Fundraising Fox
Boulder · Seed–Growth · 7 people tracked
Also known as BOULDER FOOD GROUP, LLC
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Investment thesis
BFG Partners backs early-stage consumer brands with a strong point of view and operators committed to building them. The firm prioritizes products with genuine consumer pull — taste and shelf presence are essential — and favors brands that create new categories rather than compete within crowded aisles. Its partners have built and sold consumer brands themselves, giving them operator empathy. BFG targets better-for-you companies in food, beverage, personal care, beauty, and dietary supplements, typically with around $1M+ trailing twelve-month net revenue or a clear path to it, that are early-stage and high-growth with proven traction and a mission built into the product.
Source: firm website, verified Oct 1, 2026.
Team · 7 people
from the firm's website
What they invest in
from 28 of 36 portfolio companiesConsumer ×23Direct to Consumer ×15FoodTech ×15Wellness & Fitness ×5Marketing Tech ×4E-commerce ×3Retail Tech ×3SaaS ×3
HQs:United States×19
Who they back
founder profiles across 15 portfolio companiesFounding team size:solo founder×82 founders×33 founders×34+ founders×1
Investments · 36 tracked
founders shown can be your intro pathBy year:2026 · 22025 · 22024 · 12023 · 12021 · 32019 · 110 dated
Ibotta operates a cash-back rewards platform that helps U.S. consumers save money on groceries and other purchases, working with brand and retail partners such as Walmart, Butterball, Campbell's, and Coca-Cola.
AdTechConsumerMarketing TechRetail TechDenver, US
Bryan Leach(Founder & Chief Executive Officer)inIan Karsten Voermann(Executive Officer)Matt Puckett(Chief Financial Officer)inChris Riedy(Chief Revenue Officer)inLuke Swanson(Chief Technology Officer)inAmir El Tabib(Chief Business Development Officer)
Co-investorsFJ LabsGreat Oaks Venture CapitalKoch Disruptive TechnologiesNotable CapitalTeamworthy Ventures
GoToAisle is a mobile marketing platform that enables retail businesses to engage customers through SMS and MMS messaging, offering features like cashback incentives, location-aware promotions, and customer data synchronization to drive sales and repeat purchases.
Marketing TechRetail Tech
Tiffin ✌️(Founder)in
Co-investorsCalano VenturesFinancial Venture StudioFJ LabsMidnightRestive Ventures
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Birch Benders makes just-add-water pancake and waffle mixes, frozen toaster waffles, and baking mixes using non-GMO ingredients, with options including keto and organic.
ConsumerDirect to ConsumerFoodTech
Cartograph is a full-service Amazon agency that manages brands across the Amazon value chain, including operations, P&L management, content, and advertising (PPC, DSP, streaming TV).
E-commerceMarketing TechRetail Tech
CAULIPOWER makes gluten-free, better-for-you versions of comfort foods such as cauliflower-crust pizzas, sold through grocery retailers including Whole Foods as well as delivery and restaurant channels.
ConsumerDirect to ConsumerFoodTech
Co-investorsSG Credit Partners
Austin, US
Christopher Campbell(Executive Officer, Director)Steven J. Williams(Director)
BoardAlex Bernstein(Director)Bart Agee(Director)
Confido provides AI-powered automation for cash application, deduction management, and dispute resolution on a single platform, designed specifically for accounting teams at consumer packaged goods (CPG) brands.
AI & Machine LearningEnterprise SoftwareFintechSaaSNew York City, US
Kara Holinski(Founder)inJustin Hunter(Founder)inTrevor Hanus(Executive Officer, Director)inEmery Wager(Executive Officer, Director)inStephanie Watanabe(Executive Officer)AJ Hanus(Executive Officer)
Co-investorsBarrel VenturesFootworkRingbolt CapitalTogether FundWatchfire VenturesY Combinator+11 more
Curlsmith sells hair care and styling products formulated for curly and textured hair, including stylers offered via one-time purchase or subscription.
ConsumerDirect to ConsumerE-commerce
Co-investorsUnilever Ventures
Bobo's makes small-batch baked goods, primarily oat bars, using simple wholesome ingredients and traditional baking methods.
