HockeyStack
YC S23San Francisco, US · Founded 2022 · 65 employees · Hiring · 5 known investors
HockeyStack provides multi-touch attribution and marketing analytics software that tracks buyer journeys across online and offline channels, serving B2B marketing and sales teams. The platform enables revenue teams to measure campaign effectiveness, forecast pipeline growth, and optimize go-to-market strategy through unified data integration and AI-powered scoring.
AI & Machine LearningEnterprise SoftwareMarketing TechSaaSSales TechB2BAnalyticsSalesMarketingUnited States of AmericaAmerica / CanadaPartly Remote
Founders & leadership· Y Combinator alumni (S23)
HockeyStack was founded in 2022 by Buğra Gündüz, Emir Atli, and Arda Bulut.
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Buğra GündüzinCo-Founder & CEOBuğra Gündüz began programming as a child and sold digital products online while in high school in Turkey before moving to the US for college. He left university during his first quarter to co-found and lead HockeyStack.
EA
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Investors · 5
Founder mafia
3 people who came through HockeyStack went on to found or lead other companies.
Competitors · 8
by search overlap
Improvado218 shared keywordsImprovado offers a marketing data platform with partnership programs for technology and solution providers, connecting marketing data sources to BI tools, data warehouses, and visualization platforms. It serves marketers and analytics teams building modern data architecture, working with technology partners and consulting/implementation firms.
Factors191 shared keywordsFactors.ai is an account-based marketing (ABM) platform that consolidates intent and engagement data and uses AI agents to identify buying accounts, score them by real engagement signals, launch ad campaigns, and attribute revenue. It serves B2B sales and marketing teams, integrating with CRMs and ad channels like LinkedIn and Meta.
Amplitude170 shared keywordsAmplitude provides an AI analytics platform that helps companies understand customer behavior and make data-driven product decisions. The platform serves product and engineering teams across enterprises looking to optimize user experience and digital innovation.
SegmentStream114 shared keywordsSegmentStream provides an independent marketing measurement platform that combines cross-channel attribution, identity resolution, incrementality testing, and automated budget allocation to help brands measure ad performance and optimize spending. The platform is designed for marketing teams and finance departments at brands that spend on advertising, operating independently from ad platforms.
CopyAI114 shared keywordsCopy.ai offers a go-to-market (GTM) AI platform that unifies sales, marketing, and customer success teams by integrating tools, consolidating data, and automating repetitive tasks and workflows. It targets organizations aiming to optimize their revenue operations, reduce customer acquisition costs, and grow more efficiently.
Funnel112 shared keywordsFunnel is a marketing data platform that connects to 600+ advertising, analytics, and sales sources to centralize, clean, and govern marketing data for delivery to warehouses, BI tools, and AI/agentic workflows. It serves marketers, data teams, and agencies with data centralization, marketing measurement (MMM, MTA, incrementality testing), and reporting tools.
Contentsquare108 shared keywordsContentsquare offers a digital experience analytics platform that uses AI to help teams understand customer behavior across websites and apps through heatmaps, zoning analysis, journey mapping, and session insights. It serves marketing, analytics, and e-commerce teams looking to improve engagement, conversion, and retention.
Supermetrics103 shared keywordsSupermetrics provides a self-service analytics platform that connects disparate data sources to enable marketing teams to generate insights and automated reports without IT or analyst dependencies. The platform serves growing businesses and enterprises looking to centralize marketing data and automate reporting workflows.
Companies competing with HockeyStack for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does HockeyStack do?
- HockeyStack provides multi-touch attribution and marketing analytics software that tracks buyer journeys across online and offline channels, serving B2B marketing and sales teams. The platform enables revenue teams to measure campaign effectiveness, forecast pipeline growth, and optimize go-to-market strategy through unified data integration and AI-powered scoring.
- Who founded HockeyStack?
- HockeyStack was founded by Buğra Gündüz, Emir Atli, Arda Bulut in 2022.
- Who are HockeyStack's investors?
- HockeyStack's investors include Bessemer Venture Partners, Page One Ventures, SignalFire, Y Combinator, Uncorrelated Ventures.
- Where is HockeyStack headquartered?
- HockeyStack is headquartered in San Francisco, US.