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Frigade

YC W23

San Francisco, US · Founded 2022 · 4 employees · 9 known investors

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Frigade provides an SDK and AI-powered platform for building product onboarding flows including checklists, tours, and announcements that adapt to product changes. The product serves software companies and product teams looking to implement polished onboarding experiences without building them from scratch.

Also known as Ombord

AI & Machine LearningDeveloper ToolsEnterprise SoftwareSaaSCustomer SuccessCustomer ServiceAIAI AssistantUnited States of AmericaAmerica / Canada

Founders & leadership· Y Combinator alumni (W23)

Frigade was founded in 2022 by Eric Brownrout and Christian Mathiesen.

EBEric Brownrout
Eric BrownroutCo-FounderHe previously co-founded Perform, a mobile fitness app, and held product management roles at Digit (AI banking) and LinkedIn (communications platform).
CMChristian Mathiesen
Christian MathiesenCTO and Co-founderHe previously co-founded Perform, a running coaching platform combining AI and human coaching, and worked as an engineer at LinkedIn on its Skills-based hiring and Hiring Platform products.

Board

GRGuillermo Rauch
Guillermo Rauch
AFArash Ferdowsi
Arash Ferdowsi

Investors · 9

Craft Ventures✓ confirmed by FrigadeSan Francisco · $50K – $50M

How we know: the company's own site · a partner's Signal profile · funding news · Y Combinator's founder network · Not right? Tell us

General Catalyst✓ confirmed by FrigadeSan Francisco · $30M

How we know: the company's own site · Not right? Tell us

Defy Partnerslisted by Defy PartnersWoodside · $3M – $10M

How we know: Defy Partners's portfolio page · funding news · Y Combinator's founder network · Not right? Tell us

Hawk Hill Ventureslisted by Hawk Hill Ventures

How we know: Hawk Hill Ventures's portfolio page · Not right? Tell us

ASDF Venturesreported

How we know: Y Combinator's founder network · Not right? Tell us

La FamigliareportedBerlin

How we know: a partner's Signal profile · funding news · Y Combinator's founder network · Not right? Tell us

MAGIC FundreportedLos Angeles · $50K – $5M

How we know: funding news · Y Combinator's founder network · Not right? Tell us

Peterson Venture PartnersreportedSalt Lake City · $5M – $25M

How we know: Y Combinator's founder network · Not right? Tell us

Funding

SEC filings, press & company announcements

$3M disclosed across 1 of 2 rounds · 2023

Source: company announcements and press reports — follow each round's link for the claim.

Founder mafia

2 people who came through Frigade went on to found or lead other companies.

Eric BrownroutFounderFounded PerformChristian MathiesenFounderFounded Perform

Related companies · 5

ParahelpParahelp builds an AI-powered customer support agent that can be configured to integrate with external tools and APIs to resolve support tickets autonomously. The platform is designed for customer support operations teams seeking to automate ticket resolution at scale.
AtlasAtlas is a customer support platform that helps startups deliver white-glove support and manage customer relationships to reduce churn. The company serves early-stage companies that want to position support as a revenue driver rather than a cost center.
RulebaseRulebase provides AI-powered agents for financial services companies to automate customer operations and drive revenue, working across onboarding, reactivation, and retention workflows to convert approved accounts into transacting customers. The platform integrates with existing KYC stacks, CRMs, and support tools to catch stalled accounts and run follow-ups via multiple channels.
ChatwootChatwoot is an open-source customer communication platform that enables businesses to manage customer interactions across multiple channels. The company serves organizations seeking to enhance customer relationships through streamlined messaging and support tools.
ArigladAn AI tool that automatically creates and updates knowledge bases from Zendesk support tickets. It serves customer support and knowledge management teams in the SaaS and enterprise sectors.

Companies working in the same space as Frigade.

Legal entities · 2

corporate structure
Frigade Inc.
Frigade, Inc.

In the news

Frigade Skills: the in-app AI agent that learns your product and acts for your usersycombinator.com · Jul 2026Frigade: Product onboarding that builds itselfycombinator.com · Dec 2025Frigade AI: In-app support agent that adapts to your product automaticallyycombinator.com · Jul 2025Trench: Open Source Analytics Infrastructure 🌊ycombinator.com · Nov 2024Frigade – Growth platform for modern software teamsycombinator.com · Feb 2024Frigade Raises $3M in Seed Funding to Build Developer Tool for Product Onboarding and Adoptionprnewswire.com · Jul 2023Frigade Raises $3M in Seed Fundingfinsmes.com · Jul 2023💻 Frigade - The easiest way for developers to build product onboarding.ycombinator.com · Dec 2022

Frequently asked questions

What does Frigade do?
Frigade provides an SDK and AI-powered platform for building product onboarding flows including checklists, tours, and announcements that adapt to product changes. The product serves software companies and product teams looking to implement polished onboarding experiences without building them from scratch.
Who founded Frigade?
Frigade was founded by Eric Brownrout, Christian Mathiesen in 2022.
Who are Frigade's investors?
Frigade's investors include Y Combinator, Craft Ventures, General Catalyst, Defy Partners, Hawk Hill Ventures, ASDF Ventures, La Famiglia, MAGIC Fund and 1 more.
How much funding has Frigade raised?
Frigade has disclosed $3M raised across 1 of its 2 known rounds.
Where is Frigade headquartered?
Frigade is headquartered in San Francisco, US.