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Dace Ventures

Venture capital

Lexington · Pre-Seed–Seed · 3 people tracked

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Investment thesis

Dace Ventures invests early in passionate entrepreneurs building teams, products, and business models that capitalize on transformational shifts it calls the 'Next Wave' — spanning new media, consumer marketing, and mobile service evolutions. Drawing on the team's own first-wave company-building experience, the firm favors early-stage, capital-efficient ventures with compelling innovation and first-mover advantage in high-potential consumer-driven markets. It works hands-on with both first-time and serial founders to identify and capture market opportunities, and considers no venture 'too early' or fundraise 'too small,' prioritizing visionary founders with big ideas.

Source: firm website, verified Aug 3, 2026.

Stage
Pre-Seed–Seed
Check
$250K – $3M
HQ
Lexington, Massachusetts, US
Instruments
Equity
Founded
2007
AUM
$70M
Tracked investments
16
Unicorns
1
IPOs
1

Team · 3 people

from the firm's website

What they invest in

from 5 of 16 portfolio companies

AdTech ×4Marketing Tech ×4AI & Machine Learning ×1Consumer ×1Data & Infrastructure ×1EdTech ×1Fintech ×1Healthtech ×1

HQs:United States×7

Investments · 16 tracked

founders shown can be your intro path

By year:2017 · 12015 · 12 dated

LiveRampliveramp.cominNYSE: RAMPacquired by Acxiom · May 2026 · $2.2B

LiveRamp Ventures is the investment arm of LiveRamp, backing startups building in AI-driven marketing, data collaboration standards, customer personalization, premium internet advertising, programmatic efficiency, and identity resolution.

AdTechData & InfrastructureMarketing TechSan Francisco, US

Travis May(Founder)inScott Howe(CEO)inAuren Hoffman(Founder)

Co-investorsAccelerator VenturesCanaan PartnersDnx VenturesFelicis VenturesLG Technology VenturesLightspeed Venture Partners+7 more

Carteracartera.comin

Cartera provides a shopping rewards platform for businesses to create personalized loyalty programs that drive member engagement and spending through offers, coupons, and rewards across multiple channels.

AdTechFintechMarketing TechMarketplacesRetail TechSaaS

Marc Mazzone(President, CEO)in

Co-investorsThe Venture Capital Fund of New England

Deepintentdeepintent.comin𝕏

DeepIntent is a healthcare demand-side platform that combines media, identity, and clinical data to enable pharmaceutical companies and healthcare marketers to deliver privacy-safe, omnichannel advertising campaigns with measurable patient outcomes.

AdTechHealthtechMarketing TechNew York, US

Christopher Paquette(Founder)in

Howcasthowcast.com

Howcast provides how-to instructional videos across diverse topics including fitness, cooking, arts, crafts, and lifestyle skills.

ConsumerEdTechMedia & EntertainmentWellness & FitnessNew York, US

Co-investorsTudor Investments

Yieldmoyieldmo.cominJun 2017

Yieldmo is an advertising platform that uses AI and custom ad formats, attention signals, and predictive format selection to help brands create and deliver tailored ad experiences.

AdTechAI & Machine LearningMarketing TechNew York, US

Michael Yavonditte(Executive Officer, Director)inTodd Coleman(Chief Architect and Co-Founder)inRichard Eaton(Executive Officer)

BoardEric Nordlander(Director)Doug Chertok(Director)inAllison Goldberg(Director)in

Co-investorsARC Angel FundComcast VenturesEscalate Capital PartnersFf Venture CapitalGV (Google Ventures)Rhodium+4 more

Other

Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.

CollectaEveryscapeHashableHealthguruKanvas LabsKitara MediaLocamodaPropel MediaRapleafTicket EvolutionVitrue

Exits · 1

1 IPOs

LiveRampNYSE: RAMP

Frequently asked questions

How many investments has Dace Ventures made?
Dace Ventures has 16 tracked investments, 1 of which have exited.
What stage does Dace Ventures invest at?
Dace Ventures invests at the Pre-Seed, Seed stages.
What is Dace Ventures's typical check size?
Dace Ventures typically writes checks of $250K – $3M.
What sectors does Dace Ventures focus on?
Dace Ventures focuses on AdTech, Consumer, Hardware, Marketing Tech, Media & Entertainment, Mobility & Transportation, SaaS, Sector Agnostic.
Where is Dace Ventures located?
Dace Ventures is headquartered in Lexington, US.
Who does Dace Ventures co-invest with?
Dace Ventures most often shares deals with Canaan Partners, Felicis Ventures, GV (Google Ventures), among 21 tracked co-investors.

Images

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