ConsumerDirect to ConsumerFoodTechBoulder, US
Beryl Stafford
Co-investorsBIGR VenturesRidgeline Ventures
Evol Foods makes microwave-ready single-serve frozen meals, hand-rolled frozen burritos, and high-protein frozen protein bowls aimed at consumers seeking quick, convenient meals.
ConsumerDirect to ConsumerFoodTech
Footwork is a venture capital firm that leads and co-leads Seed and Series A rounds, typically investing $1–15 million in companies with early product-market fit.
ConsumerEnterprise SoftwareSan Francisco, US
Mike Smith(Partner)inNikhil Basu Trivedi(Partner)in
Co-investorsVintage Investment PartnersAcrew CapitalBarrel VenturesBTVWatchfire VenturesY Combinator
Graza sells extra virgin olive oil, packaged in squeeze bottles for cooking, baking, frying, and dressing, along with related products like potato chips cooked in olive oil.
ConsumerDirect to ConsumerFoodTechNew York City, US
Andrew Benin(Founder)in
Co-investorsAdapt VenturesWatchfire Ventures
Jot makes an ultra-concentrated coffee that lets people brew cafe-style black coffee, lattes, and cold brew at home by mixing a tablespoon with water or milk, plus a protein coffee with 25g of whey protein.
ConsumerDirect to ConsumerFoodTech
Co-investorsGreat Oaks Venture Capital
Maev produces raw, fresh dog food made with human-grade USDA protein and formulated by PhD veterinary nutritionists.
ConsumerFoodTechHealthtech
Co-investors1st Course CapitalContraryDorm RoomGood FriendsWillow Growth PartnersSpringdale Ventures
Magic Mind produces a line of clinically-formulated mental performance drinks and sleep supplements containing ingredients like Lion's Mane, Bacopa Monnieri, and L-Theanine to support focus, cognition, and sustained energy.
ConsumerWellness & FitnessLos Angeles, US
William Hicks(Founder)inJames Beshara(Founder)in
Co-investorsFloodgateJAZZ Venture PartnersJude GomilaMidnightOpenSky VenturesPeterson Ventures+4 more
MALK Organics makes plant-based milks and coffee creamers from simple organic ingredients without gums, oils, or added fillers.
ConsumerDirect to ConsumerFoodTechHouston, US
August Vega(Executive Officer, Director)Ryon Paton(Director)Morris Siegal(Director)Ben Fenton(Director)inBob Ackerly(Director)Sam Frankfort(Director)
Mid-Day Squares makes refrigerated snack bars formulated with protein, fiber, and real ingredients, without fillers, artificial flavors, GMOs, or preservatives.
ConsumerDirect to ConsumerFoodTech
Jake Karls(Cofounder)inLezNick
Co-investorsInvestEcoSelva VenturesSiddhi CapitalBoulder Food GroupRocana Ventures
MUD\WTR produces a functional tea-based beverage containing mushrooms, spices, and adaptogens designed as an alternative to coffee for sustained alertness and overall wellness.
ConsumerFoodTechWellness & FitnessVenice, US
Shane Heath(Founder & CEO)in
Co-investorsAble PartnersAlumni VenturesCollaborative FundCostella KirschFlucas VenturesMelitas Ventures Llc+4 more
Muffin is a web and mobile app that digitizes food and beverage goods acceptance, automates data entry into ERP/POS systems, and handles stock counting through a swiping interface.
FoodTechLogistics & Supply ChainSaaS
Co-investorsSilicon Gardens
Oats Overnight makes ready-to-mix, spoon-free overnight oats in customizable flavor bundles, using whole grains and protein sources like whey and pea protein.
ConsumerDirect to ConsumerFoodTechTempe, US
Brian Tate(Executive Officer, Director)in
BoardManpreet Singh(Director)Mark Leavitt(Director)inDave Ritterbush(Director)
Co-investorsAntiCostella KirschInnova Capital Partners, LLCPure VenturesSonoma Brands CapitalTouch Capital+6 more
Oakland, US
DAVID MATTHEW LESTER(Director)CHARLES BENNETT GOODWIN(Executive Officer, Director)Ben Goodwin(Founder)inMELVIN LANDIS(Executive Officer)inTRACY HART(Executive Officer)in
BoardCHRISTOPHER DAWE(Director)
Co-investorsAngel groupAntiBarrel VenturesCollaborative FundColterDoehler Ventures+11 more
Building proprietary, delta-neutral yield strategies for stablecoins.
