a venture capital firm that invests in automation technologies for the real economy, backing companies addressing problems relevant to the broad majority of people. The firm pledges to donate 50% of certain proceeds to support the next generation of technology founders.

$100K – $5M

Listen Ventures

Listen Ventures is a consumer-focused venture capital firm founded in 2010 that partners with founders to build disruptive brands amid shifts in consumer behavior.

$1M – $10M

Firms observed investing alongside Peterson Venture Partners, from public investor directories. Shared companies are the overlap with Peterson Venture Partners's recorded portfolio.

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