throxy

Throxy is a managed outbound sales provider for B2B software companies selling into traditional sectors such as manufacturing, logistics, construction, supply chain, healthcare, education and finance. Rather than supplying a self-serve tool, the company designs and operates the client's entire outbound motion: mapping the addressable market with proprietary scraping and data tooling, building custom lead databases, scoring prospects against the client's ideal customer profile, writing personalised email sequences, managing email deliverability infrastructure (domains, warmup, inboxes), handling replies, and booking qualified meetings directly into client sales calendars.

The service pairs vertical AI agents with human staff. AI is used for data work — database construction, lead scoring and personalisation at scale — while human SDRs conduct cold calls and email conversations. Clients define their ICP and target meeting volume, review qualified leads, and approve which meetings reach their calendars. Throxy's premise is that generic outbound automation and data providers such as Clay, Apollo and ZoomInfo cover only part of the market because decision-makers in legacy industries are frequently absent from LinkedIn and web profiles.

The company reports a team of 55 across London and Cape Town, an average of 8-12 qualified meetings per client per month, and $1.5 million in annual recurring revenue as of September 2025.

Founding story

Throxy was founded in 2023 by Pablo Jiménez de Parga Ramos, Bergen Merey and Arnau Ayerbe Garcia. Pablo, a UCL alumnus of the MSc Bioscience Entrepreneurship programme, spent four years in enterprise sales and concluded that existing prospecting systems were broken, citing estimates that around 65% of sales teams' time is spent on activities other than selling. Bergen had built an online business from age 14, and Arnau worked on early GPT-2 and BERT systems at JP Morgan and leads AI and product.

Business model

Throxy sells a done-for-you outbound service rather than software seats: it builds and runs the outbound system on the client's behalf, replacing internal SDR hiring and multi-tool stacks. Coverage reports a pay-per-meeting arrangement in which clients pay when meetings are delivered.

Revenue is recurring from managed outbound engagements, with press coverage describing a model where clients only pay when meetings are delivered. Reported ARR was $1.5 million as of September 2025.

Traction

As of September 2025 Throxy reported $1.5 million in annual recurring revenue and a team of 55 across London and Cape Town, up from a core team of three at the time of the seed round reporting. Clients average 8-12 qualified meetings per month, with some seeing 20 or more in their first weeks after cold calling was added. Manufacturing software provider Imnoo is cited as a client receiving three to five qualified meetings per week, and clients are reported to have seen positive reply rates as high as 84% and time savings of more than 15 hours per week.

Latest developments

In September 2025 Throxy announced a $6.2 million seed round led by Base10 Partners with participation from Y Combinator, following its graduation from Y Combinator's Spring 2025 batch. The company said it would use the capital to expand its team nearly fivefold and accelerate growth in the UK and US. It has also expanded into human-led cold calling as a second channel alongside email.