Alinea

Alinea Invest operates a mobile wealth management application for beginner retail investors, with a stated mission of helping the next generation start building wealth. The product combines expert-built portfolios selected around user goals, automated recurring investing on a user-chosen amount and schedule, individual stock buying and selling, fractional shares, and an AI copilot named Allie that answers market and investing questions and provides recommendations based on a user's income, goals, risk tolerance and experience level. Additional features include stock profiles, yearly goals, AI recaps, investing-potential projections and "playlists" — user-built thematic direct indexes assembled around topics such as climate change, female leadership, AI and fashion, which can be shared with other users.

Alinea Advisory Services LLC is registered with the U.S. Securities and Exchange Commission as an investment adviser. Brokerage accounts are custodied at DriveWealth LLC, a FINRA and SIPC member, giving SIPC coverage of up to $500,000 including $250,000 for cash claims. Bank account linking is handled through Plaid, and the company cites SSL/256-bit encryption, biometric login and two-factor authentication as security controls. The service also includes review by a licensed human advisor team alongside the automated and AI-driven components.

The company was founded in 2021 by Anam Lakhani and Eve Halimi, who serve as co-CEOs, and is based in New York City. It participated in Y Combinator's Winter 2021 batch and, as of the YC listing, had a team size of 12.

Founding story

Co-founders Anam Lakhani and Eve Halimi met at Barnard College, alongside CTO Daniel Nissenbaum who was connected through Barnard and Columbia University. Both co-founders had interned on Wall Street and later worked in investment banking and at a growth-stage startup, including stints associated with Goldman Sachs and Citi, but said they did not know how to invest their own money. They drafted a business plan for an app during an entrepreneurship class at school; the COVID-19 pandemic freed up time to build it, and they applied to and were accepted into Y Combinator in 2021, the year the company was founded.

Business model

Alinea charges a flat annual subscription for wealth management rather than trading commissions or asset-based fees of the traditional kind; the website lists the service at $120 per year, billed annually and auto-renewing unless cancelled. Earlier coverage described the same $120-per-year flat subscription model and noted plans for an additional higher-priced tier bundling the AI copilot. Cancellation takes effect at the end of the current annual term, with no refunds for unused time.

Recurring consumer subscription revenue at $120 per year per member, with a planned premium tier around the AI copilot. Reported revenue milestones include a $1.8 million revenue run rate at the time of the 2024 seed round and 6x year-over-year revenue growth in 2024 to a $6 million net revenue run rate with a team of 10.

Traction

As of the April 2025 Series A, Alinea reported more than 1 million users, 6x year-over-year revenue growth in 2024 and a $6 million net revenue run rate with a team of 10. The company website claims over 2 million members and 2M+ App Store downloads with a 4.8-star rating from 32,150 reviews, and displays an App of the Day award. In early 2024 the company reported 225,000 downloads and a $1.8 million revenue run rate with six employees operating profitably. The founders also said the app saw record user activity during market downturns.

Latest developments

Following the April 2025 Series A, Alinea began rolling out AI Allie, an AI financial coach positioned to recommend next best actions, surface cause-based investments and personalize guidance. Series A proceeds were earmarked for team expansion, technical capability, educational offerings and product development around personalization. The company continues to publish investor-education and product content through its newsroom and was featured in a CBS News New York segment on AI-assisted Gen Z wealth management in July 2025. Y Combinator's listing shows an open iOS product engineer role in New York.