Co-investorsHack VCEnlightened Hospitality InvestmentsFoundation CapitalImpatient VenturesMorrison Seger Venture Capital PartnersPear VC+1 more
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Quinn makes filled pretzel snacks, including nuggets made with regenerative farming methods, focused on cleaner ingredients.
ConsumerDirect to ConsumerFoodTechBoulder, US
Kristy Lewis(Executive Officer, Director)in
BoardBen Fenton(Director)Ken Pucker(Director)Justin Lewis(Director)
Co-investorsConsumer VenturesNewRoad Capital Partners, LLCHarbinger Ventures
Skratch Labs makes sports nutrition products — hydration mixes, energy chews, energy bars, and recovery mixes — using simple, real ingredients designed to be easy on the stomach.
ConsumerDirect to ConsumerWellness & Fitness
Snif is a direct-to-consumer fragrance brand offering scented body products including body whips and body mists.
ConsumerDirect to Consumer
Phil Riportella(Founder)in
Co-investorsAdapt VenturesMaveronUNCOMMON DENOMINATORSugar Capital
Stay AI is a subscription management platform for e-commerce merchants that enables A/B testing, cross-selling, and personalized offers to reduce churn and increase average order value.
AI & Machine LearningE-commerceMarketing TechSaaSPark City, US
Gina Perrelli(Co-Founder, CEO)inTaylor Cawiezell(Co-Founder, Innovation)inPierson Krass(Director)
Co-investorsBarrel VenturesKCRise FundRiverPark VenturesRoyal Street Ventures Management Company, LlcWatchfire VenturesYork IE+2 more
Bowlcut makes artisanal sauces inspired by Asian culinary traditions, designed for consumers to customize their own meals with authentic flavors without artificial ingredients.
ConsumerDirect to ConsumerFoodTech
Co-investorsClover Vitality
Corporate site for Henkel's Adhesive Technologies and Consumer Brands business units, presenting branded products and technologies for consumer and industrial markets.
Advanced ManufacturingConsumerNew MaterialsLouisville, US
Alex Reed(Executive Officer, Director)inJonathan Bostock(Executive Officer, Director)
Co-investorsStarting LineUNCOMMON DENOMINATOR
Vacation is a luxury sunscreen brand that combines modern dermatological science with a premium sensory experience, featuring fragrances developed with renowned parfumeurs.
ConsumerWellness & FitnessMiami, US
BoardDr. Elizabeth Hale(Chief Medical Advisor)
Co-investorsREDO VenturesSonoma Brands CapitalSpice CapitalTrue Beauty Ventures
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ZitSticka develops and sells acne-fighting skincare products, including microdart patches, hydrocolloid patches, supplements, and masks designed for different stages of breakout treatment.
ConsumerDirect to ConsumerHealthtechWellness & Fitness
Co-investorsUnilever VenturesInterplay Ventures Early Stage Management LlcSilas Capital Partners
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
Kick FoodsAthletic GreensFat SnaxGreen Spoon SalesStone & Skillet
Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.
Exits · 1
1 IPOsIbottaNYSE: IBTA
Portfolio news
latest coverage across their companiesCaulipower · theconsumervc.com · Nov 21, 2025
Confido · confidotech.com · Aug 11, 2025
Frequently asked questions
- How many investments has BFG Partners made?
- BFG Partners has 36 tracked investments, 1 of which have exited, including 4 dated in the last 24 months.
- What stage does BFG Partners invest at?
- BFG Partners invests at the Seed, Series A, Series B, Growth stages.
- What is BFG Partners's typical check size?
- BFG Partners typically writes checks of $1M.
- What sectors does BFG Partners focus on?
- BFG Partners focuses on Cleantech, Consumer, Direct to Consumer, FoodTech, Impact & Social Good, SaaS, Wellness & Fitness.
- Where is BFG Partners located?
- BFG Partners is headquartered in Boulder, US.
- Who does BFG Partners co-invest with?
- BFG Partners most often shares deals with Midnight, Watchfire Ventures, Collaborative Fund, among 64 tracked co-investors.
Media · Podcasts & interviews
featuring the teamHow I Raised It with Dayton Miller of BFG Partners
Foundersuite: Fundraising For Startups · Dayton Miller
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